Perez Hilton gets behind T-Mobile’s #NeverSettleforVerizon campaign

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After last week’s social networking setback, you’d forgive T-Mobile for backing out of its #NeverSettleforVerizon promotion. And with any ordinary wireless operator, that would be expected. But this is T-Mobile and John Legere we’re talking about here. When has this new, improved Uncarrier ever backed out of anything (unless it’s upsetting lots of customers)? Instead of dialing it back, John tweeted out a short video clip this morning with Perez Hilton responding to a Verizon customer’s complaint about Big Red’s customer service.

The sad truth is, the customer probably won’t get a response from VZW’s chief while T-Mo customers regularly get tweeted responses from John Legere. Huge difference in customer service there. But, of course, we’re a little biased and we would point that out.

Perez Hilton though? Could they have chosen someone better to dish out the snark on video?

Immediate update – Looks as though there will be more than one #meantweets video, Perez Hilton just tweeted out this second response:

Source: Twitter (@JohnLegere)

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  • TheVorlon

    “Perez Hilton though? Could they have chosen someone better to dish out the snark on video?”

    Agreed. Only tarnishes the brand.

  • Cg11215

    …No one likes Perez…

  • Frankwhitess

    It would be cool if T Mobile brought back that dude from Verizon old commercials..
    ” Can you hear me now ” lol..

  • davidofmidnight

    Not the best person to get to help with your brand since you either don’t know who he is, or you hate him. I’m not sure there’s much of a middle ground between the two options.

  • Jay J. Blanco

    Well I guess Carly is never coming back. *watchs old commericals*

  • MickeiKnight

    ” > Perez Hilton gets behind T-Mobile’s #NeverSettleforVerizon campaign”

    That’s like Leonardo DiCaprio getting behind #CelibacyIsCool.

  • 1ceTr0n

    I seriously read that as “Paris Hilton” and I about screamed out “God damnit T-Mobile, noo!!!!”

  • ” J.D. “

    Perez Hilton ! ? Are you kidding me maybe you should ask Kim Kardashian again / Just kidding but really anyone but him someone like @RealJamesWoods He makes a statement REAL !

  • TaylorW86

    You all realize that t-mobile isn’t targeting opinionated male millennial tech nerds with this campaign, right? We already know about mobile business trends, so they don’t waste advertising on us. Have you ever heard of a focus group before? 99% of the time that you see a commercial that you don’t like, it means that you weren’t the targeted market for the commercial.

    • TaylorW86

      Think about the type of people who would recognize Perez Hilton and have a positive association with him – there, that’s your target demographic.

      • MatthewPDX

        As someone who does marketing and focus groups for a living, you’re absolutely right.

  • kbiel

    I think we can do without the endorsement.

  • John Jacob Jingleheimerschmidt

    Just what I needed this morning… getting skeeved out by this creepy freak.

    • Jay Holm


  • Raiterio Patterson

    Perez Hilton has a habit of rubbing people the wrong way. Glad he’s on our side. T-Mobile FTW

  • Mark

    The man is a troglodyte.

  • Mande

    Wow, Perez is a disgrace to all. As a lgbt tmobile employee, I do not want to see this guy associated with tmobile ever!! NO ONE LIKE YOU PEREZ!! YOU ARE A PIECE OF JUNK!! I would rather have had Kim Kardashian or Paris Hilton. PLEASE REMOVE HIM!!

  • charlieboy808

    Just throwing it out there. I know a lot of you can’t stand Perez (I’m one of them for various reasons) but I would like to point out one thing. He’s been a T-Mobile supporter for a very long time actually. He almost made me not want to use the greatest device ever because he used it to be hip and not because it was top of the line tech. Yup, I’m talking about the beloved Danger/Hiptop Sidekick. I didn’t let that happen since I didn’t give a damn then. Still don’t now.

  • MatthewPDX

    You do realize that Perez’s website gets nearly 27 million unique hits per month, right? Someone likes him.

  • none54321

    Sorry, John. Serving customers is part of customer service. In most of the country, I get 0 bars on T-Mobile, while on Verizon I get at least 3G in most of the country. Take care of this discrepancy….. because, in the end. poor coverage is a more damning situation than having a service person answering the phone who doesn’t know what is going on.