Sony just can’t seem to catch a break in the mobile market. Whether it’s because people are no longer excited by the brand, or because of its lack of marketing, the company’s attempts at competing in the mobile industry are a far cry from days gone by. And its presence in the U.S. just took another major hit.
T-Mobile confirmed on Twitter last night that it no longer sells the Sony Xperia Z3.
— T-Mobile (@TMobile) April 5, 2015
I wish I could say I’m surprised by the move by T-Mo. But I can’t. And it’s absolutely nothing against the handset, per se. It has a great display, looks stunning, it’s waterproof and has battery life that will beat virtually any handset on the market. I guess its issue is that Sony and T-Mobile haven’t done anything to boost excitement. When you’re taking on devices like Samsung’s Galaxy range (which has a strong, loyal fan base) you need to do more than just release a phone and hope someone buys it.
Clearly, discontinuing the device suggests that the carrier hasn’t been able to sell anywhere near as many as it had hoped when taking on the smartphone. As of right now, the only Sony devices available from T-Mobile are the refurbished Sony Xperia Z and Z1S.
As for software updates, we’re not exactly sure when Android Lollipop is going to drop for the T-Mobile Z3. It has been released globally to the unlocked versions, so the software in its stock state is available. T-Mobile’s software update progress page states that it’s still in “Manufacturer Development” which means T-Mo is yet to begin testing it. So it could be a little more time yet before it’s ready for public use. But, by the sounds of it, there aren’t many T-Mobile customers with the device anyway.
Let us know what you think of this smartphone being off market after just 6 months. Could the companies have done more to sell it?