T-Mobile announces latest Uncarrier phase – Simple Starter $40 plan, goes live on April 12th

Screen Shot 2014-04-09 at 16.24.19

T-Mobile just took the wraps off its latest Uncarrier move and it’s one I think you’re going to like. John Legere took to the company blog to announce the new Simple Starter $40 monthly price plan.

“We start today with an all-new Simple Starter plan, a $40 monthly price plan specifically designed to deliver a predictable, affordable solution to millions of value-conscious Americans – and to provide a desperately needed alternative to the high-risk, overage-intensive plans that the biggest carriers target directly at Americans looking for entry-level wireless service. With AT&T’s entry-level plans, for example, your costs immediately jump by increments of $20 when you slip over the threshold into massive overages — in what amounts to an obscene 44% price hike on those customers least able to absorb overages and bill shock.”

The new Simple Starter plan is designed specifically for people wanting to get a low-budget price plan, without being scared of being charged ludicrous overages. Which is – by all means – another great move by Team Magenta. From a consumer perspective, it’s great. From a retail staff position, it’s great too. There’s nothing worse than trying to recommend a suitable plan for a customer with a low budget, knowing they’re going to go over the plan limits and end up with a bill higher than they’d anticipated.

Full Details of the plan:

  • Unlimited talk & text
  • Up to 500MB 4G LTE data
  • No data overage fees, because…no data overages. Pay only when you want more.
  • No annual service contracts

Those are the full details. You can get one line for $40 plan. For customers wanting multiple lines, Simple Choice is still the the best option and starts at $50.

UPDATES: 

#1 – Customers choosing the Simple Starter plan will still be able to make use of T-Mobile’s other offers, including the ability to get a device on EIP, or switch to Tmo from another carrier and get their ETFs paid for.

#2 – For those curious about family plans, an internal memo to retail staff makes it clear that the $40 plan is being advised for individuals only. It doesn’t come with the same International roaming or Stateside international talk and text benefits of Simple Choice.

Screen Shot 2014-04-09 at 16.32.24

#3 – Also in the retail memo above, you’ll notice (if you look closely enough) that you don’t get dropped to a lower speed once you hit 500MB on LTE. Your data is cut off after the limit is hit.

#4 – Oddly, if you scroll down to the bottom of the Simple Starter page, the FAQ’s say that  “your data speed will automatically convert to up to 2G web speeds for the remainder of your billing cycle. At the beginning of your next billing cycle youll be back to nationwide 4G data.” So we’re getting two different answers from internal/external sources.

Check out the Simple Starter page here.

Tags: , , ,

  • S. Ali

    That’s the same plan MetroPCS has right now (except this T-Mobile’s new plan isn’t unlimited). It would be around $68 total for an iPhone 5S.

    Republic Wireless offers 5GB @ $40
    Sprint Framily is $25 (1GB), $35 (3GB), $45(Unlimited)
    AIOWireless is $35 (500mb).

    Verizon $60 (1gb) new Single Line plan is better at that price ($68 total for iPhone) and double the data and 10x the coverage.

    ATT $65 Single Line plan has 2GB of data with a subsidized phone. Here you get 4x the data and 10x the coverage.

    This price isn’t very competitive at all. They are likely positioning themselves for the inevitable battle with AIO/Cricket. They know its not worthy of “uncarrier” which is why they didn’t do their regular fanfare announcement.

    • Paul

      This could easily be the first move to merge the two into one company. Initially, there was a plan to dissolve the two into one.

    • taron19119

      Metro pcs is not unlimited u get slow down

      • besweeet

        That’s unlimited…

      • S. Ali

        Yes, but it is still unlimited. This is a 500mb full cap.

        • billmayor

          Was advised by Tmo Customer Service, the new plan is throttled.

        • Fr0stTr0n

          And TMO service is wrong, its capped son, get it through your head.

        • epsiblivion

          no, tmo does not do hard caps. they throttle after the high speed amount is used up.

      • garblicks

        Yes it is unlimited 4G not lte it’s still very good

    • garblicks

      You are exactly right. Metro PCS is unlimited 4G with unlimited teething. That plan they just announced is a rip off in its on way no to ways about it

    • besweeet

      $60 on TM gets 3x the data as that Verizon $60 1GB plan, albeit without the subsidized devices. $5 less than AT&T for more data. The lack of subsidized devices is a good point, though. People want lower prices on TM, but they also want them to improve coverage and performance, which lowering prices can’t achieve.

      • ap3604

        “albeit without the subsidized devices…”

        C’mon now… compare apples to apples (not oranges).

        Verizon:
        $200 (for iPhone 5s – split up over 24 months is $8/mo)
        $60/mo (for 1gb plan)
        __________________
        $68/month

        T-mobile:
        $27/mo (for iPhone 5s EIP)
        $40/mo (for 500mb plan)
        ______________________
        $67/month

        So for basically the same price a single line can go with Verizon and get MUCH better building penetration & overall coverage PLUS 500mb more data per month.

        If you want to compare the same 1gb plans on both carriers then T-mobile is $9 more expensive per month than Verizon for less coverage.

        • besweeet

          Given that (comparison of lower-end plans plus phones), it would be hard to recommend T-Mobile, unfortunately.

        • Paul

          “$199.99 2-Year Agreement”
          Sorry bub, but your argument is moot since Big Red requires a 2 yr contract for that $200 price. It’s “$27.15/mo Verizon Edge*” to pay monthly.
          Here’s the Big Red break down:
          Monthly Line Access
          Smartphone $40.00

          Monthly Account Access
          3 GB Shared Data Unlimited Talk & Text $60.00

          Apple iPhone 5 – Monthly $27.08 – Right Now $27.15
          Device

          Subtotal – Monthly $27.08 – Right Now $27.15
          Verizon Edge

          Your Cost – Monthly $127.08

          AT LEAST put the correct information up.

        • ap3604

          Sorry bub, but most customers don’t switch carriers often or care about being in a contract so the $200 iPhone 5s price on Verizon stands (which subsequently makes the $60/month plan on Verizon a much better deal than T-mobile).

          Besides, it’s not like being in a 2-yr contract even matters anymore since T-mobile will pay your ETFs for you at any time for you to switch if you don’t like the carrier you are currently with.

        • Paul

          Nope, it’s not a fair comparison when you factor a 2 yr contract making your argument is STILL invalid.

        • ap3604

          Nope, most customers don’t switch carriers often or care about being in a contract (and even if they do T-mobile will pay their ETFs) making Verizon the much better option as shown above.

        • Paul

          Yes, they do care about contracts. If they didn’t then the other carriers wouldn’t be offering no-contract options.
          Regardless, your comparison is flawed.

          Troll elsewhere lil troll.

        • ap3604

          My comparison showing how Verizon is the better option was spot on. Plus if customers don’t like the contract they are in they can simply switch to T-mobile who will pay their ETFs. Regardless, your responses are wrong but thats ok.

          Go be blind elsewhere lil fanboy.

        • Paul

          Forget that I’m a T-Mobile user, your entire calculation is flawed. I showed it.

          CHEERS

        • ap3604

          Apparently you don’t know how to do basic math. I already showed how Verizons $60 plan is better than this when you factor in T-mobiles EIP of $27/mo.

          CHEERS

        • Paul

          Last time; a 2 year contract against a no-contract = a flawed calculation.

        • ap3604

          Last time; a 2 year contract doesn’t mean anything now that T-mobile will pay your ETFs to switch if you are unhappy + most customers don’t switch carriers anyways or care if they are in a contract = a good calculation.

    • Paul

      This could be the start of the MetroPCS/T-Mobile merge. They had a plan to desolve the Metro name and move it all under Magenta. We’ll have to see what the play is really about.

  • sidekicker89

    So how will family plans work now? $40 for first line then $30 for second + $10 for additional lines? or?

    • sidekicker89

      and the 500MB is throttled after? or is it just cut off?

      • besweeet

        Given the information, it’s cut off.

        • sidekicker89

          Yeah.. that kinda sucks though. Throttled Data isn’t so bad. I even use Google Navigation when my data is being throttled.

      • Cam Bunton

        I’ll find out.

      • Cam Bunton

        Data is “cut-off after the threshold is crossed”. No data at all after you hit 500MB.

    • Cam Bunton

      From what I see, this is not for family lines. It’s individual lines only. T-Mobile is directing multiple line seekers to Simple Choice.

      • garblicks

        It’s still a rip off when you can get metro pcs for the same price with unlimited 4g

        • Fr0stTr0n

          Which is the same damn company now, so whats your point?

        • garblicks

          Do you have anger issues? Stop trying to be a cyber bully or smart ass. You have your thoughts I have mine

        • Fr0stTr0n

          It was also not directed towards you but if you wanna play that game…

    • Zacamandapio

      This is only for individuals.

  • http://benpike.net/ Ben Pike

    “From a retail staff position, it’s great too.” ….riiiiiiiiiiiiight….

    • Guest

      “We need to right fit these customers with these right fit guides, but if you don’t right fit them into unlimited data and Jump on this $100 device then you are getting written up.”

      • gentleman559

        LOL. Sounds familiar. Hahaa

      • http://benpike.net/ Ben Pike

        Sigh… yup. The fact that the 500MB is hard capped & NOT unlimited helps some…

    • xmiro

      It’s great because it’s a much easier to closer a sale worth those who aren’t big data users like myself and who do not care much for international roaming or texting

  • billmayor

    Forget the shady fluff. Is that capped 500mb of 4G data per month?

    • Fr0stTr0n

      Capped

      • billmayor

        Found out through customer service that it is throttled.

        • Fr0stTr0n

          Article clearly states “Capped” Customer service is clueless, as usual

  • Fr0stTr0n

    If it was throttled, i’d be tempted to go that route and save bucks and just live with limited data and stick with wifi mostly but cutoff? I thought T-Mobile was better then this/uncarriers dont do data cut offs?

    Boo hisss Tmo

    • Cam Bunton

      They’re marketing it as a stepping stone for first-time postpaid customers. For existing postpaid customers it doesn’t make sense, but it does make it easier for those used to buying phones outright and going prepaid to get on the “ladder”, so to speak.

      • garblicks

        They can advertise their metro pcs brand better. It’s the same price and network. This deal is a rip off plain and simple. Thank God all my lines are unlimited lte before they added the extra $10

        • Zacamandapio

          It’s not a rip-off if you don’t buy it.

        • garblicks

          Ha, I agree. I don’t have a reason to buy it. I have 5 lines on tmobile for $301 a month and all are unlimited except 1.

        • Fr0stTr0n

          5 farking lines? Thank God i’m never gonna have kids, expensive damn creatures…

        • jdubb2600

          I have kids and i find that funny.

        • Zacamandapio

          I’ve kids and I find that realistic.
          :D :D :D :D

        • WW

          Darwin at work.

        • Fr0stTr0n

          Selective individual choice at work actually

        • Zacamandapio

          I’ve 5 lines and I pay $160+tax and all the goodies.
          Mine is truly unlimited 4G and the others are capped at 3GB 4G and the rest 2G. That’s plenty in my opinion and a great price. No overages, international texting, and international coverage. What more can I ask T-Mobile for.
          Carly? I can’t because I’m married.

        • Cam Bunton

          Maybe that tells us that the MetroPCS brand isn’t going to stay? Just a thought..

  • garblicks

    They are just trying to move everyone to the simple choice plans

    • longtimeCustomer

      Agreed. I have a friend who is still on the $39.95 1000 a/t u/w plan. Still holding out I think.

  • Karl439

    I got the letter to switch my grandfathered EM+ plan to the new value plan $45 unlmiited talk, text and 2.5GB 4G.. a much better deal

    • longtimeCustomer

      When did you get this letter?

      • archerian

        yes, my thoughts too… I thought “forced migration” was sort of cancelled in Dec 2013…

        • longtimeCustomer

          Looks like Karl439 left the building.

        • Karl439

          got it last october…

    • bob90210

      Of course it’s a much better deal. You received a special offer since you have a special plan (i.e., grandfathered plan that no can currently sign up for). Since the offer is not available to the general public, there is no point in comparing it to the new plan.

  • trife

    Yeah, I’m not seeing why this is so great. It’d be much better if after 500MB the data was throttled down to 2G.

    It does offer the customer another choice, which I guess is always a good thing.

    • Zacamandapio

      Agree w/u 100%.

    • billmayor

      Customer service advised me that it is throttled, not capped.

      • Fr0stTr0n

        I doubt they likely know that its actually capped, T-Mo workers are on the very short end of the stick of getting informed with ACCURATE information, or any cellular company for that matter

        • besweeet

          It’s confirmed that it’s capped.

  • garblicks

    You guys should go look up metro pcs price. One flat rate no capped 4g data at $40. Plus unlimited teething. Those are fact where I live and play lol

    • archerian

      the “4G” data is throttled after 500MB for the $40 MetroPCS Plan

  • archerian

    so its $10 extra for a line with extra 500MB data, throttling after 1GB, international texting/roaming etc.? This is a good plan for the folks who use cellphones primarily for talk and text.

    • garblicks

      I have unlimited talk and text for my grandmother for $10 month plus 500 mb of data she never use and that was before tmobile double their rates a few months ago.

      • archerian

        when did T-mobile double the rates? Was your grandmother an add a line for a Simple Choice plan?

        • garblicks

          I used the wrong word. I meant they doubled the data

        • Fr0stTr0n

          There is something called an “edit” button

        • Volker

          I suppose you never make typos… Don’t be a douche

        • Fr0stTr0n

          Don’t be clueless.

    • Zacamandapio

      this $40 plan doesn’t include all the goodies the Simple Choice plan includes (such as what you just mentioned.

  • bkin94

    This is good. 50 dollars as an entry level was uncharacteristically expensive.

    • Fr0stTr0n

      And 500 meg capped? No, not really.

  • billmayor

    Time to create another comparison chart… Any volunteers?
    At one time I saw a comparison chart showing; AT&T, Verizon, Sprint, MetroPCS along with Tmobiles lowest plans… Wish I kept it for easy editing.

    Comparing the new $40 plan and current $50 plan…
    $40 does not include:
    -1GB tethering per month
    -international texting

    $40 plan does include unlimited data (throttled after 500mb per month).
    Yes you can have upto 5 people on plan at additional costs.

    • besweeet

      It’s not throttled, but capped.

    • Fr0stTr0n

      Its capped dude, read the freaking article

  • Kaitou Kiba

    It says for a limited time though. So I wonder how long this will actually last.

    • sidekicker89

      Yeah I just noticed that too. This plan might eat into Metro PCS’s business though. Metro’s plan seems a bit better since you are at least throttled after you go over your limit.

      • billmayor

        You are throttled on this plan too.

        • besweeet

          You’re capped at 500MB, not throttled. You’ll have to pay more to use more, which should then get people to just pay $10 more per month to get the much better plan. Smart.

    • billmayor

      That’s wording for legal terms. Helps cover their butt when they finally decide to end this or any other plan at any time. Customers won’t be able to come back with a print out of the website, demanding this or any other expired/deleted plan. If a plan fails to bring in new customers, then expect it to vanish.

  • Ordeith

    With AIO Wireless it is $5 more for 2.5GB high speed, unlimited everything, and you will actually get coverage when you travel domestically. (AT&T’s network)

    • bkin94

      that’s 60 dollars a year. for the target audience of this, that could be the difference if the coverage is acceptable in their area. yes aio will be better for some, but this will also bring in a bunch of people

      • Ordeith

        msb raises an interesting point. Does T-Mobile’s plan include taxes and fees? If not, there’s your $60 right there.

    • xmiro

      difference is no equipment installment plan on AIO, this is not aimed at pre-paid users per se

    • Paul

      You also don’t get priority on AT&T’s network so you don’t get the guaranteed speeds.

      • Ordeith

        You know where I don’t get the guaranteed speeds? T-Mobile.
        Hell, with any amount of traveling my T-Mobile phones roam on AT&T’s network half the time anyway. Talk about low priority.
        AIO has been perfectably acceptable so far.
        Thankfully all of these no-contract plans make it easy to move around as things change.

        • Paul

          If they work for you then stick with it. And I mean that honestly. If you get the better service and coverage with AIO then congrats.
          But an AIO customer posting in an T-Mobile forum…that’s just tacky.

          For me, I get incredible speeds; I’m on a 2×20 test market. I get faster speeds than my AT&T friends. So I’ll stick with Magenta.

        • Ordeith

          I have been a T-Mobile customer longer (more than 7 years) and I credit uncarrier with the existence of entities like AIO. If there weren’t that competitive pressure we would never have such offerings.
          It is my sincere hope that T-Mobile can do something about their network, and soon. Failing that, they need to seriously adjust their pricing. They were tolerable when they were considerably cheaper, but that is no longer the case.

        • GoAway

          Another ludicrous statement. You really talk just to create controversy because you must have no life. I would defy you to tell me specifics of where you have been recently that T-Mobile’s coverage is lacking. I await your response.

        • Ordeith

          It’s all over my comment history. But the correct answer is “everywhere”.
          Looks like the NYC subway will soon be added to the list, as ATT(AIO) is the only one providing coverage there at the moment :)

        • notyourbusiness

          Tacky indeed. He/she probably gets $$ for referring people to AIO.

        • Ordeith

          I wish. That would make advocating much sweeter. :)
          All I get is not having coverage anxiety when I travel, and I have to pay for that.

    • Nurdface Gamerhandz

      no EIP, outsourced customer service, and iirc AIO charges overages. Also, your in-city coverage will be shitty since ATT is already oversubscribed in the major cities and being low priority will kill that. Coverage when I travel 1% of the time is great and all, but I’d like to have useful coverage when I’m at home the other 99%

      • Ordeith

        No overages, Customer service has been in the US when I have had to deal with them. While carrying an AIO serviced phone and a T-Mobile phone simultaneously for some fun and interesting tests the AIO network service has beat T-Mobile consistently.
        I had to see it for myself. The no-contract low cost plans make the risk minimal, and I could afford to overlap service for a while before committing to one or the other.

        • Nurdface Gamerhandz

          yes, you mentioned this yesterday when you were advertising for them. Having carried a real ATT phone and my T-Mobile personal phone for almost 6 months, I can tell you that the service doesn’t compare where people actually live, not out in the sticks. Oversubscribed, useless 3G and lacklustre LTE made my Galaxy S4 Active useless, and customer care refused to process a warranty claim, which lead to well over a month debacle with Samsung to get it fixed. I ended up getting rid of my (by the way, practically free as I was an ANR) ATT service and picking up a second T-Mobile line for my Android needs. Horrid service, horrid customer service, and they expected me to sell it, no less.

        • Ordeith

          Advocating, not advertising. I am one of the few non-paid commenters here. :)
          My experiences apply to both rural and urban areas. T-Mobile is the problem carrier in all cases. especially with building penetration in urban areas.
          After my absolutely horrid experiences with T-Mobile in Disneyland they lowered my bill considerably. I thought I could live with that for the savings, but most of my friends are on Verizon and I was tired of being the odd one out with little to no service. I haven’t had a service issue on AIO so far. It’s nice having coverage where your friends do.

        • Nurdface Gamerhandz

          the fact that ATT paid me is actually a mark against them here, just to throw that out there. How long ago did you switch? Because, yes, this time last year tmo was terrible, that’s when I switched over simple choice, but the improvement in the past 374 days has been phenomenal.

        • Ordeith

          I still have lines on T-Mobile. I can still directly compare. No improvement in my area or the areas I travel to.

        • Nurdface Gamerhandz

          Then maybe its not for you. Unless you live in the DC Metro, your coverage has exactly zero bearing on me, and unless youve been everywhere everyone lives, it has exactly zero bearing on 99% of people here.

        • Ordeith

          99% of the people here live in the northeast? (only region I haven’t visited recently).
          and in following other threads I can see plenty of New Yorkers complaining about T-Mobile where they live. So maybe not all roses in the northeast, either.

        • Nurdface Gamerhandz

          I live in DC, like I said, and my T-Mobile coverage is phenomenal, and is actually the best or tied for in this area: http://www.prweb.com/releases/2013/11/prweb11342277.htm

        • Ordeith

          I wish it was that way…well, anywhere else. But that’s great for you!

        • Nurdface Gamerhandz

          Its also acceptable for my mother and sister in South Carolina, I’ve had no problems using it in Vegas, nor did my friend who actually tethered his Verizon phone to his T-Mobile iPad for nearly the duration of the trip.

        • Ordeith

          Pull the other one. I have been to Vegas enough to know better. T-Mobile is problematic there, especially inside the big casinos and entertainment venues.

          Reno OTOH, is one of the few places T-Mobile seems to work well. A pity that doesn’t carry over to the Lake Tahoe area where many Reno visitors are likely to head while they are there.

        • Nurdface Gamerhandz

          Hasn’t been my experience at all. Maybe you just had/have a shitty device.

        • Ordeith

          Just a shitty cellular provider.

        • Nurdface Gamerhandz

          obviously not the same T-Mobile I have then. Maybe check your device, seriously. that old S2 probably needs a tune up and replacement.

        • Ordeith

          I think you have the special T-Mobile Apologists version.
          I currently have no less than 5 T-Mobile devices. Its not the device.

          Hell, even the T-Mobile devices work better on AIO. Imagine that.

        • Nurdface Gamerhandz

          I’ve currently got nine. Only problem I’ve ever had with any device is my old HD2 that currently gathers dust, because its 3G only.

          Also, if you REALLY hate T-Mobile that much, leave.

        • Ordeith

          Welcome to the world of regional differences, I guess.

        • notyourbusiness

          I live in NYC and I’ve been with T-Mobile for many years. I’ve had zero issues with them save for no service in one club where I occasionally go for concerts. That’s about it. You really ought to take your AIO spamming elsewhere because nobody cares.

        • Ordeith

          I don’t. but I do see comments on it. I guess some people might have a higher pain tolerance. :)

        • UMA_Fan

          AIO is hard throttled to 8mbps on LTE. Granted its a decent speed but Tmobile will outperform that on LTE in most cases whether you’re prepaid or not.

        • Ordeith

          It doesn’t in most cases. In my testing with phones from both carriers T-Mobile will occasionally best AIO by 2mbps or so. but most of the time in my area T-Mobiles speeds are just horribad. Like 4 bars LTE 2.5mbps bad. And that isn’t even considering places around here where T-Mobile just doesn’t have any coverage at all.

        • GoAway

          You talk about AIO like you have a clue. I am sorry to say you are wrong allot of the time. Listen, truth be told, T-Mobile is making changes that are better fit the consumer. Your meager AIO really cannot hold a candle to them. Go somewhere else and push your agenda. This is the home for people who care about T-Mobile, not your ridiculous “opinions”. And yes they are opinions, not facts.

        • Ordeith

          Now who’s talking ignorance? AIO wireless is owned by AT&T and is backed by their considerably better network and can be used with AT&T’s considerably better phone selection. Thems the facts.

        • GoAway

          So leave T-Mobile. You have obviously found something better. Go hang out on the AIO blogs and chat then up. Oh, where would that be. The sub-prime area.

    • BeardedCornBread

      AIO is getting shutdown

      • Ordeith

        As much as some would like to see there be less competition for T-Mobile, that is fortunately not the case.
        Rebranded, yes. Shutdown? no. Sorry.

    • AussieB

      Straight Talk also is AT&T 2.5gb LTE for 45

  • Jesse

    Too bad employees will get fired for selling too many of these.

    • Nurdface Gamerhandz

      nah, we’ll just have action plans for days.

  • JBLmobileG1

    I think they should give a little more data. Family mobile isn’t much more and it’s 2.5gb of high speed data. While it may not be LTE, 500 mb isn’t anything anyways when it comes to LTE IMO.

    • Mike

      Walmart’s mvno Family Mobile is 5gb of high speed now with T-Mobile as of January 1st

      • AussieB

        High speed or LTE? Cuz Straight Talk doesnt offer LTE with Tmobile, just AT&T

        • Mike

          Just 4G and HSPA+. Still 5GB compared to StraightTalks 3G and 2.5gb

    • AussieB

      You can get ATT LTE with Straight Talk since they don’t offer Tmobile LTE. Its 45$ for 2.5gb. Ive gotten speeds over 30mbps at times

  • msb

    Does this plan (or the Simple Choice plans) include taxes like the prepaid plans? If not, how much are the taxes/fees per month?

    • xmiro

      taxes & fees are extra and vary by state obviously

    • Nurdface Gamerhandz

      good rule of thumb is 1.61 + 8-10%, I usually just add $5 to my estimates of individuals to be safe

    • FV

      The prepaid plans are not tax free. I have the $30 Walmart plan and I pay about 13% in taxes if I refill less than $100 at a time and about 7.6% if I refill over $100 at a time.

  • Mark

    Now it would be nice if they’d create a 500MB capped tier for family plans, at a discount from the current 1 GB +throttled. My s/o has had her smartphone for 3 weeks and has yet to do anything but make calls and maybe a few texts. She’d be ideal for the Capped plan if it were available at a discount from the default.

    • Aaron Peromsik

      If she uses less than 800 minutes/month, not much data, and doesn’t need roaming, she would save money by being on pay-as-you-go with an MVNO like PTel. They charge 5c/min, 2c/text, 10c/MB. On the other hand, this announcement wipes the floor with PTel’s monthly plan offering, at $40 for unlimited talk/text + 250 MB data with no LTE. Perhaps they will have to cut the price on that one.

      • Nurdface Gamerhandz

        Also, no EIP, and no one seems to remember that MVNO traffic is deprioritized over other traffic, which is NOT good if your phone is only for emergency purposes.

        • Aaron Peromsik

          Regarding priority, I haven’t had any problems. But I don’t use a lot of data. Regarding EIP, two words: Moto G.

        • Nurdface Gamerhandz

          one word: LTE.

        • Aaron Peromsik

          That’s three words. But as I said, I don’t use a lot of data, aside from wifi.

        • Nurdface Gamerhandz

          I do, but I also use my tethering pretty heavily. My home internet is terrible, not least of which because it has to go through 8 or 9 hops just to reach the outside (damned apartment networks) so I just have a DLM/seedbox/file server hooked to that for things I really can’t afford to wait on and I tether my personal machine to one of my tmo phones.

        • AussieB

          Basically people have different needs so its not one size fits all and choices are good. That’s why it’s stupid when people criticize someone else’s choices in regards to carriers, plans, devices. Its fine to educate and let people know about better options

        • AussieB

          I use Straight Talk and never have problems. If its slower some times and I get 5mbps instead of 25, that’s fine with me

  • sushimane

    So for the record 40 dollars is just a starter with Unlimited talk and text 500 Mbs. U can’t add on to the unlimited data for 70 like the old plan?

    • Paul

      Nope, it looks like the Starter doesn’t have all the features that Simple Choice have.
      - International roaming
      - Stateside international talk and text benefits

      • kalel33

        I have never met a single person that even uses international features, so I probably wouldn’t see that as a problem for most customers.

  • Aurizen

    going to Metro do you benifit form T-mobile network? same data speeds?

    • UMA_Fan

      Yes

      • Aurizen

        would I get the same data speed? I usually get 30mbps would it be the same on metro?

  • Jesse James

    other than getting rid on contracts, i have yet to see a part of the uncarrier approach that effects me in a good way. Simple choice really took away our choices and would raise my bill if i switched.

    I’m a Tmo customer because of the costs plain and simple. The network is getting better but if I leave my city (Philly) its horrid compared to other carriers. But the network is honestly the only complaint i have.

    After 4 years of being a Tmo customer i still have a hard time suggesting to anyone that this is the carrier for them unless money is the #1 issue which this $40 plan would be awesome for.

    • AussieB

      That’s what they’re competing on – price. That’s what they’ve got for now. They’ve always been known as the low cost carrier and now they’ve just made more noise. I notice in my city, Tmobile stores (or 3rd party stores) are often in poorer areas surrounded by stores with Metro or Boost stores. In middle to upper income areas or near malls, you find ATT, Verizon, even Sprint. The Tmobile stores are more isolated. There was one in the mall with the Apple store, but it closed down too. Meanwhile the other carriers are all around the mall. Without contracts, Apple employees don’t even talk about Tmobile or push it cuz of the whole payment financing

      • Jesse James

        They have Tmo stores on almost every block in downtown Philadelphia. Its also not true that they are competing on price. They spend a lot of money in advertising bragging about their network speed

        • taron19119

          I know what you talking about because Iive in walking distance of 4 t-mobile stores in Philadelphia

    • longtimeCustomer

      I lose money with their new plans as well. Unless something changes I will probably go to Straight Talk. That’s after 12 years.

    • http://www.facebook.com/unfazedrebel Jé Be (Here but Gone)

      You sound like the exception not the rule

  • AussieB

    I rather pay $5 more on Straight Talk and get 2.5gb of LTE. Since they don’t offer LTE services on Tmobile, I just switched to an ATT Sim. Couldn’t be happier and saving tons

    • Ordeith

      Just like I’d rather pay $5 more on AIO and get 2.5GB High speed with no overages.
      But AIO pricing includes taxes and fees while T-Mobile’s doesn’t, so it really is the same cost in the end.

  • Alexis A

    I have 4 lines with tmobile and pay 160.00 …. Have ya seen the verizon and AT&T commercials!!?? Up to 4 lines $160.00!!! Idk if iv should switch I need to look more into it!

    • Nuff_Said

      tmo offers unlimited talk text, and a total of 12GB not shared but 3GB per line for only $140 and after u hit that 3GB u still have data unlike att & verizon , so u get more data at a cheaper price & no overage, its a no brainer

      • izick

        It’s still a balance of data allowance vs. coverage/roaming needs though. I love T-Mobile but had to cancel and move. Right now I’m on Net10′s new $75 unlimited data plan (Unlimited Talk/Text and 5GB of unthrottled 4G/LTE on the AT&T network, then 2G speeds) that’s the same as T-Mobile’s $70 plan (minus the international stuff).

        It has to work for me until I don’t have to drive through West Virginia and/or T-Mobile offers more or unlimited US 3G+ roaming data. I think it’s strange there’s still insanely low roaming data caps within the US, and but not internationally. And an entire state in the Eastern US that has no T-Mobile coverage.

  • TWK

    Yeah, this one’s DOA. Doesn’t compete with Aio in price or coverage out of the box.

    • Dion Mac

      This, TWK, is an actual service provider, not MNVO. Many benefits to being the customer of the actual service provider.

      • Ralph

        Aio is owned by ATT as opposed to being a third party MVNO. And their deal is better than TMO’s. They offer the same package of unlimited voice, text and 500mb data for 35 a month if you pay with a card on monthly draft.

        • mogelijk

          If you ignore the fact that AIO throttles data speeds: HSPA is throttled to 4Gbps, LTE is throttled to 8Gbps. Additionally, AIO has no roaming, important for people who want to travel in the western half of the US (Nebraska, Wyoming, Nevada) where AIO has very little coverage. This plan allows customers to buy their phones with a zero interest loan — with AIO you have to purchase the phone upfront.

          And, with today’s announcement, this plan will also give you 1GB of free data on a tablet.

          Much better than AIO.

        • kalel33

          You do realize that the areas where AIO customers would not be able to use the phone is the same place T-mobile customers would have problems too. AT&T’s native coverage is better than T-mobile’s by far.

  • Chris Ontiveroz

    I am moving to Hawaii (Army) can anyone tell me how is the Tmo coverage there? I am in Wa. and here I get speeds of 30+mbps Good work T Mobile.

  • http://www.youtube.com/#/mrjlwilliams J. Williams

    What’s the name if there other prepaid company? Doesn’t it offer more data with unlimited talk and text for like $35 or something like that. Go Smart?

    • Nuff_Said

      go smart $35 only offers 2G service.but it is unlimited

      • izick

        It’s like, what’s the point? Am I right?

  • UncleFan

    @tmonews Whatever happened to these plans? I want to upgrade my EM Android Msg VB plan to equivalent: http://www.tmonews.com/2013/11/t-mobile-to-launch-new-data-only-simple-choice-plans-for-smartphones-tomorrow/

  • josephsinger

    It would be nice if they indicated what happens when you get to 500 MB whether you have nothing or whether you’re just relegated to throttled speed. Having it state two different things is not at all helpful.

    • kalel33

      They have in the FAQ’s on their site. It states, “Once a user reaches the 500MB of high-speed data, the service is suspended, with the peace of mind that no overage fees will apply.” So you don’t get throttled. You get cut off.

      • josephsinger

        Well, it would be nice if they were consistent since it states differently elsewhere. At the very least it’s confusing.

  • Bill Berry

    Hey, if you live within a city limit, great! If you don’t, it’s 2G and until T-Mobile upgrades every 2G only tower to LTE, this is mute. Straight Talk gives me 2.5GB of HSPA+ (aka 3.5G) with unlimited voice and text for $42.50 with auto-refill. I’m guessing that plan can’t be beat. One more think about T-Mobile; it’s time they got off their butts and get some towers where there are AT&T and Verizon Wireless 3G, HSPA+. They don’t mind charging me the same amount of money for all of you with LTE or HSPA+.

  • http://twitter.com/phonecount StalkyTheFish

    Any word on a prepaid variant of this? This would be a better fit for my wife than the $30 plan. Would just put her line on postpaid, but they make switching over as much of a pain as changing carriers altogether.

  • http://twitter.com/phonecount StalkyTheFish

    The Metro-PCS variant of this looks like a throttle at 500MB and not a hard cut-off for the same money. The site says my wife’s HTC G2 is compatible and they sell SIM’s. Is there any reason I should go with the T-Mobile version over the Metro-PCS version?

    I could’ve sworn Metro-PCS was CDMA-only. Are they both now that T-Mobile owns them?