T-Mobile sponsoring Stephen Colbert’s show: Best marketing ever?

When companies sponsor Stephen Colbert’s ‘The Colbert Report’, they don’t usually get what you’d traditionally class as an advertisement. In fact, his motto seems to be ‘as long as the company name is mentioned, I can do what I like.’ In an episode aired this week, he took the same approach to T-Mobile. Unlike most ads, promoting the company’s Un-carrier plans and super-fast LTE, Colbert focussed more in a T-Mobile phone’s laxative properties. I shan’t say more. Just watch the video above and have a good laugh… Or cry, if you’re a T-Mo exec.

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