T-Mobile Reports Second Quarter Numbers

There aren’t many ways for us to sugar coat the most important aspects of these second quarter numbers from T-Mobile so we’ll just come out and say it, there are some good aspects and some bad ones. Total customers declined last by 93,000 in the second quarter, compared to 77,000 net customer losses in the first quarter of this year. We have to express some surprise here considering we saw T-Mobile have their best sales s over the Fathers Day weekend. Part of this would be due to a significant climb in prepaid customer net losses of 199,000, which was up from 41,000 in the first quarter. On the bright side, T-Mobile gained 106,000 contract customers in the 2nd quarter compared to 118,000 net customer losses in the first quarter of this year

Moving along, we see that T-Mobile has 6.5 million customers using 3G capable devices, a 25% increase from the first quarter of this year. With a 3G network covering 208 million people and an HSPA+ network covering 85 million T-Mobile certainly hopes to make it with its late 3G launch by leading the charge on 4G like speeds.

The other piece of good news here is that service revenues were up, to the tune of $4.70 billion, an increase from $4.63 billion from the first quarter. Deutsche Telekom CEO, Rene Obermann gave a positive spin but we can’t imagine they aren’t exploring just what can be done to give T-Mobile a significant boost in the coming quarters.

“T-Mobile USA soundly delivered on its aggressive HSPA+ network build out and roadmap execution in the second quarter; together playing a large role in driving strong data ARPU, as well as achieving contract customer growth and improved service revenue trends.”

Outgoing T-Mobile USA CEO, Robert Dotson also gave a positive spin with as T-Mobile’s data revenues continue to grow,

“In the second quarter of 2010, customers embraced T-Mobile USA’s industry leading value which makes it simple and affordable for consumers to trade-up to next generation products and services,” said Robert Dotson, President and CEO, T-Mobile, USA.  “The number of 3G smartphones in the hands of our customers year-over-year has tripled to 6.5 million supported by a network that offers the broadest reach of 4G speeds in the U.S. as our growth continues through data revenues.”

We can’t say these numbers, at least in regards to subscriber growth aren’t a little disappointing and we can only wonder what the minds in Germany are thinking. We undoubtedly hope that a continued focus on competitive pricing combined with faster data speeds than the competition can bring T-Mobile back on track as we look toward the end of the year and the holiday season where there are plenty of opportunities to grab new customers by the truckload.

Want the full read:


$4.70 billion service revenues in the second quarter of 2010, an increase from $4.63 billion in the first quarter of 2010, but down from $4.77 billion in the second quarter of 2009

  • Blended data ARPU of $11.60 in the second quarter of 2010, up from $10.90 in the first quarter of 2010, and $9.90 in the second quarter of 2009
  • 6.5 million customers using 3G-capable smart phones as of the second quarter of 2010, a 25% increase from the first quarter of 2010
  • T-Mobile USA’s national 3G network covers 208 million people and the HSPA+ network upgrade now covers 85 million people delivering 4G speeds (as defined in Note 11 to the Selected Data below), including service in New York, Seattle, Los Angeles and Las Vegas
  • OIBDA of $1.42 billion in the second quarter of 2010, compared to $1.39 billion in the first quarter of 2010, but lower than $1.60 billion in the second quarter of 2009
  • Total customers served declined by 93,000 in the second quarter of 2010, compared to 77,000 net customer losses in the first quarter of 2010, and 325,000 net customer additions in the second quarter of 2009

BELLEVUE, Wash., August 5, 2010 — T-Mobile USA, Inc. (“T-Mobile USA”) today reportedsecond quarter of 2010 results.  In the second quarter of 2010, T-Mobile USA reported service revenues of $4.70 billion up from $4.63 billion in the first quarter of 2010, and OIBDA of $1.42 billion compared to $1.39 billion reported in the first quarter of 2010. Total customers served declined by 93,000 in the second quarter of 2010 compared to 77,000 net customer losses in the first quarter of 2010, but with positive net traditional postpay customer additions which are included within contract customers.  Additionally,customers using 3G-capable smart phones continued to increase significantly during the quarter, driving blended data ARPU growth.

“In the second quarter of 2010, customers embraced T-Mobile USA’s industry leading value which makes it simple and affordable for consumers to trade-up to next generation products and services,” said Robert Dotson, President and CEO, T-Mobile, USA.  “The number of 3G smartphones in the hands of our customers year-over-year has tripled to 6.5 million supported by a network that offers the broadest reach of 4G speeds in the U.S. as our growth continues through data revenues.”

René Obermann, Chief Executive Officer, Deutsche Telekom, said, “T-Mobile USA soundly delivered on its aggressive HSPA+ network build out and roadmap execution in the second quarter; together playing a large role in driving strong data ARPU, as well as achieving contract customer growth and improved service revenue trends.”


  • T-Mobile USA served 33.6 million customers (as defined in Note 3 to the Selected Data, below) at the end of the second quarter of 2010, down from 33.7 million at the end of the first quarter of 2010 and up from 33.5 million at the end of the second quarter of 2009.
    • In the second quarter of 2010, total customers served declined by 93,000, compared to a net decline of 77,000 in the first quarter of 2010 and net customer additions of 325,000 in the second quarter of 2009.
    • Sequentially and year-on-year, the number of net new customer additions decreased due primarily to fewer net prepaid customer additions.
    • Contract net customer additions were 106,000 in the second quarter of 2010, compared to 118,000 net contract customer losses in the first quarter of 2010, and 56,000 net contract customer additions in the second quarter of 2009.
      • Sequentially and year-on-year, the increase in net contract customer additions was driven primarily by improvements in net traditional postpay customer additions, which were positive in the second quarter of 2010 and benefitted from a variety of incentive offers.
      • Connected device customers, included within contract customers (as defined in Note 3 to the Selected Data, below), totaled 1.5 million at June 30, 2010 and continued to grow significantly during the second quarter of 2010.
    • Prepaid net customer losses, including MVNO customers (as defined in Note 3 to the Selected Data, below), were 199,000 in the second quarter of 2010, compared to 41,000 net prepaid customer additions in the first quarter of 2010 and 268,000 net prepaid customer additions in the second quarter of 2009.
      • In the second quarter of 2010, lower MVNO net customer additions were the primary reason for the year-over-year decrease in prepaid net customer additions.  MVNO customers totaled 2.1 million at June 30, 2010.
      • Sequentially, prepaid net customer additions declined in the second quarter of 2010 due primarily to higher prepaid churn as discussed below.


  • Blended churn (as defined in Note 2 to the Selected Data, below), including both contract and prepaid customers, was 3.4% in thesecond quarter of 2010, up from 3.1% in the first quarter of 2010 and the second quarter of 2009.
  • Contract churn was 2.2% in the second quarter of 2010, in line with the first quarter of 2010 and second quarter of 2009.
  • Prepaid churn increased in the second quarter of 2010 to 7.6% from 6.8% in the first quarter of 2010 and 7.0% in the second quarter of 2009.
    • The sequential increase in prepaid churn was due primarily to competitive intensity impacting traditional prepaid and MVNO customers.

OIBDA and Net Income

  • T-Mobile USA reported OIBDA (as defined in Note 6 to the Selected Data, below) of $1.42 billion in the second quarter of 2010, up slightly from $1.39 billion in the first quarter of 2010 but down from $1.60 billion in the second quarter of 2009.
    • Sequentially, higher service revenues (discussed below) were partially offset by a higher equipment subsidy loss driven in part by a variety of incentive offers and as customers adopt more costly 3G-enabled smart phones.
    • Compared to the second quarter of 2009, OIBDA decreased due to lower service revenues from fewer branded customers and a higher equipment subsidy loss.
    • OIBDA margin (as defined in Note 7 to the Selected Data, below) was 30% in the second quarter of 2010, consistent with the first quarter of 2010 but down from 34% in the second quarter of 2009.
    • Net income in the second quarter of 2010 was $404 million, compared to $362 million in the first quarter of 2010 and $425 million in the second quarter of 2009.


  • Service revenues (as defined in Note 1 to the Selected Data, below) were $4.70 billion in the second quarter of 2010, up slightly from $4.63 billion in the first quarter of 2010, but down 1.4% from $4.77 billion in the second quarter of 2009.
    • The sequential increase in service revenues was due primarily to data revenue growth, driven by the adoption of 3G data revenue plans and higher roaming revenues, partially offset by lower voice revenues.
    • Year-on-year, service revenues declined due primarily to fewer branded customers.  However, the -1.4% rate of decline year-on-year in the second quarter of 2010 was an improvement from -3.0% year-on-year in the first quarter of 2010.
    • Total revenues, including service, equipment, and other revenues were $5.36 billion in the second quarter of 2010, up from $5.28 billion in the first quarter of 2010 and $5.34 billion in the second quarter of 2009.
      • Compared to the first quarter of 2010, the increase in total revenues was driven primarily by higher service revenues as described above.
      • Compared to the second quarter of 2009, the increase in total revenues was due primarily to higher equipment sales as customers adopt 3G-capable smart phones, which was partially offset by lower service revenues as described above.


  • Blended Average Revenue Per User (“ARPU” as defined in Note 1 to the Selected Data, below) was $47 in the second quarter of 2010, up from $46 in the first quarter of 2010 but down from $48 in thesecond quarter of 2009.
    • Blended ARPU increased sequentially for the first time since the second quarter of 2008 driven by contract ARPU growth.
    • Contract ARPU was $52 in the second quarter of 2010, up slightly from $51 in the first quarter of 2010, and consistent with the second quarter of 2009.
      • The sequential increase in contract ARPU was driven by data revenue growth, partially offset by lower voice revenues.
    • Prepaid ARPU was $18 in the second quarter of 2010, consistent with the first quarter of 2010 but down from $21 in the second quarter of 2009.
      • The decrease compared to the second quarter of 2009 was due primarily to proportionally fewer FlexPaySM no-contract customers and a higher proportion of lower ARPU MVNO customers.
    • Data service revenues (as defined in Notes 1 and 9 to the Selected Data, below) were $1.17 billion in the second quarter of 2010, up 18% from the second quarter of 2009.  Data service revenues in the second quarter of 2010 represented 25.0% of blended ARPU, or $11.60 per customer, up from 23.8% of blended ARPU, or $10.90 per customer in the first quarter of 2010, and 20.8% of blended ARPU, or $9.90 per customer in the second quarter of 2009.
      • 6.5 million customers were using 3G-capable smart phones (such as the T-Mobile® MyTouchTM 3G Slide, HTC HD2 and BlackBerry® BoldTM 9700) on the T-Mobile USA network at the end of the second quarter of 2010, an increase of 25% from 5.2 million customers as of the first quarter of 2010 and more than tripling from 2.1 million customers as of the second quarter of 2009.  3G-capable smart phone customers now account for 19% of total customers, up from 15% in the first quarter of 2010 and 6% in second quarter of 2009.
      • The increase in customers using 3G-capable smart phones and the continued expansion of the upgrade of the 3G network are driving Internet access revenue growth with the increasing adoption of 3G data plans.  Additionally, messaging continues to be a significant component of blended data ARPU


  • The average cost of acquiring a customer, Cost Per Gross Add (“CPGA” as defined in Note 5 to the Selected Data, below) was $330 in the second quarter of 2010, up from $310 in the first quarter of 2010 and $270 in the second quarter of 2009.
    • Sequentially and year-on-year, CPGA increased in the second quarter of 2010 due primarily to a higher subsidy loss as T-Mobile USA offered a variety of incentives and as customers move towards purchasing more costly 3G-capable smart phones.
    • The average cash cost of serving customers, Cash Cost Per User (“CCPU” as defined in Note 4 to the Selected Data, below), was $23 per customer per month in the second quarter of 2010, consistent with the first quarter of 2010 and second quarter of 2009.
      • Sequentially and year-on-year, CCPU was consistent as a higher handset subsidy loss from a greater number of customers upgrading to more expensive 3G-capable smart phones was offset by lower network costs.

Capital Expenditures

  • Cash capital expenditures (as defined in Note 8 to the Selected Data, below) were $682 million in the second quarter of 2010, compared to $666 million in the first quarter of 2010 and $1.08 billion in the second quarter of 2009.
    • Year-on-year the decrease in capital expenditures was due primarily to higher network expenditures in the second quarter of 2009 as a result of the aggressive build out of the national UMTS/HSPA (3G) network in 2009, which covers 208 million people as of the end of the second quarter of 2010.
    • The upgrade to high speed packet access plus (HSPA+) technology,which delivers customers 4G data speeds (as defined in Note 11 to the Selected Data, below), now covers 85 million people, in markets such as New York, Seattle, Los Angeles, Washington D.C. and Las Vegas

Stick Together Highlights

  • During the second quarter of 2010, Robert Dotson, president and chief executive officer of T-Mobile USA, announced his intent to transition to new opportunities in 2011 after 15 years of service with the company.  In order to ensure a smooth transition of leadership, Dotson has committed to stay actively engaged in the business until May 2011. His designated successor is Philipp Humm, an experienced DT executive and former CEO of T-Mobile Germany. Humm was last responsible for sales and service in Europe as chief regional officer (CRO) Europe. After a period of transition with Dotson, Humm will take over as CEO of T-Mobile USA in February 2011, while Dotson will remain on as a non-executive board member until May 2011.
  • T-Mobile now offers 4G speeds (as defined in Note 11 to the Selected Data, below) to more people than any other network in the country reaching nearly 50 major metropolitan areas across the country.  T-Mobile is on track to deliver HSPA+ speeds in 100 major metropolitan areas, covering 185 million people in the U.S. by the end of this year.  Complementing the network expansion is a wider availability of the webConnectTM Rocket USB Laptop Stick and the Dell InspironTM Mini 10.  Additionally later this summer, T-Mobile will unveil its first HSPA+ capable smart phone.
  • On June 19, 2010, T-Mobile USA celebrated Father’s Day with an unprecedented industry-first promotion that offered a free cell phone to new contract family plan customers, including customers adding a line to an existing family plan.
  • On July 29, 2010, T-Mobile USA received the highest ranking among national wireless carriers in the J.D. Power and Associates 2010 Wireless Customer Care Performance StudySM — Volume 2.  The award further reflects T-Mobile’s commitment to providing an outstanding customer experience, whether in-store, online or on the phone.

T-Mobile USA is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). In order to provide comparability with the results of other US wireless carriers, all financial amounts are in US dollars and arebased on accounting principles generally accepted in the United States (“GAAP”).  T-Mobile USA results are included in the consolidated results of Deutsche Telekom, but differ from the information contained herein as Deutsche Telekom reports financial results in Euros and in accordance with International Financial Reporting Standards (IFRS).

This press release includes non-GAAP financial measures. The non-GAAP financial measures should be considered in addition to, but not as a substitute for, the information provided in accordance with GAAP.  Reconciliations from the non-GAAP financial measures to the most directly comparable GAAP financial measures are provided below following Selected Data and the financial statements.

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  • bubbles

    Ugh, they need to add better devices, high end devices do sell. Look at sprint and verizon. Even not so tech savvy people buy high end devices, I know plenty people with droid, droid x,htc incredable and the evo. They need to stop adding this low or mid range Devices and they need better advertising. Everytime I see a did commercial I want to buy a droid and I don’t even like the droid or droid x, lol. Advertising goes along way.

    • Air One

      I couldn’t agree anymore Bubbles… T-MO NEEDS MORE HIGH END PHONES TO ENTICE MORE PEOPLE TO BUY MORE PHONES AND POSSIBLY GET MORE PEOPLE TO GET ON THE T-MO WAGON! I was on the phone with a rep yesterday expressing my frustration and was hoping they were recording the call. When the HD2 came out T-MO was on a role although it was OS 6.5, then they fell off with a Garminefone, really.. the Garminefone? You promoted the Garminefone as if someone really wants to buy a phone that specializes with GPS capabilities. C’mon, Gps works with almost all phones just fine. Waste of promo and a phone. T-Mo comes out with A Garminefone and Apple drops 4g phone, Verizon drops the incredible and now Droid X, and sprint hit us with the Epic 4G! ok we came with the Vibrant WHOO HOOO, but Captivate has rolled out also. I LOVE T-MO, been here for a while, but i want the best and we are not offering that, or something close to it.

      • joel

        You vented that frustration to a rep in the hopes that “they were recording?” No offense, but that’s a useless gesture. Even writing an email would have more of an impact. FYI, every call is recorded, but it has nothing to do with “someone higher up” listening and making note of your concerns about the direction of the company. They listen only for “quality or training purposes,” meaning they make sure the rep is doing their job, nothing more. Unless you called expressly to complain about phone selection and make the rep file a voice form, the most your venting to a rep will accomplish is a note that says “Offered genuine empathy for customer’s concerns” on their QA score(if that rep did offer empathy, lol) ;) … like I said, if you want to add your voice to the already deafening call for more high-end devices, find the “contact us” link on the website and write an email.

  • mikeeeee

    3 things.

    better phones.

    better coverage.

    fire the whole marketing department and get nerdy people of all ethnic backgrounds and focus on them.

    young kids are not buying wired phones, go for that market.

  • Adam

    Ok, so I am a T-Mobile fan! But I don’t think they can pull out with the HSPA+ (4G like speeds) only because people want the newest, latest and greatest technology. 4G like speeds don’t sound as good as 4G speeds. Its all in the marketing and with Sprint’s “The fist only happens once” campaign its going to be hard to say “there is still life in the OLD technology”.

    I hope T-Mobile can pull out but I really see them selling off the US market share or buying up another company like Sprint…but given T-Mobile’s past I bet they do something stupid and buy up some smaller companies to try and gain market share.

    Wish you luck T-Mobile!

    • Relikk2

      No one truly has 4g yet. Sprint calls it that but it’s really not, its a marketing lie. HSPA+ is much faster then Sprints WIMAX (4G), and T-Mobile really does have the fastest network available. T-mobile needs to learn how to market, they should say something like “Currently the fastest nationwide network available” but maybe they’re waiting on HSPA+ devices.

      The company that owns T mobile has more money then they know what to do with and should be able to hire someone who can market. If you didn’t know Tmobile’s parent’s parent company own’s some of the largest companies in the world including Spirit Aero Systems.

  • ex tmobile user

    Teen mobile is dead.. sprint is back if sprint is doing great what makes tmobile think they can succeed.. tmobile has no competing phone to go against everybodyelses exclusives.. sprint has evo att iphone verizon droid x… tmobile has n1 but so does at&t.. so tmobile is dead meat. Sprint said they have been takin alot of marketshare from tmobile according to fiercewireless..

    • Davidohio

      Hey ex t-mobile user where do you get your information from? Sprint is NOT doing well at all. Just look at the numbers. Just because they have a “cool” phone does not mean they are doing well. T-mobile is in a much better position than Sprint.

      • Air One

        He mr know it all, why did i read that t-mo may be joining sprint? i also read that t-mo was not in that great a position because of the lack of coverage and losing subscribers. Deutche Tele has faith in tmo and they are working on a better network, so we’ll see what happens.

      • iluvhatemail

        hey ohio, last quarter sprint added subsribers, tmobile didnt. I think that means they are doing well in comparison.

      • TheLight


        as much as Im Magenta lover and fanatic….I admit at the time 6eing Sprint is doing 6etter than us…I just seen that EVO is the #2 selling Android phone 6ehind the Droid…lets see the Droid has 6een out since last octo6er and verizon has the most customers so that’ll 6e hard to top//and still Sprint managed to sell as more EVO’s than VW sold Incredi6les…thats quite a feat to me 6eing the num6er 3 Carrier in America with the 2nd most android phones sold…Sprint took advantage when T-Mo6ile should have 6een pushing the envelope like they did with coming out with the 1st android phone..they dropped the 6all and they need someone who knows that and to fix it at DT..

        On a positive note…we have a speculated road map that seems to have a 6east of a line up on the way starting next month…if TMo6ile drops the 6all on any of these phones with weak marketing and twitter games we’ll still 6e num6er 4 next year… just my opinion…

      • ItsMichaelNotMike

        iluvhatemail… Sprint is doing well compared to T-Mobile?

        Let’s see:

        T-Mobile posts a net profit of $404 million for the quarter.

        Sprint posts a net loss of $760 million for the quarter.

        I am not sure, but the last time I checked both T-Mobile and Sprint are businesses. And what I learned in grammar school was that the goal of being in business is to make money.

        Fast forward to Q2 2010. Do I want an increase of subscribers or the money.

        I’ll tell you want, you can have Sprint’s numbers, I’ll take T-Mobile’s. ;)

      • TheLight


        I agree on that aspect of money…

        6ut Sprint is fighting their way 6acc from major losses at the sametime and we need to take advantage of that and steal their customers like their doing to us and AT&T..they still reported 110k contract customers added and 230 prepaid…that created upwards to 1.4 6illion in cash that they have to use…so in the long run T-Mobile wont catch Sprint if it doesnt do something drastic cuz thier on a great re6ound

    • J

      Sprint added customers but continued to lose money. You can’t lose millions of dollars every quarter and call yourself “successful”.

  • sanjay

    They have become so hum drum. I can’t get excited about T-mobile. I am stuck with the Touch Pro 2 since last fall. Want to upgrade but nothing exciting (I like WM phones) enough to warrant putting out full price. No exciting services, like TV, etc. When they do come up with new phones they are so expensive (yes I am on the EVEN MORE PLUS plan). They are totally opposite of the Ally Bank commercial because T-Mobile comes up with promotions and offers that are for new(er) customers and leave the loyal long time customers in the dark. I often think about leaving but so far inertia has won out. Why stick around? Not sure. I think I am waiting for WM 7 to see what T-mobile does there. If they flop there I will quite likely move to another provider (maybe Sprint).

    • nyuhsuk

      I feel the same way about the phone market. I have the TP2 as well but finally took the plunge and got me the HD2. Nobody (none of the other carriers either) is going to pump out a WM device until later this year so you might as well wait if you don’t want to do the HD2. At least the HD2 is WM6.5.x and has a somewhat modern specs. I have doubts that any new devices are going to be released with WM6.5.x unless you go Chinese KIRFs.

      What I would really want is another TP iteration with WM 6.5.x, that bangin’ keyboard, and some more MHz/GHz and RAM.

  • RJ

    I agree that it’s about a better selection of phones. I was at Tmobile yesterday returning my Vibrant (GPS issue) and looked around for something to exchange and nothing interested me. The HD2 should have shipped with Android and I still can’t believe T-Mobile hasn’t come out with a successor to the G1 yet. While I understand that there is still a market for dumb phones…more and more people are looking at the smart phone market. I love T-Mobile mainly because of the price and signal strength that I get in my area, but it always seems like we are behind on phone selection.

    • Leachpunk

      I have Android 2.2 on my HD2 with the only things currently not working are the Flashlight and Camcorder apps (and that is mostly in part to the rom being an HTC Desire rom)

      They still have to get Android to install to the NAND, but currently I’m running a WM rom, 6.5.3, Android 2.2, and Ubuntu 10.4 on the HD2, I can’t wait for WP7 to replace WM 6.5.3

  • chotpy

    seriously. more good phones more often, please. good smartphones. some with keyboards would be nice, too. >_>*

  • JaylanPHNX

    Advertising is key. They need to better explain there Even More Plus plans.

    • mad dog

      Even more plus plans aren’t the answer. The majority of us won’t pay full price for phones. Some will but not the majority.

      • hi

        exactly, that’s not the answer at all.

        If people cared about money then the most expensive cell companies in the nation (ATT/Verizon) wouldn’t have an insurmountable lead. It comes down to phone selection plain and simple. Just look at what Sprint was able to do with ONE PHONE.

  • zapote21

    So 200K prepaid cutomers left. 100K went to contracts, the rest bailed…
    Things will NOT change until TMO gets high end phones in the EVO/DroidX category…

  • AndroidLover

    OK, let’s look at strengths here:

    Pros: customer service, pricing
    Cons: coverage, phone selection

    Pros: coverage, phone selection
    Cons: pricing

    Pros: phone selection
    Cons: serious lack of coverage

    Pros: Um…iPhone
    Cons: pricing, dictator-like control over everything, customer service

    What T-Mobile needs to do is ratchet up their coverage (Chicago doesn’t have HSPA+ yet?!), and SERIOUSLY work out some deals with the phone manufacturers so they don’t keep getting snapped up by the competition. If that means a merger is required, then so be it.

    • AndroidUser

      Sprint con: lack of coverage

      are you kidding me?… lol. Go look at maps my friend

      • AkuNoHana

        Maps lie. Sprint coverage in my area is almost as bad as AT&T. And we don’t even have 3G on Sprint here so forget about “4G”. Tmo has 3G here.

  • nerd lust

    We need those rumored devices asap! That will level the playing field

  • Vision77

    I have said this for a while now….T-Mo needs a (T-Mo exclusive) signature high end device….And I will go as far as to say there needs to be some sort of re-alignment of the top dogs…especially with the person who has the final say so on device choices for the company. The Marketing department will need to change its strategy as its marketing efforts are seen as “timid” to Verizon’s droid campaign…I’m sorry but the vibrant, HD2, and, MT3GS are not cutting it. T-Mo needs to get aggressive in its pursuit of quality high end devices and in its marketing. Lets see what they do with the vision and project emerald…..

    • ThisGuy

      you must be dreaming….you know what kind of advertising the vision/emerald will get?

      NONE, they will run a commercial about how great it is to be in a family plan with basic flip phones for only 59.99 a month! lyke OMG!

  • Justin

    Phones are big part imo (Give Dad his sweet smartphone and the whole family will come along for the ride). Also they need to increase their coverage, voice and data.

  • 30014

    Stop focusing on family plans and go after the tech savy consumer. We are the one’s that buy those data plans that really are the companies bread and butter.

  • raymond

    yes tmobile does right now they arent even leveled they are falling

  • My2Cents

    Here’s a thought….get better coverage! In Georgia you can count on losing a signal once you get off the interstate unless you are in a large city. By contrast Verizon and AT&T work almost everywhere. I like speed and great handsets as much as everyone else, but if I can’t get a signal what’s the point? If my work didn’t give me a free phone I wouldn’t be using T-Mobile.

    • Bob

      You see, that is a major perception. And in your case it is true and T-mobile needs to work on that. But it is not that way everywhere. I am in Bartow Florida in about the most rural area you can think of. Across the street from me are fields of grazing cows as far as you can see. I am in the middle of cow country. I am far away from any interstate. But yet, here I have a full signal. I can use my phone anywhere in my home and never have a dropped call. So the perception about T-mobile is there but it’s not the reality and they need to work on that.

  • JD

    While low pricing is a major perk for TMo customers and prospects, the shift to smartphones and data plans is something that TMo could lead the market in. Obviously an improved selection of phones would help bring in and retain customers. However, if TMo wants everyone to move to a smartphone, they could really make waves by offering an unlimited web family plan. I have 5 lines on my account, but I can only afford to pay for 2 data plans. If they had a $50 family plan + $15 per extra line (or something similar), I would jump all over it. They already offer unlimited talk + text for families, so web seems like the next obvious move.

  • RWWackoStu

    I dont think I will be leaving TMO because as a 7 year customer no one else can beat the pricing I am grandfathered in to. That being said, TMo is getting it’s ass kicked because people see it as having crap phones. It gets the crap android. It gets the crap blackberries, or gets a good one later then everyone else. It dosent have the power to pull a Death Star type of exclusivity with Moto or RIM for a real high end, blow you away phone. You need to get new customers, but you also need to keep happy the ones you already have. Current customers who are happy are the best advertisement you can have.

  • firebird

    I agree coverage is an issue in some areas. But in this case, the bleeding seems to be from prepaid. Um, hello? Tats not any of the reasons mentioned here. Prepaid customers don’t use smartphones, aren’t affected by family plans, etc. Prepaid customers had options at other companies for more aggressive plans which are now available at T-Mobile, such as unlimited talk and text for $50 per month. That’s all it was. Didn’t you read the article? It said that prepaid customers churned because of the better prepaid offers at other companies.

    Whine whine whine. The phones have improved dramatically in the last couple of years and most customers are finding phones in the stores they are excited about. Other than leaving for the Iphone, phones are not an issue except for the occasional really picky person.

  • sd

    Of T-Mo’s millions of customers, 99.999999% of them are not hanging out on phone blogs and forums. So let’s quit thinking that what WE would want to see Magenta fix will take care of T-Mobile’s obviously bigger issues.

    The vast majority of my family — and many of my friends — are not phoneaholics. Several relatives tote around Blackberries and have only the vaguest idea of what they can do beyond voice and texting. Most T-Mo users couldn’t tell the differences between a Vibrant and a vibrator, never mind how a Vibrant differs from other smartphones and why it’s cool that T-Mobile offers it. They’ve heard of the iPhone, and they probably would go for one if T-Mobile offered it. But that has more to do with the iPhone’s iconic status and popularity than a detailed examination of why it might be a better phone for them than, say, an Android phone or even a “feature” phone.

    You see, this market is heavily driven by experience. One bad Samsung phone and they won’t choose that brand again. If someone’s entire family (or their kids) have a particular brand or phone OS, they’re likely to go for that one because they have someone who’s tried it (and liked it) and who can help them if they have questions or problems. That’s what sells Windows on home computers; that’s what sells Toyota Camrys, and that’s what sells dinner at Olive Garden. It’s got nothing to do with ultimate suitability for purpose; it has to do with not making a bad choice. So offering eight flavors of Android and WinMoPhoSo7 (w/e) really doesn’t buy T-Mobile anything with most customers beyond us.

    This market also is driven by cost. If T-Mo pushed their prices up to Verizon levels, they’d dry up and float away fast. I wonder what kind of success T-Mobile would have emulating another huge German company — ALDI — in offering products (in ALDI’s case, groceries) at rock-bottom prices through a limited selection (most of the stuff you need and little you don’t) and friendly (but no-frills) service. Even More Plus was a shot in that direction, but most Americans are not used to shelling out several hundred dollars for the phone up front — even if they make it back in less than a year. It’s just not the way Americans have been trained to buy things. But Magenta could offer one or two Androids, an iPhone, maybe a Symbian phone, a couple of BBs, a couple of texting-first phones, some really simple phones [for people like my wife who need a cell phone but really don’t want to use it], and maybe some varieties like the Garminphone, etc. Granted, betting your business on low cost is a risk. It’s not like T-Mobile can offer much else that’s really exclusive (national coverage, broadest line of phones, most sales sites, etc.).

  • Davidohio

    Look, i think we can all agree that t-mobile needs to get better phones and android devices. They have a great network and in the 8 years i have had them, i can literaly count how many calls i have dropped on one hand. They have finally started getting decent handsets. Not great ones but much better than before. The gravity t is pretty cool and so is the vibrant. I think this next two quarters we will see some pretty cool devices show up on t-mobile and that will be the begining of moving up the ladder!

  • Relikk2

    It seems like some of you are just uninformed when it comes to this stuff. I will blame T-Mobiles terrible marketing. Some of you are saying that the problem is t-mobile’s phones and though they have fewer smartphones then some of their competitors T-mobile currently has the most powerful phones available. The HD2 is by far the most powerful WM phone available. The Vibrant is by far the most powerful GPU phone available. The Nexus is by far the most powerful CPU phone available (if running 2.2). This is not an opinion this is bench marked facts. When Vibrant gets Froyo it will probably be the most powerful phone available. The Vibrant absolutely destroyed the EVO in every category, and even beat the Droid X. Some of you keep touting about Sprints EVO, but in reality the EVO sucks. All I can say is it’s not phone power that T-mobiles lacking, but maybe options. I personally don’t understand the appeal of FFC and flash’s, or 8 MP. Unless your printing posters off your phone most of these options are just gimmicks.

    Benchmark test

    • AndroidLover

      OK, to offset your arguments:
      – “The HD2 is by far the most powerful WM phone available.” Perhaps, but it’s still WM. Even the early hands-on previews of WM7 are hopeful but skeptical.
      – “The Vibrant is by far the most powerful GPU phone available.” Yes, it’s fast. It has a lot going for it, and if nothing else comes out in the next couple of months to replace my aging G1, it WILL be my next upgrade. It also has some serious GPS issues that we need to depend on a company like Samsung, who doesn’t have the best track record of supporting their phones (Behold 2, anyone?) to fix. Not counting included software, it has the least functionality of all the Galaxy S offerings across the carriers (no FFC, no QWERTY, no flash, etc.).
      – “The Nexus is by far the most powerful CPU phone available (if running 2.2).” Also has GPS and other issues, and is no longer available.
      – “I personally don’t understand the appeal of FFC and flash’s, or 8 MP.” Well, these are subjective, sure, but many people do understand them. FFC is probably a gimmick now, but so was texting at one point. I personally have a huge DSLR camera that I don’t want to have to lug around at all times, and having a decent camera phone is very convenient. If there is one area where the iPhone 4 slaughters the competition, it’s their camera. They include a flash, but only have 5 MP. But their technology makes such good use of light that it doesn’t need 8 MP. Other 5 MP cameraphones haven’t figured this out yet, so take crappier pictures.

      You’re also basing your argument on 3 phones that have taken a year to come out. Had the Vibrant just come out, your argument would be SUBSTANTIALLY weaker. Meanwhile, Verizon has kicked out 3 powerhouse phones in the past 3 months. This is what causes T-Mo customers to cringe. You say they want options – absolutely. Our current phone options are very low.

      • Relikk2

        I see your argument, and agree with you on some of it. My worry is that a lot of people see these numbers (8mp) and gimmicks ( Sprints 4G) and feel like their loosing out. In reality it’s a bunch of hoopla that most don’t use. Obviously it all comes down to a matter of opinion and what works for your life style. The three phones that Verizon kicked out are just basically the same phone with a new name. The EVO doesn’t do much either. I’ll give “props” to the Droid X but most of these new phones are just Nexusone clones. Hardware wise the only phone that really changes anything for Android at this moment is the Galaxy S. The only difference (I suppose to you and other is a big difference) as you stated is the other phones have FFC, flash and qwerty. IMO the flash is mostly useless and picture quality is very similar between all the phones except the Iphone4. I agree with you on that. Iphones 4 camera is impressive. But the Vibrant’s camera is still decent, especially for what I assume most people use it for (facebook, and picture viewing on the phone). FFC, will be useful one day but I don’t think it will take off until the next generation or two of phones. Most networks are not fast enough to support FFC (without WIFI). So for now, for most people it’s useless (yes, I’m sure that there’s someone out their using it right now). I was disappointed that Qwerty wasn’t included but since I started using SWYPE I don’t think I would break out the keypad. I’m really getting tired of writing this. This is really becoming a Vibrant review!! LOL. GPS works fine for me and I’m happy with this phone. I hope that one day Tmobile can offer a phone that fits the needs for everyone.

  • Relikk2

    Sorry to keep going on about this but,

    I pay $119 a month for two phones ($60 per phone);
    1500 minutes (free Nights/Weekends, unlimited mobile to mobile), unlimited web, and Text. I live in a HSPA+ area. My connection is between 3.5 to 5 mbps. No other provider comes close to that price.

  • Pat

    Ok people lets face the real issue here. WE ARE IN A DOWN ECONOMY!!!! There are a lot of people who have no work! People have no money to buy food. There are lines for food stamps! Some of you just worry about the fancy phones and how fast they are, but look at the real picture. Is a family who has lost income going to keep their cell phone service and get a smart phone or buy FOOD for their kids, shoes for school, find a place to live if they have lost there home. And all Some of you just want the best ever, fastest ever, etc. Let’s be a realistic and not hide under a bushel!! Just remember if there is no work there is no money.

    • Perry

      I agree Pat but let’s look at reality. While unemployment is up around 10% and many people are in fact hurting the truth is the majority of people are working and spending. People are still buying cars, televisions and going on vacation. Computer sales are up also. So we can’t use the economy as the reason Tmo is losing customers.

      The lack of high end devices causes many people to run to another carrier. Like I said in another post, Tmo does’t have an exclusive “must have” phone. The Vibrant doesn’t count as every major carrier has the same phone in some variation.

      That complied with the fact that the majority of Tmo android phones are running outdated software also factors into the equation. Isn’t it ironic that the first carrier to offer android is now on the bottom of the android bandwagon? It was those early Tmo android adopters that made android what it is today. What do you think happened to those early adopters when they saw phone after phone come out from other carriers, all better than the android device they had. Many of those folks are the ones who jumped ship and went to other carriers.

    • Bruce Banner

      So you blame the economy for tmobile’s woes, yet the 2 most expensive and largest carriers as well as sprint gained subscribers. Can I have some of what you’re smoking?

  • nell_z

    Why T-Mobile won’t up the 3G coverage puzzles me. They spend all of this money on HSPA+ before an HSPA+ phone arrives, and yet their 3G coverage sucks. That CEO seriously can’t get the boot fast enough.

  • wantspeedindc

    Hey geniuses, how about a commercial about your network speed and new devices?

  • morecoverage

    T-mobile needs to work on getting more coverage and better signal. That’s main reason they continue to report losses. Sure they are good in metro area but once you hit rural areas like NE PA(poconos) or off the interstate there is little or no service.

  • Perry

    Been a loyal Tmo customer for over a decade but I’m actually surprised the results are as positive as reported. I was expecting worse.

    As the first to bring android to the table Tmo is languishing pathetically behind the other carriers. Every other carrier has their android devices on version 2.0 or better while the majority of tmo customers are still in the 1.6 or 1.5 world. Why? A recent report of android shows that Tmo is responsible for the majority of handsets not running some flavor of 2.x android.

    Besides the Vibrant what other “must have” phone does Tmo offer? Verizon is eating our lunch in that area with the droid, droid incredible, droid X and soon to be droid 2. 4 phones that beat anything tmo offers except for the vibrant.

    Crappy midrange or lower scale phones hurt the bottom line. The Vibrant is also a non issue since all the carriers are getting their own version so Tmo can’t brag it has something the other guys don’t.

    I love Tmo and want to stay loyal but the fact that my MT3G is still running android 1.6 is a thorn in my side. I have actually looked at other carriers but decided to stay with Tmo because of the service which once again is tops and of course the pricing which is also good.

    Our marketing sucks the big one too. I see tons of EVO 4G commercials and various droid commercials and even some AT&T commercials but almost no Tmo spots. And the new Vibrant commercials are actually Samsung commercials not Tmo’s.

    Get with t he program guys. High end phones create buzz, generate revenue and increase subscriber base. And last but not least SOFTWARE UPDATES ON A TIMELY BASIS!!!!

  • Barry

    Sprint did gain a profit last quarter for the first time in a longtime. I wouldn’t necessarily list sprint’s phone selection as a pro either I’d list that in the category of. *sprint=evo at&t=iPhone* last quarter is simple mt3gs<evo mt3gs<incredible/DX mt3gs<iphone4. Maybe if the slide and the vibrant had reverse launches these numbers maybe different who knows? Idk if we're simplifying things more than what they are but isn't it as simple as better high end phones, better coverage, and better marketing.

    *I have the best idea how to market the hspa+ also*

    • ItsMichaelNotMike

      Sprint made a profit? I think you are confused. They gained subscribers for the first time in a long time, not a profit.

      Here’s Sprint’s announcement, that you can compare with T-Mobile’s. Some of it is insightful in figuring out what’s going on, trends, the future, etc.

      Also, what Sprint mentions also applies to T-Mobile, for example, during the second quarter the iPhone debuted. That affects sales, you know.

      Some of you need to read this stuff instead of talking through your butt and pretending to know what you are talking about.

      And you can bet T-Mobile executives read this, to stay up on what the competition is doing.

      From Sprint Connection – Kansas City:

      For the first time in three years, Sprint Nextel’s second quarter earnings report showed growth in subscribers on contracts.

      Still, the company continued to lose money, $760 million on $8 billion in revenues. The news came in the releasing of its earnings report for the second quarter of 2010.

      Sprint added a net 111,000 subscribers from April through June, in large part by staunching the loss of customers to other carriers. In the same period last year, Sprint lost 275,000 customers.

      In a conference call with analysts, Sprint executives championed improvements in independent assessments of its customer service. That, they said, will continue to reduce what the industry refers to as “churn,” or the rate at which customers cancel service. That turnover rate has dropped to a lowest-ever 1.85 percent, down from 2.05 percent a year earlier.

      “There’s a lag of brand with respect to improvement in customer services,” said chief executive officer Dan Hesse. “We still need a lot of good work to get that message across to people who have never been our customers. The Sprint of today is very different from the Sprint of a few years ago.”

      Yet the firm continued to lose its most lucrative customers, those in the so-called post-paid sector who sign up for two-year contracts.

      And while Sprint lost 228,000 customers in the quarter, that’s far less than the 763,000 it lost in the same spring period last year. The biggest drain on its customer base were the ongoing exodus of users on the Nextel network and the end of its acquired Helio service. That cost Sprint 364,000 customers.

      Hesse said he expects the losses to diminish throughout the year. He said the company has made progress with customers with simpler pricing plans — single prices for unlimited calling and data, for instance — that reduce calls for customer service, less frequently lead to customers walking away from unpaid bills, and sometimes nudging users into higher pricing categories.

      “Customers will pay a premium for simplicity,” Hesse said. “Our bundle plans are helping us with brand, with churn.”

      Sprint offset the continued but diminishing losses of contract subscribers by boosting customers in the growing pre-paid market and by selling service on its network to wholesalers. The company this year refined its branding strategy to create different plans for various demographic groups who prefer generally cheaper pre-paid service.

      Growth in its prepaid business should climb as the company doubles the number of Wal-Mart stores carrying its Common Cents Wireless bargain brand by the end of August, the Sprint executives said. Dan Schulman, the soon-departing president of Sprint’s pre-paid division, said a shortage of handsets stymied sales for Virgin, Boost Mobile and other brands owned by Sprint.

      “(But) we’re fully in stock now,” he said. “That inventory restraint has been lifted.”

      The quarter was boosted by the launch of the company’s HTC Evo 4G, the first handset in the country that could take advantage of the companies fourth-generation, broadband data network. There, the shortages of handsets has continued. Hesse said he has been pressuring manufacturer HTC to boost production, but that has been difficult in the face of global shortages of electronics parts.

      He also conceded that in the current quarter the company has come up against AT&T’s release of the iPhone 4.

      “We do feel it when there’s a new iPhone out there,” Hesse said. “We’ve mitigated that impact by having our own plan and handsets.”

  • Roger

    What tmo need to do is make their service compelling. For instance make some number of text messages (eg 30) be a standard part of every plan so that people use them and get hooked. Make data (but limited to a slower speed) part of every plan too, again to hook people on that.

    Look at what Google voice does and provide the same functionality. We want to be able to access voice mail from other places in addition to the phone. We want to be able to block particular callers. We want multiple phones to ring.

    They need to get people hooked on this kind of stuff and then try to sell them on bigger packages.

  • mario

    Funny how prepaid numbers nosedived when they stopped paying commission to managers for them, so managers could care less about prepaid sales. At least contracts moved the right way.

  • In reviewing history let’s look at what the main focus is. T-Mobile started the Android ecosystem. Most people think that Andy is bad because of the cheaper phones being sold. Magenta has lost the position of innovation by not being first with the new phones. If Magenta gets the Iphone, that will not be enough to improve the numbers. I feel that there must be a combination of better marketing and obtaining class leading phones first. They need to stop saying 4G like. They just need to say our test show the phone can do…. Magenta needs to aggressively continue to improve their network and work on the phone selection. The other side is Google needs to examine the specs for the Ecosystem and have a more unified system for the phones so we don’t have a phone coming out with updates every 12 seconds. I think if they made updates be scheduled to quarterly updates unless there is a sever problem this could help.

    • Bruce Banner

      You sound like a damn fool trying to put any of tmobile’s problems on google. Its not google’s fault that tmo only wants to focus on family plans and mid range phones(mytouch line) that they want to pass off as a flagship line of phones.

  • jmts80

    I have been with T-mobile for over 5 years now and have no plans to leave them but seriously something needs to be done ASAP. I understand they have made a living selling mid level devices to tweens for a long time but it is no longer working! I like HSPA+ but how about decent 3G coverage first, I get 3G on one corner of my bed and EDGE on the other that is unacceptable! I live in Phoenix, a major metro area, my data coverage should be constant but it is so spotty using the internet on my phone is a chore not a pleasure! Better phones are desperately needed. The Vibrant is a good start but we need more!

  • artcarney

    I’ve been with T-Mobile ever since they came to my area of Maine in the late 1990’s. I like their plans, I still have one of the old Faves plans.

    But it doesn’t matter so much what phone you have (I have a Nexus One) or what great things your carrier is doing in major metropolitan areas if their network isn’t so good in your area where you live. Oh, I get great reception and all, but it’s all GPRS. That’s worse than dial-up!

    Literally all the major carriers 3G in my town and the town where I work. Even though I’ve been a faithful customer unless T-Mobile improves their network before my contrat expires, then I’ll jump ship to another carrier.

  • Ryan

    People left due to the iphone and the evo. plain and simple. Read the blogs and go into some stores. Tmobile dropped the ball. How can we promote the fastest network and not have a phone with the balls to run on it. Just doesn’t make sense. its like buying a corvette and not putting gas in it.

  • Jimbo

    Tmo is fine I think trully what will turn it around don’t look at 3g and expanding that just expaned coverage good ol cell coverage I mean towers are not pricy I built my own for 1500 and got cell service were ever I go

  • Eli

    What does T-mobile need? Iphone 4!

  • mar11974

    Prepaid data!
    Tmobile is falling behind in prepaid offerings, look at Virgin Mobile Beyond Talk plans.

  • George

    Well if rumors are TRUE, TMO has some great phones coming so hang in there.

    Everyone complains about the phone line-up Well what do these other companies have that are so great ? HMMMMM

    Sprint – EVO & Samsung Galaxy S – thats IT the rest of sprint’s lineup of phones SUCK.

    Verizon – Droid X and Droid 2/ samsung galaxy s,incredible( if they ever get it in stock) I won’t list original Droid cause its discontinued? what else? NOTHING

    AT&T – IPHONE/s, samsung galaxy s and ??? ok

    TMO – Samsung Galaxy S, MYT slide, Htc HD2 …..ughhh

    So don’t just rant & rave about TMO’s lineup cause these other carriers phone lineups are much better .

  • Housetek

    its not just devices or rate plans. theres a huge part of why they are not making money that no one else really mentions.

    the fact that in the past years they’ve been butchering employee perks and commission bonuses. Years ago employees would get upwards to 150% or higher, now if we dont hit a certain goal our commission could actually drop under 100%. Also they promised all employees a new “better commission” for this quarter, but they never did. So most employees dont even give a crap any more.

    Employees get paid a 1/3 of the commission the use to get in 09.

    They are the ones selling phones and plans and pushing out contracts.

    When a company like htc or RIM gives incentives to sell their product for a month, like a free new phone or something the amount of phones that goes out the door for that company is insane.

    but now its just another mediocre job to most people and people tend to try less.

    • hi

      while it sucks tmobile has been screwing you….it has absolutely nothing to do with the numbers. I don’t care if you had to pay tmobile to work there…..if they released something like the iPhone (with its built in advertising) or EVO, the people would come in droves

  • Jabombardier

    Everyone forgets there is a lot of red tape to put up towers in places where they don’t have coverage. Also when it comes to the mechanics of this 3G build out, they to make sure that the network is reliable through testing before they just put it up. If the the 3G performance was crappy and performed poorly compared to the other’s networks then it will be something else for you to gripe about.

    The performance of T-Mobile is a combination of things. It is people hell bent on getting the latest phones who leave, it is experience in drop calls if one has too many, because of the economy some people just cancel their contracts or plans, it’s people who think a deal is better somewhere else and leave, another company has unlimited prepaid at a good price, etc. It is not solely based on having the most powerful smart phone alone. Still people more than most have a regular feature cell phone than the smart phones. And it likely will not change because the regular feature phones that mimic the tasks of a smart phone at cheaper data plans are starting to exist. I.e. at my job, majority of people have a regular cell phone because they more care about talking and nothing else. Further more they don’t want to spend more money than they have to.

  • George

    So don’t just rant & rave about TMO’s lineup cause these other carriers phone lineups aren’t much better .

  • derrickps3

    that was a long read, lol

  • tmobile has one problem that time and time again ppl keep saying and they just don’t do. advertise your products. i bet some business ppl would love a cheaper bill and faster internet speeds, but how the hell would they know…i bet vzw is gonna advertise the crap outta lte data when available.

    • Mytouch81

      t1 connect you are absolutely right. Im tired of people saying the they need phones like the Evo or the Droid. T-Mobile puts out the BEST phones time after time. Sprint, Verizon, or ATT get lucky once or twice with great phones. Its already been proven that the T-Mo 3G network isnt that far from Sprint’s 4G. Besides Sprint, ATT and Verizon make it diffcult as hell for you to own one of these “High-End Phones” they carry

  • Will

    YES! I’m glad I could be one of those customers that left!!!!!

  • Mytouch81

    T-Mobile USA doesnt have good executive leadership if you ask me. Deutsche Telekom is a GIANT company. out of the companies they own, T-Mobile USA does the worse. T-Mobile USA has the best device if you ask me, their 3G is the best in the states and as you already now customer service is A+++, so that show the customers are happy so the Problem must lay in the executive sector!!!

    • 30014

      Tmobile 3g is the fastest but definitely not the best. Due to the frequency it has terrible penetration. I get around 3 Mb/s download speeds but that’s no good if my phone drops to edge if I look at it the wrong way. They need to find a way to increase signal strength.

  • Chuck

    flat out…get better coverage…build more towers…they claim they want to be the carrier for the families, but grandma and grandpa can’t get their coverage out in the more rural areas, so they lose 20+ activations because of this. True story, I tried to save my family money when I worked for T-Mobile, but my grandma had 0 coverage at her home (SOS mode only). The result is my mom, dad, brother, 2 grandmas, 1 grandpa, 4 uncles, 4 aunts, and 7 cousins are still with verizon. Despite possible savings, they are still all verizon as I am back to them now too. I don’t know if DT is just thinking it will work just like Germany as far as covering mostly metropolitan areas, but in America that simply isn’t good enough. This is how this is going to play out. they were #4 when they started. #4 after launching 3G. Still #4 after launching HSPA+. Einstein defined insanity as doing the same thing over and over and expecting a different result. T-mobile cannot simply expect to upgrade wireless technologies and move up from that #4 spot. They need to expand coverage not upgrade technologies every other year.

  • Hmm

    Tmo will flop with WM7, they do no marketing. They are promoting family plans and that’s their focus. They’ve chosen the rate plan route and not the phone route. Yes android phones are outselling iphones/apple os now. But how does that compare in reality. One phone v.s. how many android phones?

    Tmo flopped with the G1, the mytouch, this new Samsung, I mean no commercials that I’ve seen. If sprint is adding customers they will turn the loss of money around. They dropped the HD2. If rumors turn true and tmo gets the iphone, I’ll believe it when it happen, then tmo’s numbers will improve.

  • Nick

    Tmo needs to frickin’ advertise more. I very rarely, if ever, see a tmo ad anymore, and when I do, they’re very vanilla… Even sprint has more/better ads..

  • ItsMichaelNotMike

    The bottom line on all this is that T-Mobile is as exciting as a phone dial tone. There’s nothing compelling about the service or its handsets.

    Yes, the Vibrant is here and I have one. It’s the best handset T-Mobile has ever offered and compared to my Slide, HD2, Touch Pro2 and BlackBerry 9700 it’s the best phone I have ever had. (As it should be since this is a July 2010 phone.)

    But turn on the TV, open a magazine, read a newspaper or surf the Net. Ask anyone doing those things to recall ANYTHING about T-Mobile. I suspect we would be hard pressed to find anyone who can tell us something about T-Mobile other than it’s a “cell phone company with cheap prices.” Some might even describe it as the company with “K-Mart pricing.”

    Compare that with stopping someone on the street and asking what the word “Droid” means to them. I suspect just about everyone will respond “Oh, that’s the Verizon phone.”

    And has anyone NOT bumped into Dan Hesse with his 24/7 apology commercials, where he keeps saying “please come back, Sprint has changed, trust me, we are different, and we got some cool sheet too.”

    So as others said, it’s marketing. For whatever reason T-Mobile INTENTIONALLY refuses to come up with a large scale national marketing strategy, a repeat of when they had Zeta-Jones as the spokesperson. Back then people remembered who T-Mobile was because of her mug (and figure) showing up on media every which way we looked.

    T-Mobile’s handsets are fine and it has some exciting models coming up. T-Mobile even has “4G” service coming out (at about the same pace as the competition). But come September will T-Mobile trumpet its “4G” phone the same as Sprint successfully did with the Evo? If history is an indicator, no, it will not.

    Perhaps Germany is raiding the TMOUS’s piggy bank so execs can keep their jobs (placating shareholders and investors assures job retention). To be sure keeping one’s job is preferable over trying to convince shareholders they need to take a large percentage of the profits and invest it in marketing. But that’s like a Washington politician suggesting to a group of gun toting Texans that guns should be taken away from private citizens. Suggesting to shareholders to accept lower dividends is corporate executive suicide.

    That must be it because I doubt with the millions of dollars available that T-Mobile’s marketing people and ad agencies are incapable of coming up with a strong, memorable national ad campaign.

  • Amazed

    Who would have ever thought that an awful phone selection combined with spotty coverage would lead to people leaving!?

    This is stunning news. I figured that the award winning customer service would keep people around!

    • hi


      Thank you!!!

      Plus, who didn’t already see this coming?! When Sprint gains an absolute truckload of customers for the FIRST TIME IN 3 YEARS where did people think all those new customers came from? It’s not like it’s 1985 and people don’t have cellphones. The name of the game now is simply stealing customers away from everyone else. Sprint was able to do that with one telephone (EVO 4G). It’s not rocket science and you’d think T-Mobile would wake up and follow suit

      • J. Edgar Hoover

        Isn’t Sprint bankrupt this week? Or wait…was that last week and the week before? I happens so often, I guess I just can’t remember the exact dates. How odd.

      • JonnyB

        Isn’t T-Mobile crappy this week? Or wait…was that last week and the week before? I(dumbass) happens so often, I guess I just can’t remember the exact dates. How odd.

      • Mohammad


      • Cassie

        If you dislike T-Mobile so very much, why bother reading about their company? (let alone commenting on an unofficial blog site about the company -yea we’ll just leave that one alone lol) Ahh I get it now, misery loves company.

      • coolMANDINGO

        im glad this has happened to tmobile. they dont listen to their core geek consumers such as myself.Sprint was on its last leg 1 DEVICE BROUGHT THEM BACK. Tmobile focused on family phones and lot people like me. They lost the geek squad!! Tmobile needs to watch att and the iphone and ofcourse Sprint and the EVO. Bring out a great product and people will by no matter the price and no mATTER HOW CRAPPY THE CUTSTOMER SERVICE(SPRINT) and the NETWORK(att and sprint)! thats good for them!!

    • Finally!

      what’s with all this talk, “T-mo is great! I have great service!” I don’t get service anywhere. 9/10 times i don’t get service in my own pocket! Also throw me a bone or better yet throw me a good phone for a change. The Garmin phone? for real? i want a phone with gps not a gps with a phone in it. If i can’t get an Iphone from tmobile by the end of the third quarter then i want out because i’m not going to settle for a vibrant, which i can get anywhere else. Tmobile is getting what they deserve

    • TmoBully

      Isn’t the award winning service keeping YOU around? Or you just trolling around Tmo territory? Ups and downs people. Just like your favorite teams. G1 was great, but Tmo has had a couple of bad seasons since. So what. Tmo drafted HSPA+ and they’re scouting out a dual core beast. I travel to many major cities and no problem with coverage. If you’re in podunk usa then maybe verizon is best for you. Awesome customer service and a low priced plan is all I ask. Killer phones are just icing on the cake. I’m waving that foam middle finger at all the haters. Q4 is gonna bring heat.

  • weezy

    I like T Mobile. I just wish you could customize plans better. I like to travel to where TM has no coverage and would really like a good wifi system. I would also like to see cheaper VM and some limited web for some of the smartphones. Maybe just enough to get picture messaging. I travel with a laptop so don’t really need much. I don’t mind buying my own phones. I really don’t care about speed – I’m using edge and it’s perfectly all right for what I do. I am using a Pearl flip, and I like it. It is wifi, that’s why I bought it. I’m one of the people who like to customize for my needs, and they are not what everyone else wants. The 2 apps I really want are on the old Palm platform and don’t need airtime. I don’t want an IPhone which has one of them.
    We are on a family plan, We dropped our land line. I prefer it this way. Don’t have to deal with an analog answering machine, and everyone takes care of their own messages.

    • Mega G

      You two are idiots.

      Why don’t you take your iPhone and your EVO and put them where the sun don’t shine?

      Seriously.. no one needs your lame-arse trolling here.

      Sprint blows arse. The EVO is just a butterfly stitch over a hemorrhage. T-Mobile continues to build a top-notch technology stack. Sprint has one small victory and bozos like you think they’re all that and a bag of chips. The EVO is still stuck with one of the worst celluar networks in the US.

      • Mega G

        The above was meant for @amazed and @hi

      • JonnyB

        Hey just keep saying that to your self #4:] Soon to be #none, see you at 2015, oh wait, thats right, your not ganna be here huh awhh your never ganna launch that super network that will one day toast to all your 30million subscribers! Awhhh sucks for you!!!

      • TmoBully

        Jon B hasn’t had a hit since the 90’s. Washed up and trolling. How can anyone take a boost mobile user serious.

  • kershon

    It will not make any difference even if we get the most powerful, exclusive device on the planet if there is poor to non-existant marketing. Verizon could promote a rock, call it a phone, and it would sell. Same for network speed. I got a pre-screen offer in the mail the other day from ATT and the death star is still claiming to be the “fastest” network. Imo marketing is everything. I haven’t seen a T-Mobile commercial on tv for two weeks. Mr. Phillip Humm has got his work cut out for him to change things around.

    • Kervin

      Exactly. I’ve had tmo for years and I’ve never been disappointed with their service. And I hear the same story from dozens of other tmo users.

      The differentiators are really all marketing and product positioning. An investment tmo is simply not making. Marketing is what separates the very successful consumer tech companies from the ones that are struggling.

    • KautiousNupe

      I agree. T-Mobile marketing sucks. They begin to advertise phones weeks aftere they are officially released. Its pretty nutty on their part.

  • al

    Better Phones!!! They were the first one to bring out droid phone but got left behind. WAKE UP TMOBILE !!! BETTER PHONES

  • Rilesman

    Here is what T-Mobile needs to do

    Short Term

    Better phones and selection – this includes variety of multiple categories

    Market better
    1) Give HSPA+ a good name that rolls of the tongue. Promote the hell out of it. Show the diagram of speed comparisons…show they are better/faster than the best before LTE shows up…fairly small window of opportunity to exploit dominance
    2) Tell people why their phone is soooo awesome. Ask anyone about the MyTouch…mytouch what? Droid…everyone knows Droid and it does so many things. Family Car comercial is a good start but not an IN YOUR FACE (with slight modification) what it can do. GET MY ATTENTION!!!!

    Long Term
    ***Get more frequency.
    Get more towers.
    Get more stores. Nobody trusts kiosks…they might do their business there but the trust stores.

    The rest….keep trucking

  • B

    I think it’s clear that the American market wants cool phones. A lot of people advise others not to go to a carrier for a phone, but hey, it happens everyday, and T-Mobile will stay in 4th place if they don’t follow suit. at&t has the iphone. Verizon has the droid lineup. Sprint has the evo and others. T-Mobile has the Vibrant, but so does everyone else. As far as an exclusive phone that creates a name for itself and attracts attention, T-mobile just gets thrown a bone every once in a while. The whole family and cheap prices thing helped them build a niche market, but its become stagnant. Peoples wallets speak very clearly. The average consumer these days is probably buying a top smartphone, and the other 3 carriers have much better options. Hopefully the new Ceo and the leaked road map represent change in the right direction.

  • NiiDiddy

    Yea…definitely better devices. Then no one should complain when these “better devices” we are all singing about lands at T-Mobile for premium $ and matching premium $ service plans!!!! We need to put our $ where our mouths are…and half the time that’s not the case because people bitch and complain prices are too high for whatever phones. If everyone whines about $ for Garminfone/Slide/Vibrant offered when released, just wait until a “better device”, whatever that may be, hits Magenta. I bet most here will continue to complain all the same about it’s price point. Say you won’t now…but I know you will…it’s a flipping viscous cycle with a lot of the guys here…

    However I definitely do agree better phones. I think the Vibrant is a good place to begin, and it needs to grow from there. I say better phones—I know I’ll buy them for whatever premium $$!!! Question is, will you?!?!?

    • Mohammad

      I’m not so sure if better phones are the right answer. Only 7 million pple are using 3g smartphones. That means the other 27 million? of us are with t mobile not bc of the phone but the plan prices & value. If they raise prices to get those better phones won’t they still lose customers to those cheap prepaid companies anyway?

  • andy

    Great. Manaydhgement is gonna claim that we are not “right fitting customers” and that is why we are losing them. Get the iPhone and I guarantee customers.

  • xgerman

    My three cents to make them #1:

    (1) Bring back UMA. Just had a friend drop TMO because the new phone didn’t do UMA and he didn’t have bars

    (2) More bars in more place: put up more towers so people can actually use their device.

    (3) better phones. How can the torch be exclusive ATT? How could the DROID take over the G1? How could the Nexus not end up in the store? How couls you pass on the N800…

    (4) Prices! I am annoyed to call customer retention every time I need a new phone to not mess up my grandfathered stuff. Look at simple mobile. $60 (unlimited text/voice/data) is the bar – even more plus is ridiculous. What I am saying forget about families – the money is with yuppies spending $8k a year on gizmos.

    (5) Bring back meaningful one-year contracts. People don’t want to wait two years for a new phone an it is cheaper to break contract after a year ($100 or so) and to start somewhere new then to hang around TMO.

    (6) Make upgrading early meaningful. Did you learn something from ATT’s iPhone 4 upgrades? Giving G1 users preferred pricing on the muTouch 3g slide would have been nice.

  • Eli

    Step 1: Phones that don’t suck.

    Step 2: Marketing that doesn’t suck.

    Step 3: Profit.

  • Rifleman

    I’m giving T-Mobile until Sept 1st to announce that they are getting the iPhone then it’s goodbye for me.

    Bottom line is that T-Mobile just doesn’t have the quality selection of phones found on Verizon and AT&T. They selection of the Samsung Vibrant doesn’t even come with a flash!!

    • Presto117

      The Samsung Vibrant hardly needs flash. My pictures look great in the dark with Night Mode.

      • Charles Xavier

        i love your loser mentality. You might have well of said “it doesnt matter whether you win or lose, its just how you play the game”

      • KrayzieN9ne

        People who say the Vibrant doesn’t need flash are either lying or haven’t fully tested the phone out.

        Now speaking from experience i say this because in order for Night Mode to actually work you would need a light source to begin with.

        With Night Mode enabled if you were to take a picture in COMPLETE darkness your picture would come out pitch black.

        Now you can renege and say how you wouldn’t need to take a picture under such conditions but FACT is regardless of what you Need the PHONE is still incapable of staying on par with its Flash brethren.

      • Hecg55

        @nine. Even if you took pix in pitch darkness a stupid tiny led light will only light up two maybe three feet in front of you.. Pointless imo

      • Rifleman

        If the vibrant doesn’t need a flash why does AT&T’s version come with one?

  • Miguel

    There are 6,000,000 Android handsets being activated DAILY right now. I wonder how many of those are on T-Mobile?

    The reason Tmo is losing so many subscribers to the other carriers is because people are running to the high tech Android phones being offered elsewhere, like the Droid, Droid X and the Evo, Droid Incredible, and soon the Droid 2. Just look at those products, they can’t even keep enough of them in-stock to sell them to everyone who wants them! Do you think people are really comparing how much more Verizon will cost them over T-Mobile? They’re not! People are shocked when I tell them Verizon will cost them $1,500 more over two years than Tmo. They don’t even do the math before they sign that two year agreement.

    There is no reason why T-Mobile shouldn’t be basking in all this action as well. They finally introduced the Vibrant, but lol, it’s not even exclusive to them! A person can get it on EVERY other carrier also. So while hubby wants the Droid X, wifey can grab the Verizon version of the Samsung Galaxy, which is the Fascinate.

    Why does T-Mobile make the SAME mistake year after year? Luckily I just bypassed the lunacy and picked up a Nexus One while I could. Great decision.

    • Presto117

      6,000,000? Really, buddy? The numbers were just released by NDP, and it’s 200,000. You couldn’t have been serious with 6,000,000. You were, weren’t you?

      Even with simple math, that would be 180,000,000 new Android activations a month. Over the course of a year, that’s 2,160,000,000.

      Please, don’t speak out of your ass next time you comment. People around here might take you seriously.

      • Miguel

        Sorry, I meant to type 6,000,000 MONTHLY. Not daily. That’s 200,000 a day X 30 days = 6,000,000.

        Which is a HUGE number. Although not all of those are in the U.S., it’s still a huge number that T-Mobile has refused to capitalize on because they are obsessed with the MyTouch brand, which not many other people are.

    • Charles Xavier

      well T-mobile doesn’t have the coverage that the other 3 do either, so paying a little more for a better phone and call that stays connected is worth it for some

      • ihatefanboys

        wow, only saw 2 comments from u and can already tell ur a douche. the vibrant dont need a flash…read some reviews before u open your trap, night mode has tested better than a flash in multiple situations where a flash may b neccessary…second, tmobiles network is amazing unless u live in the ass end of nowhere…which is very few places. 3G may drop off here and there to edge, but never has there been a problem with dropped calls on tmobiles network…perhaps ur referring to the iphone4 on at&t…paying more money doesnt guarantee a better phone, in the end, its still just paying more money…

  • 4ty-phive

    It’s not about competitive pricing (verizon) or ultra-fast network speeds (Sprint?), it’s about coverage and reliability. Tmo needs to step their game up in these areas. IMO, customers will come once those issues are solved. I love Tmo, however. My N900 and I are doing just fine on this network.

  • ItsMichaelNotMike

    As coincidence would have it to validate what I said, I was in the basement talking to a plumber about replacing a water heater. He asked that I call someone to check on an issue.

    I whipped out my Vibrant and made the call. While dialing the Vibrant was looking all… well… vibrant.

    As we were waiting to connect he asked “Droid?”

    I said no and explained that it was the Vibrant.

    The important thing is that all he knew about these kinds of phones, from an appearance standpoint, was what he saw on TV (I suspect). And what was it he remembered? The Droid commercials.

    • Presto117

      Exactly. Except when people ask me what phone I have, I just say “Oh, it’s a Samsung Galaxy S.” and then I get into the details about the carriers and mention that this, specifically, is the Vibrant. I think Galaxy S will be the name that sticks and they just need to remember that it’s available on all carriers.

  • Barry

    @Michael you’re absolutely right I must have misread the story I saw a couple weeks ago about sprint turning a profit rather than them just gaining new customers. Another thing I saw was the percentages of android phones sold by the different carriers and sprints was 15% and T-Mobile was 12% and this is with the evo selling the way it has so by the end of the year that number will be much better imo even with sprint launching the epic. And as you suggested in the last post its all about advertising T-Mobile needs to come out guns blazing taking on the competition the way Droid took on the iPhone the average user will believe the hype whether it’s true or not.

  • pcjnyc

    “Contract net customer additions were 106,000 in the second quarter of 2010, compared to 118,000 net contract customer losses in the first quarter of 2010.”

    This is definitively the silver lining. After all, contract/postpaid customer gains are essential for a wireless service provider’s financial stability.

    Sprint “gains an absolute truckload of customers for the FIRST TIME IN 3 YEARS” (I am quoting hi from 2:17 pm). However, Spring still suffered from the loss of contract customers at 2Q, 2010.

  • Prime

    I used to be a T-Mobile employee on the Engineering side, TMo needs to step up their Marketing and better their network. After I left TMo, I switched over to Verizon (I know that the prices are higher but better quality – I go no coverage with TMo). TMo can drop their prices to $0 and you will still not get the top people to change over, the T-Mobile brand name is tainted. New leadership and new commitment to Network Excellence will be what TMo will need. As you can see, the Sprint CEO Dan Hesse is promoting the new Sprint and with the Evo, people are buying into it, what does T-Mobile have to offer. People are just waiting to TMo gets sold off to a bigger company and then they might look at them again.

    • watbetch

      You used to be an engineer for them? Explains it all. Even the minions are clueless. I hope you weren’t an RF engineer

      • Prime

        And what do you do for them, I would bet you a million bucks that I truly understand the TMo network than you have a clue. Come with some real stats, it is easy to see why TMo is in the position they are in and it’s gonna get worse until they make wholesale changes at the Management ranks or get bought out by a company that gives a damn

  • I don’t get why more people don’t go with T-mobile. Their coverage in Seattle is just as good as ATT or better and the rates are 20% less. Plus I’m getting 2-4mb downloads most of the time around town on my N1. The family plans offer such a better value at least to me in Seattle.

    Is T-mobile coverage just crappy in most other parts of the country?

    • Presto117

      It’s because of phones. I’m sure about half the people that went for the Droid weren’t thinking “oh, Verizon has great coverage!”, they were thinking “Wow, that looks cool. I want that phone!”. When people buy the iPhone, NO ONE is thinking about coverage. They just think about the phone. Same for the Evo. Ultimately, it comes down to the phones. Right now, the only phone worthy of any of that is the Vibrant (N1 wasn’t their’s to sell or market), and they’re not doing the advertising for it. When T-Mobile comes out with their higher end phones this fall/winter, they need the advertising to support the phone. If they advertise the hell out of it and do it well (Droid, Droid Incredible, Droid X), they will see a huge gain in new customers. Now that they’re getting the devices, that’s all they need! Marketing, which is their weakest link.

      • KautiousNupe

        I totally agree with your post.

        But its funny that everyone is looking towards the fall for Tmobile to redeem itself. Tmobile rarely gets top notch phones that are exclusive to Tmobile. The N1 was originally set to go to other carriers. Other carriers have their own Galaxy-S versions of the Vibrant. The only truly exclusive phone we had that was a game changer and was truly exclusive to us was the sidekick and that was many years ago. Yea we had the HD2 and the Garminphone but those are exclusive to Tmobile because I am sure no other carriers wanted those pieces of crap.

        If Tmobile comes out with some dual core beasty phones in the Fall, I can GUARANTEE that those same phones will also be offered on other networks (and probably with slightly better specs somehow) Tmobile is in 4th place and complanies like HTC and Samsung treat it as such. I wish that Tmobile will have a great selection of phones this fall, but I know that if we do, every other carrier will have a great selection as well and will wash tmobile away with their flood of effective, early marketing.

        And just so that all your fools know. Night vision features on cameras are technically built for taking pictures at night. WHICH EXPLAINS WHY ITS CALLED “NIGHT VISION”. It doesnt matter if LED flash is all that and a bag of chips or not, it should have been included with the camera. One shouldn’t have to use night vision when taking a picture in the day time to compensate for deficiences in the hardware. You can all love your Samsung Vibrant while also being truthful to yourselves.

    • Charles Xavier

      You must never leave the Seattle metro area. In the rest of the country and Seattle, I suspect, once you leave the city good luck getting data or coverage in general..

    • sukru

      Yes, T-Mobile has very goo coverage on major metro areas. However, it’s not very strong once when you leave the city. Even when I go to suburbs of Phoenix, I drop to EDGE from 3G (while I have 3G-H at home almost all the time).

      • Frost

        Head up Scottsdale Rd til about Happy Valley Rd and the signals drop to GSM then out. More towers are really needed

  • Barry

    another funny thing is how much attention this story is getting yet the sprint story was spun as a great thing minimizing the fact that they are still bleeding money while Tmo continues to gain a profit.

  • J. Edgar Hoover

    It’s a shame that only select devices (all of which are non-touch screen) have UMA capabilites. Nokia E73, Blackberry family and some older basic phones are really the only ones to support such a great feature.

    All of the newest entry-level and high end hdspa phones should have UMA as a standard feature.

    While they still support UMA calling, it pulls from your minute allowance. Dropping the official “unlimited hotspot calling” feature was a dire mistake in my opinion.

    T-Mobile needs to start putting more money aside for marketing. Literal “word of mouth” only gets you so far. People are more enamored with the flashy commercials touting great coverage here or this awesome droid phone there.

    While windows mobile is good I’m sure (yawn), Android should be their primary os for future smartphones.

  • Miguel

    T-Mobile is playing the same game as Verizon, but it doesn’t have the marketing muscle to do it. What I mean is that T-Mobile has it’s branded phone, the MyTouch, which is made by HTC. Verizon has the “Droid” brand which is made by “Motorola or “HTC”.

    Verizon spends most of it’s marketing dollars on the Droid brand, and Tmo spends most of it’s money on the MyTouch brand. It’s not working. Tmo needs to market the Vibrant. Rumor has it that the upcoming HSPA+ device will be a MyTouch Slide HD (what a ridiculous mouthful!). We’ll see.

  • ItsMichaelNotMike

    I am not concerned with this report or these second quarter numbers, by the way.

    Firstly, T-Mobile’s subscriber decline is not that high considering that T-Mobile had to contend with two major handset events, the Evo launch and the iPhone 4 debut. Matter of fact, I venture to guess what the loss would have been had T-Mobile not run the Fathers’ Day special and other promotions.

    Secondly, and most impressive, despite losing subscribers and dealing with two competitor major phone launches TMOUS still realized almost a half billion in net profit.

    And that’s on $4.7 billion in revenues. ($4.7 billion quarterly is an impressive number when you take in to account that the entire U. S. movie industry takes in about $11 billion annually. So T-Mobile is a bigger business than “Hollywood.”)

    And while there’s all kinds of excuses, explanations and justifications, Sprint did $8 billion in revenue and showed a $360 LOSS. So T-Mobile had less sales but made more money than Sprint.

    Bottom line: Losing ONLY 93,000 subscribers in such a competitive quarter is IMPRESSIVE!

    And thousands of companies would love to post T-Mobile’s net profits for an entire year, much less one quarter!

    But you are not off the hook T-Mobile. Put some major coin in to marketing.

    Sidenote: As I said about three months ago, if I was T-Mobile and knew the date of the iPhone launch there’s no way I would sink major money into an ad campaign in June, July and maybe even August. While some soft advertising would be in order (or having a Fathers Day promotion) why try to compete against the iPhone when the world practically stops during iPhone launches.

    And like others said, why put money into the Vibrant. As fantastic a phone it is, it’s not exclusive to T-Mobile, so why advertise the phone when it would have the effect of giving T-Mobile competitors free advertising. That makes no sense.

    I’m assuming that come Sept-Nov. T-Mobile has some big splashes planned for the upcoming superphones debuting. It better have some, or I’ll forever broadcast on the Net that T-Mobile is run by morons. (Herr Humm does not strike me as a moron, so he better prove me right.)

    • Charles Xavier

      It’s not whether you win or lose, its how you play the game. Well except if you are a business and are T-mobile, then you are a loser.

      • Ktwist

        @Charles Xavier

        This is coming from a loser who thinks he is Charles Xavier? Go back to watching the X-Men series in your moms basement while you beat off to Rogue on your Droid X.

        Anyone coming here to bash t-mobile on a PRO T-MOBILE website is the real loser.

    • Ktwist

      Couldn’t have put it better myself, cheers!

  • sino8r

    To put it simply:
    1) MARKETING, MARKETING, MARKETING (promote what tmobile has/does better than other carriers) plus make commercials less cheesy and better quality like Verizon (somewhat movie-like quality)and buy more freakin’ airtime (QUANITITY! Tmo has 1 commercial vs. Verizons 5)
    2) Super Phones and better selection in general(and NO the Samsung Galaxy doesn’t count because every other carrier has one too)
    3) expand coverage outside major cities (yeah that included improvement suburbs and more rural areas[smaller towns])

  • sino8r

    To put it simply:
    1) MARKETING, MARKETING, MARKETING (promote what tmobile has/does better than other carriers) plus make commercials less cheesy and better quality like Verizon (somewhat movie-like quality)and buy more freakin’ air time (QUANTITY! Tmo has 1 commercial vs. Verizons 5)
    2) Super Phones and better selection in general(and NO the Samsung Galaxy doesn’t count because every other carrier has one too)
    3) expand coverage outside major cities (yeah that included improvement suburbs and more rural areas[smaller towns])

  • ThreeFourSeven

    I’m a loyal T-Mobile customer but they are getting old, quick. T-Mobile needs to concentrate on two things, Coverage and better phone selection. Just look at Verizon, Droid Incredible has been sold out since the day of launch and now the same thing is happening with the Droid X. I’ll even go on the record and say the same thing is going to happen with the Droid 2. I’m going to wait till this holiday season to see if they going to step up their game but if not. I’m jumping ship.

    • Charles Xavier

      Don’t let the door hit you on the way out. Enjoy the better coverage, keeping a call, better phone selection, and consistent data.

  • Bruce Banner

    Kill the corny family oriented commercials and change the name of the mytouch line because it sounds cheesy and perverted. Focus on the geeks, that’s what apple does as well as verizon with the droid line. Droid sounds infinitely more cooler than mytouch.

  • Relikk2

    After reading all of this I’ve figured it out. T-Mobiles numbers are dwindling because the Vibrant doesn’t have a flash!

  • mingkee

    A lot of readers overlooked the 100k of contract additions. This is not too bad.
    The 3g network is fast and reliable in NY.

  • watbetch

    “Charles Xavier” is a bitter troll and I suspect he posts elsewhere under different names, still ignorant though.

    Why are you here? You must be missing something to keep up on what T-Mobile is doing. I don’t go to any Sprint, AT&T or Verizon blogs and tell them that their network is pathetic (Sprint/AT&T) or that their customer service and prices suck along with EV coverage (Verizon)

    • TheRealWatBetch

      I want beef, I’m gonna hunt you like cattle. Fahqing loser.

      • TheRealWatBetch

        And no, I’m not Charles Xavier.

      • Bruce Banner

        Watbetch and TheRealWatBetch sitting in a tree k.i.s.s.i.n.g…..LOL….HA! HA!

    • ItsMichaelNotMike

      Well said watbetch… LOL…. and all that stuff.

      And I still can’t get used to that Bridezilla avatar. You should change it because you are creeping and grossing me out with it. But I guess that’s the point, eh?

      • TheRealWatBetch

        You’re kissing watbetch’s ass now. If I remember correctly you 2 rarely see eye 2 eye. This means that you are a loser now, a certified loser. I’m about to go to sleep now, there had better not be a response to this post when I check back later. You and queen kong can have each others back. He needs all the help he can get.

  • Relikk2

    T-Mobile net income for the quarter was $400 million. How many of the other providers did that? It’s hard to change business strategies when you’re constantly in the black. And numbers might be down from last year but they are up from Q1 2010. 30 percent margin is insane.

    • Relikk2

      Sorry ItsMichaelNotMike, you pretty much already said this

      • TheRealWatBetch

        Stop kissing Michael’s ass and being apologetic u fahqing loser.

  • crybabies

    Everyone is going to do what they need to do. If you want to goto Verizon/ATT and spend MORE please do. Paying those prices are for SUCKERS!

  • Steve

    At least TMO is still profitable unlike Sprint who has been bleeding both customers and money for what 2 years now? Unfortunately, you have a saturated market here in the US. The only way to grow is to take someone elses’ customers which isn’t easy given the competition or to merge with someone else (ie. Sprint if both companies switch to LTE).

    Tmobile is a great value. I would love to see them continue their focus on family plans by adding a shared family data plan making that service more affordable and add a lot of people who are shying away from $25 or $30 per line costs for data.

  • MW

    Need better high end android phone options, something from HTC and not Samsung.

  • ex tmobile user

    Teenmobile sucks.. next quarter will be worse dumbasses the evo only was availble for a month in Q2 and so was the iphone.. next quarter i expect a loss of half a millie customers.. when customers come in to my best buy they ask for Evo or iphone.. i have a waiting list of 100 people waitin to get there phone(Evo).. read this Evo 4G: Sprint debuted the 3G/4G HTC Evo smartphone that runs on Clearwire’s (NASDAQ:CLWR) mobile WiMAX network during the quarter. Hesse said sales of the device have been “fantastic,” and that the carrier had trouble meeting demand for the gadget. “Peter Chou has heard from me probably more often than he has liked,” Hesse said, referring to HTC’s chief executive. Hesse also said Evo subscribers are using 3 times as much data as other Sprint smartphone users, a figure he said justified the $10 data premium charged to Evo subscribers, a fee that is applied even if those subscribers are not in a 4G service area. Hesse also said that even without Evo sales, Sprint would have achieved positive subscriber growth.

    The evo did nothing this quarter next quarter sprint will have a full effect of it that 10 charge is makin sprint get revenue.

  • ex tmobile user


  • just some dude

    They all have problems, my philosophy is if its not broke dont change it. I have been with T-Mobile ever since they where called Voice-Stream. Unless they go under im not going anywhere.

  • alex32

    not surprised in the loss of customers. tmobile needs their own exclusive superphone. the same way sprint has the evo, att has the iphone 4, and verizon the droids. the samsung vibrant doesnt count since it is in all 4 carriers.
    seriosuly tmobile needs to step their game up, and the fact that they keep things like the 2 superphones coming soon so secretive does not help them at all either.
    i love tmobile, and i will always stay with them..but man is it aggravating to deal with tmobiles wack phone line up. Coverage is amazing, but the phone line up is horrible. Please give me an android super phone from htc..i could care less how ugly it is..what really matter are the specs.

    still patiently waiting for a turn around….

    • just some dude

      Alex32, you hit the nail on the head.

    • johnny

      uggh.. exclusives.. sure it’s better for the company’s profits.. but it’s terrible for the customers. I enjoy tmobile’s services, but i don’t need to be a fan. It’s just a brand. I can’t wait til i can take a phone and use it anywhere in the US with any carrier. now that’s real competition.

  • coolMANDINGO

    It sad! Stop with the FAMILY PHONES we need BETTER PHONES along the EVO line. We dont have a star device to make people come to tmobile and that the problem. I almost went to Sprint and i wouldve had less than 2 bars! Tmobile forgot that its a PHONE company!! smh

  • Jason

    Well, I am a customer service type of guy, and that is why I have stuck with Tmo as long as I have so far. But, seeing Verizon get killer phone after killer phone, and Sprint getting the 4G, I’m leaning ever so close to departing from Tmo. From the leaked images that have popped up recently, it still looks to me like Tmo is refraining from bringing a beautiful looking phone that is just all screen (ala Droid X and EVO), I’m gonna hold out hope and wait for their holiday lineup but if it is still nothing it is Droid X or whatever sick new phone Verizon has.

    • adien

      I don’t think you will be disappointed holding out a little longer… Tmo was a bit behind the curve with 3G, and a bit behind the curve with a “superphone”. But now HSPA+ (3g+) consistently schools sprint’s 4G network (and covers more people too), and I think the next few months will be exciting for handsets at tmo as well.

  • mike

    reason people stay away from t-mobile is beacuse the service is horrible..especially deep into the suburbs of most major cities families rather spend extra money to have service that works…

  • mike

    haha everyone says t-mobile needs their super phone like spring has the evo and verizon has the droid?? Hello t-mobile has the “droid” we were first to have it…t-mobile has some of the best phones….

    its stricly coverage that t-mobile lacks..

  • mike

    so if t-mobile gets the iphone i guess that means 50 million more customers? no we need coverage..

  • Relikk2

    Anyone who leaves tmobile because of 4g wimax is ignorant. Also the EVO is a recycled nexus one, the phone is terrible in comparison to all the new phones, wait for the epic.

  • Jimbo

    Bring UMA to all TMOBILE cell phones and plug up all the noticeable holes in coverage.

    IN STORE exchanges for customers and hold phone manufacturers ACCOUNTABLE for buggy or unfinished software in phones. ::cough:: RIM and HTC ::cough:: An update shouldn’t be required 2 months after release.

    Once android comes to metro pcs or leap, it is game over for lil Tmo.

    • Chris

      ummm, you gotta be kidding me. lol if you say an update shouldn’t require 2 months after release, then, i’d say you’ve never been into software development. two months to finish, project planning, finding root cause for problem, working on a solution, testing the whole system again (coz obviously you can’t just test the gps for a gps problem after changing 2 or 3 lines of code) you gotta test the WHOLE system to make sure that those 2 or 3 lines of code changes doesn’t break other modules in the system. Hence the reason, 2 months or more are required to release an update. People don’t work 24/7. We developers only work 8 hours, 5 days a week. I’m tired of you people asking us to release an update the next day a software bug is found. you guys are crazy…

      • Dale Murphy

        chris, u missed Jimbo’s point and misread his message. Jimbo said an update should not be required two months after release. He did not say it should not take two months to release an update.

        and if you can’t handle the pressure of being a developer…

    • watbetch

      Leap yourself over to MetroPOS

  • Wait till you see what tmobile is bringing in the next few months….. gamechanger

  • mike

    Ive been selling t-mobile and working with t-mobile for the past few years..Every year they say “wait till you see whats coming in the next coming months”…its never what we all want…which is coverage…Yea, nice HSPA+ and super fast internet, thats really great, but only if your in an area were its offered…I live 5mins outside center city philadelphia the test market for hspa+..know one even knows it exist nor cares..we all are waiting for better voice coverage still….
    Back in the day t-mobile was always everyones choice because it was cheaper, but now that verizon and att work everywhere in my neighborhood no one cares about saving 15 or 20 dollars. they rather have coverage..everyone has gone away with their house phones and rather spend a few extra dollars to have coverage every where they go

    • watbetch

      complaining on a blog won’t get you better coverage

      • TheRealWatBetch

        STFU fahqing loser. I told u I had beef with u and now it’s time to pay the piper. Take your smart ass comments and fahq yourself.

  • mike

    i forgot to add…you would think living 5mins outside one of t-mobiles largest markets and one of the countries biggest cities you would have cell coverage…i guess its not…att and verizon think its important…and thats why they are the biggest and baddist..

    • Miguel

      and way more expensive…

  • Greg

    They announce upgrade to Android 2.2 for the MT3G in early June. Reading about all the other carriers rollout schedules and implementations, but not a peep from TM. They can add one more to their churn numbers. They tried to keep us by saying there would be an upgrade, then nothing. That’s bogus.

  • It is all about the marketing. Bottom line is that T-Mobile is failing to market and create excitement around its products and services. This has always been the case, but it seems to be getting worse, not better. Grass roots marketing and handing flyers out in front of stores is not going to turn it around.

    T-Mobile would rather say that the downward trend of the business is due to the failure of the stores and the employees. I agree that the right selling process needs to happen at the stores, but the senior leadership does not seem to be changing their game at all. Hopefully with the new CEO in town some things will change with the marketing.

  • Barry

    Yo this article has bought out some of the most ignorant,asinine comments I’ve every seen and that’s saying a lot. The fact is most of you people will find anything to bitch about because you’re bitter with T-Mobile for some reason. Ex everyone praises the Droid lineup right *IMO its great* but I guarantee if the Droid X and D2 were here people would bitch about them not having a ffc I promise they would. And as NiiDiddy said which the absolute truth most of you complain about the lack of superphones but you practically want it for free or dirt cheap like T-Mobile owes you something, they could care less it’s all about a dollar just like any other corporation in the world. And I bet people will complain when or if they raise rates. I’m all for superphones the more selection the better. To the idiot that said. Sprint customers with a evo use 4x more data which justifies the extra $10 I wonder how people in a non 4G coverage area feel basically paying for other ppls data usage? And everybody’s praising sprint as if they took over the mobile universe. The truth is the evo is a great phone but has a lot of flaws as most phones do but name a phone after that…the intercept…? And to the other idiot who said T-Mobile will get bought out by another company…you do realize who their parent company is? Deutsche Telekom the 2nd or 3rd largest telecommunications company in the world. So if anyone is getting bought it likely wont be T-Mobile. Besides the Head man is looking for a buyout from T-Mobile this is from the horses mouth. Now if the Evo is doing so “fantastic” why would he say that in the midst of the best selling phone they’ve ever launched? Why with all the success of the evo sprint continues to lose money while the lowly 4th place carrier continues to turn a profit? Sounds like good business to me no matter if your 1,2,3 or 4 its all about money. And to the other idiot who said metro will take 4th…*sigh* if you complain about coverage with T-Mobile what do you think metro will do? My brother and his gf had metro and cricket and they have to either be near a window or outside to make a call. Stupid comments like that make it easy to defend Tmo come with something better. I will be the first to say they need better coverage, better advertising and more high end phones but I’m not gonna come on a blog site and bitch about it either. I would show my disappointment by going to another carrier, and if I left I wouldn’t still pop up on a site that’s for a company I hate. That’s like going to your ex’s parents house asking is she there and you just wanted to see how she’s been doing lmao Kinda weird and stalker-ish and deep down you still love her and never wanted to leave from the jump lmao So I’m still here because I wouldn’t go anywhere else and I’m on this site because its great and keeps me in the loop hence the name *Tmonews* :-) So I say to the bitter customer and ex-customer. WHY ARE YOU HERE…?

    Whooo sorry for the rant ppl just got extremely annoyed buy the stupidity. So with that being said T-Mobile lets see the new hspa+ phone to the haters and ex’s FOH *deuces*

    • mingkee

      Well said.
      I have nexus one, and it’s simply the very best phone for T-Mobile, but the cost is high. Thanks EM+ plan which can lower monthly cost in the long run.
      I see TONs of EVO commercial, but it’s pretty useless because WiMax is not fully active in NYC, while T-Mobile has average 3-4Mbps even with HSPA 7.2 devices, isn’t it good enough even tethered?
      I’d see a company spends more money to build a reliable network as well as expand the 3G coverage than those expensive prime time commercials. The former actually profits customers and really gains repuation, which is 100x better than massive commercials.
      I am satisfied with T-Mobile service, but I still hope more 3G coverage in order to launch native video calling feature.

  • KnowsStuff

    Not the best report by any means but hardly worth panic mode. T-Mobile had net gain in post paid customers and they are making money. This is happening in the worst economy in a decade while they are building out their HSPA+ network. Not to mention they did this in the face of some very enticing handsets offered by two huge companies.

    Lets think about this.

    The number of customers Sprint gained last quarter-just over 100k. If you add in the pre-paid customers for Boost and Virgin they gained about 300k. On the money front they lost 760 million dollars.

    T-Mobile also gained just over 100k post paid customers. If you add in the losses on pre-paid/no contract then they have a loss of just over 90k customers. On the money front they are on the plus side by just over 400 million dollars.

    So wait. T-Mobile added quality customers, made money. Sprint added the same amount of post paid got some of the leftovers from Cricket and other pre-paid churn, lost a ton of money and the conclusion is be more like Sprint? LMFAO

    I agree it would be sweet to see more advertising. I have a sneaky suspicion At&t and Verizon have a bit more cheddar to throw around. I also agree that the strategy around phone selection has been questionable. Is their any doubt at this point that not putting Android on the HD2 was a mistake? I still say Verizon has some of the ugliest Android phones out there and their data service runs at a snails pace. I think they just have a ton of old people that carry their phones and they are used to dial up at their house.

    I’m getting 4.2 megs on my Vibrant as we speak and I’m completely happy with T-Mobile service. They have made some mistakes for sure but in general they are still the best balance of service and price out there.

    • Gilgamesh

      Well said. And 4.2 d/l speeds? Nice! I get just over 3 at work. Faster than our dsl lol.

    • Testament

      4.2 MBs. I wish I can get 1MB down without having to stand within 100 feet of a t-mobile tower.

      PS. I did a speed test on the Vibrant in the store and got the same speed as my TP2. (368~667)

  • Barry

    I agree with the ugly androids from Verizon or Motorola I should say I was just saying to my gf the other day the Droid is the ugliest phone I’ve ever seen and the Droid X and D2 appear to be just as unattractive lol

  • currator

    man some of the trolls that come on this site. first off do some research. clearwire needed backing for those who are lost it means money. to do the lte thing i read a while back tmobile was in talks with them about dev. lte but they needed backing now all the sudden they are testing it. well lets see sprint does not have the money for such a deal but d.t. does. so makes me think when the ceo of sprint said they would merge under tmobile when it came to lte. ohh tmobile already has lte networks up in other countries. ohh and i think the reason you have not seen to much of tmobile thats cuz the wait. its gonna pay of in the end i think they are doing a lot more then anyone realizes. think about it with the evos and the droids and ip4 i would just sit back too let them shine and by about the holiday season start dropping bombs hspa+ fastest network in usa. and a few good phones they will be set. the evos old news as for the droids well same thing think about it i mean the only thing that changed from droid droid2 is hardware what a joke. and the x its a moto and im not buying anymore motos i mean idt the roadmap showed any either that god will that little brick thing is coming out but its a joke too


    The problem with T-mobile is that they messed up with the engine that made them, i.e. the dealer channel. T-Mobile and Dotson has screwed them big time and now they are wondering what they can do to get subscribers. DO NOT SCREW YOUR PARTNERS.

  • Wow this indeed a surprise……no good phones and loss of customers

    • Drew

      lol Iknow right. I’m stuck with my Behold II waiting on TMo to pick up a highend phone worth buying. Come on TMo! I’m basically the laughing stock of my friends since my phone sucks. lol, but I believe in TMo and something will come up… it HAS to!

  • Really

    I love the Tmo cheerleaders gloating about the profit Tmo made last quarter. Who friggin cares!? Why are you happy for a corporation making a profit while their phone selection and coverage are worse than the competitors? Unreal…

    • Relikk2

      I’m happy with thier service and Phones. That’s why im still with them. Whats your excuse?

    • J

      You should care if the company is making a profit. Do you think Sprint is going to expand coverage while they are already losing 100s of millions of dollars? T-Mobile being profitable means that they have the income to put back into expanding coverage and delivering new services. Sprint continues to rack up negative gains quarter after quarter. You can’t stay in business if you aren’t making money.

    • Reece

      Wouldn’t call myself a cheerleader but (a) good T-Mobile phones are in the works starting September thanks to (b) the profit monies that T-Mobile is able to take in which also means (c) HSPA+ network for an eventual HSPA+ phone to take advantage of.

      T-Mobile phones sucked ass in the beginning of ’10 but the Vibrant helps change that tide over to the kickass goodness that’ll come from HTC this fall.

  • Relikk2

    Verizon $198 Million net loss Q2 2010
    Sprint $760 Million net loss Q2 2010

    AT&T $4 Billion profit (Company As a whole, not just cell)
    Tmobile $400 million profit

  • Barry

    Relikk2 save your fingers and relax your brain some ppl on here just don’t get it no matter what the hardcore facts say. The thing that just irks me is why do you come on a site about t-mobile news and rumors

  • MW

    OK T-Mobile, I LUV ya, but got to say, how do you build out the fastest network (HSPA+) and have no phone that can support it??? Take a note from Sprint. The day they could do 4G in one location, they had a phone to support it and advertised the (^%#$@) out of it. Thus Sprint gained much good publicity. They actually have people believing that their network is the fastest!

    I would bet that hardly anyone knows that T-Mobile’s network is the fastest. By the time that T-Mobile finally gets a phone to support the HSPAx+, Verizon will probably be the fastest network thus T-Mobile will have missed the opportunity capitalize on the position that they are in, and I bet Verizon will make a big deal about it when they get their 4G going with a phone to support it.

    T-Mobile I can’t say it enough, get yourself some flagship phones (especially Android phones) and medium phones, but all must be able to exploit the fastest mobile network.

    It makes no sense to have the fastest network and no phone to support it


  • MW

    As a T-Mobile customer and owner of the original Android phone. I have sat back and watched the higher quality Android phones go to other networks. Had it not been for the advent of the Nexus One, I would have probably left T-Mobile for a more exciting phone as the mid grade Android phones T-Mobile seems to relish serve their purpose for some people but just don’t cut it for me.

    Maybe we can do another Garmin phone?????????????????

    Give me a reason to be excited.

  • Rifleman

    I’ve was with Voice Stream long before it became T-Mobile in 2001 and therefore have considered myself a loyal customer. T-mobile’s phones are great if you want to make calls and send text messages but that’s it.

    The Garminfone typifies what T-Mobile has to offer and quite frankly it just doesn’t give me the warm fuzzies. There is a reason why T-Mobile is losing customers and if they can’t or won’t give me something to get excited about I’m going to get a divorce and take my business elsewhere.

  • Barry

    Looks more like silhouette of the new hspa+ rather than the suspect looking mthd

    HTC Desire HD Photo Leaked http://androidreviewer.com/htc-hd-photos-leaked/

  • Brodie

    @KnowsStuff ” I think they just have a ton of old people that carry their phones and they are used to dial up at their house.”…that had me cracking up,but on a real note, I agree with MW! T-mobile needs to get their phones advertised before they come out(not just one or two, but all) just like the droid was being ran into the hole with that “In a world that doesn’t, Droid does” bull-ish!

    Tmo, we all(majority of us on here) know that y’all got a lot of good phones coming out soon so why not get y’all advertising game up now!

  • Rifleman

    For all the hype about T-Mobile having an 80% chance of getting the iPhone …… it appears that Verizon is going to be getting it in January of 2011.

  • Bill

    About iPhnne and Verizon Wireless…the iPhone is GSM. The best you can say about T-Mobile is they were about even. I’ve yet to get an answer as to why they did away with MyFaves; a very, very good plan. I don’t care how many different ways they sugar coat their plans; they cost more money; period. I was expecting more phones released from the roadmap that was know late last year; they haven’t. For Christ’s sake how many variations of Android phones does one company need.

    • Rifleman
    • Relikk2

      Please explain how T-mobile plans are more money? I get two phones unlimited web and text, 1500 minutes a months (basicly unlimited for my wife and I) for $119.99 a month. This included free nights and weekeds and free tmobile to tmobile. I also get HSAP+ and an average connection of about 3.5 to 4.5 mbits per second at no extra charge. No other carrier can touch this. Sprint comes close but the small non mobile mintues kills it for us and then the extra $20 total for 4g. T-mobile is the cheapest period with a bonus for area’s that are HSPA+ which is up to 50 to 60 cities now.

  • Rome

    “Speaker for the dead” in the cat picture. Ender’s Game and SFtD are the best fiction books ever.

  • Frost

    I’ve been around since it was Omnipoint. Had decent phones and service, but all you hear now is wait to see what’s coming next. A few years ago, the rumor was Tmobile was to be the first company offering satellite coverage, never happened. Now that I went from Michigan to Arizona, coverage isn’t the greatest. When phone makers bring out new lines, ( Samsung,for example), it’s a stripped down model. So throw out fanboying and trolling and call it like it is,Tmobile has slid to 4th overall and it needs a real plan to make it a power in this game. 11 years in and hope is waning.

  • Rifleman

    I’ve only been around since VoiceStream but in those days what’s now called T-Mobile held it’s own with the competition. Who knows, perhaps the BlackBerry 9300 with it’s 2-megapixel camera can lure away customers who’ve grown tired of their iPhone 4s.

  • maysal

    Going back to KnowsStuff’s comment, I agree that T-Mobile screwed up big time by not releasing Android on the HD2, as an employee I am very dissapointed with the people making these decisions. They need to bring new players aboard, young people with fresh ideas and tech driven. We all know Windows Mobile suck, who in the heck would put it in a brand new device, especially after your company lauched a new OS to the market in this case Android with the introduction of the now extinct G1.

    • Relikk2

      You do realize that it’s not always entirely up to T-Mobile on what OS / Phone they get? Yes, ultimately they make the final decision but if they tell HTC to ” ‘eff-off’ , we don’t won’t your stupid windows phone”; HTC might just say, “hey, we make more money with the other guys so go screw yourself.” HTC probably got subsidized by Microsoft to make the HD2, and probably approached T-Mobile saying, “if you buy these phones from us will give you an exclusive at a later date”, or “ we can give you a major rebate / price cut”. My guess is they approached T-mobile because of the smaller market (which is why T-Mobile probably got the first Androids, as a trial market). These backroom deals happen all the time. Unfortunately T-mobile has a smaller customer base which give them less bargaining chips. The one benefit we get from this is great prices and great customer service.

  • Rifleman

    There was a time when Nokia was top dog and making money hand over fist. They thought they could rest on their laurels and the world would keep banging on their door. Today they are in decline …..just like T-Mobile.

    If T-Mobile can’t start delivering some exciting phones real soon their long time faithful customers are going to start looking elsewhere to better products ….. and apparently that’s just exactly what more and more of us are doing.