Tag Archives: aio wireless

AT&T ordered to stop infringing on T-Mobile’s magenta trademark color by Federal Court

Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a crime generally, with Tmo, Magenta is such a huge part of its identity, … [read full article]

Dear T-Mobile: You’ve Come A Long Way, Don’t Sue Over A Color

  As a long time fan of T-Mobile, I’ve supported T-Mobile through thick and thin, acquisition rumors, AT&T buyout attempts and quarter after quarter of disappointing financials. Still, I love the little Magenta carrier that could but another lawsuit over the “Magenta” color just seems both unnecessary and ridiculous. T-Mobile is building up good will right now thanks … [read full article]

T-Mobile Sues AT&T Prepaid Carrier Aio Wireless Over Use Of “Famous Magenta Color”

T-Mobile is ready to defend its “famous Magenta color trademark” once again as a new lawsuit is filed against AT&T’s Aio Wireless prepaid carrier. The case is likely to echo T-Mobile’s infamous lawsuit against Engadget over the color, which T-Mobile, for which T-Mobile has a trademark. According to Law360, T-Mobile filed the lawsuit last Friday in a US District Court in Texas. T-Mobile alleges that AT&T launched Aio after T-Mobile … [read full article]