T-Mobile Should Focus On The Geeks


Saschasegan of PCMag is one of my favorite twitter contacts and I came across an article written yesterday discussing Open Source and what intrigued me were the closing paragraphs. He’s made no bones about being celebratory over T-Mobile’s Even More/Even More Plus plans and the way T-Mobile has attempted to change the rate plan game in the wireless industry. The reason to bring this forward is Sascha’s notion of how T-Mobile should “flirt with the geeks to boost its profile, attracting developers and creative types.” As I read through that, I thought that’s a terrific idea, why wouldn’t T-Mobile want to attract those individuals who influence opinion based on the apps and products they develop? The geeks and creative types shape the industry these days with App Stores being all the rage, so why wouldn’t T-Mobile want to put some muscle behind this?

To support his claim, Sascha offers evidence in the form of the N900 and its T-Mobile based AWS 3G bands. Claiming T-Mobile should sell unsubsidized N900’s to move further move away from the current, loathed carrier model. T-Mobile would continue to differentiate itself as a carrier thinking outside the box. T-Mobile needs a “leg up” and while their new plan offerings certainly hope to give them a boost, attracting a more data friendly customer would serve to give them a much needed push for their public relations. Phone Geeks shout from the roof tops and the more yelling the better, magenta needs it.


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  • umaluver

    I like this guys style.

    att = iphone poofster sheep
    tmobile = open source geek friendly data hungry progressives?

    While that sounds great in a perfect world, I highly doubt the suits at TMO see it that way. Would be fun though.

  • Mark

    Speaking of attracting developers whatever happened to T-Mobile’s app store?

  • Jon

    T-Mobile has always been perfect for unlocked phones with their native 1900 band and cheap data plans. The 1700/2100 AWS band for 3G has been thought by many to be a sticking point, but the network is totally uncongested and ripe for data monsters like the N900. And yes, the new Even More Plus plans are wonderful first steps toward adopting the European model.

    Unfortunately I think T-Mobile made a major gaffe by releasing a stripped down Magic as the myTouch3G. The geeks that built the enthusiasm for Android deserved a full 288mb RAM Magic or the Hero with AWS bands, not a 192mb RAM Magic.

  • jmts80

    Oh man i hope T-mobile listens to this guy. We are the ideal network for a beast like the N900! I have been saving my lunch money for a N900 for a while now.

  • ali

    This is by far the best article written on this site to date. They should totally focus on having cool tech , — after all, those are the folks who hold important tech website/blogs and have influence on the media.

  • Rather than just selling the N900 I wish they sold a bunch of different unlocked and unsubsidized (high end) smartphones period. How awesome would it be to be able to go in to your local Tmob store and pick up whatever the new hotness is sans a contract or all of the bloatware the carriers put on it, maybe payed out monthly with a Even More Plus plan? Just my two cents…

  • Jeff

    I totally agree, I was reviewing all the android phones currently available in the US and I was astonished by the fact the Tmobile phones seem to be so far behind in the sophistication factor. To be the first company to offer these phones and now to be left in the dust by the introduction of the Sprint Hero and Verizon Droid which are obviously more attractive phones

  • FILA

    what t-mobile needs to do is release the most anticipated phones everybody wants

    what am I missing…probably alot more

    but most importantly the G1v2!!!




    We need more device support for UMA or a FEMTOCELL solution from T-Mobile.