Tag Archives: newspaper

T-Mobile’s Big Wednesday Event Gets Teased, Highlights Lengthy AT&T Upgrade Period

T-Mobile’s Wednesday event continues to be shrouded in secrecy and has the privilege of being considered a “Project Dark” event. For those of you who can remember back to the launch of T-Mobile’s Even More, and Even More Plus plans that’s one of the last times I’ve seen that codename attached to something. There’s little question on … [read full article]

T-Mobile Responding To AT&T’s Newspaper Ad With Their Own Creative Responses

Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what makes me love these three spots. I’ve long hoped that T-Mobile would do more to adopt a scrappy marketing campaign and start … [read full article]