T-Mobile To Sponsor Miami Heat, Ask Lebron To Guarantee Championship

Oh yeah, T-Mobile has announced itself as the Official Wireless Telecommunications Provider of the Miami Heat. With sponsorship including extensive in-game features, retail promotions and more the deal kicks off this Friday with a very special performance by Pitbull and a chance to win tickets to attend the game. For those of us in Miami (are there many more of you out there?) you can head on down to the Kendall T-Mobile retail store for a chance to score tickets to attend Friday’s game and see the Pitbull performance. I LOVE seeing something going down in Miami for T-Mobile, bring the love T-Mobile, bring the love. If you want to hook me up with some tickets as well, I won’t complain!



Wade’s Long-Time Sponsor Hosts Home Opener Event for Fans to Kick Off Multi-Year Partnership

MIAMI, FL – The Miami HEAT announced today that they have entered into a multi-year partnership with T-Mobile USA, Inc., one of the largest national providers of wireless voice, messaging, and data services.    T-Mobile will be the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena. The sponsorship also includes extensive in-game features, exposure on English and Spanish radio, in-arena signage, retail promotions, social media integration, and other online elements including Presenter of HEAT.com’s TV Companion. T-Mobile will also sponsor the team’s “Noche Latina” initiatives scheduled to take place during three March home games.

T-Mobile will kick off this exciting HEAT season with an unforgettable fan experience. For the Home Opener on October 29th, T-Mobile will host the T-Mobile Tip-Off, a pre-game celebration open to all HEAT fans that have a ticket to the game. The event will take place on the American Airlines Arena’s East Plaza starting at 5:30 p.m. EST before the HEAT take on the Orlando Magic at 8:00 p.m. and will include a live performance by Mr. 305 himself, local resident and music artist Pitbull.

The HEAT Dancers will also be on-hand to keep the excitement flowing for families and fans, and DJ Irie will spin music throughout the event. Attendees will have the opportunity to check out the latest T-Mobile smartphones and giveaways and prizes will be awarded throughout the event, including tickets to that night’s game.

To access the T-Mobile Tip-Off event, fans can show their game ticket to gain entry. Entry is provided on a first-come, first-serve basis. For other fans without a game ticket, they can visit the T-Mobile store in Kendall Corners (12801 N Kendall Drive) beginning today, Tuesday, October 26th, for a chance to score tickets. Current T-Mobile customers can show their device to receive tickets instantly. Tickets are limited and available while supplies last.

“I’m pretty certain HEAT fans are already familiar with the superiority of the T-Mobile brand thanks to the numerous and memorable television commercials Dwyane Wade has starred in throughout the years,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Their partnership with the HEAT is, thus, an entirely organic endeavor and we are thrilled to have them on board.”

Wade’s relationship with T-Mobile dates back to the 2006-07 season. Since then he has starred in numerous commercials for T-Mobile’s NBA campaign. In addition, Wade served as a coach for the 2009 T-Mobile Rookie Challenge & Youth Jam as part of the NBA All-Star Game activities in Phoenix.

“Dwyane Wade has been one of our great partners, so this new sponsorship with the Miami HEAT is a natural fit,” said Derek Chang, Director of Sponsorships at T-Mobile USA. “We’re looking forward to working with the HEAT to develop exciting programs for the fans and our customers. The T-Mobile Tip-Off event couldn’t be a better way to start the new season.”

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the second quarter of 2010, more than 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visithttp://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom

The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2010-11 season.

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  • Illegal Machine

    I wonder if they’re going to sponsor Chris Bosh’s brand of feminine napkins and unisex hair weaves…

    • Ray

      Was that a crack? Cus it wasn’t funny at all. I wonder who you like cus if it’s celtics just go bandwagon on some other team like the lakers

      • Illegal Machine

        The only fans the Heat have are bandwagon fans.

      • Ace

        o.O No I Live In Miami i’ve been a fan since i was into basketball

      • Robnoxious

        Yes Ray, I believe that was a crack on Bosh and it was funny. And who cares what team he likes? It doesn’t automatically mean he’s a “bandwagon” fan.

      • Robnoxious

        You must be awfully young Ace, considering the Heat only came into the league in the 1988 season.

  • Inhuman

    I LOVE Tmobile, but i cannot back them up on this one.
    Screw the Heat & Lebronze!

    • Frigadroid

      Couldn’t have picked a more hated team with any worse image than Miami right now.
      Why not go after Paris Hilton & Lindsy Lohan next time? Paris could say with all tmobile has to offer she has a phone to match all of her hand bags now so she will never need to borrow another purse. Lohan could say something like when you need to check in with your attorneys & probation officer you can count on tmobile’s super fast network.
      Go Celtics! Nice game last night. 8-O :-D :-Q

  • Go Trail Blazers! And T-Mobile!

    • Janine

      Heck yes go Blazers!!

    • Hasheesh

      Rip City! Go Blazzzzzzeeerrrss!

  • blah

    Wow, so this is why they are waiting to announce it…. gotta say they clearly have a marketing plan here.

  • ktwist

    My girl will be happy, she’s from miami and I work for tmo lol. She’s never going to let this down, not to mention she’s friends with Pitbull thru her work. If they win the championship this year, its a good win for tmobile! Bought time they start spending some real advertising dollars!

    • Robnoxious

      Pitbull sucks… Oh, and so does Miami.

  • gbhfdg

    screw u tmobile

  • flipazian02

    i dont know why they sponsored the heat.. there gonna be a bust anyway…

  • Dustin P

    Go Lakers!!!

    • 2FR35H

      3PEAT!!!!!!!!!!! LA! LA! LAKERS!!!!!!!!!!!!!


      T-mobile bad decision.

      • Andrew

        Don’t make me sick, they have to lose. that white tall guy is so dang ugly its a violation against nature. Plus he has a way ugly shot.

  • imgunnaeatu722

    I hope tmo knows more people hate the heat then like them.

  • SKA

    WOW Really? I can not stand Lebron anymore, he will never be as good as Dr. J, Byrd, Jordan, Hakeem, Kobe, and everyone other superstar. He can not build a team and have the patience to really earn a championship like all the greats did. TMO I will have to say I am disappointed in you. Just as much as I am disappointed in the Cubs for passing up an all time great Mr. Mark Grace. I Love TMO and The Cubs, but I have to say there is a little pain in my heart these past few days from the both of you. :(

    Hi everyone, I Hope you all are doing good.

  • Lakers

    T-Mobile i love you and your service, but i Love my Lakers not going to back you up or support you on this one.

    LeQueen and T-mobile = FAIL!

    • 2FR35H


  • Dustin

    Come on. The heat is a bandwagon now. I am a Cavs fan. Always have been, always will be. The heat didn’t look good last night, Wade looked frustrated, and LeDouch got his points. Looks like they will be just like the cavs were, except there are 3 huge egos instead of one.

  • Jesushouston

    whatsup with tmobile they always doing nba . go rockets..

    and what is up with the mytouch hype?

    g2 ftw

  • the bandit

    Guess I know where my $15 tethering money will be going…

  • kingkong

    Chitown bulls allllll day. Lmao lequeen

    • fujitsujeff

      +Infinity … Go Bulls … Guess it wasn’t enough having ESPN lay down and cater to these paper champs, T-mo wants to slurp the kool aid as well … Bandwagon Heat Fans … smh …

      • Robnoxious

        + MOAR!!! Let’s go Bulls!!!

    • SKA

      DA BULLS!!!

  • La_resistance28

    Ugh… I was complaining last night about the lack of a splashy T-Mobile promotion on the NBA’s opening night. But the HEAT? I hope T-Mobile knows Lebron & Co. are just about the most hated team in the NBA right now. Sure, there will be millions of eyeballs falling them, but it’s not really worth it when they’re hostile eyeballs.

  • JoJo

    wow TMOBILE. way to jump on the LBJ bandwagon and CHASE THE HYPE. FAIL!!!!!!!!!

  • whatever

    What’s with the hate for lebron, everyone in here makes career decisions based on what’s best for them and their family. Good move tmobile, whether cheering for them or against them, all eyes will be on heat this year. Those same eyes will also see tmobile.

    • Robnoxious

      “What’s with the hate for lebron, everyone in here makes career decisions based on what’s best for them and their family.”
      Really? Are you serious? It’s not about the fact that he made the decision to leave Cleveland. Hell, I would’ve gotten the hell outta that town too. Nor is it about him signing with Miami. It’s all about the way in which he handled all of it. Face it, he’s a tremendous douche and now everyone sees it.

      “whether cheering for them or against them, all bullseyes will be on heat this year.”
      There, fixed that for ya.

  • Rob

    Really Tmo if you wanted a team that could win a championship you should of gone with the Celtics.

  • whatever

    the top five selling game tickets for this season all involve the heat, and lebron branded items are up by 300% from same period last year. People just don’t get it, lebron is a international star and miami is a international vacation destination. While most of you are thinking municipal, lebron and tmobile are thinking globally.

    • Frigadroid

      Lebron is a international no championship ring wearing loser with no class whatsoever.
      I have traveled around the world and know that outside of a few elite champions the world population doesn’t know about Lebron or most American sports stars. Soccer and F1 are what people watch outside of USA.
      Tmobile was looking for the most exposure for the least amount of investment. Be honest with yourself. They will get the exposure though because people will tune in to watch Lebron disappoint yet again. I just hope Tmo didn’t give away the farm so we suffer like during the catherine zeta days.

    • Robnoxious

      Sources? or gtfo…

  • Marcel

    Great choice! My fave company T-mo with my fave (home town) team Heat. What a match!!! Haters, heat will dominate next 5-7 years!! Hate to tell ya!! Go Heat!!

  • Myg1

    Stop hating people..it’s over with..it’s a great marketing move..if you didn’t know all the Heat tickets are sold out at home already..good move with T Mobile with the NBA..i love basketball and TMobile nice combination

  • Junior

    Y’all Stop Hating. Heat All Day.. All the other teams Fall Back!!!!

  • T-Mobile has announced itself as the Official Wireless Telecommunications Provider of the Miami Heat.T-Mobile officially announced the Samsung Tab,RIM and Magenta announce the new BlackBerry Bold 9780.I have used this mobile.Its a very nice phone.I like very much.

  • joe

    Really the heat? LeFraud and co will bust this year, with CPP leading the Celtics to #18.

  • Wilma Flintstone

    go hawks…

  • Tato22

    ill be going friday yiiiiiiiih

  • Lynn

    great way to alienate lots of Bulls fans, myself included

  • alex

    go rockets

  • johnnyonthespot

    Go Sonics!

  • rinklighter

    Official sponsor? Seriously, T-Mo? Anyway, go C’s!!!!

  • SteveKU21

    Did anyone actually bother to READ the article before posting on here? T-Mobile has partnered with D-Wade for years so of course they would partner with the Heat. Additionally, even though they are the most hated team right now, EVERYONE is watching (as proven by the fact that their opener against the celts broke the record for viewers of a regular season game) so T-Mobile just bought themselves tons of advertising and probably at a steal of a price. Look at the story and the facts before you get panties in a bunch you morons.

  • xphone

    WTF!!! really tmobile? the heats???? they are not even a team yet!!!! Labron James is not even a real player he is over rated! he needs to prove him self before he can be a real player… Celtics is taking it once again!!!! 17 and counting!!! 18 championship here we gooooo

    • David, Managing Editor

      I’ve watched these comments and I’m ready to lay down some law, stop worrying about the Heat and your opinion of Lebron or the team. It’s not relevant to the topic of the post, which is T-Mobile doing a joint marketing with an NBA team. Period, focus on that.

      • ChefRuss

        you’re absolutely right, the majority of comments are fiery against the Heat, but isn’t that what a sponsorship is all about? Tmobile’s pushing its brand by aligning with another. So I’d say that fan opinions about Lebron and the Heat ARE VERY RELEVANT because what fans thing about the Heat, they’lll think about Tmobile. Maybe I’m wrong, but isn’t that why big companies like Tmobile pay millions of dollars for deals like this….? If they can’t take the heat, don’t do a sponsorship!

    • rinklighter

      Ha ha, you called them “the heats.”