Leaked ad confirms T-Mobile’s plan to pay families’ early termination fees

13545331052531331725

When John Legere teased Uncarrier 4.0 last month, our sources were quick to come forward with information. They suggested that the 4th phase of T-Mobile’s wireless industry shake-up was directed at freeing families from their current contracts with other providers. From what we’ve heard, Tmo will offer up to $350 for each line (maximum of 5) to pay the early termination fee. Perhaps the only catch is that you will need to trade-in your current device(s).

A leaked advertisement discovered by Droid-Life suggests that information is correct. The ad itself leads to a dead page on T-Mobile’s website. Clearly there as a placeholder, ready for when T-Mobile makes its plans official.

Thankfully, we don’t have that much time to wait until the event kicks off at CES. We’ve got a couple of Phonedog’s editors on the ground ready to report back. We’ll keep you updated with all the ins and outs as they happen. As a reminder, the event is taking place at 12pm Pacific/3pm Eastern.

Source: Droid-Life

 

Tags: , , ,

  • D Nice

    Yes bring it on. T – mobile keep shaking up the wireless industry.

  • Alex Zapata

    …that’s it? No big announcement about coverage? Johnny boy…don’t fail me now.

  • Nick Cannon

    Cool, sign your family up at AT&T, new devices all around and tmob will buy you out :)

    • pezman726

      except if you actually read it, you’d know that that would be worthless, because they want you to trade in your old devices…

    • kev2684

      i think there will be a condition that you must sign-up for a new device with JUMP in order to qualify. they would want to have grounds to hold you after switching or else it will be a waste of money for them to buy you out of your contract.

  • pezman726

    Lame. T-Mobile needs to do what AT&T did, and I’m there this weekend. Offer me $200 just to move my phone over. If I have to trade in my devices, and buy new ones, my monthly bill will be about $30 MORE than I’m paying on AT&T right now. I’d be better off just waiting until my contract is up, and then switching (if I feel like it) I’m ready to jump right now…but only if i’m going to save money.

    • Spanky

      Agreed. As it stands, AT&T’s offer is better.

      • saint

        The at&t offer is bullshit….you have to be well qualified meaning you have to have excellent credit in order to get that 200 from them….at the same time your locked in a contract and in the long haul over a 24month span youd save almost 500 dollars per year being with tmobile..dont fall for the at&t bs

        • Spanky

          I’d suggest reading up a bit more on this offer. It’s for a contract-free plan. In terms of saving, if the coverage leaves a lot to be desired, what’s the point?

        • S. Ali

          You are required to sign up for their ATT NEXT plan which is a rip-off.

        • Spanky

          That it is, albeit not as big a ripoff as it originally was. There’s a $15 per line discount on the current Next plans.

        • 21stNow

          You do not have to sign up for the Next plan; it was one of three options. The other is to bring your own device (which is possible for some T-Mobile customers) or to buy the device full-price upfront.

          AT&T’s Next plan is not more of a rip-off than JUMP! is. It depends on how you look at it and what your needs are.

    • Real Talk Wireless

      Unlimited Talk/Text & the Highest Internet Package w/ ATT (Not even Unlimited) for one line of service = $190. But even if we low ball the internet package to let’s say 5GB, you’d still be paying $120/month for service. Again not unlimited internet.

      Unlimited Talk/Text & Unlimited Internet w/ Tmobile = $50 (For only one line of service). Even if you add a phone installment w/ Tmobile of $25/month (high end), you’re still saving over $100 a month with a brand new phone and Unlimited Internet.
      Food for thought though, if you had a 5 line account on a Tmobile Unlimited Talk/Text/Internet package, it’d be a total of $110 for everyone.

      • thepanttherlady

        $50 with T-Mobile only includes 500MB of data. Add $20 for unlimited data (unthrottled). High end for a monthly EIP is roughly $29.50 (current Samsung promotion of $0 down) a month for 24 months.

        I agree with your point that T-Mobile will be less in most cases but just wanted to put it into a more accurate perspective. :)

        • Wyn6

          The only phone that is $29.50 is the Galaxy Note III. The iPhone 5S is $27, but everything is else on the high-end is $25 or less.

      • net222

        How do you get unlimited internet for $50?

        Comparing att mobile data share with tmobile plan now, the difference for 5 line for 10G is less than $50. Adding corp discount, it will be $30 something. So, att $200 per line credit will cover more than 2 year.

      • AussieB

        Its very disingenuous to be saying unlimited data $50 for Tmobile when that is only 500MB of high speed. Also people not these blogs need to realize that the average person uses about 1gb of data. The unlimited data is not something everyone needs, especially with more and more people around wifi all day. Unless you’re streaming music in your car all day or want to watch movies on a small screen, its not something most people need.

      • pezman726

        My current plan on AT&T is 700 minutes and pay per text. I’ve got 2 smartphones that each have 200MB for $15/month, 1 regular phone, and a 28% discount on the voice plan through my company. Total bill with taxes is $110/month.
        T-Mobile, with the taxes and line service fee and a 10% AAA discount will be right around $98. I would save $12 per month.
        I realize that i am comparing apples to oranges here
        200mb vs 500mb/unlimited
        700 min vs unlimited
        0.20/txt vs unlimited
        2 smartphones vs 3 smartphones
        I am just comparing what i am spending now vs what i would spend.
        And to add 2 extra phones (not counting the 3rd smartphone, which i had already planned on getting) would raise T-MO’s rate to $140/month.

        • dpro

          yes but you are making a comparison you can’t make. You have a company discount that saves you 28% most people don’t get that.

        • pezman726

          my 28% is off of the voice part of my plan and equals about $4…

  • bryck

    Any available link to watch CES?

  • S. Ali

    Not as exciting since ATT made the same announcement just a few days ago with Legere commenting that “they must be desperate to bribe customers.” What exactly is this John??

    I hope there is more to this because this isn’t exactly groundbreaking. Coverage? Discounts? LTE Advanced? VoLTE?

    • TheCudder

      Desperate for AT&T because this was T-Mobile’s idea. Just like us, AT&T caught word of T-Mobile’s plan for phase 4 before they officially announced it and jumped the gun. T-Mobile is just shaking things up by changing the structure & “rules” of carriers.

    • AussieB

      Johns ego is getting carried away. HIs arrogance is exactly what so many people hate about the big 2

  • Spanky

    I was listening to the local news station on my drive to work this morning and they ran an ad about T-Mobile paying off early termination fees. Looks like the cat’s out of the bag.

  • Chad Dalton

    oh there has to be more later today…because this doesn’t benefit me! Please mention something about COVERAGE!!!! I have a 4G signal full bars in my home and i get anywhere from 0.85-1 mbps on the download/upload. I did hit 2 mbps at my grandmothers house which is two houses down from me.

    • dtam

      you want to read the other article on tmobile buying verizon 700 mhz spectrum. that will help you for coverage inside your home (once it’s built out and you have a phone supporting it)

      • Chad Dalton

        Yes thank you that is very exciting news. I am anxious to see what kind of improvement i receive in speeds, once that is implemented.

  • travistx12

    I switched from Verizon to tmobile a few months ago. sold my old verizon phone to gazelle, which covered the etf. Nice having unlimited data again & tmobile speeds are very fast in Houston.
    Very happy to be aboard with tmobile

    • AussieB

      Just don’t venture out of the urban areas and you’ll probably be fine

  • saint

    Guys tmobile coverage will enhance completely…tmobile just purchased on monday 3.2 billion of verizons spectrum

    • Liam

      Yeah but the problem with that coverage is interference from tv channel 51. It will expand their rural coverage a bit, but it will be useless for indoor metro coverage until like 2015 when the tv channel is disbanded.

    • kev2684

      yeah but not nationwide. i am in jacksonville and it is a big city. one of the biggest markets out there but in my flat i have nothing but edge. T-Mo is an urban carrier but even in these areas they are lacking. only a handful of markets are covered after this purchase and will not be fully available for use until next year.

      • AussieB

        My brother lives there too – I think the section is called Mandarin? Theres no Tmobile coverage anywhere near his home. I was at a gas station on a major street near the highway, and couldn’t even make a phone call on Tmobile.

        • kev2684

          it’s pretty spotty all over the city and the coverage maps over t-mobile website is a lie.

        • yeah right

          What about the Sensorly coverage map? Best thing I can tell you is that i am in Orlando, and I could literally watch my coverage get better and better over the course of the last 6 months. Hopefully Jacksonville gets the same treatment.

  • TD

    Tmobile I love you, and you have done several clever things to turn around your business. But this is going to have such limited appeal even I don’t see what the big deal is. It might be ok for Verizon/Sprint customers whose devices wouldn’t transfer well anyway. But the guy you are really going after is AT&T, and the biggest incentive for its customers to move to Tmobile is that they get to KEEP their existing devices (once unlocked). If those devices are getting old and they want a new Tmobile phone, sure, but then their remaining ETF is likely small anyway, right? Now as far as the ‘Family’ goes, again, the people who are most trapped by their current carrier are those with 4 or 5 lines with high ETFs from smartphones. The reason TMobile’s plans are tempting is not so much the service fee but the fact the device subsidy is not baked in. Anyone who does the math knows requiring those 4 or 5 lines to get new Tmobile devices will add $100 to their bill and then the advantage of switching to Tmobile is considerably less appealing. Best of luck TMobile, but I can’t recommend this to anyone I know as much as I would like to.

    • yeah right

      This may be unique to me but I know three families personally looking to save on their phone bill. One sprint, one at&t, one Verizon. The only thing that was stopping them was the termination fees from their previous contracts. No ETF’s means they are more likely to switch.

      • TD

        That’s great I hope it does work out for some, I truly mean that. I get that people don’t want to pay the ETF, but their true intention of switching to Tmobile should be for a much lower bill which this particular offer is unlikely to offer if you have to buy all new devices. But, to each their own.

        • yeah right

          Well lets just give one example. He is currently paying about $480 per line for At&T… by switching to Tmobile without them paying the ETF, he has to pay $560 out of pocket and two of the devices wouldn’t work with tmobile anyways and have to pay roughly $240 on Tmobile (old iphone 4) Now if Tmobile payes that ETF (say up to $100.00 per line) he pays $160.00 out of pocket and anywhere from $260 – $280 a month.

          He doesn’t have to shell out $400.00 to get out of his at&t contract and he still pays $200 less. Yes long term he will be losing out, but a lot of families can’t afford to pay the ETF out of pocket plus a first months Bill.

  • James Devenberg

    Are there likely to be restrictions on what devices are elligable to be traded in? My wife and I both like our current phones, but I have several other AT&T phones around the house I could swap our SIMs into and trade in.

    • Suck_it_att

      Great idea, hopefully it works! Trade in an old 3GS, and keep your 5s, Tmo pays the etf!!!

    • TD

      The problem is it sounds like TMobile will also require you to get another device, so then what’s the point?

    • Chris

      Great question. As someone else pointed out though, it’s a moot point whether you trade the newer phone in or the older one. From everything we have been hearing T-Mobile will require a new payment plan to be signed in order to take advantage of this option

      • James Devenberg

        Ah, I hadn’t seen that. This doesn’t appeal to me then because I like my Moto X and if I were to switch to T-Mobile I would want to either keep it or get another Moto X. Since they don’t offer the Moto X directly I couldn’t go on a payment plan with them and wouldn’t qualify anyway. Not to mention if I have to be on a payment plan for the phone, my bill would be higher per line than what I currently pay at AT&T.

        • TD

          All true. The best thing would be to pay AT&T’s ETF yourself, sell your locked MotoX yourself, transfer to Tmobile and get an off-contract affordable rate plan, and sack up and order the Moto X at $399 unsubsidized. That is the only path to true financial freedom. The problem is that Tmobile is fighting a losing battle with these shell games, the mass majority of people are not willing to sack up and do the math. Indebtedness is the American way.

        • James Devenberg

          My issue is that if I am going to be off contract, I want to be truly off contract, not just shift my contract from the service to the device its self. I’ll probably just pay my ETF and go to the $30 a month plan and use one of the Google Voice work arounds to get past the 100 minute limit.

        • 21stNow

          If that’s your plan, be aware that the Google Voice workarounds will stop working this Spring.

          To your original point, I wondered what customers in your position thought of T-Mobile’s latest offer. Thanks for sharing.

        • James Devenberg

          I have a 5 line, 10 GB shared data plan on AT&T. We pay $52 per line Only 3 of us actually use any appriciable amount of data, and we have only even come close to going over once. I want to be contract free so I can hop from carrier to carrier based on which is best for me at any given point in time, so being locked into a contract for my device and having to pay it off to change carriers is effectively no different than having an ETF I have to pay. I realize I am far from the norm.

        • 21stNow

          You and me both! I have phones that I am happy with using for now and wouldn’t want to trade my phone in in order to take advantage of these carriers’ deals. At least AT&T’s option gives you a choice on whether or not to trade-in your device. T-Mobile’s doesn’t.

        • steveb944

          We have 5 lines, each with 2.5GB for roughly $30 each. Granted we all have our phones paid off so we don’t tack on the device fee.
          In your position I would trade in a mediocre AT&T phone (dumb phone), buy the cheapest phone T-Mobile carries (~$120-$150?), get that ETF paid off. Then either keep the Moto X, or sell it elsewhere and then buy the T-Mobile compatible Moto X which you shouldn’t pay much since you’ll be selling your old one and the new cheap T-Mobile phone.

          I hope I made sense.

  • John’s_son

    If someone paid AT&T $200 for an iphone a few months ago, trades it to T-mobile for lets say ~300 or so, plus tmo pays off the the 350 etf, they buy a new phone on eip, sounds like they are ahead to me!

    • TD

      You are incorrect on the second part. Tmobile is going to give you $0 for your trade-in, except for paying off whatever ETF you have remaining. You basically have nothing to show for your initial $200 iPhone purchase and get to start over at ground zero on a new Tmobile EIP.

      • donnybee

        T-Mobile is offering a reset button. Hate contracts and huge bills? Want unlimited data with LTE speeds that rival or beat your current carrier? Want to be able to upgrade twice a year if you want or lower your bill after paying off your device? T-Mobile will get that done for your entire family who is probably looking at different contract end dates with no questions asked. Plus, you would want the newest device you can get for the new service you’re getting, so trading in that old phone will just be a step in the process anyway. Win/win

        • net222

          Tmobile will get the newest device is laughable. Without subsidy, people will buy cheaper phone. Few newer/higher phone will come to Tmobile.

        • Chris

          Sony Xperia Z1S, LG F3Q, LG G-Flex as far as I know those are high end new phones…

          Take your trolling somewhere else.

        • Eddjz

          so iphone 5s,5c,gs4,note 3,xperia z1,lg g2,lg flex,ipad air,ipad mini wt retina display,nexus 7,nexus 5,htc one are not high end phones?seems to me like they have been getting the newest devices and have new ones coming in! retard alert!!!!!

        • AussieB

          MOst people don’t use unlimited data. And people with iPhones don’t update their phones every six months. Even the average Android user doesnt have a need to constantly upgrade their phone. It seems thats mostly something that phone geeks do

        • donnybee

          I have an iPhone and I will be upgrading as many times as I can. That means I can start with the 16GB or “C” model first and then go the the standard or “S” model if I’m not happy. Or vice-versa. Either way I do it, I will ALWAYS be able to get the latest iPhone on launch day (which sometimes isn’t a full year from the last release) even if I bought my current iPhone between releases. This is a very important tool for iPhone junkies. For android junkies, the fact that a new phone is released every month seems like a great selling point. Or for those who like to try any kind of phone (like the phone geeks you highlighted) it would be a perfect situation.

          The whole fact is that Jump! takes that overly parenting model away from what U.S. consumers have been accustomed to; nobody will ever say “No you can’t have that, because I said so”. And that’s where the magic lies. You figure out what you want to do with the freedom, but extra freedom is NEVER a bad thing. You can deny the benefits for your own self, but for the wireless market, this is the best thing we’ve seen since this industry was founded.

          As far as data is concerned, I’ve known many, many people who hated being tied into that same overly parenting model of not being able to use much data “..just because I said so” and looked to either Sprint or T-Mobile. Fewer restrictions for less $$. You can try to argue the point, but your use-case is not the majority, and a lot of people who have developed that use-case have done so because they’ve found ways to live life on a short leash. I believe everyone should be able to make the most out of their wireless experience whether it’s getting new phones, using their LTE instead of Wi-Fi, or traveling internationally and not sweating the small print. I’m not a T-Mobile fanboy; if AT&T had innovated and come up with this, I would be all over it. But the fact is T-Mobile is making it happen and it’s scary and threatening to other carriers, but very beneficial to consumers. Even you.

  • travistx12

    Tmobile does need better coverage in rural areas and better indoor coverage & they are working on these issues. Just hope tmobile doesn’t merge with sprint.

  • Chris

    Sprint made a fairly interesting play this week with the new Framily plans: https://now.sprint.com/framily/?ECID=vanity:framily
    The Framily plan is a lot like the T-Mobile plans from what I have read on it.

    I’m excited to see what T-Mobile has up their sleeves. It’s a great time to be a consumer with all these companies trying to get my business.

  • Bklynman

    So let’s see,Tmo will give a family of 5,$1750.00 to change,but they have give up there phones,to switch,buy 5 new phones,let say the price of 5 new phones $600.00 Per phone,$3000.00 now the ave person or family doesnot has $3000.00
    to lay out buy new 5 new phones all at once,let’s only one,the rest on monthly payments with the jump fee,before service charges looking at $135. amonthy fr the next 2 yrs. This will be only good with families that can afford it,or singles,a marry couple that has no children or young children. I hope it is more than this.

    • 21stNow

      I thought that it was interesting that the phone purchase is required. It prevents people from bringing their own phone, which is supposed to be one of T-Mobile’s advantages. It also somewhat flies in the face of separating the device and service costs if you won’t let the customer pick where to buy the device.

      • thepanttherlady

        Especially since AT&T’s offer lets you BYOD. I hope there’s more to this than what we already know!

        • 21stNow

          I hope so, too. When AT&T made their offer, I considered moving at least some of my T-Mobile lines over to AT&T, but I don’t feel like trying to play their game to win it. I have enough phones where I could, but I’d rather keep my phones than to play carrier games.

          With this offer from T-Mobile, I’m not considering bringing over one of my lines from AT&T. The part where the phone purchase is required is part of the deal breaker for me.

      • Chris

        It’s because this primarily targets the people that have carrier locked phones.

        • 21stNow

          True, but once those people pay the ETF with AT&T, they can get their phones unlocked. Verizon Wireless customers with LTE phones already have unlocked phones. Sprint customers, as a whole, are the only ones that would need a new phone anyway.

        • randian

          Many AT&T phones don’t have all the bands require to support T-Mobile’s service at best quality. The AT&T version of the Moto X, for example.

        • 21stNow

          This is true, but some of the more popular phones (such as the iPhone 5 and 5S) should work, if I recall correctly.

        • Bklynman

          When did big red switch ove there service gsm? Or only some of their phones use sims cards?

        • 21stNow

          Verizon Wireless isn’t a GSM carrier. However, VZW does offer LTE service. The LTE devices can be locked and unlocked just like non-LTE GSM devices can be. There are quite a few T-Mobile customers using unlocked VZW phones on T-Mobile right now.

        • Bklynman

          That good to know,most of the time big red phone are cheaper on Ebay,and on online stores that sell used or older phones. Thanks for the 411,ur pretty smart for a cat. ;)

        • 21stNow

          LOL! Just be careful when buying Verizon Wireless phones; make sure that they have a clean ESN.

      • Chris

        I think we are looking at this the wrong way. This is primarily targeting people who are carrier locked. Meaning the two main targets with this new service(assuming all we have heard is true) is Sprint and Verizon customers. They would have to turn their phone in anyway so to them it wouldn’t be a huge deal.

        • 21stNow

          Even Sprint and Verizon Wireless customers would still normally have the option of buying a phone from Ebay, craigslist, and other places like that (EIP blacklist concerns notwithstanding).

          This makes it look like T-Mobile is canceling one Un-carrier initiative with this new Un-carrier initiative. This is more of an observation rather than a complaint.

  • randian

    Let’s see what the actual terms of this deal are before deriding it.

  • Employee

    TMobile has phone payments from $3-30. So the five line deal will cost an extra $15-150. I am not sure why everyone keeps saying phones will add AT LEAST $100 a month. I know VERY FEW people that have been shopping plans that walk up and say we have 5 IPhone 5s and we pay $250 a month. We just had a customer last night with that scenario and 2 tablets that aaverage $550 a month from use. In our area our 4G LTE is superior to every other carrier so I can assure you we will be switching plenty of people with this offer. Just one less hurdle to make the switch. No contract, no overages, flexibility to choose you plan and your phone, and an upgrade every six months? Yeah At&t offers that. What you guys forgot to mention is those people who give three crap phones to their children on ATT pay the same monthly charge as if they bought Iphones. TMobile adds $5 for a quad core processor 4g LTE device. OMG not $5 a month for a phone!?! I personally can’t wait.

    • TD

      I don’t know dude, AT&T was been activating close to 70% iPhones per quarter. You might be right not all lines being transferred will be smartphones but I suspect the vast majority of potential candidates who complain about too high of bills are due to data plans, not the talk/text portion. And who would have a data plan on their line except for a smartphone owner?

      • AussieB

        Exactly. And those heavy data users are probably on grandfathered plans where they have unlimited data. I know my brothers family is on old ATT plans and they’d never switch as long as they have their unlimited family plan. Now if ATT followed Verizon and told them they’d have to pay for all their phones at retail, that might change. But then they can’t even get TMobile coverage in their house, so TMobile would never be an option. Im still trying to figure out if peoples complaints about ATT are the actual coverage or just their policies, rates, attitude. They’re the #2 carrier with what 70 million users for a reason

        • 21stNow

          AT&T Mobility has close to 100 million customers.

        • Spanky

          They actually have over 109 million customers.

        • Employee

          Yeah because they got the IPhone first. That kept them growing for years. Things haven’t been too peachy for them this year but we added 4,000,000 customers. Hmmmmm.

      • Employee

        There are a ton of ATT customers with old phones and I see them daily. People that just signed a new contract with ATT to get an Iphone5s probably were not thinking of switching. People with old phones haven’t decided on a new phone because they either may want to switch or hate the idea of a contract. There are millions of these customers. Let’s take those and worry about ATT fan boys buying new I5s later. 70 million is a really big pool of people to switch. In our area ATT doesn’t even have LTE. We will get plenty of Verizon and Sprint customers too. If you are a customer not looking to buy a phone from us then at this point in time we are less concerned about you switching. When you get out of contract BYOD and we will be happy to switch you. In the meantime those in the back half of their two year contract with aging phones just got a great reason to switch!

  • REP

    Many families have phones that are already off contract and they’re waiting to transfer. This can speed up the process for those lines. Not everybody is in the market for iPhone 5S’ or Galaxy S4, or a high tier device. There are plenty of mid range smart phones that can work. Also keep in mind that it may be cheaper to get a Galaxy Light 240 / $10 Dollar EIP and have them credit the difference between your ETF and your trade in value for your ATT Device. Nothing in there says that ALL the devices you have with ATT need to be turned in or you’re required to turn in all the devices you are bringing over from ATT. ONLY THE ONES YOU WANT THE ETF CREDIT WILL REQUIRE THE TRADE IN AND EIP with T-Mobile. That being said I’ve had numerous customers come in with unlocked phones off contract and paid their ETF with ATT and received the unlock codes and pay much much less a month. We’re lucky in my area. We have such great coverage since it’s a metro area. This is a strong move by T-Mobile to acquire customers who have people locked into 3 or 4, 2 year contracts that are looking to switch carriers. This essentially provides a reset button to customers, looking to switch carriers at little expense to the customers, and a small expense to T-Mobile. It’s win/win.

    • thepanttherlady

      I think the point is, not everyone wants to be forced to purchase a new phone. AT&T is smart to separate the device credit with the line credit and allow customers the option to keep their own devices.

      • qmc

        I think the difference is AT&T is buying customers. 3 months of service in order to get $200 of AT&T credit. Phone trade-ins of “up to” $250 — they offered me all of $35 for mine (also in the form of AT&T credit). The latter part seems no better than usual to anyone else.

        T-Mobile’s plan, based on the leaks, is to pay off an ETF. That’s likely going to involve an up-front *cash* payment to the customer. Until we find out more details, since T-Mobile doesn’t have contracts on the service, the only way to guarantee they’ll stick around is to cut them into an EIP. Also probably why they’re not interested in the BYOD. Otherwise someone could run over to AT&T, buy a new iphone 5s for $199, switch it to t-mobile, get t-mobile to eat the $450 ETF and difference, get AT&T to unlock it, and drop t-mobile service after a month.

      • Employee

        Then they can stay with ATT. ROFL. No one is forcing people to buy. If you don’t like the offer move on. As a stock holder I prefer smart decisions financially rather than throwing $350 at people so they can BYOD on no contract and bounce in two months.

      • pirka

        Verizon phones are usually unlocked these days. But AT&T phones are locked and it is locked until you pay your ETF and then you have to summit an unlock request and the process takes about 3-5 business days to be complete. I had this problem in past when I switched to T-mobile and I was without a phone for a week because I was going to use that AT&T phone.

        Like you said, It would be smart to separate the device credit with the line credit but people switching from AT&T would have to wait for few days. And how would T-mobile just pay someones ETF and wait till the phone gets unlocked and activate T-mobile sim on that phone.

        I’m not even excited anymore after seeing that ad banner this morning. Actually, Sprint’s new Framily approach is really great and promising. My pain point is that I cannot have more than 5 people in an account. I hope they will address this issue and make it 10 or less people to an account like all other 3 carriers.

  • bisayan

    Is there any live streaming video for the event? If there is may I have the link please? Thank you!

  • AussieB

    Sounds like ATT tried to steal their thunder by announcing their plan first. And ATT is making people pay for their devices now too (in a year or 2, subsidized plans at ATT might be dead). Is this only for families or also for individuals? Is there a limit as to how high an ETF they will pay.

    Im just curious since there are so many people here who seem to hate ATT. If you were on ATT, did you hate the actual coverage or was it more the customer service, the pricing, etc. I have friends on ATT and never hear a complaint. I know they have great coverage and speeds, and I was going to try an ATT SIM on Straight Talk since they don’t offer LTE service with Tmobile. $45 for 2.5 gb with unlimited talk and text sounded good and its more than half off what it would cost on an ATT plan directly

    • 21stNow

      I’m on AT&T and don’t hate them.

    • nextgenius

      I’m on ATT 2 lines with them. My only complaint is that I want unlimited data which is why I’m following this t-mobile thing closely and if I can save a few dollars why not. Never had a issue with billing or service.

      • AussieB

        People just like to hate the big companies. I don’t need unlimited data right now so getting 2.5 gb for less than Tmobiles 500mb plan sounds like a good deal for me. Buy owning my phone, I also have the option of always switching to Tmobile if I needed that. It seems Tmobiles biggest savings are for people who need unlimited data

        • nextgenius

          Pretty much that’s the case. I see it with everything revolving around data i just don’t want to think about oh i need to limit my data usage or I will get charged over and over for extra GBS.

    • David Tiloo

      I had a family plan ( 5 lines) with AT&T. I never had any service issues and customer service was great BUT they were expensive. Switched to tmobile and I save $70 a month.

      • AussieB

        Thanks for responding. For my needs, unlimited talk and text with 2.5 gb of LTE data for $45 plus a buck in tax with no additional fees (I was surprised that Tmobile still charged those without contracts) sounds like a great deal.

    • pezman726

      I have a family plan with 3 lines. My only issue is the fact that if I go over my 200MB plan limit, AT&T charges me for an additional 200MB at another $15. I am already paying $110 for 2 smartphones and 1 feature phone (700min/0.20per text). For $90(+taxes/line fees) I can get 3 smartphones with unlimited data (500mb lte) unlimited talk/text.
      BUT, I’m already planning on grabbing a Lumia 521 for the 3rd line, but for the 1st and 2nd, if I can’t bring over my Lumia 920′s I’d want to buy the Lumia 925…which would put my bill at MORE than what i’m paying right now.
      As for customer service, other than the fact that they (AT&T) chose to remove Data Sense from Winows Phone 8 so I can’t see what is ‘magically’ using up 30MB of my LTE while i am sleeping and my phone is connected to Wi-Fi, I have not had an issue with them.

    • dpro

      Well, here is a breakdown from over the years. I was originally on Pac Bell Wireless which was a great company. It was purchased by SBC and the name was changed to Cingular. This would lead to more draconian policies. I left Cingular the minute T Mobile came into California because they were sharing the towers with Cingular i.e. same coverage better prices. Then Smartphones happened with the Iphone and Android. I was an early Android adopter and owned Android on T Mobile for 3 years. Though I am in the Music business and my main computer platform is Apple because it is an Industry standard in Music production. I wanted an Iphone and T Mobile thanks to DT in Germany were tied up in the whole attempt to sell the company to SBC. Yes I said SBC because the current ATT is actually SBC with a name change after they acquired ATT. I reluctantly left T Mobile at a terrible time in the companies history. They no longer had excellent customer service and they did have the Phone I wanted. I got tied into a 2 year contract with ATT errr SBC a company I really despise at the corporate level. Service has been good signal wise and customer service actually has been good. What I don’t like is the cost i.e. pricing. ATT only allowed tethering with an extra charge. ATT until only in the last 6-8 months did not even try to look competitive on Data plans. Notice how I said look? ATT mobile share plans look good on paper till you read the part where they want to charge you a device charge on top of their 4GB data with unlimited talk and text for $70. That charge is $40 per device with a $15 dollar discount for BYOD . Even with the 2GB@$60 plan you are paying $100 or $85 if you BYOD. Now when I was on T Mobile before my coverage in Los Angeles and the SF Bay Area as well as Chicago was not an issue. So in a day or two I am going to be switching back to T Mobile because after tax’s I am paying ATT an average of $95-100 perr month. I can cut that to $75($70 plus estimated taxs) and save $20-$25 which I will put towards the purchase of a new phone. No contracts no issues and better prices on a Network that is being improved on big time even as we speak. That is the breakdown of the whole picture from a perspective viewpoint.

    • kgbkny

      I have 2 lines on AT&T and the coverage/data speed are top-notch. In fact, I transferred these 2 lines from T-Mobile (I was a customer for over 7 years), due to abysmal (0.5 Mbps down) data speeds in my area. I live in NYC, so there is no excuse for this. I’m watching T-Mobile’s progress, as I’d love to be paying lower monthly rates.

      • Bklynman

        I don’t know how u can have such bad service in Bklyn, I live in Bklyn NY,I don’thave a problem with my phone or hotspot service,I am using I am what is now according to the times we are in old tech,The Amaze,for the phone,don’twatch movies or play games on
        it,using Tmo Springbroad tablet with the sim card from my hotspot.
        I live in Sheephead Bay.

  • Baz

    Mr. Legere absolutely needs to announce MORE COVERAGE!!!

    The new offer in the leaked ad is at risk of being a complete flop because (a) it will affect a small segment of the population (urban, paying too much etc…) and (b) ATT will heavily market their offer, especially considering they beat TMo to the punch. Hope I’m wrong, would love to see Verizon and ATT fall hard and fast, but TMo’s number one priority needs to be the complete elimination of EDGE, and investing heavily in suburbs and rural areas. Otherwise no sane person would want a patchy network that’s prehistoric in between cities.

    • qmc

      That was Monday’s news/announcements.

      • Baz

        True, but that’s for 700MHz-A, which is useless to most phones, affects very specific parts of the country (mostly urban), and is prone to Ch51 interference. Oh, and it most likely wont come to fruition until 2016 after regulatory and operational hurdles are overcome.

        So now, that was not Monday’s news. Still waiting on immediate deployments of HSPA+/LTE.

        • philyew

          There are three or four markets with channel 51 broadcasters where the 700MHz deployment will have to wait for the incentive auction to take place in 2015. The other markets covered can begin as soon as regulatory clearance is received later this year.

    • philyew

      Urban markets are not a small segment of the community. Don’t mistake geographic spread for population size. The markets where TM already has 3G/4G presence and on which they continue to concentrate are home to 72% of the total population.

      Those areas contain at least 184 million people who do not have TM service. The rest of the country, where TM service is basically 2G-only, is home to only 85 million. In other words, the urban markets have over twice as many potential customers still to be won than the rest of the country put together. That’s why TM keeps spending there.

  • fsured

    We assume At&t got vexed and tried to pull a fast on on T-Mobile by announcing a similar program first. Anyone think Sprint got spooked by this also? They released new family plans yesterday which could be an attempt to retain their customers.

  • Deez Nutz

    I’m hoping this is not the only pain point they’re going to address. Doesn’t exactly relieve the pain points of current customers. I can think of two pain points they could do away with. First one would be no international roaming charges, although I’m not sure if that is financially feasible. The second one would be to make wifi tethering unlimited. Not sure if there are ways around it already on T-Mobile if you’re rooted like there was on Verizon, but I’ve read a lot of complaints about being limited with how much you can tether.

    • skywalkerjedi

      If you have simple choice plan, international charges are free. calling would be 20 cents per minute, data and texting are free. I’m on classic plan and I can tether for free and unlimited. That’s why I love my T-Mobile.

      • Deez Nutz

        I’m on simple choice. What I meant was that they won’t charge you the 20 cents (truly free) and as far as tethering, the $70 unlimited has 2.5gb of tethering, which is enough for me since I don’t really tether, but for others, they use it as their only internet connection, so 2.5gb would go pretty fast. I know they have higher tethering plans, but I don’t believe they’re unlimited.

  • http://robert.aitchison.org raitchison

    The requirement to bring over at least 3 lines is the deal killer here, My wife would love to ditch Verizon and move back to T-Mobile because where she works is one of the few places on the planet where T-Mobile actually has the best coverage (we put her on VZW because they had 2nd best – but it’s not good enough) but the rest of us are on AT&T because we could not handle TMOs craptacular coverage everywhere else.

    Until T-Mobile improves their coverage to at least where it was in 2009 (2009-2010 is when coverage started getting worse) we can’t consider coming back as a family.