Sprint’s Dan Hesse Ready To Bring The “Nukes” To Stop AT&T/T-Mobile Deal

Tucked away in Sprint’s “White Room” CEO Dan Hesse is mapping out his plan to “nuke” the AT&T takeover of T-Mobile. With red, blue and green ink as his weapons Hesse is laying out his tactics for stopping the merger which include both personal and corporate resources.

“Clearly, purely, we want to win and block the merger,” said Hesse, during an interview with Bloomberg.com at the company’s Overland Park, Kansas headquarters. “This one poses real risks.”

Hesse has tripled the amount of time he’s spending on government affairs and makes regular trips to Washington to to testify before Congress. Hesse even went so far as to employ Sprint’s engineers to show AT&T how to get more out of their current network capacity so it wouldn’t need T-Mobile and he’s just getting started. His current mission to get at least 18 state regulators to scrutinize the purchase. That’s just one tactic as Hesse says he has more in his arsenal but isn’t ready to let them all out of the box just yet.

What’s the driving force behind Hesse’s attack on the AT&T/T-Mobile deal? “The industry just won’t be as innovative and as dynamic as it has been,” said Hesse, 57. “It’ll gum up the works when everything has to go through these two big tollbooths, one that’s called AT&T and one that’s called Verizon.”

While Sprint may be our competition right now at T-Mobile, the ‘enemy of my enemy is my friend’ is being personified by Sprint’s efforts. While Sprint’s motives may be selfish and rightfully so  as they should be concerned about their own position post-merger, their efforts to stop the deal would allow for T-Mobile to keep being T-Mobile and we can get on board with that idea.

Check out the full Bloomberg article, it’s a pretty good read.

Bloomberg

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  • Jarvis Billena

    Dan!! I gotta pour some Crown Royal for you homie>>>You is da man!!!

  • Jimmie Dubose

    if you really think about it…….its not good for the consumer in the end…….

  • Jimmie Dubose

    if you really think about it…….its not good for the consumer in the end…….

  • Maaguilar

    GO SPRINT GO!! T-Mobile / AT&T Merger would be HORRIBLE FOR CONSUMERS. AT&T had an article written in my local paper, with such lies. “Currently there is no 4G in colorado, and with the merger, you’d see it throughout the state.” 1. VERIZON has LTE in Denver. (thunderbolt is my work phone.) 2. T-Mobile has their HSPA+ network throughout the state! when we compare data speeds over all in Colorado, T-Mobile is KING. Verizon might own parts of Denver, but AT&T and Sprint fall behind T-Mobile! this merger would be HORRIBLE

  • http://twitter.com/Mupsycho Enrique Almaguer

    bring it! all hail magenta!

  • http://twitter.com/Mupsycho Enrique Almaguer

    magenta, and not magenta/yellow blue

  • http://www.facebook.com/people/CeeGee-Borela/100000183782060 CeeGee Borela

    Dan The Man

  • Anonymous

    that guy need to stop wasting his time, att already paid off all the necessary people for this deal to through.

  • Anonymous

    that guy need to stop wasting his time, att already paid off all the necessary people for this deal to through.

    • Albertov12

      lol

    • Albertov12

      lol

    • Albertov12

      lol

    • Albertov12

      lol

    • Mark

      It’s still not a ‘legal’ deal according to Anti-Trust laws.  Maybe he just wants to get the Most out of the deal.  If he can’t stop the merger, he can try and get some scraps for Sprint.  AT&T will have to divest alot of spectrum and Tmo customers anyway.  They know that.

  • DIAMOND PRINCE

    Im starting to really like Dan Hesse. I know he’s thinking of his own company but i acually like that. I think if the merge goes through and i dont like it sprint might be my home!

  • DIAMOND PRINCE

    Im starting to really like Dan Hesse. I know he’s thinking of his own company but i acually like that. I think if the merge goes through and i dont like it sprint might be my home!

  • DIAMOND PRINCE

    Im starting to really like Dan Hesse. I know he’s thinking of his own company but i acually like that. I think if the merge goes through and i dont like it sprint might be my home!

  • DIAMOND PRINCE

    Im starting to really like Dan Hesse. I know he’s thinking of his own company but i acually like that. I think if the merge goes through and i dont like it sprint might be my home!

  • Xcelguy

    Yes Go Dan  I know along with thousands of other TMobile Customers if the merger goes throught we will say goodbye to TMobile.

  • Anonymous

    nuke not gonna work,eventually it’ll go through im afraid.will verizon buy sprint?just sayin…

    • dave

      Yes.

  • Anonymous

    nuke not gonna work,eventually it’ll go through im afraid.will verizon buy sprint?just sayin…

  • Doc Holliday

    Just like Inception, the dream is real. The nightmare continues. The world is over. Life is a game, destroying good companies is part of the game. The powers that be do not care who or what they destroy. The United States has made terrible choices. So many laws have been broken not just with the proposed T-mobile?ATT but all over the place. The justice department, congress and senate are an embarrassment to the country.

  • Tmo_Android

    David, this article assumes that T-mobile will stay independently even if the deal falls through.. that is hard to say since  DT would like to sell Tmo one way or the other. If not to AT&T, then somebody else or just close the company by selling it’s assets. Tmo is making losses and loosing subscribers YoY. I am a loyal customer of Tmo for last 7 years, so don’t count me wrong. However, Tmo really needs to sell high-end phones, increase overall coverage, drastically improve their Marketing strategy (just fire the head of mktg) and project itself as amazing company by itself. I would love to see Tmo survive by itself, but not quite sure how the AT&T politics would let that happen…

    • dave

      Tmo is making about 1 billion a year profit. Its in corp financials avalable on any market site. For major stockholders, 39 billion now is better than over 39 years. They will sell to someone,but never just go out of business. Just closing works for a small mom and pop store,not a billion $ multi national corp. Still making a profit.

    • dave

      Tmo is making about 1 billion a year profit. Its in corp financials avalable on any market site. For major stockholders, 39 billion now is better than over 39 years. They will sell to someone,but never just go out of business. Just closing works for a small mom and pop store,not a billion $ multi national corp. Still making a profit.

  • http://twitter.com/KARMA773 Karma

    the merger effect is alive. tmobile reps are rude like never before, getting a rep on 611 takes from 30 mins to 2 hour.

    • Armyhunter

      You are wrong. I work for t-mobile and what you are saying is wrong. Your complaints ammount to nothing compared to what is really happening in the world. be blessed that you have a phone. You are materialistic and a fool.

    • Armyhunter

      You are wrong. I work for t-mobile and what you are saying is wrong. Your complaints ammount to nothing compared to what is really happening in the world. be blessed that you have a phone. You are materialistic and a fool.

    • Armyhunter

      You are wrong. I work for t-mobile and what you are saying is wrong. Your complaints ammount to nothing compared to what is really happening in the world. be blessed that you have a phone. You are materialistic and a fool.

      • Evoxx

        It is highly unlikely that AT&T would keep the same group together from T-Mobile that has resulted in all of the J.D.Powers & Assoc awards. Many T-Mobile employees have already left or are preparing to leave. Talented prospects will not opt to work for T-Mobile pending a merger/downsize/outsource. The combined effect will be a drop in service quality, there is no question.

      • Evoxx

        It is highly unlikely that AT&T would keep the same group together from T-Mobile that has resulted in all of the J.D.Powers & Assoc awards. Many T-Mobile employees have already left or are preparing to leave. Talented prospects will not opt to work for T-Mobile pending a merger/downsize/outsource. The combined effect will be a drop in service quality, there is no question.

      • http://twitter.com/KARMA773 Karma

        u work for tmobile you said  and  what you are saying or you guys for tmobile have been doing and saying is wrong, thats why you have been losing so many customers. everyone knows getting a rep on 611 these days  is taking forever. used to be  just couple of minutes before but no more cos you people  messed it up

  • http://twitter.com/KARMA773 Karma

    i have been with tmobile since early 2003 when they were VOICESTREAM.  I got one account with five family lines. I was out of contract for 4 lines so I called to see if there is any deal  for upgrades,  what I got was  4 free phones with no account credit. the rep said she would use the credit for phones so basically I just get free phones. the 4 free phones   are, 1 HTC SENSE and 3 samsung gravity 3 phones. I couldn’t get the $10 200mb data  and so $15  200mb data for 24 months. Did I get a decent deal? I am still under the 20 buyers remorse.
    hTC SENSE is awesome but $15 data and the other 3 phones are old basic phones. Sprint currently has $125 switch in credit for  any lines plus some decent  phones. advice please

  • Dan the Man

    Yet, according to statistics presented
    by the U.S. Bureau of Labor and a 2010 U.S. GAO report, during periods when
    carriers combined to achieve efficiencies, wireless prices have fallen. From
    1999 to 2009, when the wireless industry saw Cingular and AT&T merge,
    Sprint and Nextel merge, Verizon and Alltel merge and two other mergers,
    wireless prices declined by 50 percent.

    Explain that one Dan……..

    • Evoxx

      That’s an easy question, it was still much less of a monopoly during that time frame than it would be if the proposed deal is consummated. There were still enough options to maintain more competition. In the long run, having only two big options will be bad for customers.

      • GregP

        Dan the man has a point. Before wireless merger mania, prices were much higher and smartphones were too expensive for non enterprise users. Now, with fewer options, prices are far lower than ever. Hesse needs to wisen up and look beyond postpaid carriers as competition. Soon, people will start considering companies like Metro PCS who currently offer a Galaxy phone with 4G LTE for only $60 per month unlimited everything. No contract is becoming a threat now.

        • Evoxx

          Prices have not dropped because of fewer carriers, Smartphone prices have dropped just like computers because of technological gains, not due enterprise/non-enterprise factors. The current number of carriers (4~) have fueled the competition for low margins, as that list shrinks to 2, it will lead to a monopoly with all the waste and indifference that monopolies entail. In the long run, it will lead to higher prices for handsets and services. If MetroPCS is able to grow, it will help but if you believe that, you are making my point for me. Hesse is right, having only 2 big options will be bad for the industry and bad for consumers.

        • Evoxx

          Prices have not dropped because of fewer carriers, Smartphone prices have dropped just like computers because of technological gains, not due enterprise/non-enterprise factors. The current number of carriers (4~) have fueled the competition for low margins, as that list shrinks to 2, it will lead to a monopoly with all the waste and indifference that monopolies entail. In the long run, it will lead to higher prices for handsets and services. If MetroPCS is able to grow, it will help but if you believe that, you are making my point for me. Hesse is right, having only 2 big options will be bad for the industry and bad for consumers.

        • Evoxx

          Prices have not dropped because of fewer carriers, Smartphone prices have dropped just like computers because of technological gains, not due enterprise/non-enterprise factors. The current number of carriers (4~) have fueled the competition for low margins, as that list shrinks to 2, it will lead to a monopoly with all the waste and indifference that monopolies entail. In the long run, it will lead to higher prices for handsets and services. If MetroPCS is able to grow, it will help but if you believe that, you are making my point for me. Hesse is right, having only 2 big options will be bad for the industry and bad for consumers.

    • Evoxx

      That’s an easy question, it was still much less of a monopoly during that time frame than it would be if the proposed deal is consummated. There were still enough options to maintain more competition. In the long run, having only two big options will be bad for customers.

  • http://pulse.yahoo.com/_2CVZ7J5KCWE5K4GJTYHRKXS65E First L

    Bring the Rain, Dan!

  • http://pulse.yahoo.com/_2CVZ7J5KCWE5K4GJTYHRKXS65E First L

    Bring the Rain, Dan!

  • http://pulse.yahoo.com/_2CVZ7J5KCWE5K4GJTYHRKXS65E First L

    Bring the Rain, Dan!

    • Armyhunter

      You people make me laugh. I can’t believe the crap that comes out of the mouths of the fools who think they know what they are talking about. None of you actually know what is going on so stop complaining. I work for T-Mobile and it sickens me that this has become such a big deal. Why don’t you sit back and think about how many jobs this is going to offer to Americans whom don’t have jobs. Someone has to make it happen so hiring more people is going not only to create job opps for the unemployed but generate a rise in the economy. I’m laughing at all you people who talk but have nothing to back it up. HAHAHAHA!!!!

      • Evoxx

        The merger will actually result in less jobs. The new combined entity will not need two accounting groups, two HR groups, two marketing groups, etc. etc. The two companies would employ more people separately in their current state.

      • http://twitter.com/_Brantley_ Christopher Brantley

        He is probably laughing to hard to himself to listen to reason.

      • Dreamcasting

        Are you being paid to advertise this?

        • Armyhunter

          Nope and id be more than happy to meet you face to face to show you how i react to your idiocy. Your name is DREAMCASTING…… very fruitful. sounds like your like every typical chump who spits thinking there won’t be a reaction. People like you, acting the way that you are get demolished where i come from.

        • http://www.facebook.com/MMontanez347 Michael Montanez

          People! stop feeding the troll your making it more angry!!

        • http://www.facebook.com/MMontanez347 Michael Montanez

          People! stop feeding the troll your making it more angry!!

      • Sokomeister

        AT&T violated the constitution of this country by agreeing to install devices into their network which  allowed government to listen personal calls without a warrant. It is a big deal .. I do not want a criminal company to control my personal phone call. I pay over $300 a month… all will end when my contract expires.

  • Techguy

    If AT&T doesn’t happen, then it will end up being T-Mobile and Sprint.  As someone who knows both networks, I can tell you that will be a complete mess of a situation.  So, just be careful what you ask for.

  • Michael

    Unfortunately AT&T does not know how to be a monopoly.Ever since the possible merger was announced AT&T has gotten real cocky or shall I say Ralph de la Vega has gotten real Cocky and started to show his real stripes.Maybe the merger cannot be stopped but we can let the public know about AT&T’s attack on unlimited data usage.This is the bad example AT&T is setting for Verizon.Ralph de La Vega’s plans on moving AT&T forward is by taking the company and it’s custormers backwards by restricting tethering and stopping unlimited Dara usage.Ralph De La Vega is actually destroying the advancements that AT&T has made over the last ten years and has traded them for plenty of free negative publicity.Think, Unlimited free negative publicity.

  • Chui101

    I don’t know why he’s so worried, if it goes through I’m switching to his company! :D

  • Lewis

    You guys can go with AT&T and I wish you people plenty of luck .AT&T for some reason is not the respectable company it use tto be and now it wants to share It’s misery with Tmibile’s customers.Amazing,I guess sharing is not always caring.