Tag Archives: tagline

Will T-Mobile’s “Uncarrier” Approach Eliminate Contracts, Revamp Marketing Campaign?

  Like all rumor stories, take everything below with a grain of salt and while we’re confident the details are accurate today, they could easily change tomorrow.  T-Mobile’s move to the “uncarrier” of the US wireless industry will kick into high gear later this month with some sweeping changes according to new info that just landed in my inbox. According to the newly arrived intel, T-Mobile will kick their uncarrier efforts off … [read full article]

T-Mobile Drops “America’s Largest 4G Network Claim” As Of July 10th

I’m sorry to say that we’ve just heard via a Fierce Wireless story that T-Mobile has discontinued its “America’s Largest 4G Network” tagline after 18 months of use. As of July 10th, T-Mobile will no longer use the phrase “America’s Largest 4G network,” instead focusing on rivaling its competitors with speed in real-world tests. “With the breadth of T-Mobile’s nationwide 4G network well established, we recently moved to a network claim that reflects … [read full article]