Uncarrier 5.0 T-Mobile Test Drive attracts 12,000 people in 36 hours

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It’s been just one and a half days since John Legere took to the stage in Seattle to announce the latest stages of Uncarrier. And both are seemingly off to a flying start. In a blog post this morning, the controversial CEO took time out to update us on the early success of T-Mobile Test Drive and Music Freedom.

Legere notes that he wants customers from other carriers to come and try the network out for themselves, and not rely on 2-3 year-old information. Since pre-registration began at T-Mobile.com/testdrive, more than 12,000 people have signed up to cheat on their carriers with a #7nightstand. Test Drive orders will go live next Monday, June 23.

And that’s not the only announcement today. Along with the Test Drive, T-Mo took the wraps off Music Freedom. Simple Choice customers can now stream as much music as they like from Pandora, Rhapsody, iTunes Radio, Spotify, iHeartRadio and Slacker Radio without incurring any data costs. Along with that announcement, Legere made it clear that he wants us to tell him which other services should be included, and people are voting for their favorite subscription services in their thousands.

So far, more than 75,000 customers have voted for their most-loved service, and it’s no surprise to see Google’s All Access music up near the top, “duking it out” with XBox Music. To vote for your favorite services, head on over to T-Mobile.com/offer/free-music-streaming. As a reminder: The other string to T-Mobile’s music freedom bow, Rhapsody unRadio, will go live on Sunday, June 22. It’s free to customers on the unlimited $80 Simple Choice plan and $4 per month to everyone else.

Uncarrier 5.0 and 6.0, then, are both off to flying starts. And show that T-Mobile really does know how to address the pain points of customers. Even if I’m not 100% convinced sometimes.

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  • metalspy8

    unradio will go live on the 22 but i already downloaded the app and i am using it.???

    • Cam Bunton

      Hmmm.. T-Mobile’s page says June 22. ? How odd.

      • kev

        I agree with metalspy8! I downloaded the app on Wednesday night (after Uncarrier 5.0-6.0 announcement), and it was already branded as “UnRadio Rhapsody”

        • AA-Ron

          I downloaded it while the event was live and being announced. I was able to get right in and start listening to music. I just had to make sure that I signed up with the same email that my tmobile account uses. I’m not the biggest fan of the unradio personally. The interface really is not as refined as I thought it would be especially when compared to the likings of spotify, beats music or Google play. The songs that we played based off of a song I selected were way off and there is no sufficient way to tweak it. That being said, I opted to sign up for the premier version because I want to have the ability to listen to the albums and artists that I want. I think the real reason behind unradio is to frustrate people into getting the premier version lol. One good thing I can say about the unradio free is no ads and unlimited skips.

          My 2 cents

    • Mike

      I tried to do it and it told me to enter credit card info to proceed. I didn’t and planned to wait. Did you have to enter CC info to proceed?

      • kev

        no, not really! probably because I’m on the Unlimited Data plan for $80, and as it was announced, for customers on the $80 plan is free. I just downloaded the rhapsody app, and it was all good to go! UnRadio has been live since the announcement was made!

  • Paul

    It may have attracted 12,000 people, but how many are actually going to keep the iPhones and fork over the cash? That’s where I think this may fail, but we won’t know until it has its fair amount of time.

    Edit:
    I missed the button to view more questions in the Q&A, so sorry to those who’s caps lock got in a “locked” position. Here’s what it says;
    -Can I buy the phone I’ve been using when the trial is complete?
    Sorry, you cannot purchase the Test Drive phone once your trial has ended. While you may want to keep the Test Drive phone and add ongoing T-Mobile service to it, those phones are specifically assigned to the trial. Instead you can close out your Test Drive by returning the trial phone and can shop among the great selection of T-Mobile’s 4G LTE phones for permanent use.

    This brings with it a concern for personal information. It does clear up how they are handling the testdrive phones in regards to test/purchase.
    Though, $700 is a bit more than they charge through the store.

    And thanks to those that contributed to this thread. While a lot of the comments were the same I was trying to figure out what happens to the test phone afterwards.
    For the others, check your caps locks.

    • AA-Ron

      You can always bring back the phone seven the trial is over and get another of the iPhone is not your thing.

      • Paul

        But them T-Mobile loses out because the new iPhone 5S they let someone test drive is now used. That’s where I see a flaw in the process. We may not know the fine details of what happens to these phones.

        • Willie D

          Actually Apple is supplying the devices and they MUST be returned or the credit card is finalized with the $699.99 hold, AND remotely disabled. Since the devices can’t be used even after the trial if toy kept them.

        • Paul

          Apple charges $650 on their site. Apple provides the phones to T-Mobile, becuase they are made by Apple, and you are purchasing it from T-Mobile.

        • Tbaydominican

          Based on what legere said in the uncarrier announcement these phone are provided by apple for “free” to encourage brand awareness in our network since 2/3 of Tmobile customers dont even know that we carry the iphone

        • thepanttherlady

          I’m not even sure how that’s possible when the stores I have been into have the iPhone and related accessories displayed front and center. It’s also advertised right next to the newest Samsung phone on the first page of the T-Mobile webpage.

        • John

          Not everyone goes inside a T-Mobile retail store, or to the T-Mobile website, or watches the iphone on T-Mobile commercials. In addition, T-Mobile was without the iPhone for So So long that some people have unfortunately come to expect that T-Mobile wasn’t carrying the iPhone. I can totally see where you’re coming from though that it is crazy some don’t know that T-Mobile carries the Iphone. However , I can also see why some don’t know that T-Mobile carries the iPhone.

        • BlackJu

          Well, I think that most T-Mobile customers know that they carry it and John was saying the general public did not know. Imagine you’re on another carrier and haven’t shopped for a phone in a while. This is still a market dominated by 2 year agreements. Last you heard (in this hypothetical) T-Mobile doesn’t have the iPhone and there was no word on when/if.

        • JaswinderSinghJammu

          Are you on the original $70 unlimited plan? I have the Spotify for $9.99 a month. I just cancelled it and I am going to give Rhapsody a shot at $4 per month.

        • AA-Ron

          You probably aren’t going to like it and are going to end up opting for the $6 premiere option. Coming from spotify myself, I wasn’t that impressed. But $6 as opposed to $10 is a win in my book.

        • Justin Merithew

          They’ve been doing a fantastic job of marketing the iPhone, but for people who have been with T-Mo for a long time giving the iPhone a shot has been a risky endeavor. This is due to T-Mobile being the last carrier to get the iPhone, longstanding customers have had more time to get tied into the Android ecosystem, thus possibly having to repurchase iOS versions of apps or getting used to a whole new UI if they wanted to make the switch. My guess is a lot of the iPhone sales have been from the influx of new customers. This should hopefully give people who want to try iOS a chance without having to take a blind leap.

        • thepanttherlady

          But isn’t this deal for new customers, not existing ones?

        • Guest

          I’m not 100% sure, I’ll have to check. I got my taste of iOS from messing around on my girlfriend’s 5S, so I hadn’t looked into it much.

        • Justin Merithew

          I checked their FAQ for test drive, and this is their answer to the question “Who can participate?”

          Anyone can participate in T-Mobile’s Test Drive program. The only requirements are that a valid credit or debit card be provided that will be charged if the device is not returned within 7 days and the device must be shipped for the Test Drive to a U.S. address within T-Mobile coverage area.

          It doesn’t say you have to be a new customer, so it sounds like existing customers are welcome to it as well.

        • BlackJu

          My guess is that they haven’t met the quota they agreed to with Apple and this is one way to promote it and hopefully move more units.

        • Dakota

          What does that say about Tmobile marketing that most people still don’t even know that Tmobile carries the iPhone? Because of the whole payment plans, Tmobile also has very little visibility in Apple Stores

        • monkeybutts

          reburbished warranty replacement

        • itguy08

          The phones are coming from Apple and most likely are already refurbs….. Read people, READ!

        • Paul

          They aren’t selling you a refurb phone without detailing that to the purchase as it changes the resale value.
          Apple provides the phones; weather you’re purchasing it from Apple or T-Mobile it still comes from Apple. However, you’re purchasing it from T-Mobile and not Apple directly.
          So, what does Apple do with a used iPhone 5S after someone doesn’t want it post-test driving? Do they give you a brand new phone in box? Because the test drive phone has personal info.

          You see why just reading doesn’t answer everything? Not all the information on how this process is done is available. Think people, think.

        • T-dawg

          The customer returns the iPhone regardless if they want it or not. If they want to sign up for service, they go into the store, sign up and buy an iPhone. My guess is that they reuse the iPhone for anther test drive.

        • itguy08

          THEY ARE NOT SELLING YOU ANYTHING!!!!!!

          http://explore.t-mobile.com/test-drive-free-trial?icid=WMM_TM_RVR_STKIIK1HFV364

          You are getting a loaner phone to use for free for 7 days. At the end of the 7 days you MUST drop it off at a T-mobile store or pay $700.

          If you like T-Mobile and the iPhone you buy a brand new one from T-Mobile.

          If it’s broken you pay some charges depending on what it is. Most likely it’s an Apple Refurb. At the end of the time, it’s still an Apple Refurb.

          AGAIN, READ!!!!!!! It’s all spelled out on the T-Mobile website.

        • Paul

          Aahhh, after reading your responses, which certainly didn’t help direct anyone to the answers, I found the information. It was hidden under the Q&A section…after you click to see more questions. IT was NOT spelled out on the site, but thanks anyway.

          Your caps lock can take a rest. Also, you could have simple quoted that portion which is easily missed. Instead, you come off as needing some nap time.

        • no2apple

          U are such a dumBBBB. Cant even read and comprehend small stuff

        • Paul

          Your comment contributes endless amounts of intelligence to the conversation.

        • hanfeedback

          They stated in the uncarrier event that Apple was providing the phones to them, i.e. Tmobile is not paying for them to begin with.

        • guidomus_maximus

          Apple is providing these so remember their cost is way less than what they are charging you to buy it. So if they take every single one back, they can resell them on eBay for 600 and still make a ton of $.

        • fsured

          Good way for Apple to push their product over Android. Or deplete overstock of phones as their next release approaches and people start holding off on Iphone upgrades or purchases.

        • od312

          I seriously doubt we’d use brand new iphones. They must be factory reconditioned ones that customers have returned, and paid the $50 restocking fee. Makes sense to me.

        • Paul

          The more I start to think about how this would work in the details the more I agree with that line of thought.

  • Spasillium

    It’s crazy how Google Play Music was clearly taking the lead on the votes, and now all of a sudden Xbox Music is leading when at first it was barely taking off?

    • Willie D

      I know no one who ever mentions XBox Music let alone uses it. Google All Access is clearly a winner and has been since that little voting thing started. So someone is voting via different means more than once.

      • Spasillium

        That’s exactly what I’m thinking it is. It reminds me of how someone was using bots to balance the Xbox One vs PS4 Twitter contest last year when the PS4 was clearly taking lead.

      • BlackJu

        Well now you do. I use Xbox music and I voted for it.

        I love it too…on my 1020, my Xbox One, and my Dell XPS 27. And I listen to it at work through their website. So yeah, exclude it from data caps, damn it!

      • TheNeuge

        Um, I love XBox Music on my Lumia 925. We do exist, you know. And by nature of being in a minority, we tend to be a little louder as a community- even if AT&T keeps getting all the good Windows phones…

    • TheNeuge

      You can thank WPCentral, and the “die trying” loyalty of Windows Phone users.

  • Verizonthunder

    That’s odd I immediately downloaded the rhapsody unradio app later that night and all I did was tap sign up put my email and create password then it asked for my number to text me a code after that it said I was in enjoy your unradio

  • Dakota

    Wonder how many people want to try the network vs try the iPhone itself. Ironically I was at an Apple store today& not a single employee I spoke to had any idea what I was talking about. I wish streaming music you own in the Google music cloud were included but thats not even a choice.. I guess cuz its not a separate service. But I have a lot of downloaded music not stored on my device that I listen to & that would make me reconsider Tmobile

    • Alex Hutchins

      They are the same service, so it most likely does include your own music stored with Google music.

    • Fabian Cortez

      So what carrier do you currently have that let’s you stream without limits or overages?

      T-Mobile does have a truly unlimited plan for $80.

      You can’t tell me that this lack of free Google Play streaming is what’s stopping you.

      People can be so cheap sometimes. Everything for nothing huh?

      • philyew

        I think what he means is that now several well known streaming services are to have zero impact on data plans, it might be worth coming back, if his preferred service was one of those exempted.

        It could mean $10-20/ month difference depending on the amount of streaming used and whether that would allow a change from unlimited to a cheaper plan.

        Since I use Subsonic with my own server, I understand that Uncarrier 6.0 might be of no benefit to other customers as well as myself.

        Putting a reasonable limit on what you are prepared to pay for a service isn’t cheapness, it’s the kind of financial responsibility that is generally approved of.

        The problem with being selective about which services will benefit and which won’t is that it becomes a popularity contest. If a service provides a similar function and a proportionate burden on the network, it shouldn’t matter which is exempted. They all should be.

        • Fabian Cortez

          Yes, they should all be exempted. The problem is: how do you determine what’s legitimate and what’s being used as a pseudotunnel for other types of data in an effort to combat the limited bucket filter?

          Kinda similar to what happened back in 2006 when T-Mobile blocked twitter because people were using it instead of sending SMS (140 vs. 160 characters respectively). Remember that back then, we all had limited texting plans and many were on the pay-as-you-text path.

        • philyew

          I’m not suggesting they must accept the really obscure services, but I’m pretty sure that customers shouldn’t have to vote for those services that they are willing to accept…If they are on the list of candidate services, they should simply accept them all.

          As for services like Subsonic, I realize it could be more tricky, but there are some common elements – the servers use a common domain suffix and there are dedicated apps, as with the services on the exempted list.

          Hey, if it can’t be done it’s no big deal for me, but they should not mess around with the others currently being voted for and should just whitelist them all.

        • Allen Enriquez

          What Name brand/barebone kit did you purchase philyew?

        • philyew

          You mean for the server? It runs on my laptop with a terabyte external drive attached.

          You install the Subsonic server software on any network connected computer and a compatible client app on the devices you want to use (Subsonic or Dsub for example). It works perfectly well for me.

        • Allen Enriquez

          Thanks for the fast reply philyew, that’s a good idea to use laptop as a server!

  • Aaron Davis

    If you are going to “uncap” the one thing that is using 80% of the data on the network, why not just go the extra 20% and get rid of caps entirely?

    • Evan

      They did. It’s called the “Truly Unlimited” web plan.

    • philyew

      So what you want is unlimited data for $50/month?

      It must be, because you can get exactly what your asking for @ $80/month (less if you’re on a family plan).

      • Aaron Davis

        That plan doesn’t allow tethering.

        • philyew

          The $80 plan includes up to 5GB of tethering. My point is that if you do away with caps altogether, then all you are left with is unlimited for the base price, which is $50.

          With the best will in the world, that is too much to hope for.

    • humpfh

      Where on earth are you getting the statistic that streaming music uses 80% of the data on the network? I stream all the time and it’s not using even 10% of my usage!

      • Aaron Davis

        I just made it up on the spot actually.
        When I first wrote my comment, I outlined the reasoning behind it, but it was way too wordy and ended up simplifying it down a lot.

        My logic was that there are two major activities that use the most data, streaming music and streaming video. Since the average phone screen is too small to make video streaming a pleasant experience, I assumed most people would stream music but not video.

        This leads to the idea that the majority of data being sent over the network was streaming audio, and they just uncapped the majority of that.

        I’m curious though, if only 10% of your usage is streaming music, what is the other 90%?

  • Tim Moore

    Should have mine at the end of the week. Already on t-mobile but have the Nexus 4 so I want to try LTE. Do want to play with the iPhone just for a week but doubt I’d ever go Apple forever.