Uncarrier 4.0 working? AT&T’s latest move would suggest so

at-t-death-star

John Legere might get some stick online for the way he continuously aims jibes at AT&T, but the carrier makes it difficult to resist. Last year, it responded to T-Mobile’s Uncarrier phases almost every time with what was normally a pale imitation promotion. Even before Uncarrier 4.0 happened (after we’d published a rumor regarding “Houdini”) AT&T’s knee-jerk response was to offer T-Mobile subscribers up to $450 to switch.

Clearly, that move isn’t working. After all, up to $650 is substantially more than what AT&T is offering, and it’s getting people on to plans that will save them a heck of a lot in the long run. T-Mobile’s offer to pay off early termination fees for customers from any carrier has provoked yet another typical response from AT&T.

AT&T customers with 2-year service plans will be allowed to cancel their plans after six months, as long as they switch to a new Next plan.

“Loyalty pays with AT&T.* Available now, existing customers on 2-year service agreements** can upgrade to the hottest new smartphone for $0 down with AT&T Next. At the same time, they can move to our new Mobile Share Value plans and start realizing significant monthly rate plan savings, featuring unlimited voice and text, and the ability to add smartphone lines to a data plan for $25 more per line per month, all while enjoying the nation’s most reliable 4G LTE network***

AT&T customers on a two-year agreement as of January 18, 2014 are eligible to upgrade to AT&T NextSM six months into their contract. To check their eligibility, customers can dial *NEW# and begin to take advantage of this early upgrade opportunity in AT&T retail stores, and online at www.att.com.”

Check out all those asterisks! Normally, they mean lots of fine print. And it’s no exaggeration to say that the asterisked notes are lengthier than the actual announcement. Customers will be eligible to upgrade once they’ve completed six months with the company, after January 18th. Anyone who signs up for a new contract after January 19th (two days ago) will be able to upgrade after 20 months. Full press release here.

The other option – of course – is they could ditch their contracts, trade-in their phones and switch to T-Mobile.

Clearly, the motivation behind this is that AT&T doesn’t want its existing customers to leave for Magenta. T-Mobile is a clear threat, and so the temptation of a sparkling brand-new phone without having to go through the hassle of switching carriers might persuade a few to stay.

[UPDATE: AT&T emailed us responding to this post with the following statement: 

"Our latest move is business as usual for us.  From time to time we change our upgrade policies.  We’ve done so in the past a number of times.  With this latest change, our customers can take advantage of our best rates with Mobile Share Value and get a new smartphone with AT&T Next. "] 

 

 

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  • Deadeye37

    Just out of curiosity, I went to AT&T’s site and did a quote for a next plan:
    -LG G2
    -Unlimited talk, text, & 2 GB of data

    $31 up front and $97/monthly. One line with the 18 month next plan.

    My butt hurts just looking at that plan for one person.

    • Deadeye37

      To be fair, I looked at T-mobile:

      -LG G2
      -Unlimited talk, text & 2.5 GB of data
      -Jump!

      $10 up front and $95/month That looks painful too, but here’s the differences:

      T-mobile’s price drops $25 after 2 years if you don’t take advantage of Jump! (or pick a lower grade phone). AT&T only would drop ~$17 after 26 months

      T-mobile gets handset protection. AT&T would have to cough up another $7-$10 .

      T-mobile gets more data without any overages.

      T-mobile gets a new phone every 6 months, whereas the Next on AT&T is 18 months (unless you get the pricier 12 month version).

      Winner? T-mobile!

      • thepanttherlady

        Wouldn’t that be two new phones a year with T-Mobile’s JUMP! program?

        • Deadeye37

          Fixed. My bad.

      • Spanky

        Paying for JUMP and not taking advantage of it would be a royal waste of money. Handset protection is an unnecessary expense (for me, at least), as I take care of my phones and have never damaged one to the point of it becoming useless – believe it or not, my G1 purchased on the day of release is still in perfect cosmetic/functional shape, although it’s been retired in 2010. T-Mobile does get more data without overages, but I never use more than 2.5 GB per month, and that’s a very generous estimate – lack of unlimited data is not a deal breaker. Besides, what’s the point of having unlimited data when the speeds are painfully slow (as they are in my area)? Believe me, I would love to be with T-Mobile and pay lower monthly rates. For that to happen, they would need to make significant network improvements. To me, the most important thing about a network is coverage, not being able to change phones every 6 months. Here’s to hoping that it happens within the next year or two.

        • Dakota

          Most non techie geeks don’t want 2 phones per year. Especially iPhone users. Ive never had insurance. Phone also have year long warranty and my Visa that protection. People here forget they are not representatives average consumers who don’t know all this stuff and dont use the phone’s like you do

        • Paul

          I have the insurance because I have had a couple phones that got damaged, but I am very careful for the most part. JUMP isn’t forced on anyone, but some people use it to get a new device. I do not have JUMP, but I have the premium hand set coverage.

          I have far faster data speeds than AT&T does. I have the screen shots to prove that I’ve hit over 100Mbps. I have hit 10Gb before, even 20 once, because I tether.
          Their coverage works where I need it. With that said, it can be a variable for consumers when looking around.

      • erm1001

        Don’t forget free international data and text when you are travel aboard.

    • Spanky

      A similar plan on T-Mobile, with an LG G2, unlimited talk/text and 2.5 GB of full speed data, is $85/monthly, which includes a $25 monthly payment for the phone over a period of 24 months. Add the JUMP fees, and you’re paying just about the same monthly payment as AT&T’s plan. What exactly is it that’s making your butt hurt?

      • ChristianMcC

        But JUMP gives you two upgrades per year, and if you have multiple lines, the price per line goes down, potentially from the $50+”extra HS data and fees” for a single line, to $22+”extra HS data and fees” for 5 lines.

        Edit: Also, the JUMP fees are little less than $10/mos, as they skip with upgrades.

    • Dakota

      Pay for your phone and get the ATT LTE 2.5gb on Straight Talk. Change phones when you want and pay 45 dollars & skip the hemorrhoid cremes

      • Paul

        Great point. Only problem is that Straight Talk doesn’t get priority on the network, so the speeds will not be the best AT&T can offer.

  • Flummoxed

    There are a couple of good reasons wh T-Mobile is less expensive than AT&T and Verizon – Swiss cheese coverage and lack of building penetration. Of course, AT&T doesn’t want customers to switch to your precious “magenta”! However, if T-Mobile is such a threat, why do they feel the need to buy customers? Shouldn’t they let the service speak for itself?

    • Flummoxed

      “a couple of good reasons WHY T-mobile is less…”
      My apologies for the typo.

    • KlausWillSeeYouNow

      AT&T’s network is no prizewinner, either. It’s good, but T-Mobile is the superior network experience. I had AT&T for 8+ years before I switched to T-Mobile. I don’t regret it whatsoever.

      • Flummoxed

        Superior network experience? T-Mobile’s network only has a fraction of AT&T’s coverage. They have a very long way to go until their network experience is anywhere near AT&T’s, let alone superior. I applaud what T-Mobile is doing for the industry and forcing other carriers to be more competitive. However, if T-Mobile wants to play with the big boys, they desperately need to improve their coverage. My employer, a NYC-based organization with about 1,300 employees, won’t even consider T-Mobile for its wireless needs, regardless of savings. That speaks volumes.

        • KlausWillSeeYouNow

          I completely agree that coverage needs to be improved. However, T-Mobile does cover 96% of Americans, and that’s a good place to start. in terms of the network footprint, they’re not far behind AT&T.

          If it’s a NYC-based employer, I can understand why they wouldn’t consider T-Mobile. The coverage is superb in NYC.

        • Spanky

          The part about T-Mobile having superb coverage in NYC is not entirely true. In my part of Brooklyn (Bensonhurst), the data speeds top out at 0.5 Mbps downstream. A few blocks away, you’ll be lucky if you get 0.1 Mbps. I’ve called T-Mobile many times and, after acknowledging the problem initially, they stated that my area has the best possible 4G coverage and that there are no known issues.

        • Perry_F

          I’ve heard similar horror stories from friends with verizon & att.

        • Perry_F

          coverage just for the sake of saying you cover an area is dumb & pointless and a waste of resources. Most of the population lives in or near a big city where tmo has coverage. Sure we may not have coverage in the arizona desert or the plains of montana but so what? I & most people don’t live there. No need to have my carrier waste valuable resources setting up towers to cover a few hundred people.

          Incidentally this is the same reason why cable tv is not offered in every location. Companies are not going to spend $$ to wire areas with such little population. This is also the same reason the postal service is bleeding $$ like crazy. They need to travel to distant remote areas of the country to deliver mail, sometimes to towns with just a few hundred people.

          Look at the stats. In most testing tmo speeds where neck in neck with verizon & att. In fact consumer reports said that att has the best overall speeds and that tmo & verizon where pretty much equal in terms of speed.

        • Dakota

          Even in cities, you often are indoors or go to a suburb or a few miles out of downtown. It depends where you live. You can’t generalize cuz you do or do not have good coverage in your area. Every comment is anecdotal… Good or bad

        • http://manshu.me/ Himanshu Batra

          To add on to that, i dont move a lot. I am an average consumer, i go from home to work. Where tmobile works fine for me.

        • Dakota

          Many people here can’t accept any Tmobile critiques. I also know a lot of people who travel for work who won’t even consider T-Mobile. Their past reputation them.

    • ChristianMcC

      The way I see it, if 95%+ of the time I have the coverage I need, I don’t mind the other times I don’t. If that’s not you, or that’s not satisfactory and you need to know you will get data 100%(which rarely, if ever, is the case), go with one of the other carriers. Am I happy for that 5%- I don’t have data, voice, or both(even roaming on AT&T or other partners), sometimes no, but it’s worth the $50-200 I save per month for my wife and me(I pay $44-84, dependent on which data we want, as I have 5 lines, and others pay their portion).

    • EricC29

      Obviously it’s a big enough threat to get you to follow a t-mobile blog. Lol
      But on the serious side, you should watch the video of John legere being interviewed after CES and he explains how they are actually not losing money by paying ETF’s.

      • Flummoxed

        I’ve been a T-Mobile customer for over 7 years and followed this blog since 2008 or so. Old habits die hard, I guess!

    • S. Ali

      People are realizing that they don’t need nationwide coverage and they shouldn’t have to subsidize other people’s service. Most people need coverage in a limited area, so their monthly fee should reflect that. I think carriers should charge people that live in the boonies more money so that the rest of us don’t suffer high bills.

      • Flummoxed

        In that case, wouldn’t it be even more economical to use Straight Talk, or any number of MVNOs?

        • Adrayven

          No tethering. no true unlimited data.. I used 6gb last month between laptop and tablet. Can’t do that on ST or other MVNOs w/o getting b*tch-slapped hard.

        • Dakota

          The average consumer usesv1-2 gb at most

        • ChristianMcC

          You’re correct that it is for single lines, unless you want unlimited high speed data and roaming, and may work for 2 lines in some cases, but when it comes to 5 lines, you save more with Tmo, at $22-42 per line(pretax, dependent on high speed days and assuming no extra services).

        • Dakota

          Straight Talk uses Tmo and ATT. I used their Tmo SIM for over a year and got the same service at a lower price. I just switched to ATT SIM because Tmobile LTE isn’t offered by St and I wanted to take advantage of the Nexus 5 capabilities. Ive never had issues. ST now is also totally up front about their data limits… 2.5gb for $45..why pay more, especially if you’re bringing your phone. A SIM is 6.99 and no other fees. I pay 1.40 extra in sales tax

    • xmiro

      I’m in the jam packed burbs, in a building, with the closest T-Mobile towers 885ft and 3700ft from me. I have 3-4(max) bars and my T-Mobile HSPA+ is testing 14.5mbp/2mbps right now.

      • Dakota

        It all depends where you’re at and what time of day and how congested networks are. You can’t make blanket statements about any carrier. Any carrier can work for the right situation

    • Todd

      They are “letting the service speak for itself.” It looks like the only reason a lot of customers were staying with AT&T is because they were trapped there with a contract. T-Mobile took that pain point away, and they started coming in droves, because all that is left is the service speaking for itself.

      • Spanky

        “It looks like the only reason a lot of customers were staying with AT&T is because they were trapped there with a contract.”
        Link please?

  • xmiro

    it costs more to be on AT&T Next than to go on a $40/month mobile share with 2-year contract

    AT&T:
    $25+$55 (2GB data)+$24.65 (GS4)=$104.65 / $2,720.9 over 26 months

    $40+$55 (2GB data) = $95 / $2470 or $250.90 less over 26 months

    T-Mobile:
    $50+$10(2.5GB data)+$25 (GS4) = $85 / $2040 over 24 months

    • http://profiles.google.com/gallimichael Michael G. Galli

      AT&T NEXT Terms are for TWENTY months if you qualify, and you can upgrade every 12 mos without paying a $10 “fee”. Add that in. Also, those people with corporate discounts (Like me) get 21% off their Mobile Share Value Plans. This “math” is wrong. Please do it correctly and objectively!

      • thepanttherlady

        Corporate discounts shouldn’t be taken into account for the masses as they’re not available to everyone. If you get a corporate discount then by all means include it in *your* math.

      • Paul

        The $10 fee on T-Mobile is insurance as well as JUMP. JUMP is actually $2. Insurance is $8. JUMP also allows you to upgrade every 6 months, that’s twice a year.
        Here’s the correct math.

        AT&T: Nothing added; just data, talk/text, and phone
        Galaxy S4 is the phone
        Phone: $32 (20 months) + Plan: $80 (unlimted talk/text & 2Gb data) = $112 a month / $2560 over 24 months (including paying the device off in 20 months.)

        T-Mobile: Same deal; data, talk/text, and phone
        Galaxy S4 is the phone
        Phone: $26 (24 months) + Plan: $60 (unlimted talk/text & 2.5Gb data) = $86 a month / $2064 over 24 months (paying the device off over 24 months.)

        • jesse4685

          With jump after 6 months you can uograde twice. It can be a month after the first upgrade. Not every 6 months. I work there.

        • Paul

          Thank you for that clarification.

        • http://profiles.google.com/gallimichael Michael G. Galli

          Mobile Share Value is only $25 per line access with no contract either.
          S4 = 0 down, $32.00 EIP + $25 Unlimited talk and text. Data plan is $20.00 for 300MB (Single Line).=
          $77.00 total for ONE LINE. 77×20 = $1540 (Note term is only 20 months on AT&T, not 24 on T-Mobile).

          Obviously all of these plans are cheaper in you add more lines for data.

        • Paul

          To match your numbers, and I’ll be fair and go to 20 months:
          S4: $0 down + $26 a month for 24 months = $31.2 a month for 20 months.
          Lowest possible price with T-Mobile Talk/Text/500Mb data: $50
          ($31.2+$50)*20= $1624

          Considering that the average customers, and AT&T is pushing, will take 2Gb of data, my numbers still stand. Also, T-Mobile offers 200Mb more data than AT&T for the lowest possible data plan. I even re-did the purchase on their site, using Mobile Share Value’s route. I got the same results. I made sure you account for the 20 months, so my number is accurate when compared to T-Mobile’s 24 month EIP.

          I simply put numbers up, and it happens to be T-Mobile can save you money, based on 2-2.5Gb of Data.

          If you prefer AT&T then so be it. I posted accurate numbers.

      • thepanttherlady

        Paul replied before I did but since I went through 3 scenarios on AT&T I’m posting my results as well. All equations are for 1 line of service.

        AT&T

        $40 + $55 (2GB data) – $15 discount + $22.88 (GS4) = $102.88 / $2,674.88 over 26 months. (Next18 program..device payments are 26 months)

        $40 + $55 (2GB data) – $15 discount + $29.75 (GS4) = $109.75 / $2,195.00 over 20 months. (Next12 program ..device payments are 20 months)

        $40 + $55 – $15 discount = $80 / $1,920 over 24 months (No annual contract…BYOD)

        T-Mobile

        $50 + $10 (2.5GB data) + $10 JUMP! + $26 (GS4) = $96 / $2064.00 over 24 months (add $72 for 2 additional months to match the Next18 program and it is $2,136.00. Still less than the Next12 program)

        $50 + 10 (2.5GB data) = $60 / $1,440.00 (No annual contract…BYOD)

        If AT&T customers want insurance that’s an additional fee, for T-Mobile, it isn’t. T-Mobile offers more data for less.

        Other than corporate discounts which can’t be taken into account because not everyone gets them, what am I missing?

        • Paul

          You went for WAY more info than I did. Nice work!

      • xmiro

        “AT&T Next 12″ spreads your payment over 20 months and lets you upgrade after 12 payments

        “AT&T Next 18″ spreads your payment over 26 months and lets you upgrade after 18 payments.

        My math is based on AT&T Next 18, which I failed to make a note of, so my math is not wrong.

        Under AT&T Next you also have to turn the phone in to get a new one early, under T-Mobile’s regular plan you pay it off and you keep it.

        Corporate discounts don’t really count since very, very, few people qualify for them, much less at the 21% level so that is not realistic.

        The T-Mobile JUMP! fee is a mandatory insurance on the device, with AT&T you can choose not to pay insurance which is also around $10/month

        For $95/month on AT&T you get a 2yr contract + the cost of the phone down payment

        For $95 on T-Mobile you get device insurance, & cant trade your phone in every 6 months

        • thepanttherlady

          JUMP! is not mandatory. You can get insurance and not be on the JUMP! program. Also, if utilizing JUMP! you have to turn your phone in just as the Next programs require.

        • Spanky

          There are no contracts on AT&T Next.

        • 21stNow

          I don’t have exact numbers, but I don’t think that it is accurate to say that very very few people qualify for corporate discounts. There are many people on the forums who speak about the discounts that they receive on cellular carriers.

          Personally, I think that this is one of the main reasons that Verizon Wireless was able to grow in the way that it did in the late 90′s/early 2000′s. Not only did they get the large corporate clients, but they offered discounts to the employees of those companies for their personal lines.

    • Dakota

      If you’re using 2.5 gb ho on a straight talk. I just got an ATT SIM and getting LTE on a Nexus 5 for 45$ and no extra fees great deal. Everyone I know pays least 100m month. My phone says AT&T. You’d never know the difference. My speed test yesterday was over 30mbps

    • EricC29

      Not to mention on tmobile the GS4 is $0 down while on AT&T it is $99-$199.

  • BlackJu

    I see how this is good for the industry…the competitors have just started to sweat. And if they hurt enough, they can offer something just as competitive. And if they do, this leaves T-Mobile with no advantage. Transforming the industry is great for consumers, but what do the stockholders say? How does T-Mobile stay competitive if any of the big 3 can just match their moves? What is the end game here?

    • TYLERDERK

      IT will compete by merging with Sprint combing Metro pc /T-Mobile Spectrum into one Huge network getting it approved with DOJ by Giving Dish network
      enough spectrum to get into the industry as a 4th national carrier.

      • BlackJu

        Although I’m unsure if and how it would work, that is the only thing that makes good sense at this point. Who knows what kind of backdoor deals are being made at this point, but it’s gotta be happening. Thing is, these networks are quite fragmented and dissimilar. Retooling and deploying as a unified network will take a long time. For various reasons, I’m thinking about taking a hiatus from Magenta until this whole thing gets ironed out. The counter-offers from Verizon and ATT will sweeten as they start to hurt. Anyway, my point was, these Uncarrier moves do not generate any sustainable competitive advantage and are therefore unsound (unless priming for sale).

        • fsured

          The Uncarrier changes were/are advantages for T-Mobile because they are a smaller network without the massive bills and upkeep that the larger ones have. They also don’t have shareholders used to bigger payouts and were willing to stick their necks out and see what happens. It has paid off greatly in T-Mobile’s favor with revenue increasing, subscriber growth, and forcing the big companies to adopt similar plans.

          It may hurt At&t and Verizon more to match the Uncarrier policies since it cuts deeper into their revenue. If they don’t match in some way then they risk customers leaving the company which in turn hurts them even more. That would be no revenue from the customer instead of a reduced one.

          Uncarrier 4 is the first change that I think directly hits Verizon and they are responding. Previously At&t was the main target since their customers can bring their phones over and use it on the network. They saved more money without needing a new handset to purchase.

          While leaving seems to be good for some people, it could be wise to wait and see what happens. A deal with DT and Softbank may never get further than the talking stage. If they do come to agreement then things can become unstable for T-Mobile and we have to see how John and his team handle uncertainty with customer/market perception.

        • BlackJu

          They will match. Perhaps not exactly but they will create a mix of offerings that offer more value. You can count on it. When industries become more competitive, reduced margins are a natural product. What can T-mobile do that the others cannot replicate?

      • philyew

        Or by Dish stepping in directly to acquire TM?

        The idea of a 4th carrier starting from zero against three megaliths standing at around 100 million customers each doesn’t bear thinking about. DT started T-Mobile from 5.4 million subscribers 12 years ago when the market wasn’t saturated as it is now. Why would Dish even want to try that?

        The fact is that AT&T and VZW can only respond by shrinking their current margins, while TM will be increasing theirs as they increase their market share. There is a big gap to cover (Q3 2013 EBITDA Margins: TM 26%, AT&T 42%, VZW 51%), however, if TM reaches their target of 34-36% and the others decrease to at or around 38-40%, that would be a survivable differential.

    • maximus1901

      ATT and VZW investors won’t accept the lower margins that are required to match TMO’s prices.

      • BlackJu

        Right, they’ll just watch revenue fall off a cliff and start shuttering stores. Economies of scale….

  • Omarc Boyer

    Does anyone know when will tmobile improve indoor coverage in los Angeles? I have a tmobile LG g2 and my dad galaxy s4. I bought an at&t go phone galaxy express just to test out service and at&t has bad call quality, slower 3G and lte than tmobile but indoor in stores att has 2 bars tmobile nada. I’m not gonna cancel tmobile because I have unlimited data and when it works it’s better than at&t and has better call quality. Only indoors at&t wins does anyone know if tmobile will ever fix that?

    • besweeet

      What if you force you phone to use 2G data only? All Android phones should have that option.

      • Omarc Boyer

        I tried it it’s a 50/50 sometimes it works sometimes no. Other than that I’m ok with T-Mobile I guess I can wait because like I said at&t sucks bad call quality slow data.

    • fsured

      If you are referring to the 700mhz spectrum put to use, not for a year or more. I think others have mentioned LA has channel 51 in use. If so it will take longer. Someone with more knowledge on LA and the 700mhz please chime in.

      • Roger Sales

        LA metro may have channel 51 in use, but that doesn’t mean the entire area is affected. There are parts of the restricted areas where channel 51 is not present, and therefore T-Mobile is free to deploy LTE in those sections, so coverage could still improve for you.

        • fsured

          Thanks for the response. It was more for Omarc Boyer. I live in Texas. If the coverage map showing the 700mhz coverage is accurate then it represents covering Austin also. We are 70-80 miles to the north east of San Antonio which is a market named during the announcement. I should be a happy customer when that roll starts expanding.

          I tried using the FCC site to look up if Austin would be covered under the 700mhz but kept getting server errors when loading. I would assume as it would appear to be inside of the 700mhz coverage polygon on the map.

          It would be nice if the company just listed all the cities that would be benefiting from this. Or give a larger map that shows better what cities would be covered based on the signals reach.

    • mingkee

      T-Mobile recently purchased band 12 spectrum will help. The better part is almost entire CA is covered.
      However, you need band 12 supported device to get the benefit.

      • maximus1901

        And some areas are encumbered with ch51 contour areas and those would not be fixed until 2016.

  • Jay Holm

    So it’s working with ATT, what about Verizon? Are there new Tmo customers that defected from Verizon? I left Verizon back on 4/29/13.

    • TmoEmployee

      As an employee, I’ll say that this past weekend, we’ve snagged more Verizon customers than from any other carrier. So yes, Uncarrier 4 seems to be hitting Big Red the hardest.

      • marel

        What area

    • Patrick Sullivan

      I left Verizon for Tmobile 11/7/13

    • ikeepzitreal

      I left vzw to go back to tmo 5/27/10, never ever had reason to look back ;-)

    • KingCobra

      Verizon hasn’t been hit too hard yet but Uncarrier 4 might be the one that hurts them the most. Most of their customers complain about cost primarily and being stuck with staggered contract end dates on family plans. We won’t be able to see those effects until the Q1 numbers though.

      • Roger Sales

        Verizon’s LTE network is like a hooker that has hit her maximum value potential – it’s just not working out anymore. When customers start realizing that, They will have to readjust(or at the very least start repurposing spectrum when voLTE becomes a reality).

    • AngusMightHaveABeef

      I left my first Verizon line 11/2013 and my second Verizon line today, for Tmo.

    • Cam Bunton

      If Verizon’s latest quarterly results are anything to go by, it’s just as popular as it has been. It added 1.6 million customers in Q4 2013. They have the advantage of have the best all-round LTE coverage, so that’s understandable. I’m guessing better value plans will come once T-Mobile’s own LTE approaches 300 million PoPs.

  • http://profiles.google.com/gallimichael Michael G. Galli

    This article is SO full of bias and bullshit. Yes, T-Mobile is “shaking things up”, that IS good. Put to continually knock AT&T and their service is wrong. I have had both & we chose AT&T in the end. Its what works for US and what we like, and our experience with AT&T is/ was better. Also, if the author did the fuc***g math, AT&T is actually *cheaper* than T-mobile. But, hey, lets all bash companies and forget math, facts and reason.

    • Paul

      Unlimited data on Magenta is cheaper than AT&…oh wait, AT&T doesn’t offer unlimited data. You are correct that there is an advantage in price when customers want a data cap. Some of us don’t care for a data cap, and others have reason to not join AT&T. If you are happy with them then great. I mean that too. Stick with what works for you. For me, unlimited data/call/text is what I want, and Magenta offers it at an affordable price.

      This IS a T-Mobile forum so the articles will be about T-Mobile; most of it is positive stuff. Whether you like Cam’s writing style is clearly subjective.

      T-Mobile has been attacking AT&T from the beginning of the “Uncarrier” rollout. Hence, continually knocking them.

      • Straight Talk 45 LTE user

        Most consumers don’t need unlimited data. Wifi is more and more available and people need to feel confident they will have coverage wherever they are. No carrier is perfect for everyone. VZ just announced 1. 7 million new customers last quarter. Eventually, if successful, Magenta won’t be able to continue unlimited either. From the first Uncarrier announcements, Verizon and AT&T have said they’ll watch and see. They’re as willing to ditch subsidies too and probably will in few years. So when they all copy Tmobile model, then what.

        • philyew

          Then the consumer has won for a while. That’s what most of us here care about.

        • ShermCraig

          LTE is far faster than most WiFi, hence the need for unlimited data. I use over 20GB myself a month. Enjoy paying more for less though.

        • mingkee

          There’s a catch: you must stay within Wi-Fi coverage. In which it makes “internet radio Walkman” impossible with Wi-Fi. Don’t forget many users are listening internet radio when driving. Can you do it solely with Wi-Fi?

        • KingCobra

          That’s true. For those who stay on WiFi all the time and barely use data, AT&T/VZW are pretty cheap. A 1GB Shared data plan for a family of 4 is very cheap. They just have to hope they don’t use data.

          For those who don’t want to have to constantly monitor their data usage and get hit with $15 overages every month, TMO is a good option.

        • Roger Sales

          I don’t want to have to hope that my 12 year old niece remembers she can’t be youtubing Justin Bieber videos for more than a couple of minutes when shes not home…..or even just listening to pandora on her walk home from school, and with T-Mobile I don’t have to. It’s a nice thing to have.

        • Paul

          WiFi calling makes your argument moot. Give me WiFi and I can make calls and send messages.

        • Roger Sales

          Relying on WiFi will never be a solution, there will always be plenty of areas where WiFi is not available and shouldn’t have to be. LTE was built as a solution to the limitations of data travelling over traditional cellular networks, and when it eventually graduates to LTE-A and when the older bands can be put to use as well as the newer ones, unlimited data won’t be a big deal. we’re talking about the top four carriers not just having access to 20×20 LTE, but in most cases 40×40 in metro areas

      • http://profiles.google.com/gallimichael Michael G. Galli

        Thank you Paul for the kind, intelligent reply. Seriously. I *thought* my OP was nice in tone and non flaming.
        I get what you are saying and if T-Mobile works for people, I say great! I like T-Mobile and what they have done. They have a TON of work to do, but so does everyone in some way.

        I know its T-Mobile news, buy everyone is free to write here and the “reporting” is not objective in ANY way by Cam, who is not an even American, nor using this service. I find that hilarious, so that means Aaron has put heat on him to churn out a style that will get clicks.

        As for the knocking them, OK, but lets do REAL, up to date math with Mobile Share Value and tell the truth that AT&T doesn’t have contracts anymore either. I mean, call a spade a spade.

        • Paul

          They started offering this after T-Mobile did.

          Our math is in another part of this thread.

          No need for anyone to be a jerk about it. You are right, you are welcome to post in here, but you can’t expect a T-Mobile forum to favor another carrier when it’s main focus is T-Mobile. So complaining about the bias is like going to a Republican convention and carrying a Democratic sign that says “Kick Me.”

          However, you and I are fair and accurate on our numbers.

        • Cam Bunton

          I’ll give you a few facts. 1) Aaron was never directly in charge of me, or had any influence on anything I’ve ever written on TiP or TmoNews. 2) Aaron left Phonedog weeks ago. 3) Not one of AT&T’s moves has come before T-Mobile (except for the $450 one in response to Uncarrier 4 rumors), so one can only assume it’s in response to T-Mobile.

          As a side note: Phrases like “full of bias and bullshit” and “author did the fuc***g math” are definitely not “nice in tone”.

          But, at least AT&T is responding. That’s the whole point. It’s competition, it’s how it works, and in the end it’s very good for the market and for consumers.

          Would so many people be leaving AT&T/Sprint for T-Mobile if they weren’t cheaper?

        • thepanttherlady

          AT&T does have contracts but also offer non-contract options. A simple visit to their website will show you this.

        • http://profiles.google.com/gallimichael Michael G. Galli

          Jesus. You people really drink the Kool Aid.

        • thepanttherlady

          You’ve continually ranted on this article that AT&T is so much “cheaper” than T-Mobile, and “JUMP! is mandatory”, and now “AT&T doesn’t have contracts anymore” yet provide nothing to back up your claims. Several posters have gone and done the math and research and posted their findings here which contradict your claims (you’ve posted no backup substantiate yours) and all you can come up with is “You people really drink the Kool Aid”? In that case, I prefer mine Magenta colored, thanks.

    • ceegii63

      you do know this is TMOnews right not ATTnews?

      • Dakota

        It still should be objective coverage and not cheerleaders unless Tmo PR is paying for it. (not saying it’s biased or not but it should be journalism even if commenter’s often have biased viewpoints)

        • Spanky

          This forum lost all objectivity and integrity after David left.

      • AndroidProfit

        I know that some of you Legre fluffers think you are cute and witty with this retort BUT this forum doesn’t limit who can post here GENIUS.

        • JoeyKhache

          You used the word “fluffer”, in like 5 different posts. Lol

    • Steve

      Everything Tmobile has done can be copied by other carriers. Theyre not doing anything that the others with better networks can’t squash I’f they decide to get aggressive. Kudos to a Tmobile for stepping outside the box but be careful what u wish for. You want to change the industry but then what will make T-Mobile special when other carriers ditch contracts and subsidies too

    • ShermCraig

      The only bullshit is what you just wrote. AT&T is a lot more expensive than T-Mo, but you go ahead and pay more. The only thing that AT&T has that T-Mo doesn’t is that its LTE coverage is currently larger than Magenta’s, but that is changing quickly. If you live in the sticks, AT&T may be best for you, but quit your whining. You pay more, and get less.

      • AndroidProfit

        “If you live in the sticks” Do you have any clue just how completely ignorant you sound YET you cry like a baby about him posting, “bullshit”. Pot meet kettle.

        • ShermCraig

          Apologies if you took it in any way offensively. I didn’t mean it disrespectfully, I merely was using it as slang for outside a major metropolitan area.

        • AndroidProfit

          There are FAR TOO MANY people on this forum who will talk crap about someone when they post they don’t get coverage. This is a ONGOING slam by many of the tmobile fluffers on this forum. As if because you don’t get coverage you should move or you live in the sticks.

        • ShermCraig

          Sounds like your issue – not mine. My response was to a specific comment that didn’t even complain about coverage, btw. I mentioned it because if you live outside a major metropolitan area, that would be a pretty sound reason not to use T-Mobile at this point in time.

        • Agreed

          A few weeks ago, there was one clown who stated that T-Mobile’s coverage is as good as that of AT&T and Verizon. A quick look at the OpenSignal maps buries that delusion.

      • Roger Sales

        What I would personally argue is that if you live in an area where T-Mobile offers good service, stick with them. If you live in an area where AT&T/Verizon are the only ones present, get an MVNO that uses their towers because no matter how you do the math, AT&T and Verizon will never be cheaper than anyone else.

      • http://profiles.google.com/gallimichael Michael G. Galli

        I am on Mobile Share Value. We pay $25 per smartphone, per line, no contract, $10 for my GFs iPad Mini Retna. I also get a 21% discount through work on top of that. How is that B.S. and how is that MORE?
        Also, I never whined. You are just acting like an a-hole for some sad reason.
        Sorry, “Wideband LTE” is made up and I have a nationwide network that I can use. I’m certainly not whining. In L.A. and O.C. I -average- 40-50 MBPS down, 15-20 up on a Cat 4 device.

    • mingkee

      Indeed, T-Mobile has made game changer.
      Why AT&T Next and similar policies were introduced shortly after T-Mobile Jump?

    • xmiro

      AT&T cheaper?

      When I looked at converting an AT&T account to Mobile share
      3 lines & 2GB data will be $140 on contract, $203.95 no contract, or $165 on T-mobile.

      And I’d have to yell at everyone for hogging the data bucket

      • http://profiles.google.com/gallimichael Michael G. Galli

        That math makes no sense. I’m sure the T-Mobile people made it look better in there own way, but that’s just naive to think another competitor would price themselves out of the market on a post paid plan w/ no contract.

        • Paul

          Do you have the numbers to null those numbers? Otherwise, it appears you are torlling. We’re not fond of trolls.

        • http://profiles.google.com/gallimichael Michael G. Galli

          I do have the numbers, Id love to see his in Black and White as well.
          Also, no one is disputing that T-Mo is slightly cheaper. Its the AT&T has contracts, they are not competitive, they rip you off BS that has gotten out of hand.

        • Paul

          To quote you; “Also, if the author did the fuc***g math, AT&T is actually *cheaper* than T-mobile.”

          The “rip you off” aspect is marketing, I will grant you that.

        • Your mother

          i quote “Also, no one is disputing that T-Mo is slightly cheaper”.

          post from later, and I quote “Also, if the author did the fuc***g math, AT&T is actually *cheaper* than T-mobile”

          again, this guy is a DOUCHE…everyone should stop talking to him….seriously

    • http://manshu.me/ Himanshu Batra

      Bro, i get no throttling of data, neither i choose any limit to GB. I have used 23GB on one line. 42mbps down and 15up without throttle.

    • Wyn6

      As a T-Mobile Manager, I have never seen in instance in which AT&T comes in cheaper than T-Mobile. Actually, let me take that back. T-Mobile’s old classic plans rivaled those of AT&T in price.
      However, AT&T cannot currently compete with TMo on price. Their shareholders would never approve of them doing the things that TMo has put forward.

      • Bearxor

        Not you, sorry.

      • http://profiles.google.com/gallimichael Michael G. Galli

        How? Show me the numbers to back that claim up. You cant.
        Stop spreading FUD.
        Compare Mobile Share Value to Simple Choice w/ JUMP! & Data upgrade. Guess what, you come out on top price wise. And yes, that’s with NO contracts on either side.
        Side note, You also pay off your device in 20 months not 24 like on T-Mobile.

        • JoeyKhache

          You forgot the fact that Jump is an insurance service also. How’s about you go ahead and add AT&T’s $7.00 insurance to those price comparisons you continue to mention and then we’ll talk about the pricing.

        • http://profiles.google.com/gallimichael Michael G. Galli

          Because you cant upgrade without it. You can with AT&T, that’s why.

        • Your mother

          Hey douche, you don’t need JUMP or insurance to do an upgrade….

        • philyew

          You don’t have to buy Jump! in order to be able to get a phone on an installment plan. The $10/month buys you insurance and two straight trade-in upgrades a year, but you don’t have to take it.

          The Mobile Share buckets don’t match the options from TM, but even so the only time AT&T beats TM on straight price is when you get 300Mb of data for $45 compared with TM’s 500 for $50. Even then be careful you don’t do over the limit or you’ll be automatically hit for an additional data band. The rules aren’t clear, but it looks like another $20, maybe more. TM throttles you, but doesn’t charge extra.

          After that things get out of hand quickly.

          1Gb of data for AT&T costs $70 v. 3Gb for TM costing $60
          2Gb of data for AT&T costs $80 v. 3Gb for TM costing $60
          4Gb of data for AT&T costs $95 v. Unlimited for TM costing $70
          10Gb of data for AT&T costs $125 v. $70
          50Gb of data for AT&T costs $400 v. $70

          Enough numbers for you?

        • FaSSt2001

          Here’s some numbers for you. I’m looking at the checkout screens of both carriers right now and can take screen shots, so you can’t tell me it’s “FUD”. I’m not bashing AT&T or any other carrier, but facts are facts and T-Mobile wins on price hands down, they always have. Their coverage may not be quite as good in some places, but it’s getting better and their customer service is leaps and bounds better than any of the other carriers (from mine and many of my family and friends experience with Verizon, AT&T and T-Mobile anyway).How about you show us some numbers to back up your claims? I don’t see any of those from you. Also, JUMP! is not required and it allows for an upgrade every 6 months and includes insurance, if that’s something you like, but it’s not for us so we don’t have it.

          AT&T Mobile Share 2GB Plan, 3 lines, GS4 on all lines, No annual contract
          Base 2GB Plan = $55
          Smartphone Service Fee – $25 x 3 = $75
          GS4 – $32 x 3 = $96
          Total = $226
          This is with 2GB of SHARED data among all of your devices. That means each device gets an average of .666 GB of data each and overage fees after the 2GB.

          T-Mobile Simple Choice Plan with 2.5 GB data, 3 lines, GS4 on all lines
          Base Plan = $80
          Third Line = $10
          2GB data (500mb is included for free per line) = $10 x 3
          GS4 – $26 x 3 = $78
          Total = $198

          Each line has it’s own 2.5GB of data with no overage fees (throttled down after 2.5GB on specific device). Add unthrottled, (truly) unlimited data to each line for $10 more a month and that puts you at $228 ($2 more a month than the AT&T plan above with no data caps).

          That’s $336 savings a year over AT&T. Want to take into account that you pay for your phone for 4 months less, that’s still $272 saved over a year. Want to see when the phones are paid off, you still pay $10 less a month with T-Mobile ($120 vs $130), $120 savings a year.

          Want to add insurance? $12 per line on AT&T and $10 per line on T-Mobile. BUT, for that $10 on T-Mobile you also get JUMP! along with the insurance. That’s another $6 more an month for AT&T without a six month upgrade. Show me where AT&T is cheaper for the same features and devices. Looks to me like someone didn’t do their math or they did it wrong…which should be double checked before posting nonsense when the facts are easily accessible.

          Let’s not forget the nice customer service at T-Mobile that gives you loyalty discounts. Just try and get any sort of discount from the other carriers. Maybe things have changed recently, but many of my family that have had AT&T and Verizon in the past (all T-Mobile customers now) tried to get loyalty discounts or discounts for bad call/data service in the past and they don’t even entertain the idea. They all would flat out say no, we don’t do discounts. My parent’s were with Verizon for 16 years and they wouldn’t budge on anything except raising their prices and decreasing data. We currently have a $10 loyalty discount every month with T-Mobile…just because (Of course, I’ve been with T-Mobile for 15 years since they were Voicestream). If we have a problem, they are quick to fix it (if it’s something that they can fix) and offer discounts for the inconveniences. We currently pay $172/month for three lines, two with unlimited data, one with no additional data and payments on a GS4 and GN2. Before that, we never paid more than $20 for our 5GB data plans when we had contract plans where all the other carriers (and even T-Mobiles regular price) were $30+. With the much cheaper rates and the superior customer service, T-Mobile is a no-brainer for us. Yeah, I wish their coverage was a little better sometimes, but it is getting better and our LTE here is really strong and fast.

          Like I said, though, I’m not bashing the other carriers. Use whoever works best for you. Not all carriers have good coverage in all areas and some prefer the customer service of one over the others. It’s all personal preference and what works best in your area and budget. I tried to switch to both AT&T and Verizon a few years ago when the call coverage was just really bad where I live, but talking to both of their customer service departments were the worst experiences I’ve ever had and I didn’t even have service with them yet.

        • Paul

          Mobile Share Value doesn’t include the ability to do the EIP for the phone, you have to choose that option with the phone. JUMP is not maditory, so you need to drop it from your arguments. It’s also only $2 for JUMP, the other $8 is for device insurance. Please note that for the future.

          Paying off your device in 20 months is no different than in 24 months. I paid off my last device in 18 months, then was able to upgrade that day. The time line argument is moot since I can pay off a device in less than 20 months.

        • Wyn6

          I can’t? Let’s compare apples to apples, shall we? Let’s assume in this instance, a customer is using 8GB of data per month (I want to make this fair).

          T-Mobile:
          Base Rate Plan = $50
          Truly Unlimited 4G = $20
          JUMP = $10.00
          iPhone 5S = $25
          Total before taxes/fees = $105.00
          20 month payout = $2100
          24 month payout = $2520

          AT&T:
          Base Rate Plan (8GB data) = $90
          Insurance = $6.99
          Smartphone = $40
          iPhone 5S = $32.50 for 20 months on Next
          Total before taxes/fees = $154.49
          20 month payout = $3089.80
          24 month payout = $3577.76

          So, there’s your FUD in numbers. A difference of over a thousand dollars with 8GB of data as a base. Want more data? Price increases. You want to run the numbers with less data? In order to even come close to TMo’s pricing, you would have to go with AT&T’s 1GB data plan. Also, let’s keep in mind:

          - AT&T does not offer unlimited data in any form.
          - AT&T charges extra for tethering
          - AT&T does not offer Free International Roaming
          - AT&T’s taxes and regulatory fees are higher than T-Mobiles making the difference even more pronounced

          So, in the immortal words of Buzz Lightyear… “Can!”

        • http://profiles.google.com/gallimichael Michael G. Galli

          1: Its $25 not $40 on MS Value.
          2: AT&T INCLUDES tethering
          3: Bonus for T-Mo!
          4: That’s not true, flat out.

          You win One out Four.

        • Wyn6

          - I put together a Next plan with an iPhone 5S on AT&T’s site. My plan total came to the above ($154.49). So… either way, TMo still comes out ahead as this means AT&T is either that price or $15 higher depending on what you choose.

          - I have AT&T customers come in everyday telling me they pay extra for tethering. But, let’s say they do include it. This one would be a wash.

          - I’ve had AT&T customers bring me their bills. Yes, the fees are a bit higher than T-Mobile’s. The taxes are the same.

        • Your mother

          Again, this guy is a douche, everyone should ignore his stupid ass comments

    • princedannyb

      Of course it’s bias. This is a site where tmo fans and employees visit daily to catch up on the latest news about our favorite carrier. True AT&T has better coverage, but tmo has made it clear that they are very interested in low band spectrum which means tmo will have much better coverage in the future. And who was your 1st grade teacher? Tmo more expensive than AT&T? U R crazy! GET HELP!

    • KingCobra

      AT&T is NEVER cheaper than T-Mobile when you compare the plans. There isn’t a single instance where they come out cheaper. You can argue that they have better overall coverage than T-Mobile, but T-Mobile always beats them in price. It’s ok to admit that you pay more.

    • ianken

      Bias? You’re on a TMO fan site. ROFL.

    • Your mother

      This guy is a douche, everyone should ignore him

  • Paul

    AT&T: Nothing added; just data, talk/text, and phone
    Galaxy S4 is the phone
    Phone: $32 (20 months) + Plan: $80 (unlimted talk/text & 2Gb data) = $112 a month / $2560 over 24 months (including paying the device off in 20 months.)

    T-Mobile: Same deal; data, talk/text, and phone
    Galaxy S4 is the phone
    Phone: $26 (24 months) + Plan: $60 (unlimted talk/text & 2.5Gb data) = $86 a month / $2064 over 24 months (paying the device off over 24 months.)

    • http://manshu.me/ Himanshu Batra

      I agree, when i added my family. $200 savings. All new phones.

    • AndroidProfit

      It can VERY EASILY be argued that for only $20 more per month you get better coverage. Of course the REVERSE could be argued by families or those that don’t travel / commute all that often.

      • Paul

        $26 a month. I’m not arguing anything. I’m just presenting accurate numbers. Personally, I like Magenta and it works for where I travel to.

        I only say that people be educated on how much it costs them each month. Then again, $70 with unlimited everything is something AT&T doesn’t offer.

      • Jay J. Blanco

        the difference is 580 dollars

      • http://profiles.google.com/gallimichael Michael G. Galli

        Its not even $20. These fluffer idiots don’t take into account the mandatory JUMP! $10 fee plus the $10 data upgrade to 2.5GB of “4G”. So then they actually cost MORE! And they pay more over a longer term.
        This is ALL marketing, smoke and mirrors and is good for the COMPANIES bottom lines.
        But hey, they don’t let anyone figure that out. (rolls eyes)

        • Employee

          So as a best case scenario we are still cheaper than ATT. What happens when you compare our truly unlimited with hotspot free to ATT’s overages for more data use? ATT makes billions and billions in profit from overcharging data to their customers. This is their business model and many customers are tired of it. If you don’t like using your “mobile phone” on Wi-Fi or worrying about your teenage daughter on social media all day you can drop your big bill for some unlimited data with no overage or you can stay on the “superior network” and pay a ton in overages. If you hate money by all means stay with ATT.

        • Spanky

          As was mentioned elsewhere, what’s the point of unlimited data when the speeds are abysmally slow? The most data I’ve ever used in a month was about 2.5 GB (I don’t download torrents or tether), so unlimited data is a moot point for me. It’s not about hating money…it’s about getting the coverage when you need it, not HOPING to get coverage when you need it.

        • Paul

          - JUMP is $2, $8 is for phone insurance. Also, JUMP isn’t necessary. I don’t have JUMP.
          - The $10 for 2.5GB of data are just for data, not speed. There is no extra charge for LTE.
          - I showed with the math that AT&T is more expensive over time; almost $500 more over 2 years.

        • thepanttherlady

          You keep repeating that JUMP! is mandatory. It is not.

          Also, the customer chooses which data bucket they want on T-Mobile, just like on AT&T. It isn’t an “upgrade”. T-Mobile offers .5GB more data for $20 less than AT&T for a non-contract plan both with unlimited talk and text. Hell, you can get unlimited data with no throttles, caps or overages for $10 less than AT&T’s 2GB plan.

          Not sure where you’re getting your numbers from but this “fluffer idiot” got them from both the AT&T and T-Mobile websites.

        • Paul

          Yeah, I’m not sure where he sees that JUMP is mandatory, let alone a whole $10.

          I literally (by the definition) went and setup plans as if I was a new customer to get my numbers. If there is going to be an argument it should have factual numbers.
          If anything, people can see the real cost and judge if they want to look into either carrier’s options for themselves.

        • thepanttherlady

          I did the same thing yesterday. I went through 3 different options on AT&T and still couldn’t come up with a scenario where T-Mobile was more expensive.

          I’m sure the OP’s corporate discount of “21%” might make AT&T less than T-Mobile but as I tried to point out yesterday, the regular joe isn’t going to get that discount. SMH

  • steveb944

    I don’t get how people fall for the AT&T and Verizon early upgrade programs. They’re terrible. I guess they just have no other option when they choose their network.

    • http://manshu.me/ Himanshu Batra

      It’s a 2nd grade math. Add up numbers, you will find out how these suckers rip of an average joe.

      • AndroidProfit

        Just because you think it’s too much doesn’t make it a ripoff.

    • KingCobra

      Don’t underestimate how slick the sales reps can be and how gullible some consumers are.

  • Teek

    While I find John’s antics annoying, T-Mobile is causing some change in the wireless industry. Now, I’d like them to change up the prepaid mobile broadband services. I don’t like tethering my phone because it drains the phone’s battery even when tethering over USB. Add normal phone usage to that and I’m left with a dead phone without a charger or time to let it charge. I also tether in bursts where I go some months where I don’t need to do it.

    • jojo

      It’d definitely be nice to see some prepaid mobile broadband shake ups. I also don’t like tethering my phone.

    • josephsinger

      Unless you haven’t figured it out yet that John is annoying for a *reason!* It gets attention whether it’s his casual dress or getting thrown out of an AT&T sponsored concert at CES. Apparently his unorthodox ways work.

  • http://manshu.me/ Himanshu Batra

    Haha .. that’s nut cracking. Ouch at&t does that hurt a bit ? Good luck. I am motivating as many people as i can to make a switch.

    • metalspy8

      Same here i had my family switch from att to tmobile and they are loving it, now its time to help my friends join the winning side.. Feel bad for ATT..lol

  • Ordeith

    At least AT&T actually allows Nokia to release updates for their phones.

    • metalspy8

      thats all you got.

  • tmo97

    Yes, but when you barely have any tmo coverage where you live……

    • ianken

      Fine. The go to AT&T. Done.

    • metalspy8

      Why do people come here to troll.(why dont you go to a att forum if they have any”.Lmao john legere said it best “if you dont like it, LEAVE IT”

      • Mark

        When did he actually say that?

        • 21stNow

          I thought that he said it many times during the UnCarrier 4.0 presentation.

  • GinaDee

    Even AT&T Social Media is responding. 2 years ago AT&T would have never winked an eye at T-Mobile. Now AT&T and Sprint are losing customers to them and are forced to act.

    This is what competition is supposed to do and this is what Softbank is trying to kill by buying T-Mobile out.

    • tmo97

      T mobile is like a 18 year old with a hot car they know they are about to trade in. Rather Deutsch Telecom that is. I’m going to sale my CARRIER tomorrow, SO Let’s Drive IT 100 MPh today.

      They are giving away services and money, to get the stock option higher. Everyone in the cellular industry understands this. Customers do not

      • JoeyKhache

        No

      • Paul

        No, T-Mobile USA is back to the value it was when AT&T tried to purchase them. It’s likely to go past that value with it’s recent moves.

        This will make DT think twice about selling, or at least about the value of the T-Mobile USA name.

  • dwayne

    I left Tmo this week after 9 years. AT&T is more expensive, but I was growing so tired of the coverage holes. When i called customer care, they asked why I was inquiring and I told them I was planning on moving to Att. “Sorry to hear that. Have a nice day.” After being a seriously loyal customer (never late, regularly reupping plans and phones, etc.) they just let me walk. I don’t think AT&T is that worried about TMO. I hope that TMO can expand coverage (not just speed areas they already have), but for now, I have gone to the dark side…. and so far its significantly better.

    • philyew

      Seriously, if you genuinely moved because of coverage – and I don’t doubt you did – then what is TM going to do about it that could possibly change your mind? Cutting you a deal won’t fill in the holes which make your experience unacceptable.

      TM have to live by the philosophy they espouse: if you aren’t getting a good experience then you should walk.

      Good luck with your new service.

      • dwayne

        No I get that… but they didn’t ask. My point was that it seems like churn is expected and a lot of people are moving. They are taking people but not stopping those who go.

        • philyew

          So you didn’t tell them why you were leaving before they said that?

        • yankeesusa

          Again, why would they try to stop you? It’s not like they can fill those coverage gaps because one customer complained. It takes several complaints and several months to a year. Also, if that area isn’t that big with subscribers then they may not focus on it yet.

    • schweddyballs

      What did you expect customer care to say? No matter how long you’ve been with tmobile, customer care cant fix coverage holes, there simply is no coverage there. The real question is why did you wait 9 years to finally realize that? There is a finite amount of spectrum available for carriers and it will be 1-2 years until more is available. So, have a nice day.

      • dwayne

        Short version… job changes meant new areas where I needed tmo to work. That was 6 months ago.

    • metalspy8

      Well seems odd,,,,what are you doing on this site go enjoy your service..

    • josephsinger

      Well, it seems quite odd that any time that T-Mobile does something AT&T makes a pale copy hoping that people will be fooled.

    • fsured

      I’m under the same situation with my mothers line. They have verified that it receives no signal on their coverage maps where she lives. I can’t get out of the contract without paying ETF because I am the account owner and live in another state that has excellent coverage. They never once said “have a nice day.” Multiple reps looked at the account to find solutions offering signal boosters and in the end one proved to their managers that the data usage on her line dropped from 2-3gig to near zero since the phone was picking up no signal to use data. I explained that the minutes used were from wifi calling but that does no good when driving or out. They authorized the rep to remove the data requirement (it’s still under contract) from her line to at least drop the total cost of service. That is $30 I’m saving and I don’t know if Verizon or At&t would be willing to do that.

    • Ordeith

      and I think I could live with T-Mobiles poor coverage if they would only support their phones. But AT&T is better at that as well.

      • Evaris

        If you want phone support, get a Nexus 5. It’s available for T-Mobile.

  • Pitufo809

    Uncarrier 4.0 Is a hit. T-Mobile stores have never been so busy. Setting activations record day after day. So many customers switching from all the mayor carriers and happy to do so.. Never felt so good to be part of Magenta.

  • mloudt

    Asians have the perception by most of being smart. Well Softbank’s Son better not purpose a deal because every time these counter moves happen it’s because of independent T-mo’s Un-carrier moves. This won’t happen with a Sprint/T-mo merger. As for the people that are saying a stronger 3 would bring more competition to the big 2 y’all are ignorant and not thinking. If a stronger 3 had the spectrum and customer base of the big 2 then they would not have any initiative to do these type moves. Of course they will say they will be merging to do what’s best for the consumer but hello if they are similar to the big 2 then their prices will be also.

    Oh and it’s not just At&t reacting did y’all catch that brand spanking new Verizon commercial offering up to $300 on a trade in? Did y’all hear that Cricket radio ad offering people $250 to switch ( sounds like At&t is already in control lol ). Also, At&t deal should close for Cricket within the next 2 weeks. This is all more evidence and proof how important it is to keep 4 National carriers. DOJ and FCC if the deal ever gets announced you have everything you need to shut this down sooner rather than later.

    • 21stNow

      The recent ads from VZW are just a marketing response. Verizon Wireless has had the trade-in offer going for quite some time now, at least since last summer.

  • ianken

    The fact that AT&T emailed TMO News belies their “business as usual” claim. ROFL.

  • http://batman-news.com Caffiend

    …And this ladies and gentlemen is precisely why competition is a great thing.

  • JaswinderSinghJammu

    T-Mobile is a no brainer unless you live somewhere with really bad coverage. San Jose seems to be great coverage along with most of south bay and nor cal is general. Can’t wait till 20X20 gets launched here

    • Reality

      Yea, that’s until you walk into any place. That junk drops to edge in a heartbeat. Plus the many drop calls is not fun.

      • JaswinderSinghJammu

        So either you have tmo or you use to? If you have tmobile, why do you still have it?If not who do you have for your provider? Hope you get better coverage

        • reality

          I used to have tmo up until this past November 2013. Before I left, I had the galaxy s3 (non-lte version) and when it worked, it was awesome. But for whatever reason the quality of the network started to decrease. In places were I would never drop a call, all of a sudden calls were being dropped a lot. There were many times that I would have 6-8 drop calls in a 5min span. In places were hspa+ was strong, I started having a very slow network were it took forever to download even a small app. I also couldn’t stand the fact that it would drop to edge every time i walked inside a place. Now, right before I left TMO I wanted to buy the note 3… Went to a store and was playing with the demo phone… It was on 4g lte with full bars and I couldn’t even get open a web page. That same day I was in San Jose at the tmo store in valley Fair and the exact same thing. I asked the rep what the deal was and he said “oh, well Verizon has a tower right above us and it interferes with our network.” That was bs because i tried other phones and i had no issue. After that i decided to go to verizon. Like i said before, when TMO network works, it’s awesome, but I just couldn’t take it anymore with what i was going through.

        • yankeesusa

          Then it was good that you switched. You should go with a service that works for you. For me Sprint was that service till 2 years ago. But I couldn’t leave due to a 2 year contract. Then in the past year and a half, here in my area, T-Mobile became top dog, even over AT&T and Verizon. I tried them for 2 months by switching my wife’s Sprint plan over to T-Mobile and it was awesome. On the 3rd month I ditched Sprint. Now I get LTE almost everywhere Im at 90% of the time and 4g hspa+ the other times which never goes below 6mbps. I hit edge once in a while but not enough to make it unusable. And inside buildings,I still get great coverage. So far so good for me.

        • Devin

          Actually, I find T-Mobile has better building penetration then Verizon and Sprint.

          I get great coverage with T-Mobile, some don’t, and if you don’t just goto another carrier.

        • yankeesusa

          For me it’s definitely better than Verizon andcoverage building penetration. I didn’t have my att service long enough to test it indoors. It was actually my mom’s. She ended up switching to Sprint since she gets decent coverage and doesn’t care about data speeds.

      • Chad Dalton

        yea its pretty bad when you can walk a couple hundred feet in one direction and immediately drop to edge…this has intrigued me. But i keep thinking about their continuously evolving coverage. So i know its getting better.

  • Abe_The_Babe

    Was at the Aventura mall in Miami, Florida. Passed by the AT&T booth, employees were twiddling their thumbs. Passed by the T-Mobile booth, there wasn’t enough of them to handle the customers.

    • Wayne Peterkin

      Lol, its always been like that

      • KingCobra

        Not before the Uncarrier. These days the T-Mobile stores are booming.

        • Wayne Peterkin

          Nope. At that specific spot its looked like that for a couple years

  • Larry E

    Yes, I agree. AT&T does change their policies from time to time as they have done in the past. BUT before, it’s always been to screw customers over, not help them out.

    • Spanky

      And you honestly think that T-Mobile is changing their policies to help the customers out??? They are a corporation whose goal is the bottom line, not helping customers out! T-Mobile is well aware of its shortcomings in comparison to other carriers, so it has to come up with creative ways to mitigate them.

      • Cam Bunton

        Both business’ aims is to be successful. Before Uncarrier, AT&T relied on the knowledge that it had the best GSM network. So, it could do almost whatever it wanted with its prices. Including getting rid of unlimited data plans, introducing expensive tiered data etc.

        T-Mobile had to do something completely different. It had to get rid of customer “pain points” to become successful. And it’s working. It’s great – not just for Tmo users – but for consumers in general.

      • Larry E

        What a ridiculous statement. Of course all corps need to make money to stay in business. Not just corps, but people too. Would you work for your company if you didn’t get paid or an occasional raise? It just seems AT&T has always been MORE willing to do things that benefited them alone without regards to the customer. TMobile’s policies are self serving, but at least they are helping the customers too.

        • Spanky

          Why is my statement ridiculous? Because I’m not a T-Mobile cheerleader?

      • donnybee

        T-Mobile is a business. A business needs to make money. Don’t be an idiot about that fact..

        T-Mobile is different though, in that they are doing things that benefit customers AND their company. Why can’t both the customers and the company they are paying benefit? It’s possible and T-Mobile has found that avenue. Not only has T-Mobile been changing things for the better within their own company, but John has publicly stated that his goal is to change the entire industry in favor of the consumers. That’s a company I can stand behind.

        If you think the corporate world is only an either/or situation of either the company benefits or the customer benefits, you’re not a very smart person. If customers didn’t benefit, they would go somewhere else. The best way a company can stay in business is to please the customers as much as possible. This anti-corporate talk is ridiculous and getting old.

        • Spanky

          I think you’re the one being an idiot. John Legere’s purpose is to raise the company’s value for Deutsche Telekom, not its customers. Customer benefit is just a spillover effect of his strategy. If you think otherwise, you’re seriously delusional.

        • donnybee

          So, you are saying his moves were to benefit DT, and just so happened to help customers?

          Let’s take the customers out of the equation then:
          How would no contracts help a company? They don’t. Contracts lock people into the service, which provides steady income for the company. Worldwide data? More like drop in revenue to DT. Free data for tablets? Is John crazy?? Paying off ETFs.. John should be sent to the insane asylum now. Why should we care about the customer’s problems? Because someone has to care about the customers!

          This is ALL about the customers. These moves are for the benefit to the customers. Yes, it will bring in a smaller revenue percentage per customer, but since it’s more beneficial to the customer, more customers coming in means that overall the revenue will increase. The only way to increase the value of a company is to increase the value to the customer. The spillover here is the value of the company going up. They can’t afford to only serve themselves anymore.

        • Spanky

          So you firmly believe that T-Mobile and John Legere exist solely for the benefit of the customer? He’s a corporate executive. His main goal is generating profit for the shareholders. T-Mobile is a FOR PROFIT corporation. If you think otherwise, I have a nice, albeit heavily used, bridge in Brooklyn to sell you.

        • donnybee

          I don’t think he’s in this only for customer satisfaction. I understand he’s a CEO and needs to make sure his company is profitable and growing. However, at this point in time, the only way for his company to do that is to better serve the customers. So the focus is to make the wireless industry, and more importantly T-Mobile, a place better suited for customers to be happy and keep revenue growing.

          He’s not dedicated to only one side, either his business OR the customer, but taking care of both as they are intertwined heavily in this saturated market at this point.

        • yankeesusa

          Stop repeating yourself. We all know legere is in it to make money. Even if it’s for a possible buyout or for him to make more money then so be it. In the meantime customers can take advantage of the low costs, great perks and great customer service. Who cares later if things change. Things are always changing.

        • Therealdeal

          The current scheme actually makes it much easier for an interested suitor (maybe Softbank?) to determine the real value of TMobile.. Legere is not insane, he is a genius at this… Think about it, by de-coupling service revenue from handset subsidies, any interested buyer can determine the real value of TMUS… you still have a contract, if you want to leave, you have to pay off your device. Want to bring your own device? Even better… they know exactly what your ARPU is, and your service revenue, and can better report these numbers accurately to someone like Softbank. VZW/ATT on the other hand have to assume subsidies as a liability, which eats into the real ARPU number. This has nothing to do with the customer, but take advantage while you can… Legere’s end game is clear, and its to capitalize on all the bonus dollars in his contract to offload TMUS from DT

        • KingCobra

          Of course it’s business so it’s always about the money. Legere and T-Mobile’s strategy is that by benefiting the customers they will be able to gain more overall customers and in term generate more overall revenue. While AT&T/VZW strategy is to just raise pricing on existing customers whenever they need to increase revenue and figure that those customers will just accept it because of coverage and contract issues.

        • Therealdeal

          Don’t be fooled… The customers will become a pawn in the game to raise TMUS value for a selloff. Sure, it looks good to the consumer right now, so take advantage while you can. TMUS has capped their ARPU at a much lower rate than VZW/ATT, and as a result, has to accept that they will make much much less per customer than the others. Imagine, if TMUS rates were within 10% of the big two, would you even consider them? I would argue know. TMUS will only gain revenue through adding many more customers who are worth much less to them, in fact, VZW/ATT could have less subscribers than TMUS does right now, and drive significantly higher revenues based on their ARPU. If you think that TMUS is not a business, and DT is not solely focused on increasing subscriber counts (who are not worth very much money based on current ARPU) then you are setting yourself up for some wildly unfortunate reality’s. John Legere IS a wall street exec. He has advanced degrees from Harvard AND MIT, and his ultimate goal is to make as much money as he can, in as little time as possible, and if he gets to do some acting in the process, then I guess thats a bonus. It will also help him drastically to find the next company in line that needs a turn-around for acquisition… do your research, this is what he does, and he is obviously good at it, but don’t confuse yourself thinking that he cares one bit about you!

        • yankeesusa

          Ok. And in the meantime customers are happy and saving money. Of course things can change in the future. Everything changes and things can turn for the worse. But if you sit around and expect things to go bad and not take advantage when it’s good then that’s your choice. In the end a customer will choose what company they want.

        • philyew

          It isn’t often that consumers can genuinely benefit from the total strategy of a company, but right now TM’s approach is a pretty good fit in almost every respect.

          One important consideration is that Legere has stated the long term objective for earnings margins is in the area of 34-36%. This is still quite high compared with other industries, but is significantly lower than those consistently recorded by AT&T and VZW, who in Q3 2013 reported 42% and 51% respectively. TM are currently working up from around 26%.

          Does that mean that Legere and DT think the big players are greedy? Whether they think that in an absolute sense, they certainly must realize that there is only so much margin can be sucked out of the industry and it doesn’t support every player drawing down an EBITDA margin of 40-50%.

          The TM strategy for achieving their increase is to aggressively add to the subscriber base while maintaining the lowest prices in the post-paid market, and expanding their network capabilities at a reasonable pace.

          If the market grab succeeds and the big two follow suit with more aggressive pricing, then their margins will come down towards TM’s level. In that scenario, all consumers benefit.

          Whatever the corporate motive, it is in our best interests to support the direction TM are taking the wireless business.

        • Chad Dalton

          So do you think its possible to raise the company value and at the same time save customers money? I’m sure that’s possible.

        • Kuelexx

          Who knows. Sam Walton, Ray Kroc, Google, etc all started out wanting a profit, but not scraping the pennies in order to make money. You can make money without turning into a Wal-Mart, McDonalds, or AT&T. But when things are publicly owned, usually after the founder or key leader dies/retires, things turn greedy.

        • yankeesusa

          Really, you have to call someone an idiot to make a point? Who cares if legere wants to make money. If while making money customers are happy at the same time then that’s still better. No need to get your panties in a bunch. If you don’t like T-Mobile and prefer AT&T then that’s great. Good for you.

      • Mr_Vault

        Spanky, a wierd post for sure. EVERY business is in it to make a profit. You know why? Because without profit, you’re OUT OF BUSINESS duh!! You missed the point. Tmobile IS helping the customers out by letting them make their own decisions based upon their needs. Yeah, Tmo has some shortcomings but their upside is WAY better than anyone else. I have my own phone (paid for) and no contract. I can do as I please. I do not have to continue paying on a subsidized phone. I’m in control, not the carrier. That’s what Tmo is offering.

      • yankeesusa

        Yes, they want to make money but you can make money and still keep customers happy. That’s the difference.

  • Turb0wned

    I know one way AT&T can win back customers… Offer real unlimited data again for a reasonable price. We all know that won’t happen though.

    • donnybee

      Fortunately, we have T-Mobile :)

      • RedGeminiPA

        And Sprint…

        I got tired of waiting for T-Mobile to upgrade the largest city between Pittsburgh and Harrisburg to anything other than EDGE. Meanwhile, Sprint has LTE here, and it’s actually pretty good. And with Sprint’s new Framily plan, it’s starting to look even better.

        • yankeesusa

          The same thing happened to me but the other way around. Had Sprint for 12+ years and the last 2 years have been horrible. They have been getting lte all around but their 3g took a nose dive. Gave up and switched to T-Mobile who has lte all over the area. In fact, my phone rarely leaves lte coverage.

    • dontsh00tmesanta

      Very true….but until then Tmobile will do

  • dontsh00tmesanta

    HAHA AT&T trying to play it off