T-Mobile’s CEO Is Making The Industry Fun Again With Absolutely No Filter

Ever since T-Mobile’s CEO John Legere took the stage at the company’s CES event back in early January, we knew he had a penchant for saying whatever was on his mind. That same sentiment took center stage again yesterday during the Simple Choice event with Legere kicking things off calling for “Stop the bullshit” in reference to the industry’s traditional subsidy model.

If you thought he was done after that, there’s plenty more when he turned his focus on the upgrade model that goes along with any subsidy by saying “This is the biggest crock of shit I’ve ever heard in my entire life. Do you have any idea how much you’re paying?” Legere then took the competition to task for locking customers in with contracts, an effort T-Mobile is looking to reverse with their new UNcarrier rate plans. “If you come to T-Mobile, you’ve signed your last contract.”

Legere’s no-nonsense, refreshing approach to the industry is absolutely brand new, so it’s hard to gauge just how successful his presentation style will be. However, it’s hard to argue against the idea that Legere may be exactly what the wireless industry needed, a huge kick in the ass to move past a business model that has harmed customers wallets for years.

As for when we can call T-Mobile’s UNcarrier efforts a success or failure remains unknown, it could take 12 months before T-Mobile starts to see a steady rate of subscriber growth. That’s of course assuming consumers see the “Value” in T-Mobile’s new Value Plan model and the company’s marketing can convince America it’s the right path.

Legere lays it out simply “If we suck this month, drop us, if we’re good, stay with us.” It can’t get any easier so  let’s hope yesterday is remembered as the day T-Mobile changed the wireless industry forever.

Video Credit: The Verge

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  • taron19119

    I love how he saids what’s on his mind

  • JJCommonSense

    GO TMO GO!!!

  • Hello

    John is a machine and is awesome!

  • Awesome! ghetto CEO.. Baws !

  • ceegii63

    well that shit WORKED!!!

  • Whiskers

    I like the fact that he says it like it is , cursing and all….
    Stop the BS , lol .

  • thepanttherlady

    I know the cursing isn’t for everyone (I don’t mind, I curse like a sailor) but I definitely appreciate the non-sugar coated approach he’s taking. Direct and to the point.

    • AndroidProfit

      THE CURSING IS FAKE! It’s one thing when it’s real and passionate. This is nothing but scripted BS. It’s offensive that this tool thought people are dumb enough to buy it!

      • T-Mo Man

        I totally disagree. When you talk to him in person he is exactly the same. Has been since he joined T-Mo.

        • Guest

          Alright well he douche performance is what I am going on. If you say so I guess we shall soon see how his efforts and passion pay off.

        • AndroidProfit

          Alright well his douche performance is what I am going on. If you say so I guess we shall soon see how his efforts and passion pay off.

        • Just go somewhere else

      • Spooln3

        Listen, I see John often, and I know and have talked to many people that have been in his meetings, and I can promise you that the way he is and the way he talks is NOT scripted. This guy is very passionate, and while I believe what he does is very purposeful and deliberate, he is anything but fake. He knows what he is doing, and I love it! Being at corporate for years, its been a stuffy feeling up on the 10th floor, he brings in fresh air.

        • AndroidProfit

          Well if you say so. I guess we shall see the fruits of his labor very soon.

        • IRIE4IPIEIR

          I bet this guy is a mad Sprint customer and is just hating, he will be a T-Mobile customer soon

        • bb10rocks

          The point is that everybody at that level has a filter they can turn on or off when speaking in public. John chose to turn that filter off so he can get more media coverage. It’s nothing but a marketing tactic. I love the glass room, btw.

      • Is there anything, anything at all you don’t find fault with? Honest question, what about T-Mobile makes you happy? Is it their color scheme, their logo, or maybe it’s their big giant “T” and it’s your favorite letter. Why on earth do you remain a customer?

        • Hey David are you getting the iPhone 5 LTE?

        • IRIE4IPIEIR

          I don’t understand why anyone would, the new iPhone is about to be announced within a few months. And even so, the Galaxy S4 will still top it, but people will still think the iPhone is better because it will have some aluminum on the back, whatever

        • Bearxor

          Sure. Aluminum on the back. The _ONLY_ reason anyone would ever prefer an iPhone to any other device. Yep. You nailed. So I guess HTC is going to do gangbusters with the One, right?

        • IRIE4IPIEIR

          I don’t think so, they need to learn a thing or two in marketing

        • David has been an iPhone fanatic for the longest time and has been waiting for this day so I was just inquiring about if he is going to take advantage of this or go Android/BBX/WP8

        • Honestly, there isn’t a Windows Phone on T-Mobile I want right now, as the 810 is too big and the 8X is good, but not my top choice. To be honest, I want the specs of the Lumia 920 in the body of the Lumia 620. That would make me thrilled. I honestly want to test the Z10, but I’m having a really hard time getting a review unit. That would honestly be the next device I would mess with, but can’t get my hands on one.

          As for what phone I would really like to try, that’s the HTC One. I have a penchant for really good hardware, which is one of the reasons why I like the iPhone, it’s premium materials. I feel like the One is exactly that and in the short time I messed with it, I really liked what I saw.

          As for the S 4, it’s great, but I don’t think it’s a huge step up from the S III and I don’t know that S III owners need to rush out and buy one. To use the Apple metaphor, it’s like going from the iPhone 4 to 4S, evolutionary but not revolutionary. I get why Samsung released it, ,the S III wasn’t broke…but it didn’t scream “must have” to me.

        • AndroidProfit

          Calm down David I just think the guy is kind of a douche. They have never had a strong CEO. We shall see how this clown does but so far it’s nothing but BS marketing spin. He has gone a long way to killing the notion of buying a phone and shopping a carrier. That may be a pipe dream but he certainly has gone a long way of killing that.

        • Joe

          If anyone should calm down, it’s you. Is your life so empty and sad that you must make a negative comment about every single thing? So you don’t like the guy… but you know what? You don’t know him. You’re making assumptions, and calling him names as if you do know him. It only makes you look like a pathetic lonely tool. If you have any facts that you’d like to bring up that would actually contribute to your accusation, please fill us in. If not, then you have nothing at all to back up your nonsense. STFU

        • IRIE4IPIEIR

          You’re wrong about this guy, T-Mobile needs a guy like this, bout time this company shows some backbone, might as well get rid of the pink while their at it. The new plans are gonna save me about $150 a month on my 4 lines alone, they are making it easier to obtain a high end smartphone for people who wouldn’t be able to afford one otherwise, he brought the iPhone even though I could care less about that greedy fruit company and most of all….. UNLIMITED LTE!!!!!! As long as T-Mobile is good in your area, no carrier can match what they are doing. I suspect 5he big carriers are gonna follows if they see that T-Mobile is succeeding with this plan. Go T-Mobile, fuck the haters.

      • Rudy Belova

        Even if your right, it was apparent that at&t didn’t have any comeback. Just a “whatever”. T-Mobile will be a thorn on at&t and Verizons back!

        • AndroidProfit

          Ya the, “whatever” comment was goofy. Probably made by a typical narcissistic 20 something, “social media manager”. Everyone is a Social Media Manager nowadays.

    • 21stNow

      I’m definitely one of those that doesn’t find the cursing to be a good thing. I have held off on watching the video because of it. If it draws this many comments from people on this board (some of whom use colorful language themselves), then it would probably grate on my ears to no end.

      • Whiskers

        I draw the line when one uses the lords name in vain , but other cursing not so much since it’s a man made thought up words.

        • God’s Name

          Oh the irony in your statement.

        • Guest


      • thepanttherlady

        I can appreciate your point of view. A direct, no-nonsense approach can be made without the colorful language. I may curse in front of friends and even co-workers (depending on who they are and our relationship) but would never curse in front of a customer.

        It is unfortunate some customers won’t get to appreciate this approach first hand because of it.

        • AndroidProfit

          He just put out a video for CUSTOMERS to see of himself CURSING! LOL!

        • CursingisFine

          Get over the cursing dude. Its just words.

        • Dakota

          The press conference wasn’t streamed so people never saw it. I think partly it was to emphasize to the media that he’s a different type of CEO and T-Mobile was being reinvented. Mist executive s over worked with curse and scream when they’re mad or want to stress a point

        • nycplayboy78

          BULLSHIT!!!! Colorful language is fun =D

    • nycplayboy78

      You curse just like me and that is why I love you Panther Lady :)

  • He reminds me of myself, love it.

  • Quan Bui

    I like the approach. So long have we seen the wireless industry as a faceless, money hungry, cut-throat industry. At least T-Mobile is trying to humanize itself to appeal to its customers… and I hope there really are humans working at the top =)

  • Matthew Ryan

    As an ex-Tmo customer who left for AT&T when the original iPhone came out, it’s nice to see Tmo back in the running for my potential business. I was always happy with them before.

    Does anyone have a link to the full Un-Carrier video? I want to see John uncut & unleashed!

    Mr. Beren – New to TmoNews but impressed. If the full video link does exist, you really must put it up on your site here for viewing. Many of your new fans would greatly appreciate it.

    • thepanttherlady

      There was no video of the event. :(

      • Matthew Ryan

        Really? What a missed marketing opportunity. This thing would have gotten millions of hits on YouTube. If you’re gonna add Apple/iPhone to T-Mobile, you gotta learn a few Steve Jobs tricks…always video the keynote. :)

        • thepanttherlady


        • Dakota

          They must have been scared of sonething

  • AndroidProfit

    David is really drinking John’s koolaid!

  • AndroidProfit

    This guy is a total douche!

    • pholocity

      are you bitter bro?

    • aTMOGUY

      David – can you please block this gentleman? His constantly negative spin on everything is getting SO old. It’s really unfortunate he has nothing better to do with his time!

  • AndroidProfit

    If you truly believe that the above video was not 100% scripted I have a bridge to sell you. Impromptu, passionate swearing, is one thing but scripted swearing is complete and total douche baggery. This was nothing but the script his marketing department wrote. It’s FAKE…a total facade.

    Seriously if you’re buying this BS I have $10 million worth of gold I need you to help me move out of Iraq

    • Spooln3

      Dude, you are the biggest efn troll on this site. John talks like this in our all hands meetings, you have no idea what you’re talking about. You call him a douche below, pot meet kettle. ;)

      • AndroidProfit

        The guy is a douche. Using slick talk and hoping the feeble minded buy in. He is a glorified used car salesman.

        • secret shopper

          Douche? Look at ur profile pic. lmaoz

        • thepanttherlady

          The profile pic is of Ryan Gossling. :)

        • Robert Simmons sucks

          no kidding look at Roberts pic, he’s just a troll hating on “cursing” oh tough words I’m so scared, lol, wow its just words grow up. The point is hes getting stuff done and making a name for T-mobile

      • AndroidProfit

        He is completely narcissistic and is no true leader.

        • ww88ww

          Narcissistic douche? Do you read your own material?

        • Ike

          Many leaders are narcissistic people. It’s the typical personality trait of a person who likes to take the lead because they feel they are important. That makes hem just another common leader.

      • AndroidProfit

        DUUUUUUDE you called me a troll?!?!?! Do you need the whambulance?

    • pholocity

      wow you must know everything dont you. trust me this man shoots from the hip, our all hands meeting is sprinkled with words like bullshit, crap, shit, and he even managed to drop the F bomb once which he came back to apologize later on another call. So please dont act like you know everything, because that comment is full of crap

      • AndroidProfit

        WOW! So all a guy has to do is swear to impress the TMobile employees? They are so DESPERATE for leadership that this will suffice? WOW!!!!!

        • robert simmons is a kid

          what do you work for Verizon, and you keep talking about a true leader. What the hell do you know, you really are a troll for these boards. He leading by actually LEADING, by making these changes in plans, phones, jobs, etc. grow up man

        • nWo4life

          I gotta say that Robert Simmons is 100% correct, this company is going to hell in a handbasket and a new guy comes in and tries to be “cool” and we are supposed to get behind this leader who in reality would never step foot in the foxhole that the frontline employees are in!!

          what a joke and he is a joke…he kind of reminds me of a sleazy sales person.

      • AndroidProfit

        “shoots from the hip”. THANKFULLY a true leader DOESN’T need to engage in parlor tricks to lead.

    • thepanttherlady

      Scripted or not, the bottom line is he’s getting sh*t done.

      • AndroidProfit

        I guess we shall see….

    • HateStupidity

      That picture of yourself in your profile is Douch baggery

      • thepanttherlady

        The profile pic is of Ryan Gossling. He looks nothing like Ryan. ;)

  • Clarkkent113

    I love this man!

  • If I’m only requesting a sim card because I have my own device, why are you running credit for non contact service?

    • HisTreatness

      Because it’s post-paid. They allow you the benefit for not pre-paying for your service. to ensure you are a credit-worthy individual, they require this to be done.

    • Derek

      In the event you want to put a device into installments in the future you will already qualify and if any promotions come about you as a postpaid customer would get it first. Also you would be postpaid as opposed to prepaid which you would have to refill every 30 days to keep service

    • smylax

      Its also because you are being billed for your services. If you don’t pay your bill, the carrier (T-Mobile in this case) is stuck with having provided you with service and it was never paid for. That’s another reason you have to run credit for POSTpaid. If you don’t want to run credit, no problem! Pay in advance = no credit check. T-Mobile doesn’t risk providing unpaid-for service because you pay upfront.

  • If I’m only requesting a sim card because I have my own device, why are you running credit for non contract service? @TMobile

    • Herb

      You can choose prepaid service, but postpaid service requires a credit check.

      • Wow !!!!!! I bet you have a Ph.d . Duh!!! I was asking for clarity. Your reply was just stupid hence the WHY if all someone is doing is paying fora sim card for an unlocked device why is credita factor where is the risk? Foo!

        • thepanttherlady

          How was his reply “stupid”? It seemed pretty straightforward to me.

          Postpaid = credit check
          Prepaid = no credit check

        • just me

          I’m sorry you have trouble understanding the concept of postpaid and prepaid. In prepaid, you pay for the service before you use it. No credit check needed because they already have the money. In postpaid, you’re basically getting a line of credit because they let you use the service before you pay for it. They require a credit check to make sure you’re trustworthy to not generate a huge bill and then skip out on paying it. There, is that explanation simple enough for you?

        • Herb

          You sure are a pleasant fellow.

    • On the new Value Plans – credit is run to determine if you can finance a device or not – sadly there’s no way around it even if you don’t want to finance a device…

      If the credit check comes back and the deposit is really high – most people do have the option to pay a $50 deposit and not be able to finance a device for a year, but either way credit has to be run.

      If you don’t want to have your credit run you can always go with one of the 3 “Prepaid” plans.

  • Aurizen

    i like him, for the most part, a complete turn around from Humm. a real helpful guy I dropped him an email in January.

  • bob90210

    Legere is right; cell phone subsidies are bullshit. Why buy a “discounted” phone only to pay it right back in the monthly bill? No one buys a discounted TV from the cable company. No one buys laptops from their internet service providers. It is all a crock of shit.

    • 21stNow

      Internet service providers actually used to subsidize computer purchases in the late 90s and early 2000s. That practice died off, fortunately. I am surprised that it has lasted this long with cell phones. As long as there are quality (read: long-lasting) phones in all price tiers, I think that it could take off with cell phones, too.

  • Wilma Flintstone

    I know I haven’t been commenting much lately but I gotta say, John Legere is awesome and thank goodness he is the CEO now.

    Thanks also to David for posting this as I didn’t watch the Tmo event yesterday yet.

    • thepanttherlady

      I was wondering where you’ve been!

      • Wilma Flintstone

        Lol sorry. Just been busy working, (and playing Monster Hunter 3 Ultimate lol) but I should start frequenting this place again.

      • Wilma Flintstone

        or I will be rather

  • Bear

    Well, using his term, the new switch over to “save customers’ money”is the biggest BS I’ve vere seen, and all the reason for it is to make T-Mo fatter on my expense.
    Explanation: my family plan is 60 for 1000 min+nights/weekends and T-Mo to T-Mo free for the first two lines. We have 5 lines total, including one home line, which is extra 30. Unlimited texting for the whole family is $10/month. One line unlimited data is $20. Total is 60+30+10+20=120 plus taxes.
    After the modification: family unlimited for 2 lines is 80. I DO NOT NEED THAT MANY MINUTES, simply don’t use it. three more lines – another 30, data for one line is another 10
    Total is 80+30+10=120. The same.
    BUT: I do not get discounted upgrades, and have to pay full prices for four (!!!!) phones, which is a significant difference.
    So, John, you are the BSer! And stop selling this BS to me, forcing me to buy the things I do not need.
    T-Mo was known for giving the options, unlike ATT and Verizon. Now it is all reversed, when John decides what I need and what I want. Doesn’t work this way, Go to hell, John!

    • nyuhsuk

      So you’re busting the guy for not taking into consideration an outdated plan from God knows when? Not sure when the unlimited family text plan was $10/month as I got mine in early 2011 for $20. I’m assuming you had the ‘Total Internet’ data package from way back when (I think I dropped that like 3 or 4 years ago when I moved to a family plan) T-Mo was still only EDGE and GPRS for the most part.
      Under most grandfathered plans, you’re going to save money from any recent plan. Don’t troll in here every time a rate change goes into play and bring up some phased out plan from years ago. Bottom line is that with these changes, you’re saving relative to ANYTHING that the major players are offering in the US.

      • Bear

        not trolling, the paln was given to me by customer loyalty department at the time of the most recent upgrade about 18 month ago.

    • thepanttherlady

      $60 is for lines 1 & 2. $30 is for the home line. What are you paying for lines 4 & 5 (talk/text)? I may be missing it in your math above but honestly don’t see it.

      • Bear

        60 for the line 1&2, $ 30 for the lines 3,4,5, including 5 as home. Texting for the family is $10, unlimited data for one line is $20. Makes it 60+30+10+20 = 120.

        • thepanttherlady

          Ok, now I understand. I read it as the home line was $30 and wondered about the other two. :)

          Thank you for clarifying.

        • Bear

          :) Thank you for reading into that. Don’t take me wrong: I’am European, and I only saw the discounted phones here in the US, so I completely support the idea of having it straight forward. I’m just irritated when somebody is trying to feed me a s..t (using CEO’s word) calling it a candy. Let’s call a spade a spade!

  • johnyboyluzig

    I like the video…did he need to use the Lords name in vain…no. Mr. Legere was just trying to stress the modern day frustrations of our wireless carriers. I’ve been with Tmo for over 11 years and I can appreciate progressive thought… Especially in a time when cell phones are evolving ever 4-6 months.

  • conservative_motorcyclist

    I really like this new CEO’s philosophy…let the customers vote with their wallets! It might take a year or two for other people’s contracts on other carriers to expire, but as long as they can keep the momentum going, this company will turn around!

    Also, if the rumors about WiFi calling on the iPhone 5 pan out in the future, it will have a HUGE impact on future sales!

  • Dakota

    As writers noted,you can’t just leave after 2 months if you’re not happy. You’re gonna have to pay $500 for phone..same as an etf fee. Same thing,different name. I’m sure if your phone isn’t paid off,they’d never port your number and they’ll send collections after you

    • bob90210

      Of course you have to pay off what you owe on the phone since you borrowed money to buy it. It’s similar to credit cards or car financing. But you can cancel the plan if you want.

    • superg05

      or you can return the phone

  • David

    Like the no contract thing, I have five lines in my account and paying around $154/month with 3 lines with unlimited data up to 2gb (they cap after this) sucks! the other 2 lines only have 200mb because my wife and daughter doesn’t use that much which is good for my wallet. With the new plan I don’t see saving me any money beside don’t have to sign a 2 years contract which is awesome. That is it. so this prepaid thing doesn’t effecting me so much when come to my wallet.

    • Bear

      exactly right – no saving on the new plan. But you are not going to have discounted upgrades any longer, which is a big chunk of money. I have exactly the same situation, and it sucks!

      • thepanttherlady

        If you’re on the Classic plan you can still get discounted devices at Retail locations or 3rd party retailers.

        • No discounts in Tmo owned retail stores. Third parties and big box will be giving discounts until further notice.

    • thepanttherlady

      Unless I have miscalculated the new Value plans total this for 5 lines:

      1st line = $50
      2nd line = $30
      Lines 3-5 = $30
      3 lines with 2GB (I believe you get 2.5) = $30
      2 lines with no added data (you get 500MB) = $0

      Total = $140

      You will lose subsidized phones but not sure how often you upgrade. And I’m guessing you may recycle your devices (pass them on to the kids etc. when you want a new one)?

      You would gain = More data and no contracts

      With that being said, if you’re on a Classic plan you’d still be able to upgrade your phones through Retail locations and 3rd party retailers.

      These plans won’t work for everyone which is why it’s important to decide what is important to you and make the most educated decision you can for yourself. :)

  • LeeArtis

    I will say this, language notwithstanding. …..T-Mobile is the zhit.

  • decalex

    John NSFW Legere.
    Love this f’ing guy.

  • northeastrep

    can we atleast get a uniform change…these “bouncer” looking uniforms have got to go…the black on black looks makes us look stupid

    • rog27

      We are getting a uniform change in the near future, im not sure what it looks like yet but itll change.

  • susan

    I guess this kind of vulgarity must be cool to someone, but to me within the first 30 seconds I can’t help but write him off as a slimy thug.

    Is he like some kid who just discovered swear words?

    Or does he associate with trashy people who think this is great?

    I’m not going to sit through this garbage.

  • Village Idiot

    With statements like ““If we suck this month, drop us…” they had better try hard live up to expectations. I’ve only been a T-mobile customer for a bit over a year and customer service has been hit-and-miss. During a couple of those “miss” moments I would have dropped them if not locked into a contract.

    • thepanttherlady

      I just had a “miss” today. Called regarding a text I received telling me the change I requested would take effect on 4/3/13. I didn’t make a change. Me: Yes, I’m calling to find out why I was notified of a change when I didn’t make one. Her: I’m sorry you are confused with your rate plan…….



    I fucking love this guy

  • Atnegam

    Rumor is that more mass lay-offs are on the way at T-Mobile. Is loyal employees losing their livelihoods making the industry fun again? They also took away the free sodas in the break rooms, which is hardly fun at all.

  • Napster87

    i find the cursing to be a powerful tool in this case. it shows that he truly is done with the typical carrier bs. It’s great to finally have a CEO that is reaching out personally to customers and especially reps. He likes to keep us in the loop. This guy is what T-mobile needs. Some people need to get off thier horses and stop thinking that someone is a lesser person for cursing

  • Trevnerdio

    I think it’s quite entertaining. I like this guy. Yes, I could see how it’s inappropriate and unprofessional…but I like it, kinda.

  • Trevnerdio

    I think it’s quite entertaining. I like this guy. Yes, I could see how it’s inappropriate and unprofessional…but I like it, kinda.

  • GinaDee

    Well if it’s okay for their captain to curse to the world (including their customers), then the CSR’s better not get fired for letting one slip here or there.

  • GinaDee

    Well if it’s okay for their captain to curse to the world (including their customers), then the CSR’s better not get fired for letting one slip here or there.

  • Best CEO ever?

  • nogoodnamesleft90210

    Legere’s swearing is all part of his shtick. He may not be reading a prepared script, but clearly he intentionally drops mild obscenities throughout his speeches. It’s one of the reasons DT chose him to head T-Mobile and to spearhead the “UN-carrier” campaign. He seems to have been brought in to strip down the company, get the books looking good for the IPO, and re-brand T-Mobile as a “maverick” brand. I question whether he will have anything to do with the company if/when the MetroPCS deal goes through.

  • Singleweird

    this is bizarre and kindof pathetic. doesn’t do anything for me.

  • I like this guy.

  • This new plan sucks. At the end of the day, I still will pay more for the service (which sucks where I live) and still have to buy the phone at full price! And the cherry on top? If I choose the 20 month pmt plan method, isn’t it like a “Contract”? If you can’t afford the buy-out (the amount you owe on the phone) you are stuck. Swift move. Their in business to make money. So, hey John, you are right – it is a crock od Sh#@. But yours!

  • ny3ranger

    So will my At&T unlocked iphone 5 work on tmo HSPA+ 21 (not 42, i know i would need the new iphone for that) now in New York City? If so I am going to go switch from AT&T today. Can i get some confirmations that Tmo already made the changes in their network. I read here from people about 15 hours ago that it wasnt done or will be done on monday, etc? I cant take 2g but I can take 3g until they roll out LTE (which i undetsand will also work with my At&T iphone 5.

  • Osasco

    This CEO looks like an effeminate trying to play tough by cursing.

  • $9926629

    He’s a scumbag hatchet man. I and many others got laid off from headquarters for no discernible reason the other day. They are culling all departments.