We knew T-Mobile would have to say something today as the Simple Choice pricing question lingers for Apple’s new devices. Well, it’s only some good news as the press release just arrived with no surprises and unfortunately no Simple Choice pricing details. We know that the iPhone 5C will be available for pre-order on September 13th and both devices will arrive on September 20th. As of today, there’s no sign of a pre-order for the iPhone 5S. T-Mobile’s press release highlights Simple Choice pricing and JUMP!, but doesn’t make any mention of how much the devices will cost with equipment installment plans.
It’s really pretty disappointing to announce that you will carry the next-gen Apple devices without so much as a mention over Simple Choice pricing. Given how important the no-contract offering is to T-Mobile’s platform and with the knowledge that this is the first time T-Mobile will carry iPhone devices right from their sales start date…I imagined pricing would available.
We can make some pretty educated guesses at how much T-Mobile will want down on the iPhone 5C with the 16GB model priced at $549 and the 32GB model priced at $649. The iPhone 5S in 16/32/64GB variants will cost $649/$749/$849 respectively. It seems likely the iPhone 5S will carry the same pricing as the iPhone 5 does today, $145.99 down and $21 per month for 24 months. I’m also thinking the iPhone 5C could run $99.99 down and $15 a month or something thereabouts. I hope we find out exactly what T-Mobile has in-store price wise in the very near future.
I’ve pinged T-Mobile for any information on pricing and will update this post as soon as they respond.
T-Mobile today announced it will offer iPhone 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colorful iPhone yet, to customers beginning on Friday, September 20. iPhone 5c will be available for pre-order on Friday, September 13. Customers may pre-register interest today at t-mobile.com For more information on iPhone, please visit: www.apple.com/iphone.
As you know, T-Mobile is differentiating itself with outstanding wireless experiences built on its dramatically simple no annual service contract Simple Choice Plan for unlimited talk, text and Web, its well-regarded JUMP! early upgrade program and a blazing-fast network. The Un-Carrier promise has really struck a chord, because customers need a wireless company who is on their side, and willing to change all of the rules. Our Q2 earnings demonstrate the momentum we have in the market. We reported significant growth in T-Mobile’s total and branded customer base in the second quarter due to successful execution of our Un-carrier strategy.
Below are the recent highlights of T-Mobile’s Un-carrier announcements:
· The Simple Choice Plan starts with a base rate of $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can get 2.5GB of high-speed data for $10 more per month per line or unlimited data for an additional $20 per month per line. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. No caps. No overages. No restrictive annual service contracts.
· JUMP! offers the freedom to upgrade to a new device more frequently and affordably, and it includes handset protection that helps to protect against malfunction, damage, loss or theft – all for just $10 per month, per phone (plus taxes and fees).
· In addition, T-Mobile is offering a fast nationwide 4G and expanding 4G LTE network. As of early August, T-Mobile’s 4G LTE network reached 167 million people in 116 metro areas across the United States. T-Mobile is also the only U.S. wireless provider offering nationwide HD Voice for crystal-clear calling on many of the smartphones it offers.
The Un-carrier strategy and customer response to it has uniquely positioned us in the wireless market. People especially love the freedom from service contracts, and the flexibility to upgrade when they want. We’ve been pleasantly surprised by the customer passion for these topics. And we don’t plan to rest one bit. In fact, we plan to raise the bar again with “Un-Carrier 3.0” this fall.