Tag Archives: BBB

NAD advises T-Mobile to stop using “fast” and “reliable” claims

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The Better Business Bureau (BBB) National Programs’s National Advertising Division has advised T-Mobile to make changes in its claims after receiving a complaint lodged by Comcast. The agency told the Un-carrier to stop using the words “fast” and “reliable” in its T-Mobile Home Internet service claims. Meanwhile, they gave an approval to T-Mo’s usage of the “your price is locked in” claim since T-Mobile did not make any changes to its Home Internet monthly charge. The NAD, …

NAD recommends T-Mobile to stop using “Save Up to 50%” claim

The BBB National Programs’ National Advertising Division (NAD) has released a recommendation today for T-Mobile’s Advertising department. According to its release, they recommend the Un-carrier to discontinue its claims that customers can “save up to 50% vs. National FCC Broadband Rate Benchmark.” This is in reference to T-Mobile Home Internet ads.  For quite some time now, T-Mobile has been claiming that customers can save up to 50% when they purchase T-Mobile’s service compared to its competitors.  The … [read full article]