T-Mobile Posts Best Sales Day Ever!

Well folks, the results are finally in and it looks like this Father’s Day Sale promotion was a tremendous success for Magenta. We aren’t the only ones hearing this either. According to one of our tipsters, T-Mobile set a new sales record yesterday. T-Mobile’s Retail Channel added more than 110,000 total customers, of which almost 99,000 were postpaid customers. The Western region was the big winner with more customers added than any other Region (28,000). We gotta hand to to ya T-Mobile, great great job! We definitely definitely definitely would like to see another one of these promotions in the future.

Tags: , ,

  • mikhail

    Well as a sales manager myself I like the traffic the fathers day promo brought, but who ever thought of this promo will prolly get demoted. There was so much fraud going on. Heard a lot of the customers talking about how much would it be to cancel in 30 days. I wanna see tmobile post the %age of those sales that will actually stick after a month
    Just a thought

    • Vinchenzo

      OK… what steps did you take to mitigate the amount of fraud that was going on or were you just patting yourself on the back for the number of gross adds you were doing on the 19th? If you see a problem, deal with it. If you see a problem and decide to bitch about it after it happens, don’t post your passive-aggressive BS on a blog. If you aren’t fixing the problem, you are propagating it. Remember that Mr. “Sales Manager”.

      • Brandon

        Amen, lol. We deny customers all the time who want more than 2 lines, and have no way to prove their SSN belongs to them

      • Mikhail

        no one bitching about anything, I’m just pointing out that a big percentage of the new activations that day was fraud, I turned down a lot of my customers that i suspected doing fraud since I pay for the phones if they cancel the lines next month. so i make sure to try to eliminate fraud. but those same fraud customers bought those phones elsewhere, and i’m happy t-mobile activated so many phones, brought a lot of traffic in. but i’m just wondering how many of those line will stick. mark my words.

      • RockTripod

        Wow man. Chill. He wasn’t passive-aggressive, you were a lot more aggro than him. Yes, it is a concern. Yes, he was right to voice it. And people think I get bent outta shape. Oh, and… you’re a dick.

      • Wagonis

        I have to agree with Mikhail, I myself know of 3 people who were going to get phones (and they all did, two of them got 2 each) simply so they can play with the phones, possibly see how much they can sell them for and see if it makes sense for them to simply break the contract early and make some $$$. How do you determine if a customer is being true when they come if for the phones? They have a valid SSN, they ask for 2 lines so they can get 2 phones and they seem legit. There’s no way of telling what their intentions are. I myself would also like to see how many of those 110,000 new customers actually stick before the 30 days are over. I like T-Mobile, but to me this was not the best sales day ever, this was the best give-away day ever.

    • rushmore

      Ditto. Not to mention these events tend to result in displacement and revenue you would have gained for hardware is lost (most would have bought within a few month, anyway).

      This event seems more one of desperation and a “check in to cash” mentality- short term gain for a long term loss.

  • TMOprophet

    I agree with some points you made, however TMO while not needing to change its strategic plans, could definately adapt and bring in even more money and buisness, a really good buisness is adaptive and listens to its customers, while tech geeks might not be the target audience, that doesnt mean that TMO shouldnt have a product for them. and seeing the explosion in demand for superphones one could argue that TMO should change their target audience, the demand for these high end androids has just been crazy, as well as the demand for latest and greatest from apple. TMO shouldnt ignore this, there is lots of buisness to be made, they just need to adapt to service it, they can still keep their core values.

  • TMOprophet

    Lets for example, Verzion, has the best android lineup, heavily advertises it, has the best 3g network. they are smart in their buisness dealings, if they would just change their rates and plans to match or beat TMO’s, Verzion could probably put some other carriers out of buisness. However I dont think Verzion will change the rates much, TMO and others can survive. I like TMO for its plans and rates and while I am stuck with a abandoned BH2, I do reasonably enjoy having an Android phone, now I do want a high end phone, but I can wait. I am not trying to trash TMO here, just saying when it comes to buisness potential Verzion is currently the leader of the pack, and I think with a good aggressive phone lineup and advertising effort that TMO could give Verzion a run for its money. The next year or two will be exciting and very interesting to see how the carriers respond to the changing demand of customers.

    • APlayerfromtheHimalya

      TMOprophet…I understand what you say, however, I do believe T mobile still has the overall best lineup of phone availability of all 3 carriers. They are doing some things to exapnd thier phone availability, however, of the footprint of phones, T mobile has ample phones to compete. We consistently use the now standard iPhone as the end all be all of phones, however, nokia and RIM have been pushing out very nice smartphones. T mobile has been missing the opportunities to offer great phones, on it’s network. Exclusives have been the eminent domain with phones these days (ATT is making money hand over foot with iPhone, Verizon with the Droid moniker, Sprint has some nice holdings, now with their Evo and TMO now with the hd2). I encourage TMO to keep the network open and allow me to bring any phone…

      • TMOprophet

        I see your point, I was more talking about android in paticular, but I agree that all around they have a decent lineup of phones representing different operating systems. I focus more on android, mainly cause I prefer it and because I firmly believe its popularity will continue to grow until it is par for par with apple. right now android is the 3rd when it comes to market share, while apple is in 2nd and blackberry in 1st. But in the last year android has just exploded and I predict along with many others that android will be tied with apple for 1st place and overtake blackberry in the marketshare. Apple fans are loyal and will likely stay put, so apple will always be a major force and I think android will match it as its biggest rival. While I am not a huge fan of the IPhone or Apple, I do recognize them for bringing innovative and high tech products out before the competition. Their IPhone 4 has I believe the highest screen resolution on a smartphone yet. So I give props to them. I can only hope that android manufacturers can start to compete more directly, instead of bringing out stuff after the fact. For example, I would like to see HTC or Moto, etc bring out a 720p or 1080 screen on a smartphone before apple is able to do it. Just some thoughts…

    • profitkiller

      Verizon’s network is actually slower than T-mobile from a 3g standpoint, and even when they switch to 4G once TMO goes HSPA + it will be even slower compared to the now.

      • rushmore

        As people are finding out with 4G on Sprint, the practical and functional difference for a phone is insignificant and pointless, due to the poor coverage area and battery rate that 4G uses. Not to mention both Sprint and Tmo will not even have their currently weak 3G coverage maps up to par with 4G for years. This means even when the 4G is finally prolific within both networks, it will stll be a fraction of Verizon.

        Consider that most consumers do not notice a difference from 3G to 4G and that Verizon will have LTE up and running at a far quicker pace and cover ALL of their network in two years. Seems the issue is more a Sprint vs Tmo battle and not Verizon.

        Seems the best option would have been for Sprint and Tmo to join ranks, but the tech they are using will not make this possible. I can see one of these carriers imploding in the next three years.

      • rushmore

        Also, what good is 3G comparisons if one has a small coverage area? Tmo makes a trong case if you live in an areas that has coverage and you mainly stay in that area when you travel.

    • rushmore

      You are correct. If Verizon changed their rate plans downward, their P&L would change too and investors do not like this. Not to mention LTE network upgrade is costing a lot of money.

      Verizon is more than happy to accept the current bleed rate of customers that are coming to them and staying. Still, if Verizon were to get desperate like Tmo and do similar “free” stunts or drop their rates (halfway to Tmo’s), Tmo would be a dead company walking.

    • ItsMichaelNotMike

      You give Verizon too much credit. To imply that T-Mobile survives only as long as Verizon does not have an interest in putting it out of business, that’s a bit much.

      Yes, by customer count Verizon is the largest U. S. wireless company. But it did not get to that position because of making good decisions and being better than T-Mobile or others.

      Verizon is on top because it increased customer count through acquisition of competitors such as Alltel, for example, a move that added 14.7 million subscribers to Verizon’s customer count.

      Becoming the largest wireless company was not because of Verizon’s supposed business acumen, decision making prowess or otherwise making the right calls (pun intended).

      Let’s look at a monumental “bad call” (the iPhone), a fairly recent Verizon event and something that will go into the history books as one of the biggest blunders in wireless since its beginnings in the early 1990s. What happened?

      – Jobs approached Verizon to give it the exclusive on the iPhone. Verizon condescendingly said “no.” On that, Jobs then went to AT&T. (Sidenote: Jobs did not see Sprint surviving in the long term since it was posting billions in lost profits and he did not like Sprint’s reputation. T-Mobile simply had too small a customer base in the U. S.)

      – Was that really a bad decision by Verizon? Should shareholders be upset?

      – Well consider that after spending $150 million to market the Droid launch (a huge sum), after TEN WEEKS Verizon sold a little over 1 million units. Compare that to the AT&T (not Verizon) iPhone. In ONE WEEK AT&T sold 1.6 million 3GS iPhones.

      As far as sales numbers, IMHO that does not say any one carrier has better handsets. It’s a fact of business life that any carrier can advertise the sheet out of a device and generate sales numbers.

      Bottom line: Verizon is not the leader of anything nor an example to be followed.

  • cooMANDINGO

    trblteeroy .. i was saying that we want a superphone like the evo or the galaxy s. for my hard eardned moeny i deserve to purchase what i want. i dont want to leave tmobile but dan there making it easy to leave with the lack of superphones or high level phones. these mid grade phones like mytouch and 3gs arent worth my money. i have the g1 and the phones i just mentioned are barely more superb.Some of tmobile customers hat lve high level phones would love a eveo type phone eith 8 meg cam,front facing cam,hdmi output,2.1 android,great battery life etc… come on tmobile hd2 was fail only because it was a winmo phone. no one whos been dealing with androind wants that phone point blank. for the people that love the mt3gs dont respond. im talking to the people that lso want an evo tye of device point blank.

    • TMOprophet

      very understandable, tmo needs a product for this audience, simple as that.

    • akil

      for one the evo is not a superphone, my girlfriend has it, its a great phone but nexus one still wins, Evo is huge cause of the screen size and 4g, other than that its on par with the nexus one, cause with froyo you also get mobile hotspot and we got Cyanogenmod which always gets you the win

    • john

      Yeah you want all these things but do really, I mean really, actually need or use these features???? majority of people don’t, cellphones are not for watching videos. camera, music yeah but videos NO! biggest reason battery life is abysmall

  • croikee

    Tmoprophet I agree with your points. Those that make the strategic planning at Tmobile must have felt the cost of pleasing a small minority of cell phone users who want a superphone was not worth the cost of paying for exclusive contracts with manufacturers with the latest and best.

    Yes they can adapt and change and will have to. Perhaps with the Galaxy S that change is starting. It won’t happen overnight. Honestly they would be dumb to abandon their whole business plan and try to battle Verizon. Tmobile has a great market cornered in those that want great plans at great rates.

    Fourth best, in the larger scheme of things, is still a great for a company that brings in close to 20 Billion a year.

    ATT brings in the Apple Geeks, without the iphone they’d probably be in fourth. Verizon and Sprint bring in the ‘other’ tech geeks’ and those that want the BEST product possible. Tmobile brings in the price-concious who value ‘functional’ and value over having the best.

    There is this sense of entitlement and elitism in culture today and its sick. You want the best? Go pay for it.

    • TMOprophet

      yes they will have to adapt… I hope soon, I like my service rates, but do want a better phone. The SGS will be cool for those who get it although Im not sure they will like it in the long run……I am very interested to see what the HTC sidekick emerald thing turns out to be. Like I said I can wait for a nice phone. And I will be perfectly happy if this rumored phone turns out to be what its been said to be. I dont have to have the best, I just have a certain set of specs in mind for myself about what I want in a phone, 4.3in and android with good internal storage are among some of these specs. But so far Tmo doesnt have a product as such yet. I will wait cause I am sure that they will eventually.

    • Bill

      Without the iPhone att was in first until Verizon bought out alltel.

  • Carlos

    man it was CRAZY! we already had a line when we got there @7.we started calling ticket numbers at 325 by the time i left we were at 573.we locked the doors at 8 but still had over 30 customers n the store.our goal was 53 acts but we did 161!

  • Brandon

    Here is the main problem you have when releasing a super phone….. Noob customers who want it. Prime example, HTC HD2. “Excuse me, but do you have the HTD 2D C phone?” …. If you can’t pronounce it, you shouldn’t buy it. The return rate on “super phones” is VERY high. Not just the HD2, but the G1, the mytouch, all of them had high return rates because customers who shouldn’t buy the “latest and greatest” were buying it. Google was smart by keeping the Nexus One price high, and exclusive to their website, because doing this allowed only smart people and tech nerds to purchase the device, and tmobile thankfully didn’t support the troubleshooting either. If grandma or a 11 yr old kid could have bought the N1 at a store….. don’t even get me started.

    • Tom

      Had to reply to this one -

      The problem with your theory is that it is the sales reps (mine) to discuss with the customer what they actually want to do with the phone. I’ve had many, many customers come in asking for that new HTC phone (the HD2) and after talking with them about the advantages/disadvantages between a WinMo phone and Android, 99% of the time they go Android. They weren’t ready to get into WinMo. Consequentially my return rate on the HD2 was quite low even though I sold a crapload of them. Also lowered my deact percentage as well.

      Too many sales reps – in all companies – revert to “order taker” rather than sales person.

      • DANIEL

        Couldnt of said it better myself!

  • photoguy225

    just a random thought here but did any one else notice that the picture of the people in line at the top of this article is the same place just from a different angle as the one from the article posted earlier. sorry i know that was a super random thought

  • DH

    congrats Big Magenta! but could u plz release an android smartphone w an amazing set of spec’s ASAP?!? thank u!!!

  • croikee

    I think its great to want a super duper fastest out there android smartphone. But recognize Tmobile for what they are: the value option in the cell phone carrier market. You want elite? Pay for it. You want value? Tmobile is your place. Maybe we get lucky and get a smart phone, that would be great. You want the gaurentee of one? Other options exist.

  • TMOprophet

    off topic ? Has anyone heard of anyone porting android to the HD2, last I checked they were still working on it, but I went to the Shack today and a rep told me that one of the guys there already had android running on his HD2.

    • pimpstrong

      he was full of $#!&. They are working on it but there not even a hint of Android running on the HD2 yet.

    • RockTripod

      Last I checked, the team working on it predicts 6 months to a year before its viable. The EVO ROM might help considering how close the specs are, but I wouldn’t count on it.

      • BigDro

        I work at a Tmo Call Center and I have a rep that has the HTC HD2 with android. Ive seen it with my own eyes. Now the only thing keeping me from getting one, is the fact that for employees the HD2 is on backorder.

  • dvd03

    tmobile has a big fraud problem already, adding free smart phones is gonna increase there problem. sams club pretty much dropped them cause of all the fraud. i believe 75% of the activations came back deactivated. I really like tmobile and i want them to succeed cause i really enjoyed working for them, and ive always been taking care of as a customer, but they need to get a handle on all the fraud that goes on with there activations system. i know for a fact 110,000 wont stick they will be lucky if 40,000 stick.

  • soon2TMO

    congratz tmobile…!!

  • pimpstrong

    These are shot in the dark numbers right here but I say it cost TMO about $38M in possible phone sales that they gave away for free and it will take about 17mos with the 110K new subscribers to make that up. Like I said real rough estimate here and I’m basing it on $350/phone and $20/mo worth of service on average for both. give or take a few million but that still means that TMO wont see profit from this for well over a year to a year and a half. I have NO clue what their actual loss is (cost) of lets say an HD2. I would love to see a more acurate calculation of this.

    • I_Hate_Rebates_2

      I’m not a Mobile Phone marketing person and have no idea what a good number is for a new “line” acquisition cost would be. But based upon the $38M [which will be considered a marketing cost or "investement"] estimate here’s my rough breakdown…

      Marketing Cost based upon promo: $38M
      New Line adds [est]: 110K
      Marketing Cost per line [approx]: $345
      Months to recover Marketing Cost [approx]: 7 months @ $50/Line
      Months required for Promo: 24
      Estimated New Line revenue from promo: $132M/total – $5.5M/month

      Since I have no idea of TMo’s cost structure or what they believed was going to be their break even for this promo – I would imagine that it did meet expectations and will be considered one of their best promotions internally. Also, they got to flush a bunch of phones out of their inventory – just in time to get them refreshed with new phones this summer.

      • Knotts

        whoever the guy is who got me all signed up on saturday said yesterday(sunday) that the goal for the west coast was around 7k i think and he said they hit that at 11am so id guess if 7k was there goal they would breakeven or make a bit of cash onn the promo…also told me the same number as far as new custumors so either he reads this site too or he knew the estimate

    • RockTripod

      Well, if my no discount employee purchase is any indication of actual cost, then it is roughly $380 at full value. The full price in-store then doesn’t have a huge markup. So let’s run some simple math. Phone is free, so immediate hit of $380. Costs $26/month just to keep a subscriber on the network. minimum rate plan of $140/month. Only 6-7 months to make it back. I am sure I’m missing quite a few costs here, but again, its rough math. It gets ugly when someone just does an Add-A-Line. $5 plan revenue, $30 data revenue. That won’t become profitable within the contract terms.

  • pimpstrong

    I put my $$/month per line at $20 because some people just got a basic phone and paid the $5/mo for voice. Not everybody bought a smartphone with text and data and minutes which would come out to around $50/mo. TMO would recoup real fast if that was the case. But I do love the sound of dumping the stock and making way for new (Android)phones!

  • Another New TMO Customer

    I was already unhappy with AT&T due to their BS, so when I heard T-Mo were having the Father’s Day sale I was excited & was thinking about making the switch…Here comes Sat & I was still indecisive…That is until I called AT&T to ask about my ETF for both lines and they were quite high due to the fact that I was half way done with my contract. Come to find out, they renewed both contracts after I bought 2 phones at non-commitment pricing..I was pissed, I had to go through 4 cust. service rep for 2 hours just to get this taken care of.

    Once I did…I went right to the T-Mo store & I got the My-touch slide and I love it! I have reception in places I never had with AT&T, double minutes & the internet speed is faster…I’m really liking T-Mobile so far & I hope the don’t disappoint like AT&T did!

    • Tony

      Welcome to the T-Mo family! I’m a long-time customer, and just ordered a Slide this weekend as well. I’ll admit T-Mo’s recent phone line-up hasn’t had as many super-phones as I’d like (I want a 1Ghz Android phone with a keyboard!), but one thing you’ll never have to worry about is their customer service. They’ll always take good care of you, and they’re really big on long-time loyalty. Cheers!

  • beastly

    OK, hopefully a breakdown of different carriers’ smartphones will put an end to this ceaseless argument about how lousy the phone selection is at T-Mobile.

    When it comes to Android, T-Mobile has a wider selection than any other carrier. AT&T only has one Android phone right now, and it’s about on a par with T-Mobile’s Cliq. Verizon and Sprint still don’t have as many offerings as T-Mobile, but since it seems like processor speed is important to many of you, it’s worth noting that two of their phones have larger processor than anything T-Mobile has yet: the EVO, which has been out for a couple of weeks, and the Incredible, which has been out for a little over a month. Give T-Mobile another month or two, and no doubt you will see something on T-Mobile to compare (processor-wise) with either of these other phones. If a 1GHz processor + Android is that important to you, the Nexus One has been available for T-Mobile since January, and no other carrier has had one until about a month ago, when Verizon released the Incredible. I doubt you’ll have to wait much longer for T-Mobile to release one as well, and by the end of the year, I suspect we’ll have several. This impatience and phone envy is a little overblown, in my opinion.

    T-Mobile does not have the iPhone, and neither does anyone else, except AT&T. People who *need* an iPhone must either jailbreak it and deal with EDGE speeds, or switch to AT&T, at least until the exclusivity contract is up. It sucks, but there’s not a lot that anyone can do about it, as far as I know.

    T-Mobile only sells two BlackBerrys right now (compared to the seven sold by AT&T) but really, when it comes to BlackBerry, you only really need two models: a budget phone and a powerhouse. I don’t think anyone’s really interested in touchscreen BlackBerrys, considering the problems the Storm series had, but I’d at least like to see the new Pearl launch on T-Mobile, especially if it comes in a variety of colors.

    Verizon has been the only carrier to get the KINs (and I’m still not sure I care) but other than that, T-Mobile has the best Windows Mobile phone available (the HD2.) T-Mobile has the smallest selection of Windows Mobile phones for sale (three models, compared to Verizon’s nine) but do you really need a larger selection than the Dash 3G and the Touch Pro 2?

    It’s disappointing that T-Mobile is the only carrier not to get the Palm Pre or the Palm Pixi. WTF?

    The lineup of Symbian OS phones compares to AT&T’s, and no other US carrier has any at all.

    T-Mobile has the Sidekick. Probably not many people care anymore since the outage, but the LX 09 is still a pretty decent smartphone, in its way.

    Did I miss anything?

    • vinny

      Ya it’s obvious you must work for T-Mobile or do not like Android. You are wrong about what carriers have new powerfull Androids. AT&T has two very good Androids both better then anything TMO has now and getting another. Sprint has 3 and getting another, Verizon has 3 and getting a 4th. T-Mobile’s best Android is the slide, not my idea of a power Android phone. As far as the Nexus goes, Great phone with many T-Mobile related problems, I had one, sent it back.

      • tortionist

        THe slide is much better than the Backflip which only sports Android 1.6. How is an Android 1.6 phone better than the Slide which sports Android 2.1 with no issues or problems? I have no problems with my slide and it is awesome. The slide is still much better than the i-Phone, Backflip, and anything else ATT has. If Att has a 2nd Android phone, what is it? I’ve only heard of the one.

      • beastly

        Well, I’m a BlackBerry user, so yes, I was never really all that big on Android. Personally, I don’t think it’s much better than WinMo, as an operating system. Better app market, and love the open-source idea, but when it comes down to it, my phone is a communication device more than a toy, so I settled on BlackBerry, and have zero complaints.

        But I did do my research on Android, especially since everyone seemed to think that Android is the hot new OS. When I was shopping for a new phone, I actually tried to get sold on an Android device at the time, and even looked at the Droid on Verizon. (The Droid was the only other Android device available at the time, and I was too put off by the external hardware to go for it, even though the internal workings seemed fine.) AT&T has exactly one Android phone: the Backflip, and it’s the Cliq in a different shell. Sprint has three: Hero, Moment, and EVO. Verizon has five: Droid, Eris, Ally, Devour, and Incredible. T-Mobile has seven: G1, MT3G, Cliq, Behold2, XT, Garmin, and Slide. If the Slide or the Garmin had been available back in December, we probably would have snagged one or both of them, but I’m actually glad I went for the 9700; I haven’t missed a single business call or email, and had no significant glitches or complaints. RIM makes some solid stuff.

        And no, before you ask, I don’t work for RIM’s marketing department either.

    • rushmore

      You respectfully sound like a Tmo marketing person trying to spin. Tmo has a bunch of Android device with THREE year old technology.

      Galaxy S (If Tmo really gets it) will make things better. How in your right mind could you spin that Tmo has the best options? Perhaps for mid to low end customers, but not where the real margins are made.

      BTW, I agree about KIN phones. MS must have gave VZW some bucks to try and push those things. Bleh.

      • beastly

        I never said anything about the best options. Just trying to point out that what everyone is complaining about is one specific set of specs. It’s not about who has more Android phones, and it’s not even about who has a superphone. It’s basically envy over the Incredible and the EVO. If you need a 1GHz Android phone, either get the Nexus One, or wait for the Galaxy. If you need a discounted superphone right now, get over the Android fetish, and grab the HD2. T-Mobile’s phone lineup stacks up pretty well against all the others, depending on what you’re looking for.

        And no, I’m not working for T-Mobile’s marketing. But I did do my research when I got my family’s phones these past few months, and after the interminable complaints on this board, I decided to do a little more research on the newer phones on other carriers. Came up with a list of the different phones available on the different carriers (based on what’s for sale right now) and realized that every company’s lineup has holes. Verizon’s is probably the most impressive, but still weak in some areas. (No powerful standard-form BlackBerry; no high-powered Windows Mobile; no real quirky alternative smartphone offerings.) My big complaints about T-Mobile’s lineup would be no WebOS phones, no iPhone, no BlackBerry Pearl, and no high-powered Android phone (unless you count the Nexus One.) The WebOS hole was probably the biggest deal for my family. My wife wanted the Pixi bad, and what we saw of the Pre and the Pixi was very impressive. (Her sister and brother-in-law have the Pixi and the Pre, and she got bad phone envy when she played with them.) She’s sucking it up right now, but she’s probably the least happy with T-Mobile out of any of us.

        (Anyone who has not had a chance to see WebOS in action, check it out sometime; beautifully minimalist, high-functioning, with a very short learning curve.)

  • JP

    Its too bad most of these new sales will result in churn. What a waste of article space.

  • MDCO

    The T-Mobile owned store that is in my neighborhood didn’t promote it at all. There wasn’t even a sign!

  • NiiDiddy

    all i need is this phone: http://galaxys.samsungmobile.com/

  • Wilma Flintstone

    I see your point, actually I don’t, I just felt like saying that because it was alot of it here.

    Anyway, fact is, Tmobile needs to bring on that Project Emerald Device so it can please all of us tech heads.

  • timmyjoe42

    I find it interesting that they pull off this promo just as Q2 comes to an end. They get to boost their numbers right before the big report.

  • Steve

    Why does every topic turn into a discussion about phone selection and high-end smart phones? You people need to give your $hit a rest! Seriously…it doesn’t matter what the topic is…the comments always end up in the high-end smart phone debate.

    • rushmore

      Because based on analysts and customers, this subject is root-cause of Tmo’s current bleeding out of high margin customers. That and the weak 3G coverage map, but Tmo can at least reduce the rate of bleeding with better Android high-end options.

      Folks keep pushing how great the MTS is, but if it sold well, why has Tmo not touted sales figures? Answer: It has NOT sold well and Tmo’s own customers are getting wise to Tmo’s schtick.

  • Alvaromiami

    More android phone!!!!!!! Free phones are for cheap and poor people. MORE ANDROID PHONES!!!! COOL ANDROID PHONES!!!!!

    • Josh M.

      Free Phones are not for cheap and poor people. If that was the case then all the carriers cater to poor people according to wirefly, amazon, letstalk, bestbuy mobile, walmart, etc. Free Phones are to attract potential contract customers, and even those on non-contract for their money. Money is Money and all businesses will do what they must to get every last dime, wether is $50 or $500.
      I know I’m right, you don’t have to thank me :)

  • HappyFD

    There are several reasons why people don’t like T-mo, but here’s four reasons why I stay as a customer: 1. Excellent customer service 2. Great prices 3. MyTouch Slide (Not sure why people complain, but this is a SOLID android phone) 4. Good coverage in my area. Anyways, as for the fraud comments I was reading about, I’d like to ask everyone a question…. How many people out of 100 do you think walked into a T-Mobile store to do something shady for father’s day? Now take your guess and apply it to 100k customers… I sure hope it isn’t a bad percentage or else I’m just going to stay indoors.

    • Josh M.

      4 great reasons, and I cannot disagree with you. Except for the MTS because I never bought it. But either way, agreed. People don’t like T-Mo (or anything else thats tangible for that matter) because As americans we will complain about anything, even free things. I think its time for some conservatism.

  • Josh M.

    Here’s the big problem, if T-mo Responds to a small group of users in the market that they are strong in, then a superphone will be on the way. Once this happens, it will be just a matter of time when this small groups gets a few missed calls (which is normal, on any carrier). They will complain because its not the fastest 3g they expect. Then what happens? Either they jump ship, or revert to using another type of phone. This comes back and hurts T-Mo, who was only trying to please someone outside of their target range. Then it hurts customers because they will think twice about releasing a “superphone” again.
    Of course, im only describing a “what if” situation. Let’s wait and see what happens shall we?

  • RRRR

    Back to the post about fraud on these free phones. I do not foresee T-mobile loosing anything if someone decides they want to cancel and keep the phone. EX. If someone go 2 free hd2, they would have to pay $100 each(mail in rebate would not be sent if account is canceled) + 35 act fees + If decides to cancel after 30 days is $200 per line. Totals up to $670 in fees/ not including the monthly fee of Rate plan + internet. A bunch of phones had mail in rebate requirements that would evade T-mobile from loosing any money. So great work on this promo, 110,000 customers in one day!

  • Perry

    I’ve been a tmo customer for over 10 yrs now going back to the voicestream days and I don’t want to sound negative BUT….do you really consider 110,000 new customers a huge success? I sure don’t. Not for a nationwide promotion and not when you’re giving away $400 phones for FREE!! That breaks down to about 2000 customers per state. And of those new customers how many went for the high(?) end phones like the slide or MT3G? Maybe 25% or less? Naturally I expect the execs at tmo to spin this and say what a huge success it was but the reality is quite different.

    How many droids did Verizon sell its first day? How many Ipads were sold day one? And these were sold at a premium price. Sprint sold out of it’s Evo it’s first day too. None of these promotions gave away anything for free and yet they sold many more units than tmo did and we were giving away free stuff!!!

    A huge success? I think not.

    • ItsMichaelNotMike

      Fair enough Perry, but you have to remember that this was a one-day promotion. And considering it was not a product launch that is a very respectable number.

      And T-Mobile locked in those people to two year contracts.

      Any carrier would love that result from a one day sale.

    • ItsMichaelNotMike

      Oh, and you can’t compare this with product launches like the iPad and Droid. Come on.

      And you are aware that Verizon spent a record $150 million advertising the heck out of the Droid INITIAL launch. And despite that expenditure the Droid did not do all that well when it first came out (look it up, forecasters were predicting the Droid a failure based on its poor showing.)

      You should know the numbers before posting assumptions about comparisons.

      Verizon sold ONLY 250,000 Droids for the entire week of its launch. That’s only 35,000 in one day if you want to answer your question.

      And the iPad and iPhone? Good Lord, those are talked about for the entire year. You can’t compare those sales numbers with a promo for free phones.