Mini Editorial: T-Mobile, Stop Attacking The iPhone On Slow Web Speeds?

Has T-Mobile’s next marketing salvo against the iPhone already begun? With both a tweet under their belt as well a captured image(s) of an advertisement running on IntoMobile, T-Mobile is attacking the slow internet speeds of the iPhone. You can be anti-iPhone, pro-Android or somewhere in-between and loving Windows Phone, but I’m really quite tired of T-Mobile attacking the iPhone. Why does the T-Mobile marketing team insist on attacking the one device the company continues to claim is partly responsible for its own unstable financial predicament. Enough is enough. The iPhone brings customers over in droves, Android yet to do that, it’s as simple as that. The iPhone has customers lining up every launch like clock-work, Android phones hardly ever do. Except that isn’t what this is about, this is about T-Mobile needing to find new and inventive ways to lure customers back, instead of attacking the most popular phone on the planet.

All that being said, you can argue that T-Mobile is right with their message and you would be correct, until a LTE iPhone launches, T-Mobile’s HSPA+ 21 and HSPA+ 42Mbps smartphones blow away iPhone data speeds. Still, is there anyone in T-Mobile-land that is truly naive enough to think this is going to win over customers? If internet speeds were truly of concern to iPhone owners, T-Mobile would be the number one or two carrier in the US.

I’ve long said that T-Mobile’s marketing team needs a refresh and this just steels my resolve to continue thinking that. This is another half-hearted attempt at attacking the device that is, at least in some small part responsible for T-Mobile’s current position in the marketplace. Those are T-Mobile’s words, not ours.

You can love Android, hate the iPhone or vice-versa and that’s fine, your smartphone preference isn’t the subject here. You can interchange the word “iPhone” here for any other name as long as the internet speed and #4GLife argument remain the same. This is about another wasted marketing effort that shows much T-Mobile’s marketing team needs to start thinking outside the box. Sorry T-Mobile, yet again you need to step up your game if you want to win customers back into the Magenta world.

As a last thought, just stop attacking the iPhone, especially when you highlight your network refarming with a specific focus on unlocked iPhone’s working on your 3G/4G network in the very near future. I guess there is a network refarming for that.


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  • Tmobile is the only carrier without the iPhone so when when they make fun of it they are basically pulling attention in to themselves and away from the iPhone. Chevy is going to say Ford sucks at something so it makes Fords look bad and makes them (them being Chevy) look good.

    • trife

      The problem is that it probably doesn’t make T-Mobile look good in the eyes of a lot of people.  I’m a T-Mobile customer and I think it makes them look like bitter, butthurt children.  

      So the plan backfires because it makes them look even worse than they already are in the eyes of potential customers, with their 4th place, no-iPhone having selves.  

      • Avi

        Yep the iPhone is associated with high quality.  Tmobile is associated with Walmart.  End of story.

    • James

      Right. If all you have to say about a brand is a cartoon of a little kid pissing on their logo, what’s that say about your brand? 

  • Civicintegra

    Ya t-mobile talk bad about the iPhone but at the same time you want the iPhone on your network damn hipacrits!!

    • *hypocrites

    • terryjohnson16

       Then Verizon is one too.

    • Segnaro

      You forgot about the first Droid ads. Verizon called the iPhone some fashion accessory for beauty queens, while the Droid was like a manly power tool.

      • Vim

        Yep, this is the same route Verizon went. It’s a time-tested negotiation ploy.  And until negotiations bear fruit, it will help reduce churn.

  • UMA_Fan

    At&t advertises their iPhone 4S as four times faster as Verizon and Sprint.  They rightfully claim this because the max download speeds on the Verizon and Sprint CDMA iPhone modems is around 3.2mbps while the at&t HSPA+ iPhone 4S maxes out at 14mbps.

    So by that very same metric T-Mobile could latch on to that marketing and claim with their HSPA+ 42 devices they are three times faster than the at&t iPhone 4s.  That would be a better approach than just blindly bashing they iPhone, that won’t register with customers.  Why don’t they do this???  T-Mobile always complains they have limited resources for marketing but they should focus them on things that differentiate them.

    They also need to market the benefits of WiFi Calling.  They can achieve this without making their own cellular network look bad which I’ve always sensed was their concern.  Apple has that ‘touching’ face time video chat commercial, the same can be achieved by advertising WiFi Calling.  Imagine a commercial where a father in the military stationed overseas keeping in touch with his daughter in the US without international roaming charges thanks to T-Mobile WiFi Calling.  Or a Verizon customer not able to make a call due to an outage because of severe weather has to use a T-Mobile phone with WiFi Calling to make a call.

    The biggest reason customers are leaving T-Mobile right now is because of a PERCEPTION of quality. Not the actual quality of T-Mobile but it’s perception.

    • AM Gone

      As far as overseas calling is concerned, there is no comparison of wi-fi calling to UMA calling.  Wifi calling while overseas is charged as a roaming call while UMA calling is not.  My last trip to Europe made that point for me and gave me a $200 roaming bill for overseas calling.

      • UMA_Fan

        You are completely wrong.   WiFi Calling and UMA do the same thing when used internationally.  You were most likely doing something wrong.  The T-Mobile android WiFi calling app will TELL you in the help menu that it can be used overseas.  You were probably on the cellular preferred mode where calls go through wifi only when cell service is not available when you should have been on the WiFi preferred or WiFi only setting.   FYI why do you think there’s a ‘WiFi Only’ setting???  It’s for international!

        Also your statement implies you don’t fully understand how international roaming works.  When you take your T-Mobile phone overseas you are connected to a foreign operator’s cellular tower.  That foreign operator charges T-Mobile USA for providing you with service and T-Mobile directly sends those charges to you.

        With WiFi Calling, it was designed for better in door signal.  So any WiFi hotspot is a T-Mobile USA cell tower.  Since WiFi is just the internet it doesn’t matter where you are in the world, it doesn’t cost T-Mobile any extra money if you were placing a WiFi call in Kenya or in Alabama, that call would be the exact same thing to them.

        T-Mobile clearly states ALL WiFi calls ORIGINATE from the United States.

    • Surfi

      They do have a low quality perception but thats been heightened by their pushing the prepaid brand and also their association with Walmart.  Sprint at least has a different brand (boost/virgin) for their prepaid services.  Tmobile runs prepaid like a separate company but its under the same brand and logo – just cheaper prices and terrible outsourced customer service.  They need to decide if they want to play with the big boys or own the lower end 

  • ac

    Doesn’t make any sense.. :/…i can see how it would pull attention to themselves but aren’t they tryin to bring Iphone customers to T-Mobile??…couldve sworn they had a lil marketing for that a couple months back….T-Mobile trips me out sometimes….

  • Bureau_c

    I don’t have a problem with their ad, other than that it’s way too late. The whole “There’s an app for that thing” is last year’s news. But I don’t remember anyone complaining about Samsung making fun of iPhone launches and their ridiculous fanboy hangouts outside the stores. It’s all fair game, you just have to be timely.

  • Taron19119

    T-mobile needs to get the iphone and make a plan just for the iphone where u pay full price for the iphone but get a lower price plan and put the price of the phone on the bill so that we can pay off the phone little by little

    • MacRat

      “so that we can pay off the phone little by little”

      That’s what credit cards are for.

      • James

        Apparently Taron saves by not using punctuation, either.

      • Taron19119

        Everyone cant pay 600 for a phone

  • ColdFeet

    I’ve said it many times that their marketing team is off. They need to stop focusing on being the “low cost” provider and start featuring their phones. People want a fancy phone and you have AT&T, Verizon, and Sprint showing off what they got. T-Mobile? They show off their low prices, which isn’t a BAD idea, it’s just the one thing they seem to focus on. T has some good phones available. Maybe not the best but some pretty top notch Androids that they need to feature in their ads. People like the iPhone and their first thought would be AT&T. Verizon is the provider with the badass ‘droids. Sprint has those fancy Evo’s. T-Mobile? They have low prices. And really, I don’t think people care that much when it comes to saving a few bucks. Just like a car, they’ll pay more for something that they really want, not what’s cheaper.

    • Av

      I think they’re competing with Boost, MetroPCS, StraightTalk, Virgin etc these days.  Their brand is low cost – low end.  They have associated themselves with Walmart and I see their new stores in Atlanta being opened in low in come areas next to MetroPCS and Boost Stores.  In my experience, people with iPhones don’t even think about Tmobile.  I can’t think of a single person I know who has Tmobile.

  • Santo_2k

    T-Mobile needs to increase their 4G coverage and increase their signal reception first and then blame someone else.
    I have 4G signal at my home but its not even comparable with edge speeds.


      Then you either have a broken device or the network in your area is broken. You need to make a customer care ticket so the issue can be investigated. You should get speeds 2X faster than edge even if the cell has only a T-1 and not ethernet backhaul.

      • Santo_2k

        I previously had htc g1 and now S2 and I have raised a couple of customer care tickets so far and there is no difference.

  • terryjohnson16

    verizon did the same thing before they got the iphone. annoying yes

  • Mr P

    only Don Drapper can save this company from it’s horrible marketing at this point

  • my name us

    What they need to do instead of spending money on stupid campaigns is to pull their resources together to save the 7 call centers that are closing. That’s way more important than advertising slams against a competitor’s phone.

  • robnaj

    The iPhone 4s has “4G” now too oh soon it is going to be LTE 4G for the next iPhone 

    • Not only that, but by saying the iPhone 4s doesn’t have 4g invalidates the original Mytouch4g as they are the same speed HSPA+

  • Gwapo

    Dear Tmobile!!!

    Just give us the 3G on our iPhones and we will be happy!!!

    Sincerely yours,

    iPhone 4$ user

  • trife

    T-Mobile has a marketing department?  

  • Front line SATX

    It’s annoying, but as a front line employee I hear about 30% of the customers coming into the store with their iphone 4/4s from other carriers looking to switch that their Iphone is 4g. I have to sit there and explain to them that they do not have a 4g device. It’s quite common. On these forums of course we are a little more tech savvy, but there are a lot of the older (and a few younger) people that don’t know a lot about their phone, they just bought it for the name. I had a 20 year old kid come to my store last week and swear that his iphone 4 was now 4g because “the guy at the store said at&t has LTE now and that makes my iphone get 4g speeds now.” Now do I agree that’s they marketing campaign we should go with? No. I think we should focus on getting better devices to compete and speed up the roll out of our own network. Our network is expanding a lot. 5 new cities got new 4g towers but I think we need to help the rural areas that don’t even get 3g first.          

    • PimpStrong

      By chance did you also explain to people that the MyTouch 4G is not “4G”?

    • MacRat

      Wow, you need some training.

      The iPhone 4/4s has HSPA+ which is what T-Mobile is marketing at 4G just like AT&T.

      • iTried

        Small correction iPhone 4 will benefit from Hspa+ but is not Hspa+. But the 4s is Hspa+ and iOS 5.1 has updated the icon to actually say 4g.

  • Ran

    It’s funny since the HSPA+ on the iPhone 4S is EXACTLY what T-Mobile is calling “4G” on most of their HSPA+ phones. There are a few that are on the 42mbps but a lot of T-Mo’s “4G” phones are getting the same speeds as the iPhone 4S on AT&T. That At&T part is the caveat I guess since the CDMA versions are only getting the normal 3G speeds. And don’t even get me started on all this “4G” crap. No one has 4G, not HSPA+, not LTE, not WiMAX. The latter two are only “4G candidates” trying to be certified as 4G but no one yet has reached the standards defined to be 4G by the ITU-R.

    • Ummmm. Where have you been? The ITU has deemed them 4th generation technologies at the end of last year. Your citing the original news. Not the current. They are ALL considered 4th generation technologies. Sorry to be a Debbie Downer, but you’re wrong.

    • PimpStrong

      Agree in that the iPhone (supposed non-4G phone) is just as “4G” as T-Mobile’s first 4G phone the MyTouch 4G.  4G 4G 4G 4G!!! Too much.

    • Saj426sfa

      i agree, they advertise the exhibit 2 as 4g and it is only getting 2-3 mbps every time i try a speediest

  • T-Mobile in the Boston area blows AT&T way. My T-Mobile DL speeds are between 9 & 15 MB and UL speeds are a solid 4 MB. These are daytime speeds and are inside my office brick building. At home in the suburbs my speeds are just about the same. AT&T has their LTE up and running but still do not have their Advanced Back-Haul set up to give fast speeds to their HSPA+ Network. T-Mobile’s HSPA+ speeds are just as fast as any LTE Network and there is no battery issues. IMO HSPA+ is the way to go. I also have Verizon with fantastic LTE speeds, Still prefer T-Mobile’s Network but wish they would step up their Hardware. Please get better phones.

    • DK

      HSPA is the way to go yet TMobile is deploying LTE aren’t they?  So mixed messages.  They just sound like a whiny brat who didn’t get their way…If they were able to get the iPhone they’d be jumping up and down and not bleeding c customers

    • 21stNow

       I know that the HTC Sensation is the slowest of the T-Mobile 4G phones, but come on!  Down in the mid-Atlantic region, my Samsung Galaxy Note on AT&T (39Mbps down) is so much faster than my HTC Sensation on T-Mobile (2Mbps down) that it’s not even funny.

  • watbetchh

    The whole we’re better than you because we have or do and you don’t do _______ is not new to advertising.  Instead of sitting back, they have to do SOMETHING.

    Once T-Mobile deploys HSPA+ on PCS enough, they will start to advertise it. I just know it. Switch your AT&T iPhone to T-Mobile and save tons.

    • Ari

      I think Straight Talk is offering unlimited talk, text and 3G to ATT iPhone owners already for only $45 a month with a Straight Talk Sim

      • dee

        redpocket also $60 a month

  • James

    That’s a really brilliant way to hold onto the 1 million or so customers who are using iPhones on your network, as well as a great way to keep the ones who keep holding on to their T-Mo contracts in the hope that it’ll get the iPhone someday. Not to mention it’s a wise way to court Apple. 
    Geniuses, really, they’re geniuses at T-Mo. 

  • Gpt2010

    David. You nailed it on this post. Great job! I hate the iPhone and everything that Apple is about. However, I know that the iPhone is what tmobile needs to get back to what it used to be. What is the point of bashing the iPhone when we all know that eventually tmobile will get it in their lineup down the road. Is tmobile hiring its marketing team with people fresh out of high school? It sounds like a he said she said marketing push. Come on tmobile! Focus on what you really need to focus in on. Getting the iPhone on your network ASAP!

    • Matt

      just curious- why do you hate the iPhone so much?  I don’t have one but all my friends do and they love it.  Whether in the US, Canada or Europe, they all rave about it.  They laugh at me and all the glitches my Android has every week.  Im planning on getting an iPhone in the Fall to go with my recent Mac and hopefully they’ll all work together smoothly, and if something does go wrong, Ill finally have a place to go and someone knowledgable to ask to fix the problem.  I don’t know much about the iPhone OS – In fact, from what I read Android seems more customizable and Windows seems better for people who use social media – but the iPhone must be doing something right

    • MacRat

      I carry both the iPhone and an android phone.

      The both have their strengths and weaknesses. No need to hate either one.

    • Jaime Laigo

      I don’t have the iphone but I do like it, my problem is I will never buy anything Apple.

  • PimpStrong

    “The iPhone has customers lining up every launch like clock-work”


    Not to take away from the iPhone’s awesomeness but you best believe that if there was only the Nexus Android sold annually, you would have the same reaction.


  • PimpStrong

    I may have had an outburst but I completely agree with this piece.

    Attacking the iPhone because it’s not “4G”(with big quotations) is old and useless by now.

    Ironically, today my co-worker shows me that his 4S now says “4G” because of a recent update.  So now his 3G phone is a “4G” phone?  I started explaining 21/42Mbps and LTE and yadda yadda yadda to him and he really couldn’t care less and doesn’t even know what his phone is capable of doing speed-wise.  

    To me, T-Mobile just makes themselves look like that little kid taking wild swings at a bigger kid who is keeping them at arms length.

    • guest

      Exactly – as long as people’s iPhones are working , they don’t care if another phone will load a page a few seconds sooner.

    • MacRat

      “Ironically, today my co-worker shows me that his 4S now says “4G” because of a recent update.  So now his 3G phone is a “4G” phone?”


      Both AT&T and T-Mobile advertise HSPA+ as “4G.”

      • PimpStrong

        I know.  I was more pointing out the fact that it suddenly went from a 3G phone to a 4G phone just because the little icon has changed.

        • 21stNow

           The iPhone 4S always received HSPA+ (4G) speeds on AT&T.  Apple didn’t want to show the 4G icon initially, but worked with AT&T on getting it done.  So technically, on AT&T (only), the iPhone 4S was always a 4G phone.

    • Littlesis1774

       Beg for mercy that what they can do. I mean sooner or later iphone will be on LTE and apple is working on it. I been hearing rumors of that iphone 5 will be on 4g. I mean ipad 3 is on 4g so iphone 5 will be on 4g shortly.

  • TMoFan

    The T-Mobile marketing team (if there is a such a thing) needs to accentuate the positives of T-Mobile instead of focusing on the iPhone. Right now the brand is attached to that almost year-long attempt to sell out the company to at&t. We need something fresh, like the Sprint commercials featuring Dan Hesse, to relaunch the brand. When T-Mobile’s network is reconfigured to mirror at&t’s, then they can run ads like this.

    • Guest

      I agree…They need a relaunch.  You’re right Tmobile is associated with the ATT merger; with a low rate network, with the prepaid brand they’ve been highlighting.  The people I hang out with don’t even consider TMobile…Its not even considered a competitor to Sprint, ATT, Verizon but in the Boost, Virgin, MetroPCS sphere.  I notice in my city the new Tmobile stores are all opening up in the low income areas next to the Boost and Metro stores.

    • Jaime Laigo

      So true, we need to get back into the publics minds with our positive adds.


    I agree David. High time to concentrate on other things. What happens if we end up getting the iPhone. 

    • Guest

      They sound like a whiny little kid who didn’t get his way….Out of one half of their mouth, their badmouthing the iPhone and out of the other half, they’re begging for it.  

  • i agree as well .. just stop any and all attacking of the iPhone, the stupid slight comments about it etc .. people want the iPhone .. regardless of how you view the people who do, the fact remains that they do.  and TMO attacking it just makes them look petty and stupid.  they should just stop even directing anything towards any other carrier or phone until they can get their own ish together.

  • Nelsonhcabrera

    I am very speechless u have completely took every words out of my mouth. I agree with u 110% T-Mobile does need to make a move and step up there game and fast. I am a Android fan all the way but people will definitely will buy a iPhone if T-Mobile takes them in there market and i am sure we will be the best carrier in the U.S no doubt about it

  • Phillip Humm was a plant….He was sent there to destroy the company and try to increase the value to sell off. I was there when before he came in and after. He is genuinely evil and has no qualms about showing it. I promise you, why else would they send over a damn Deutsche-men to run the USA branch when we were doing fine  with our AMERICAN CEO. Our customer service was GREAT, prices were great and employee moral was HIGH. Then along came HUMM…and it all went sour. pay attention folks…  

    • Nick

      Destroying the company while increasing its value don’t exactly go hand-in-hand.

      • Kalel

         Yes they do when you change the entire customer service to sales and short term profits from due date changes, restoration fees for ladex suspension, throwing on pay per use data on each line to get the phone to automatically start using web, etc. etc. etc.  It’s makes the company look good for a purchase because of the profits but it’s a short term gain that kills you in the long run.  That’s the reason why T-mobile is hemorrhaging customers left and right. 

  • ByeMrHumm

    Tmobiles entire PR and Marketing Staff should be fired.  They make mistake after mistake – As someone who has a degree in PR and has been a Tmobile customer for life, I think they’re just idiots! Personally, Ive had so many problems with Tmobile and Android that Im going to switch to the iPhone this Fall and give it a try.  Im sick of all the BS..And this marketing message must be a short-term strategy because what are they going to say in six months where there is an LTE iPhone?   I know a lot of people with iPhones and have never heard anybody complain about speed.  Meanwhile I have a 4G Tmobile Phone (granted its not HSPA+42) but they still market it as 4G and yet it only gets 2-3 mbps….and their Prepaid advertises unlimited everything for $50 in bold type “MONTHLY 4G” when you really only get 100MB of 4G and then are throttled so that you can barely use your phone.  I could go on & on.  

  • GZA

    Doesn’t this site have editors? That kicker at the end was the worst written anything.

    • Realcool2000

      Yo wheres the RZA? Suuuuuuuueeeeeeeee, just a call for the Wu!

  • Why is the T-Mobile marketing team wasting their time with this? HELLO!!!!! Instead of advertizing against the iPhone, why not just begin advertizing in FAVOR of it?

    How about his instead? “Coming soon: 3G / 4G coming to unlocked iPhones with T-Mobile.”.

    • Jose Hernandez

       I agree, that sound much,k much better.

    • yes but is that true though? is 3g speeds coming to the iphone, if so then i totally agree with you. 

      • T-Mobile is re-farming their 1900 MHZ spectrum to HSPA+. So yes, unlocked iPhones will get 3G and the iPhone 4S would get 4G speeds.

  • MagentaRulz

    T-Mobile should re-focus its marketing campaign in regards to the iPhone. Instead of focusing on how the iPhone is not 4G, why not embrace it? Encourage customers that want the iPhone to buy an unlocked device from the apple store and use it on the T-Mobile network. There are already over a million of them. But what about the speeds? Why not do what sprint did when they got the Wi-Fi only iPad; pair it up with a 4G mobile hotspot. Even with the combination of the 2 services, the total monthly cost adds up to $70/mo for unlimited talk, text, and 2GB of web. It’s amazing what a 4G iPhone can do.

    • doing this means a customer having to pay for two products instead of one. people don’t want that they want one thing…one cost not two. I read on this thread earlier a person saying that tmo is refarming their 2g spectrum to faster speeds…that sounds way better if that does happen ill pick up an iphone for me 

  • Jose Hernandez

    I agree with T-Mo needing to do something different with their marketing dollars, but honesty? I did not see this as an attack on the Iphone, but more of a bring your IPhone here, you can get better speeds? I might be wrong, but It’s just how I took the ad to read. 

    • 21stNow

      Unless you are in one of the refarmed markets (relatively few people are), you will get slower speeds with an iPhone on T-Mobile now than you would with other carriers, theoretically. 

      Either way, I’m pretty sure that the ad was not saying that you will get better speeds on an iPhone on T-Mobile.  The ad is pushing people toward actual T-Mobile 4G phones.

  • stevejobbed

    I was one of those that did not understand the big deal about the iphone. As a former T-Mobile call center manager I went on and on about Android and its benefits. When I completed my masters last year and quit T-Mobile my new employer gave us the option of using the 4s as our work phone as long as we bought it outright, and I did.
    People that look down on the iphone need to understand that it has nothing to do with specs or screen size. The iphone just works, I have never once had an issue with compatibility or random turn offs or wondering when I would get the next software update. Apple makes both the hardware and software and it makes a huge difference Not only that but the camera and video on this thing is on a whole different level than any android device. I used every high end Android device from the G1 all the way until my last phone, the Galaxy 2 and i don’t think I would ever go back to android at this point. As far as data speeds I use Verizon and have never been in an area that I have not had 3g service and the data speeds are more than fine and i am a heavy user in my current job. I now know why it was so frustrating as a T-Mobile employee to encounter people that only want the iphone but can’t specifically explain why. If you want to root your phone and put different Roms and skins on your device, knock yourself out with Android. But most adults need a reliable phone for everyday use and there is no better on the market than the iphone currently.

    • 21stNow

       OK, as someone who has a master’s degree, I’m sure that you know that your last sentence was an opinion only.  I’ve used several Android phones and an iPhone.  Each has its pros and cons.  However, for how I (an adult) use my phone for everyday use, an Android phone is better for me by far.  I recommend phones to people based on how they use them.  For some, I recommend iPhone.  For others, I recommend an Android phone or a Blackberry device.  I’ve yet to meet someone that I thought that Windows Phone was a good fit for, but I won’t hesitate to recommend it when I do.

  • windy city

    I have the iPhone 4s on the att network in Chicago Illinois and my internet sucks to slow drop calls and more now my wife have the Samsung galaxy s2 on Tmobile network and there internet is super fast going to Tmobile in June.

    • Littlesis1774

       Well I think the fact you are on AT&T might be the cause of that. I hear horrible stories about AT&T

  • Viva Capitalism!

    Really David?  Didn’t expect this from your usually level-headed perspective.  Why are all the iBots so inflamed by simple advertising?  Do you get equally upset when a competitor slams your car, your TV or clothes?  What has Apple done to all of you?  It really looks like you’re all taking it personal.  Sure T-Mobile would like the iPhone, but right now they don’t have it so it’s only natural for them to advertise against it just like Verizon did.  If iPhone is such a great phone, no one should be threatened by a little adverse advertising against it.  It is just the American way.

    • I think you are missing my point entirely, my point is that T-Mobile should play to their strengths, instead of bringing attention to their weaknesses. Not to mention, I’m constantly critical of T-Mobile’s marketing strategy, if you can even call it a strategy. More importantly, I’m an Apple user and I’ve used an iPhone on EDGE on T-Mobile’s network for two-plus years, I’m hardly anti-Apple. I’m probably the most pro-Apple person around here. I’m not taking it personally, I’m just frustrated but what I see as a lack of common sense in T-Mobile’s marketing department.

      • Get_at_Me

        Mentioning the iphone garners attention, once u have someones attention, u can attempt to educate them on the iphones weaknesses compared to your current lineup…..verizon did it with their droid does campaign.

        • very very well said sir…you get a +1, and a cookie lol

        • perfectalpha

           First off, the Droid Does campaign had multi-million dollar marketing war chest behind them. Remember the jets delivering the device all around the country commercials? Verizon made the Droid seem larger than life. You can rest assured nothing in T-Mobile’s line up meets that billing. Hate to break it to you. From the unboxing, to the on-boarding experience, to the daily experience, to the customer service experience, etc nothing will match it.

          Now I have to reply because David is 100% right in regards to why T-Mobile
          needs to just stop mentioning the iPhone. Honestly, as somebody who has
          used 6 Android devices beforehand…I will say the iPhone suits how I
          use my phone best…

          In my opinion, T-Mobile should have taken a page out of BP’s book where they show how they’re going to get back on their feet helping communities after the oil spill. We had a chance after the AT&T acquisition to talk about how we’re going to better our handset lineup, right our customer service and ultimately make sure the network is performing optimally for all users. Ultimately, giving them a reason to choose T-Mobile!

          Instead, we’re getting the same song and dance. “Wahhh, the iPhone isn’t
          on 4G” who gives a crap? Really? What T-Mobile needs to focus on is
          becoming a legitimate choice for consumers purchasing a phone;
          discussion of the iPhone having 3G is petty at this point. It is the #1
          selling phone on 3 carriers nationwide. This marketing campaign will do
          nothing to help the fact consumers do not consider T-Mobile a top tier choice for wireless service.

    • Cashman

      Did you even read the article?

    • Gouv

      David brings up very good points, though I would do that same thing if i was tmobile.  It might just come across as tasteless to the consumer who can get the iphone just about anywhere now but tmo.  In particular its sill of them to go at it so soon after mentioning the iphone in the re-farm strategy.  I think its more of an issue with timing of such an ad, but like i said david isn’t wrong in his thinking.

  • OmeerRahman

    Yeah not to mention a few million of those “slow web speeds” iPhones are running on T-Mobile’s EDGE network. The iIdiots may just think it’s T-Mobile’s fault because the iPhone gets 3G on every other carrier and now “4G” on At&t. In effect a good portion of these people will think EDGE speeds is what T-Mobile is touting as 4G. Given that T-Mobile has such a large and unofficial iPhone subscriber base they should spend more resources to entice iPhone users to come to their network instead of bashing them. Unless of course they are looking to lose the iPhone customers they have in addition to the quarterly customer loss year after year. Fighting the iPhone is a lose-lose situation any way you look at it from T-Mobile’s perspective.

    • UMA_Fan

      This is so true.  It’s unbelievably frustrating.

    • did you read what you typed before you hit the post button? and did it make any sense? 

      • OmeerRahman

        Why don’t you try reading it a few times over? Slowly, at a pace you’re comfortable with. If it still doesn’t make sense to you then I’ll try to break it down for you…

      • Gouv

        well lets face it, all the other carriers have the device and t-mobile is slightly putting it down.  I don’t think it sends a good message to consumers. But as i said in a previous post, they don’t have much of a choice.  Atleast they are showing effort these days.

  • Apple is the devil. They are the epitome of all greedy profit-oriented corporations. The only thing they care about is marketing their products in a way so that they will appeal to the technology-ignorant masses of people who can’t differentiate between 4g and a can on a string. That is why Apple is so successful. Because the vast majority of Americans are absolutely ignorant when it comes to understanding even the basics of cellular technology. T-Mobile’s marketing plan might be outdated, but at least it is exposing Apple’s products for what they really are. At least T-Mobile’s marketing efforts are ethical, unlike Apple’s.

    • Apple’s marketing isn’t ethical? Sounds more like you’re just angry at Apple for some reason.

      • Peter

        For years Apple used their marketing against Windows with many lie, BS and crap.

        And even now when they add something to their phone or better say to steal some ideas (which Apple is actually famous for it) from others like Android or Windows they marketing it as magical and innovation.

        So yeah Apple’s marketing is not ethical.

      • since when is any major company’s marketing ethical? in their keynote, Apple just happened to mention that the ipad was faster than the transformer prime but failed to prove it. in their keynote and everywhere else they fail to prove the speed of their processor, because it’s still the same processor they used in the ipad 2 cept for maybe over clocking it. no, i doubt any of these companies have any kind of ethics when it comes to their products. 

    • wsj

      Another droid fanboy, who thinks that Androis is better.  That might be true, but until marketplace or play or whatever they want to call themselves has the number of apps that Apple does and not full of spyware/virus infected apps, Apple will still be the best phone out there.  Do not believe be, just ask TMUSA why they are in the shithole they are in.  Can you spell APPLE.

      • you sir are a fucken idiot, can  you count on the amount of android apps that are spyware? please name them. the iphone is not the answer to any carrier’s financial problems, just ask Sprint. ofcourse you’re not a fanboy either because you think apple’s iphone is better ofcourse not. i certainly do not agree with that gslate person cus he’s defenetly a fandroid but you calling one is like the kettle calling the pot black

      • 21stNow

         The number of apps is close to even right now, with the Play Store estimated to overtake the App Store in June of this year.

        However, the number of apps has reached the meaningless stage.  Once you cross say, 200,000, the average user is satisfied that what he wants is available.  I download more apps than most, and could never even look through the estimated 600,000 apps available in either store, let alone download and use them.  Also, considering that the there are apps that duplicate each other in function, the numbers are even more meaningless.

        I’ve been referred to as an app whore on other boards.  Yet, I have never downloaded a spyware or virus-infected app on the Android platform.  I even download third party apps and haven’t had a problem.  There is a way to be smart about this and a way to be not-so-smart about it, just like with desktop computers.

        Regarding your last comment (foul language excused), VZW did quite well in the 2007-2010 period without the iPhone (surpassing the only carrier with an iPhone in number of subscribers), so the iPhone alone does not worsen a carrier’s position.

    • Guest

      I read this and think….I pity da fool. Anyone who bought the Gslate is a fool.

    • TrevorMadden

      You’re so right. Buy an iPhone = putting money toward the next weekly lawsuit!

  • Mathew Wright

    They’re trying to attack the iPhone as the default smartphone by pointing out that it’s not the best at everything like everybody always assumes.  They’re educating the customer as to why they should look at T-mobile phones instead of an iPhone.  Sounds like good advertising to me.  What do you expect them to do? “The iPhone is awesome.  We don’t have it.  But we do have phones that are faster on the internet if that is a key factor for your purchase.  Please come give us a look.  If you still want an iPhone, we understand.”  I don’t think that’d work too well.

    • Get_at_Me

      Agreed. Tmobile would love to join the iphone bandwagon like all the other nationals but apple demands your first, second and third born in order to carry the device. Tmobile isnt willing to go deep into the red to carry any particular device. I think its a smart move by tmobile. Verizon did it back in the day. If you cant join them, try to beat them.

    • Littlesis1774

       According other customers T-mobile got only one high end phone that Galaxy. T-mobile phones for the most part are crappy.

  • MagentaMadness

    In the coming months, look for a T-Mobile re-branding of the T-Mobile name/product. We’re being told the advertising structure will be revamped, as well as a marketing tactic towards the eyefone. While TMO will not be offering the eyefone, they will target people who have them, in order to switch over to TMO. We’re in the middle of a huge spectrum re-harvesting project. Taking 2G spectrum and harvesting it to use for 4G…by doing this, eye phone users will begin to see 4G speeds.

    • in2android

      I 100% back this strategy! When your on a budget as a corporation, you have to fight like a small dog in a big fight! That means by any means nessecary! I think this will push Tmo from 1 million iphone users to 5 million in 6-9 months. Show apple how many ppl want the iphone at Tmo’s rates & see where they want to go from ther, who knows. Im not an iphone user, but its a great phone, it allows the consumer more options, and the 1900 mhs band will lure users of alot of unlicked devices. Tmos prepaid holds alot of potential profit just waiting to be tapped into. I think this is a big market for a carrier with a good balance of premium and price such as T-mobile.

      • ChadBroChillz

        5 million? you are saying they will gain around 4 million iphone users in 6-9 months? Cmon son. you cant believe that. I am sure they will get a ton of new iphone users, but I doubt it will be over a million. People still want to have the latest and greatest, and I doubt many would be willing to pay 650+ just to have the iphone on tmobile, especially with the other networks have LTE, plus the savings would be minuscule if you compare it to their value plan. 

        • MagentaMadness

          Think about it this way, there are approx 1.5 million iphones on T-Mobile’s network at the moment. All of them able to use 2G only at this time. So whats that tell us? 1. People want the iphone…2. They’re sacrificing speed(cause it only works on 2G for now) to stay with T-Mobile. Will it be 5 million? We can’t say yes or no for sure…Will the number increase big time once T-Mobile rolls out the spectrum re-harvest? I think its safe to say yes…Time will tell.

      • Gouv

        that’s very optimistic of you.. 5 million in such a short period of time????  not impossible but very very very unlikely.

  • Gouv

    You can’t really blame them for it. If I was in their shoes I would do it too. They may have their problems but atleast they are trying.

  • Wilma Flintstone

    Wow… I don’t even…

  • ISheep

    It’s informing the general public that the iPhone 4 and 4s isn’t 4G.
    My friend on the release day of the iPhone 4: “OMG. The iPhone is finally 4G! 4G speeds! YES!”
    Me: “…”

    • IGenius

      iphone is 4G speeds….based on what TMo sells its 4G phones on. MyTouch4G?
      Guess you lil Android fools are really…..foools.

      • did this idiot just say the Iphone was 4g? lol he really believes that huh

        • Kalel

          The Iphone 4S does take advantage of 14.4mbps HSPA+ data speeds, which are the same as the Mytouch 4G, G2, HTC Sensation, etc.  He’s correct but he should have stated he was talking about the Iphone 4S.

  • wsj

    This is just stupid, stupid, stupid.  You are loosing customers, because you cannot meet the demand of customers demand (iPhone) so beat up the iPhone.  This just sounds like TMUSA is not getting the iPhone 5 so lets say how bad the iPhone is and try to sell the Andriod phone and keep going down with the sinking ship.

    • Kalel

      You lose because you can’t spell “losing” correctly.  Don’t worry it’s not just you but a phenomenon online that most young people can’t spell correctly.

  • tony

    While I tend to agree the point that it’s not a good idea to attach iphone at this point, but I am seeing it from a difference angle.

    As the refarming going on in TMO, support for iphone is a certainty sooner or later. There’s a huge advantage on TMO’s side just because it’s the only one that doesn’t sell iphone now with huge subsidy loss as all other 3 have been incurring.

    Once TMO announces the support of unlocked iphone, there’s minimum of a million+ disgruntled ATT iphone users will flop in a second to join TMO with their own iphone or buy one unlocked from apple. This tidal wave will be so huge that it’s a test if TMO can handle it
    On this point, it’s time to make a peace with iphone and start focusing on getting the message out for TMO’s love of supporting iphone users.

    What can be more profitable than selling expensive iphone plan while not having to lose 300-400 dollars subsidizing it upfront? TMO will be the jealous of suckers at ATT/Ver/Sprint.

  • Johntho21

    So the question still remains…. Will T-Mobile get the iPhone this year?!?!
    I mean we will have the spectrum for the device.. Maybe T-Mobile getting the iPhone this year and is trying to keep customers away from the hype and speculation… Think about it, one mention of T-Mobile carrying the iPhone will start ALL types of blogs about the issue. Plus if T-Mobile gets the iPhone and let it be known before Apple decides it could put T-Mobile at risk from Apple as well as Verzion, AT&T, and Sprint for the fact they know if T-Mobile starts to carry the iPhone their customers will jumpship so will try to block T-Mobile from carrying the device. Sprint did not just pay 20 Billion dollars just to see their customer leave. I think T-Mobile is advertising the right way… No iPhone and then BOOM iPhone and I’m pretty sure T-Mobile systems will be set down in the matter of minutes.

  • Johntho21

    **CORRECTION** shut down

  • Gyudenfriend

    Who lines up? The Isheep? Got to be crazy to wait on line for hours for a phone.

    • Littlesis1774

       You just prove my point

  • Chris

    If ONE android handset came out every year, the lines would dwarf any apple product.

    • jonathan3579

      I love Android but I highly disagree with this comment.

    • Gouv

      that kind of defeats the idea of android though, right?? The same could have been said for the palm pre but that kinda flopped unfortunately.

  • Soul Surfer

    David, I work in Operations and agree with you 100%, without the I-Phone there is no NEW growth for  the company. STOP bashing the I-Phone, marketing is lost, their is no new direction for the company without Apple on-board. The ship is sinking, Android is NOT the single answer, maybe a life preserver at best.

    • Smith

      Problem is not only “not having iPhone or Apple on board”. That maybe a factor but they are other factors as well.

      Problem with T-Mobile is they become a network of crappy Android.

      Android is NOT the single answer and I agree with that and not everyone like or want Android.

      Another example is t-Mobile also doesn’t offer any high-end Windows Phone as well.

      I saw many comments here that people are living T-Mobile for better Windows Phone devices and going to AT&T.

      So the problem with T-mobile is offering only Android crap, while they had tosupport and all platforms with offering high-end handsets for example phone like Nkia Lumia 900.

      • Kalel

         I do have to agree that not having the Iphone that they should at least carry a high end Window’s phone.  The Lumia 710 really does match up well against the Iphone but they need to expand out to the customers that want the larger phone.

      • Vim

        Nobody has a high end Windows Phone right now.  Nokia wanted too much for the 800 so none of the US carriers picked it up, and the release of the 900 on AT&T has been delayed until next month. I’m certain that T-Mobile will be the second carrier to get a high end windows phone, probably a customized version of the 900 in the summer once AT&T’s 45 day exclusivity deal expires.  T-Mobile will very likely get a high end HTC Windows Phone too once Apollo is out.  So the Windows phones are coming, you just need to be patient.

        • Peter

          Well what you said is not 100% true.

          First of all pre-order for Nokia Lumia 900 starts this Friday March 30th and Phone will be available in stores from April 9th.

          So we are talking about like 4 to 9 days until relase date.

          AT&T has and high-end Windows Phone already Samsung Focus S and HTC Titan which T-Mobile doesn’t have and only offer Lumia 710 and HTC Radar 4G (both are great great phones but not high-ends).

          Sprint and Verizon run by idiots that are in bed with Gogole and Apple so they refused to offer Windows Phone to make them look good for Apple and google. Yes from business point of view this is stupid and childish act which is why I said they are idiot.

          In other hand AT&T and T-Mobile are smart and offering Windows Phone but still AT&T offered better devices therefore stle more customers.

          T-Mobile will get Windows Phone high-ends maybe in future but as far as I know from my sources nothing high-end for T-mobile anytime soon.

        • Vim

          April 9th isn’t now.  The Focus and the Titan aren’t significantly better than the 710. They have virtually identical internals and the same WVGA display resolution.    Aside from spreading the same number of pixels out over a larger area (which not everyone considers a plus given the resulting lower pixel density and bulkier phone), and the marginally better camera, I don’t see any significant differences.

          As the richest, most profitable carrier in the US by far, Verizon is -not- run by idiots.  AT&T wishes it had Verizon’s profit margins. Just because Verizon doesn’t carry the phone you want doesn’t make them idiots. I’m not going to comment on Sprint because I question their judgment too, but not for the same reasons you do.

          BTW, there have already  been leaks that Nokia will be releasing a variant of the 900 for T-Mobile in the mid to late summer.  And T-Mobile is on the record as having said that Nokia is one of its three most important manufacturer partnerships, right up there with Samsung and HTC.   Given that T-Mobile carries high end Samsung’s and HTC’s, it would thus be highly surprising if they didn’t carry high-end Nokia’s too.

          The delay is probably due to a combination of two factors. First, AT&T was willing to pay extra for an exclusive on the Lumia 900.  Second, T-Mobile thought they’d no longer exist at this point so they stopped contracting for new phones past October.  They’re scrambling now to make up for that, but unfortunately the result has been no new high-end handsets of any sort from mid-October of last year until now.

  • jonathan3579

    LOL, very true!

  • Guest112233

    So here I am patiently waiting for T-Mobile to get it’s own iPhone and here they are bashing it with their “we don’t need the iPhone because we have mid level androids and windows phones” attitude. Even if the Galaxy S3 blew away the iphone 4s and on par or superior with the 5 later this year, it doesn’t compete with the popularity of the apple device.

  • John

    They are right about iPhone internet speed os low compare to others and no reason they should not use it against iPhone or other carriers.

    When it’s a fact and truth why not specially when it’s against company like Apple that is full of BS and false advertising against other companies.

  • POL

    Man, if T-mobile is going to bash on the iPhone, at least get some good Androids to back it up.

    • in2android

      Amen brother!!! No need for me to say the same thing!

    • Kalel

       Put the specs of the Amaze, SGS2, and the HTC One against any Android phone and they are on the same level.  Good Android phones?  At least know the specs and the differences instead of going with “the best is the phone with the most commercials”. 

      • Vim

        T-Mobile still has no android phone with a 720p display… :(

        • Kalel

           True but is that what makes a phone a good phone?  Really?  I could say my HTC Amaze is 720p and the 99% of the population would look at the screen and believe it. 

        • Vim

          99% of the population has never held a phone with a 720p display either.  So they have nothing to compare against.  Once they’ve surfed the web on a 720p display however, I guarantee you that most of them will be reluctant to go back to WVGA or qHD.  The latter feel downright claustrophobic in comparison.

          I have an Amaze too, but I’d rather have a Rezound or a Galaxy Nexus.  I like my Amaze, don’t get me wrong, but I really wish T-Mobile had waited an extra month for HTC to put the 720p display on it like Verizon did with the Rezound.  Given that the Sensation had come out only four months earlier, there was no real need to rush the Amaze into production.

        • FTLOG

          I worked in wireless for several years, and the majority of customers do not care about specs. The second they hold an Amaze, they say, too big, too bulky, Do you have iPhone, I hear iPhone is the best.

          The problem is, the majority of smartphone customers are not technical, they want a phone that looks good to them and their friends, and that feels good in the hand, and that does what they need it to do, which is very little.

          Samsung or HTC would be smart to reach this audience by creating a smaller, light phone with all the highest capabilities which fits nicely in a dress shirt pocket and looks very high-end

        • Kalel

           Isn’t that what the Samsung Blaze is for?  The Mytouch 4G was perfect with it’s 3.7″ display and had high end features inside, for it’s time.  It’s still a great phone and I wasn’t planning on buying a new phone until the Amaze dropped like a rock in pricing for employees.  It was cheaper for me to buy an Amaze than it was to get a Sensation. 

        • Vim

          I agree, sort of. It’s kind of hard to out-Apple Apple however. So android manufacturers have instead differentiated themselves based on one of the most common iPhone complaints, ie. that the screen is too small or that it is designed for little people with small hands and fingers.  So they’ve ceded the high-end small phone demographic to Apple while claiming the high-end larger phone demographic and mid-range small phone demographic for themselves.  The strategy does appear to be working.

          If Samsung or HTC were to offer their top models in different sizes, what should those sizes be? Apple is fixated on 3.5″ phones, the reviewers seem to love 4.0″ phones like the original Galaxy S, while the latest high end android phones are either 4.3″ or 4.7″.   Is there a market for high end 3.5″ or 3.6″ android phones?  While high end 3.6″ phones sold well in the past, they weren’t competing with their larger brethren then. 

          I don’t know if you’ve noticed, but HTC has taken all those “too big, too bulky” criticisms to heart and removed the removable battery and micro SD card slots in the One X and S to make them as thin as possible.  I have very mixed feelings about this.  I recognize that there are more customers who are obsessed with having the thinnest phone then there are who actually swap out batteries or sd cards, but it troubles me when companies reduce functionality just to shave another mm from the phone’s thickness.

      • Guest911

        Anyone who brings up specs has no idea how technology works. The OS is different. You fools are actually impressed when MORE power is needed to run an OS! Efficiency relies on using less power. SMH

        • Kalel

           Were talking Android vs Android……you fool who has no idea how to read a posting and a reply.  Swear, reading comprehension has gone downhill lately.

  • David

    Well I am tired of waiting for t-mobile to offer high-end Windows Phone 7 handsets as well.

    Even tough both Radar 4G and Nokia Lumia 710 are very great phones but still they are not even close to Lumia 900 or HTC Titan II.

    So I am done with T-Mobile after being their loyal customer for over 10 years and in next few days (March 30th) I am going to pre-order 4 Nokia Lumia 900 for our new family plan with AT&T.

    So as for me T-Mobile can advertise whatever they want and doesn’t matter to em anymore. I am just hoping in future they offer high-end Windows Phone handsets so maybe I will come back to T-Mobile in 2 years again.

    But I am tired of waiting for T-Mobile and can’t wait anymore.

    Gonna miss T-Mobile somehow but oh well Nokia Lumia 900 worth it.

    • ghulamsameer


      • Josh

        LOL. He is not Traitor!

        Traitor is T-Mobile that does this to their loyal customers and force them to leave after like David being with them for over 10 years.

        Yes sad to see people leave T-Mobile but if only T-Mobile offered for example in this case Nokia Lumia 900 then people like David had no reason to leave.

        And I have to say this is not the first I hear this. Two of my other friends leaving T-Mobile to get Nokia Lumia 900 as well.

        • ghulamsameer

          Opinion changed. Apologies issued to all those offended.

    • tj

      your bill is gonna be expensive but u  do have a point 

      • pffft… I’ve done my research.  turns out, what I pay now isn’t very far off than what I would pay on At&t.  

        I’m not jumping ship yet… although a $99 Lumia 900 is freaking CRAZY and extremely tempting.

        But check back with me in a year and I think for sure I’ll be done w/ Tmobile.  

  • guest

    Nobody seems to address the fact that most iPhone users bash Android all the time with nothing more than criticism that Android phones are not iPhones. I want a phone that’s faster and more technologically advanced. Not the most popular or trendiest. I don’t care what your preference is but you should be able to back it up with a reason as to why you like it better. Samsung has a great ad for the Samsung Galaxy S2 that bashes the long lines of iPhone buyers but they deserve it considering they supplied iPhone with a lot of its tech guts and was sued by Apple for patent infringments. No doubts that TMO can use a boost from iPhone sales but sometimes a little mudslinging is necessary in an ad campaign. Not unusual in competitive marketing and selling of consumer products. I don’t know when Apple and iPhone became too good to be called out for their shortcomings. When you are competing against a more popular product, you have to highlight what makes your product better. Duh.

    • Gouv

      Yeah but is this a mobile os issue or a carrier issue?  iphone guys can talk smack till they are blue in the face and vice versa but it still doesn’t change the fact that a carrier as opposed to avid enthusiasts, are throwing the dig.  In this case its going to look worse because many in the general public now know where to get the iPhone and sadly tmobile is not one of those places.  But as i’ve stated, you can’t blame tmobile for doing this.  They need to be able to look like they aren’t dependent on it and can offer everyone something else.  This may not be the best approach and might be risky but lets face it, what else are they going to do? just sit there and keep advertising bogo sales forever?  Why i kinda like these ads is because it shows some sort of competitive dignity and that they aren’t just sitting around. 

      What they should do is make a cool ad about their re-farming strategy and make it bigger than what it really seems.  People would probably buy into that and run  cool marketing campaign about their tech.  I mean its time they do something, right?

      • Littlesis1774

         What about the android users? They I seen some people nasty android fanboys that would insult in a minute

        • 30014


        • Littlesis1774

           Sorry what I meant say was that I seen some pretty nasty android fanboys

    • Nobody seems to address… because FANBOYS EAT A D!CK.  If you’re getting bothered by fanboys, then its time to stop and evaluate yourself.  Here’s an amazingly accurate statement: Fanboys do NOT represent the consumer base.  These little tech blogs and sites just happen to be read and commented by fanboys because they are the type of people to read these all day long.  Its like if you visited a prison everyday and then turned around and assumed that anyone with a tattoo must be a criminal.  Pull your head UP and OUT and realize these turds on the inter-webs hardly are representative of anything.  Even if you’re talking about some real-life friends who deride Android or WP7 or iOS… guess what? They are fanboys too.  Last I checked, random people with iPhones don’t walk up to people w/ Android handsets and point and laugh.  In real life… people don’t really give 2 craps what phone you have.
      This is not about fanboys, its about Tmobile attacking the iPhone as a sales tactic and it’s stupid.


    People don’t always buy phones for internet speed. I for one hardly use the internet on my phone except wifi. But, I still love smartphones for games and apps. So It really doesn’t phase me if they attack one brand or another. I have never used iPhone on tmobile’s network, but I have used unlocked phones, over the past 6 years that I used T-mobile, and I have been happy with them.

    In truth, intelligent peopel are going to buy what they want, not listen to any company’s marketing campign. After all, most marketing is just lies anyway.

  • ghulamsameer

    I agree. T-Mobile seems to blame most of its woes on the iPhone and if it starts bashing it, there will only be problems. I don’t think this a good move from T-Mobile.

    • CactoesGel

       T-Mobile and its fanbois seem to blame everything else and everyone else except themselves.

      • Littlesis1774

         Then called people trolls for leaving. They also called them idiots for going to Verizon and AT&T. Sure Verizon maybe more expansive but at least they can get the phone that they want. 

        • Kalel

          Yes, you go to Verizon for the phone that costs the same as a T-mobile high end phone and then you end up paying $700 more over the length of the contract because you wanted a particular phone.  Great reasoning.  I understand people going to Verizon for the coverage but definitely not just for a phone.  I guess if you have that amount to blow on a phone then you weren’t T-mobile’s demographic anyways.

        • Littlesis1774

           Well Verizon does have better coverage and better phones then T-mobile. You never know I might just go Verizon or I might just stay at T-mobile.

    • CactoesGel

       T-Mobile and its fanbois seem to blame everything else and everyone else except themselves.

  • Alex Balinsky

    All they should do is talk to Apple and allow using next iPhone in their network, they would get a lot of customers back. I hate t-mobile’s specific 3g/4g frequencies that do not allow me to use any phone I want!!!

  • Tortionist

    Although i’m not a big fan of the iphone, this is the wrong way for T-mobile to market. They should be marketing the power of their phones like the SGS II, HTC Amaze, and the HTC Sensation. Attacking the iphone just makes them look foolish maybe even a little bitter. While the iphone cannot save T-Mobile, it could definitely help T-Mobile. One million + customers is nothing to sneer at.

    • zeth006

       Plus let’s not forget it’s really short-sighted especially seeing how they’re upgrading their network to accommodate the iPhone. They should market their current and future 4G devices, push the value and savings from not going with VZW and AT&T, and above all, educate current and potential customers on the benefits of bringing an iPhone to T-Mobile in the future.

      Do all that, and you have a recipe for long-term success.

      • CactoesGel

         You’d think it’s that simple but for some reason these TMo execs couldn’t figure this out. LOL

      • CactoesGel

         You’d think it’s that simple but for some reason these TMo execs couldn’t figure this out. LOL

  • cutienoua

    My unlocked iphone 4 gets exactly zero bits of internet from Tmob.all internet access is from wifi.
    You are spot on!

  • Unfortunately, there are consumers that can’t see past the iPhone. Though this may not be the best way to go about it, some people may want faster internet(and go to verizon), realizing that the iPhone is not the absolute best in that category. Consumers need to be swayed from the iPhone for them to come to T-mobile, because unless they come bringing their own, T-Mobile will not have what they want for some time. They need to be convinced they can be happy with a different phone.

    • Littlesis1774

       Has that worked? I mean T-mobile had these iphone bashing commercials for a year and looked at what it cost them. They lost over 800,000 customers within the last year. They don’t have high end phones other then galaxy phone. Look the comments one person is saying if T-mobile does not get a high end windows phone they are going to AT&T.  I mean look at it T-mobile got Nokia 710 but AT&T has Nokia 900. Verizon and AT&T have better phones

  • CCollision

    I love how once Tmo’s PCS spectrum is refarmed for HSPA+, their network will be the fastest on the iPhone with the cheapest rate plans. Suck it Sprint/AT&T/Verizon.

    • ChadBroChillz

      Yea….. Until the LTE iphone comes out for the other three, then Tmobile’s speeds will be below or on par with the other three.

      • CactoesGel

         LOL You get what you pay for.

      • CactoesGel

         LOL You get what you pay for.

        • Tortionist

          Not only that, but I think it’s sheer ignorance to change wireless providers over a phone. if a person is going to change wireless providers it, should be because of plans, pricing, and/or customer service, or lack thereof, not phone choice. Changing wireless providers due to phone choice is very similar to making financial decisions based off of emotions. It just tends to be a recipe for problems and headaches. All of the wireless providers have a few good phones. STick with the wireless provider you like and buy the phone you want used or new and unlocked.

        • stevejobbed

           Studies have shown that the main reason why people change providers is coverage. If customers have a bad experience with coverage they are more likely to leave, even if it means paying more with another provider. Unfortunately (or fortunately based on the last JD Power results) customer service is way down on the list of why people change wireless providers. Devices were second but it mainly pertained to deals people get on phones when they sign up for a new contract.

        • 21stNow

           We’re on opposite sides of this debate.  I think that coverage should be the number one factor in choosing a carrier, followed by the device that you want, followed by price.  In Brian’s case, what good would it do him to get a Nokia Lumia 900 and bring it to T-Mobile?  The data speeds offered by LTE will only be seen on AT&T.

          I agree that you get what you pay for.  But with the cellular industry, the carrier that has great coverage for me may have bad coverage for you and the phone that I like isn’t the phone that you like.  If I want to follow a phone, why shouldn’t I?

          I don’t understand people staying with one carrier when a different carrier has the phone that they just “have” to have.  I’m talking about more than just liking a phone, but the world will come to an end if the phone of choice doesn’t come to their current carrier.

      • Brian

        I just went to AT&T store today to play with Nokia Lumia 900 and man that phone is a beauty and speed.

        That 4G LTE on Lumia 900 just below T-Mobile speed even tough T-Mobile has good and fast internet.

        And now I am thinking about switching to AT&T to get that Nokai Lumia 900 on April 8th.

        The price is really good for high-end device like that (Only $99) my only problem is I have to pay ETF to T-Mobile but it is very tempting and I might do it. I don’t know.

        But yeah 4G LTE is much betetr and seems liek T-Mobile now is behind even tough in 3G time they were ahead!

        • Guest

          wow your willing to fork out extra 500.00 (MRC) a year togo ATT for windows phone??? Somebody smack him quickly.

  • Vim

      It sounds like T-Mobile is pulling a page out of Verizon’s notebook.  Attack the iPhone to give Apple an incentive to offer a better deal that won’t leave T-Mobile financially crippled like Sprint.   As is often said, the best defense is a strong offense.  It’s not a bad bargaining ploy per say, but T-Mobile doesn’t quite have the marketing muscle of Verizon, so its chances of success aren’t great.

  • Go off David! Get these girls together! 

  • Lucky

    Maybe T-Mobile should fire their Marketing Team instead of all the Customer Service Reps that used to make them great!?!?

  • Bbbbbb

    Blah, blah, blah. Year after year tmo looks for ways to improve and improve churn. It’s obvious. Get the Iphone, but instead our marketing team wants to bash the IPhone. The one solution to improve churn and drive sales. With our rate plans and the IPhone, its a no brainer to go with tmo. All these android look a likes. Tmo can come out with the best android device, faster than the IPhone and customer will.still pick iPhone. Can’t beat the iPhone, Join it!,

    • illegaloperation

      Right, but the phone is incompatible with T-Mobile’s 1700 Mhz UMTS/HSPA+

      IMHO, T-Mobile should have refarmed the 1900 Mhz for HSPA+ a long while ago.

      • ChadBroChillz

        I honestly do not believe it( tmobile not getting the iphone) was ever about incompatible bands. I believe refarming was them preparing for LTE on AWS, because PCS auctions are pretty much done. Had they built LTE on PCS, they would not have a way of increasing their capacity without using another band or going to a wholeseller, however the FCC has already said it plans for a few more AWS auctions in the future. Built it on AWS, and they can increase their capacity/coverage in the future. 

        Tmobile does not want to bend down to Apple’s price demands, but IMO it is a necessary evil, and I doubt they will gain a ton of subs, but at least subscribers will not be leaving in drones to the other three.

      • now_onTMO

         didn’t tmobile just acquired the 1900 bands when the buyout failed? which was just recently?

        correct me if im wrong..

  • Thu

    I work for the company, T-Mobile lacks vision and leadership. They have no direction, our leadership is stuck in a state of mind that if we are cheaper the customers will come and stay. Let’s be honest, T-Mobile lacks the iPhone, coverage is ok, some places its not good at all. Our leaders constantly tell us how they know the iPhone is the most iconic device of a generation, they know there is a demand amongst our customer base for it but yet they state they feel we don’t need the iPhone to differentiate us from our competitors. T-Mobile had been doing the same thing over and over even it comes to the business strategy and expecting different results. Very sad to see them drive the company into the ground.

    • Lucky

      This is very true, and it drives me insane that they seem so disconnected … All these iPhone bashing commercials and tweets just constantly reminds everyone that we’re the only major carrier that doesn’t have the device. Maybe Tmo will get it this year so they can market it as the fastest iPhone … Until Verizon reminds everyone, hey our new iPhone is now LTE capable.

      • Thu

        Lucky the leadership has no clue. Imagine how we feel when our leadership in our reinvent meetings basically tell us yeah we know the iPhone is great and our customers want it but we think we know better and don’t need it. Its crazy talk.

    • FTLOG

      T-mobile has always had this problem. I worked for them for 6 years and Finally left.
      When AT&T got iphone, T-mobile had a competitive line up (in regards to all other devices sold through other carriers, i.e. Blackberry (first to have pearl which sold well), MDA, Razr).

      But Then something happened. T-mobile chose gross expansion, opening a new store within a few blocks of another all over Brooklyn and NY (I’m sure other regions as well). Instead of investing in their network.
      Suddenly we were behind in the 3G game, and saw a loss of customers.

      T-mo fought back with low prices as usual, but took far too long to get 3G, and lost many customers.

      Now, I fear, T-mobile faces a serious problem. Too create a competitive advantage is almost impossible as other carriers offer more popular devices (high-end iphone), and more capable networks, and have larger budgets for service and improvments.

      T-mobile may try to spend all their money on LTE and purchasing the Best phones, but at the cost of their labor budget. While laying off call center workers will only lengthen wait times on hold to customer service, and frustrate more customers, they have also squeezed many sales associates out of the business by cutting hours and reducing the front line staff, and I’m sure that will continue.

      Unfortuantely, as they build tehmselves up,they will no doubt lose many more customers due to a lack of good customer service, network capability, and popular products.

      • Thu

        Exactly! Being late to 3G was a terrible decision, the company used to bee protectiv. Something did change, T-Mobile has always struggled to find a balance. We used to be able to compete but now are stuck the big 3 and the regional carriers. Another problem is there are no leaders here, just mangers. You can manage people but a leader is different. T-Mobile grew stagnant, didn’t try to stay a step ahead. Now to try and make up for that they are laying off good working employees.

  • Littlesis1774

    Has T-mobile even thought about what they going to do if iphone 5 is on LTE? I mean ipad 3 is now 4g device so iphone is not far behind

    • illegaloperation

      Yes, T-Mobile is rolling out HSPA+ in 1900 Mhz band and LTE in the 1700 band.

      •  I mean advertising wise. I mean T-mobile been doing nothing but bashing the iphone but yet blame it along with Apple for their troubles. They bashing by saying our phones are 4g while their phones is still 3g. It won’t work if the iphone 5 is on 4g. Yes rolling out HSPA and 1900 MHZ band helps but will their iphone bashing continue

  • Therealmikebrown

    Yeah, don’t bash the unbashable iPhone.
    Of course you get mad at T-Mobile for attacking the weaknesses of the popular phone they don’t carry, you’re a fanboy. Not saying it’s a bad thing you just have to own it.
    You constantly feel like you.have to trumpet the iPhone. We all know if/when T-Mobile get the iPhone they’ll claim it’ the best thing since sliced bread. Even though it won’t bring anything that hasn’t been on the market for 6 months. Ex..Siri just being dressed.up voice commands Android has had that for a while.

    • Gouv

      Have you ever possibly considered that just maybe he appreciated the design culture and the styling of iPhone.  Even the software meshes well with the overall look of the phone. Having been a mac user for many years myself and having grown up with Apple products my entire life its just something you may not understand.  

      Is the iphone not bashable? of course not! but its harder to bash because just about every element of it from hardware to software is done pretty damn well.  The market has spoken and Apple has successfully designed and created its own success and that pisses people off.  Can other phones do certain things better than iPhone? of course but it’s the big picture and complete package that sell best to the customer.   Most android phones are sold on the premise of particular features because they have to compete with other android phones on other devices, while in the Apple-verse they focus on selling a smooth and fluid experience for the end user. Some people hate that idea and prefer the specs and features and that’s a great option to have too.  But if you don’t understand why he is saying this other than thinking he’s a blind fanboy than you are just as ignorant as you are implying he is (which he is not at all).  I also always tell fans like yourself of either side that  Until you’ve spent constant hours researching and developing electronics or software, keep your mouth shut on knocking something.  I’ve negatively commented on android in the past but my criticisms are how it is crapped on by hardware oem’s and i dislike its fragmentation, all of which have to do with the distribution more than the actual end product itself.  So if you think Siri is so bad, i dare you to go and conjure up something better.

  • Justamazing87

    Lets bring a realistic perspective. The iphone will bring in consumer s just because its the I phone.

    That doesn’t mean more profit. The buy in is going to be atleast 20 million if not more. Also you don’t understand how long it takes a mobile company to make a respectable profit from a customer. Selling the I phone = more business but not more profit

  • Actually, AT&T is as “4G” as T-Mobile since the new iPhone 4S does HSPA+ which according to even T-Mobile’s own definition of “4G” is a 4G phone and in fact is the only “4G” that T-Mobile has since they don’t have a live LTE network yet.

    • KeoniMaui

      Actually I own a Apple 4S on the AT&T network.  The Icon changed to 4G after a software update, but the AT&T network has the HSPA but is not a + network.  AT&T currently has 6 phones which require the HSPA+ network to be 4G.  AT&T baked on the merger to give them this network.  In part of the US AT&T has paid T Mobile for the usage on the HSPA+ network, so if you are in San Fran or NYC you are good.  But even Apple will tell you there is no true 4G Iphone on the market no matter who network.

  • Keep in mind im a unbiased Android guy.

     I currently work at a 3rd party wireless provider. Before we stopped carrying T-Mobile, ALOT of ppl came in asking if T-Mobile had the iPhone everyday. When it comes down to it, T-Mobile has 2 fatal strikes against it that will damn their future success. 

    1.) Not having the iPhone. They can say they dont need the iPhone all day, but even Sprint added more customers than T-Mobile in Q4 2011 and their network is horrible compared to T-Mobile. Also, most customers dont kno what 4G, LTE, or even a GB is, all they know and want to kno is “Does T-Mobile have the iPhone? No? How much is an iPhone on AT&T?”. 2.) Wireless coverage. As long as T-Mobile continues maket being cheaper instead of the improvement of their network coverage, they will ALWAYS fatally bleed out customers. Being cheaper isnt enough to keep customers from leaving for AT&T and Verizon when they have WAAAAAAAAY better wireless voice and data coverage. I kno from experience. I had T-Mobile for 5 years until i canceled last May. yes i was paying $20 less with T-Mobile but it isnt worth saving $20 if you had a “4G” data plan from T-Mobile but was stuck on GPRS 85%/ EDGE 15% of the time. AT&T is obviously more expensive and no unlimited data but honestly, on my employee plan with unlimited data, i only used 2.7 GBs in a month. It works for me because i get 7Mbits/sec in a rual area. Ima be leaving my current job and going back to a consumer plan when i get in the Army. I still may stick with AT&T because of LTE availability in the Town where i do AIT in because of the 20% discount (T-Mobile 15%). T-Mobile also has HSPA+ 42 there too but im not impressed enough with coverage most importantly, and their Android phones to come back home to T-Mobile. Currently i have an HTC Inspire until i the get the HTC One X or the iPhone 5 if the specs are impressive enough to pry me away from Android. A T-Mobile iPhone would not save them but will help keep customers from going to AT&T for the iPhone. Then they can properly market their 4G speeds with the highest selling phone on the planet. People will be waiting outside T-Mobile stores for the Next iPhone instead of AT&T and Verizon stores. 

    • UMA_Fan

      Being in the army you would benefit from T-Mobile’s WiFi Calling so if you have to work overseas your phone would basically think you are in the US whenever connected to WiFI.  I’ve used it overseas and it works great.  Any foreign WiFi hotspot is basically a T-Mobile USA cell tower for calls and texts on your regular phone number.

      Also, with signal drop to EDGE that can easily be rectified by going into your settings, wireless networks, and mobile networks and changing network mode to ‘WCDMA only’  This will make your phone ONLY connect to HSPA+.  

      The issue with T-Mobile right now is that since GSM is a priority the engineers have to operate that at a higher power level than WCDMA -which is where you get your 4G connection from.  Later this year when they do spectrum refarming and deploy WCDMA through the PCS spectrum so the iPhone will work on their HSPA+ network, the dropping down to edge thing shouldn’t be as big a deal.  Also the ‘network modernization’ that T-Mobile is going to deploy end of this year into 2013 will improve indoor signal penetration by 30%.  

      When T-Mobile customers complain about coverage today they are for the most part talking about in door coverage while being completely oblivious to things like WiFi Calling existing.  Once T-Mobile improves on that indoor signal penetration, network complaints will most likely drastically drop.

  • Kelly

    hey david, do you there is any conceivable chance that tmobile will get the iPhone this year? my plan is finally up this summer and none of the current smartphones they offer appeal to me (mainly because of their gigantically obnoxious sizes). so, should I just wait it out or finally take a plunge and leave?

  • Duff

    Get over it. They’re the only carrier without the iphone and their networks are pretty damn fast. Ya it probably won’t do much, but you cant blame them for trying. Besides, I don’t think TMo can afford the iphone anyway; we all saw what happened with sprint. Maybe it will be different next year when (hopefully) TMo will support unlocked iphone 3G and perhaps LTE.

  • Cobosj

    Internet Speed and how many GBs of 4G speed you get is the thing that most matters. Then it comes to having cool highend devices