T-Mobile CEO Delivers Colorful Remarks Regarding The Competition And His Company’s Future

T-Mobile’s new man in charge John Legere is quickly becoming a vastly different CEO than T-Mobile has had in recent memory. In fact, some of his remarks last night during his company’s keynote border on either amazingly refreshing or obscene depending on your point of view. I’m very much in the “his comments are incredibly refreshing camp.” To call Legere charismatic would be putting it mildly. To say he is the polar opposite of the more stern-faced and serious ex-CEO Philip Humm would be monumentally true.

Hat tip to Sascha Segan from PCMag for putting this together.

On AT&T: “Does anyone use AT&T in New York City? Is anyone satisfied with their service? Of course not. The network’s crap.”

Shared Data Plans: “A 5-gigabyte, 10-device shared data plan, when Joe Schmoe Jr. starts to watch porn on his phone, isn’t gonna work.”

On T-Mobile’s place in the industry: “If you thought we went away, if you thought T-Mobile wasn’t going to be a significant player in this industry, think again.”

On Sprint’s LTE Network rollout: “You mean when Sprint announced it, and then they announced that they were behind, and then they announced the two markets they would announce later?”

On Verizon: “The way they covered those dust bowl states with LTE, I think, is admirable… they have a beautiful network, incredible capability. They spent more money than a small nation building out that network. But shared data plans are a thing of the past. A 10-gigabyte, 5-device shared data plan, when Joe Schmoe Junior starts to watch porn on his phone, isn’t going to work.”

On How We Buy Phones: “If you landed from Mars on this planet and you looked at the way people sell to customers in this industry, you would go back to where you came from. The CEO of Verizon said in one of his quotes, ‘I’m just not sure the world is ready for $700 iPhones.’ Are you kidding me? That’s how much they cost! That’s why you’re in prison for multiple years!”

On Subsidized Phones: “You are paying every penny for their phones. You are not getting a $99 phone. Anyone who thinks they are, come with me into the back. While you’re handcuffed, they go into your pockets and they take your money.”

T-Mobile’s CEO has a vision and he’s not shy about sharing it, but that doesn’t mean he’ll easily achieve it. “There are a few things we need to regain. The cool factor, the differentiated, bit of a nerd company,” he said.

On a more serious note, Legere spoke with the NY Times and talked about spectrum, Value Plans, T-Mobile as the “unCarrier” and more.

Q: Do you really have enough spectrum for unlimited data? 

A: If you look at post-MetroPCS merger, what we’re going to have for available spectrum in most cities, it’s beautiful. Not forever, but for the foreseeable future we see no issue with having unlimited data.

Q: How are you going to get the message of being an uncarrier out to consumers in advertisements, for instance?

A: Here’s what we’ve been doing among us and with agencies, is work that’s called tone, where we say, let’s see if you’ve got the right tone of where we’re trying to get to and what this uncarrier is. We liked the tone of things like, one of them was a great picture of a 7-year-old boy holding a Christmas present and he was pouting, and it said, “do AT&T executives make their children wait two years to open their presents?”

And when we play rough a bit, we want to do it fun. We want to keep the humor and the positiveness of the message, not an attacking thing. We’re a smaller company and trying to have a little fun and get a message and see how it resonates with some of the consumers. I think it will.

Q: What is the new T-Mobile? 

A: One of the first policies I had to change was the outlawing of tattoos and piercing in the store. That just wasn’t consistent with who we are. We want the young customers, the ones who want to be a little bit different, that want to flow with the data surge that’s coming and want the latest smartphone devices. I think we’ve got a good chance to be that way.

Q: What’s your new philosophy for T-Mobile? 

A: I’m “uncarrier.” The philosophy is this. If you look at the pain points that are common across all customers, in general customers in the entire industry are very concerned about the lack of transparency of the billing structure, the unpredictability of their billing, the overages, about the lack of flexibility of the contracts that tie them in, the lack of flexibility of decisions in their devices.

The first thing we’re doing is value plans: It’s a separation of the device and the rate plan. At the same time we’re sort of educating the customer. The way they pay now, that phone is not $199 if you have to be locked into a two-year contract. But if you go buy an iPad you buy an iPad. You pay the price of the iPad and you might get network availability and move on. You buy a TV, you go home and get cable TV.

In this way if you buy a device and have a separate plan, then you have a rate plan that’s cheaper from us. You can upgrade anytime you want. It’s a transparency and a visibility and more flexibility associated with devices.

There’s plenty more from the Q&A and I’d suggest hitting the NY Times link to truly get a better understanding of the new top dog at T-Mobile.

NYTimes, PCMag

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  • Bojan Gutic

    I like this guy.

    Unfortunately, the T-Mobile reception I was getting on my college campus (TCU) was absolutely unacceptable. Dropped calls all the time, even when I was standing outside, and I’d often be forced to use edge on their “4G” phones, and this was in the middle of a major metropolitan area (Dallas-Fort Worth).

    I was (unfortunately) forced to switch to Verizon after T-Mobile’s customer service didn’t offer me any other options, and even told me that my reception issues were “impossible”, right before their calls dropped.

    Lets see how they manage to turn this around by the time my Verizon contract expires…

    • Paul

      I’m in the area too, and don’t have issues with 4G connection. Which campus? I’ve been on SMU and had no issues, as well as UNT.

    • MacRat

      Maybe it i was an issue with your phone.

      They aren’t all equal in quality.

    • Andy Kemp

      Really ? I can get 19mb/sec at the Hoffbrau. BTW it’s Fort Worth not DFW, Dallas is the all hat, no cattle city without a soul.

    • Richard Yarrell

      Pretty unbelievable i must say. I was forced to do the opposite of you. Dumped Verizon and my at the time useless Galaxy Nexus for Tmobile. The Galaxy Nexus was and has been the second worse smartphone i ever had. Tmobile is on a special move something that people will remember for a very long time. This CEO has guts and major balls that’s what’s needed to develop a new reputation from the old CEO. He will lead the way

    • Porkistanis_suck

      Dude I lived on campus and around campus for damn near a decade and never had any issues – heck my phone worked in the basement of Tucker where AT&T and Verizon crapped out

    • Philosoraptor

      I’ve never had problems with T-Mo in DFW but I’m usually in North Dallas. TCU, in the southwest corner of Ft Worth, isn’t exactly in the middle of the metroplex. I haven’t had issues when going down to Grand Prairie or Irving or even downtown Dallas. Even back before ATT had LTE, I spanked my friends iPhone4 in a speed test over by Greenville ave. It really might have been your phone.

  • Ford_Thundercougarfalconbird

    Gee, the “dust bowl states” line is insulting. However, it would be nice if they did the same.

    • Bojan Gutic

      I mean, if the dust bowl covers over 2/3 of the US population, I’ll take it.

      • http://dualshockers.com Joel Taveras

        it doesn’t though…

    • BigMixxx

      This was pretty bad. However, I think his point is. Ok you’ve covered a place like Moritary, New Mexico with LTE and you customer base there is about 2500 people. Why announce. Of course you are going to hold the market.

      It made sense…came out wrong, but it made sense…

      • Ford_Thundercougarfalconbird

        I just wish they would try and cover the rest of the country with 4G. He is deriding Verizon for doing that, actually bringing coverage to the masses, while T-Mobile is neglecting the same markets.

        I live in Oklahoma City. If I head south on I-35, just south of Norman, I get 2G or Edge coverage. If I’m lucky, I’ll get 3G in some of the larger towns I pass through. However, as soon as I cross the Red River into Texas, I get 4G all the way to Dallas. There is no reason they can’t do the same in Oklahoma.

        The only reason I stay is the unlimited data.

        • TBN27

          I cringe at the “dust bowl” comment but deriding Verizon they aren’t. It is great what Verizon is doing save for the shared data. Speaking of Verizon, i am intrigued by their netwotk improvements and handset options, but what keeps me at t-mobile is low cost plans, neat service add-ons, and the HSPA+ 42 is so competitive.

    • MaseW

      Yeah, I kinda cringed when I heard that too, and I don’t even live in one of those states. I can only imagine how insulted a resident of one of those state would be.

      He could have easily said, “non-costal states”, or “less populous states”, and had the same effect.

  • noelsito

    damn, i like this guy! let’s go T-Mo!

  • bydavidrosen

    if they can cover more deadzones with at least 3g coverage, he can say whatever the hell he wants :-)

    • CalicoKJ

      Amen to that!

    • TBN27

      Hopefully now they can get to it now they have spectrum, and momey to focus outward. i.e. I hope thst T-Mobile covers Vermont and upstate New York with service or at least 3G coverage.

    • jimmiekain

      Where can I find a list of cities where the 1900mhz / 2g conversion has taken place?

  • Turb0wned

    “The first thing we’re doing is value plans: It’s a separation of the device and the rate plan. At the same time we’re sort of educating the customer. The way they pay now, that phone is not $199 if you have to be locked into a two-year contract.”

    Ummmmmm… You making people sign a 2 year contract even though they are buying the phone full price….

    Get more signal in more places then you can talk about the other companies.

    • Nic

      no, they are not making people sign a 2 year contract if they don’t want to. And the contract you get has nothing to do with your phone, just like your tv and your cable… did you not read the article? T-Mo’s network isnt the best out there but its much better in many cities than ATT and Sprint and you are paying less than ATT and Verizon by at least 25%.

      • Whiskers

        If you are a new customer , YES they do make you sign a contract on a new VP even if you bought your own phone out of your own pocket.
        To get the cheap VP rates you have to sign the 2 year contract or go to the M4G prepaid plan.
        If your already a VP customer than NO you don’t have to sign anything , just switch phones as much as you like.

        • turb0wned

          But if you are on a VP and you want to do installments on another phone they make you extend your contract. Just left the store.

        • turb0wned

          And I don’t mean adding a line.

        • TBN27

          Yes yoi do have to sign a contract everytime you upgrade according to thr customer rep. The way around it is that if you buy an unlocked phone or a t-Mobile phone away from them and swap the sim card. The etf fee will be fully prorated also. As far as having a 2 year agreement, it is necessary so that they totally lose out if a customer leaves.If these etf’s didn’t exist, mobility telecom wouldn’t be lucrative for them with all that needs to be upkept.

      • Whiskers

        On one of my three VP lines I tried getting a VP with my i4S and they still required it to be on a 2 year contract if i wanted the cheap VP rates.

        • MaseW

          That’s the way family plans have always worked. Anytime you add a line beyond however many you activated initially, it requires a two year contract for that newly activated line. Each line is handled individually in regards to contracts/upgrades.

          It’s always been the case that if I initially sign up for a 2 line family plan (classic or value), then a year later I add a line to it, that 3rd line starts it’s own 2 year contract period independent of the initial 2 lines.

          All a family plan is really, is a “multi-user” discount for grouping multiple lines together.

        • thepanttherlady

          I’m not sure this is correct. When I was on the classic plan, my WHOLE contract was extended when adding a 3rd line. The only thing tthat remained separate was the upgrade eligibility date.

          I’m now on the value plan. My contract was again extended for all 3 lines when I utilized the EIP on just 1 line.

        • TMo_Fan

          “”I’m now on the value plan. My contract was again extended for all 3 lines when I utilized the EIP on just 1 line.””
          You changed the rate plan. Any time you make a change to your voice rate plan, it will renew your contract. A better price with the ability to put more phones on EIP is where you are now.

        • thepanttherlady

          No, I did not. I moved to the value plan without utilizing the EIP’s. My rate plan remained the same from Classic to Value. When I utilized the EIP on 1 line LATER our entire contract was extended. Plan stayed the same.

        • Phil

          Only the line you put on EIP is extended.

        • Jeff

          Wrong Panther .I work for T mobile & Only time all lines get extended 24 months is a total rate plan change. Example-Classic plan unlimited min to 1000 min plan or Classic plan to Value. After you settle on a plan upgrading a phone or buying with EIP, Only the lines that purchase new devices gets extended

        • thepanttherlady

          And T-Mobile has never made an error resulting in a customer’s entire contact being extended, right? I speak regarding MY account. I know what I signed and what my account states. That is why my original response said I wasn’t sure if that was correct. It doesn’t matter for me personally as I have no intentions on leaving T-Mobile. Unlike some, contacts are a non-issue to me.

        • jason buckley

          Moving from Classic to Value is considered a plan change and will cause all lines to be renewed because you are changing the plan even if you keep the same features and minutes.

        • thepanttherlady

          I am aware of this. If you read my previous posts I said it was extended AFTER my move to Value when I utilized my first EIP.

          EIP occurred AFTER the move, not at the same time.

      • purenupe1

        the only way to avoid the 2 year contract is to do the prepaid 4G, Tmo assigns a new contract on value plans for new service and modification of plans (even if you go value A to Value B)

    • purenupe1

      Thank you sir!!! i’ve been trying to get people to see this point since it was announced. He is saying AT&T is locking people up for the $199 Iphone but T-Mo will charge the $700 and lock you up. Buy the phone else where and BYOD and you still get locked up! WTF man, as soon as my value plan contract is over I’m bailing. Did anyone else get the survey texts from T-MO asking are you satisfied with T-Mo?

  • 21stNow

    One of the first policy changes was about tattoos and piercings?! Yay for the employees, but this doesn’t show “customer first”. How about stopping contract extensions for plan changes? Or contracts on postpaid service with BYOD?

    • Aaron Peromsik

      I think he is assuming that tattooed employees would make tattooed potential customers more comfortable in the store. Either that, or he thinks he can pay them less.

      • 21stNow

        I get that it will attract “younger” customers, but I just don’t think that it’s what I would have highlighted if I were doing this speech. I also think that most people that get tattoos are not the type that are made to feel uncomfortable easily, so this type of pandering is unnecessary.

        • archerian

          I never knew this policy existed, I’ve seen a few heavily tattooed guys in our local store for the past year or more. What I did notice is a division of their front line into in-store and phone representatives, with either group claiming the other is incorrect in something they just said/did, like SIM swap, billing questions etc.

      • davedsone

        Maybe it also means they can get the BEST employees, not discard great candidates who happen to have a tattoo or piercing.

    • nic

      He did that. He is now offering plans with no contract extensions and BYOD has been available for a long time. Policy changes dont usually have to do with rate plans they have to do with internal policies. T-Mobile has always been about the customer first (with the exception of the Humm era and that whole AT&T merger crap”

      • 21stNow

        I wasn’t suggesting that BYOD wasn’t available, but that he should stop the contracts on BYOD postpaid service.

        • MaseW

          Why?

          The prepaid monthly plans are more expensive than the postpaid Value Plans. The reason for that is the long term commitment you are making to T-Mobile when signing a contract.

          You’re missing the main point that he is trying to make, they are SEPARATING the phone from the service. That being the case, if you don’t want to be under contract, you are going to pay a little bit more month-to-month on one of the monthly 4G plans. If you’re willing to give T-Mobile a long term commitment, then they offer you a discount on your service based on that.

          It doesn’t make sense from a business standpoint to offer non-contract, postpaid service. You get all of the headaches of a postpaid customer, (delinquencies and bill collections), and none of the positives (long-term commitments, early termination fees).

          If you are a BYOD customer, all you are doing is paying for service from T-Mobile…that’s the only way they can make money off of you. They have the potential to make more money off of you, if you are willing to make a long-term commitment to them. To entice you to make that commitment, they offer you a discount on your service. If you don’t want to make a long term commitment to them, they don’t want to make one to you…because you could end up costing them money, instead of making them money. Therefore, if you don’t want to sign a contract, they offer a prepaid plan.

        • 21stNow

          I don’t understand where you are coming from. Every other major carrier offers postpaid service without a contract. If it didn’t make business sense, I doubt that they would be #1, #2 and #3 while T-Mobile is #4.

          Also, some of the monthly 4G plans are cheaper than some of the postpaid plans, depending on your needs. I pay more than twice as much for my postpaid line as I do my Monthly 4G line. The only difference is 400 minutes more on the postpaid line (meaningless to me) and roaming availability (meaningless to me). The more I write in these posts, the more I realize I need to cancel that postpaid line or at least switch it to Monthly 4G.

        • turb0wned

          Value plan and pretty pre paid unlimited 4g are the same price….

    • dsquee

      You are the reason why MVNO’s exist, please leave T-Mo.

      • 21stNow

        On the contrary, customers like me are why T-Mobile exists. I think that I’ll stick around.

  • auser72

    Straight Talk, no deciphering or interpreting. Just plain, to the point conversation. I love it!!!!!

  • Aaron Peromsik

    Refreshing to hear T-Mobile talk about inflexible plans. But don’t forget prepaid. Recently switched to ptel so I can stay on T-Mobile’s network but with the flexibility to use what I want when I want, and not pay for service I am not using. It would be nice if T-Mobile’s own prepaid offerings were as customer friendly as those of their MVNOs.

  • CJ

    I would be glad to switch to a value plan from a classic plan but not willing to sign a new two year contract. Also, I feel the advantage of this is the prices of phones would come down if all Carriers did this (classic demand curve scenario).

    • UMA_Fan

      The funny thing is most people SAVE more than the $200 early termination fee in a two year period by switching from classic to value. The only people you’re hurting is yourself

      • CJ

        Not sure I understand your “People save more than the $200 early termination part” when you need to buy a new phone at $400 to $600 for 2 people? Can you explain, I am trying to figure out if it is worth going to the Value plan or go to ATT where my company has a 25% discount. Currently I pay $100 a month for two people (1000 minutes, 200 & 300 text messages and unlimited data for both phones).

        • RLB63

          When you have a family plan and 3+ phones is is a MUCH better deal to be on the clasic plans. I got one S3 for $1 on black friday. If I was going to do that for all 5 lines 600 * 5 = $3000. There is no way the value plans can save you that. I plan on waiting next time the phones come up for renewal IF they still grandfather the classic plans. IF not I intend to switch. There are cheaper pay as you go plans than T-Mobile that actually use either T-Mobiles or AT&T’s network. Have a friend that has his family on T-Mobile family plan but he was on his works AT&T. When they cut that off he switched to a pay as you go and is very happy.

        • thepanttherlady

          I wouldn’t necessarily agree 100% with this.

          Example: I moved my 3 lines from Classic to Value. Lines 1 and 2 are unlimited everything with smart phones. Line 3 is 500 minutes, unlimited text, no data with a cheapo no-name dumb phone.

          Without utilizing any EIP’s I save $75/month with this move. Even with utilizing the EIP on all 3 lines (happy to have the option to do so on a line I have no intention of using a smartphone for. You can’t do that with data requirements on a Classic plan) I’m saving $15/month.

          For me, this move works. I don’t mind paying full price of a phone and love that I can do it is often as I want with or without contract extension. I feel I have more freedom of choice and options on Value. Will my results be the same as someone else? Perhaps not. Customer’s need to educate themselves so they can make the right decisions for them.

  • Wilma Flintstone

    Ok so that was a good start but lets see how he is in about a year or two because if you all remember correctly, Philip Humm was excellent too his first week in the Big Chair and you see how he turned out.

    Hopefully this guy will be, naw scratch that, this guy is better than Humm.

  • Mark

    NOW… if we only had more than EDGE?
    I guess I live in what he considers the dust bowl……

    Perhaps it’s time for me to jump off the ship before it sinks?

    • http://www.facebook.com/DSwagg09 Dion Mac

      bye!

    • http://twitter.com/SParKlngCyaNide SparklingCyanide

      sucks to be you, I Almost Always have a full signal and regularly get 20-29Mbps. Ahhh its good to be with T-Mobile – D #VerySatisfied

    • timrcm

      …think about it, dude. If you live in a relatively unpopulated area, where’s T-Mobile’s potential profit? They can spend tens of thousands of dollars upgrading towers out there and only gain a handful of customers out of it. Of course they aren’t going to do it.

      • Mark

        AT&T’s doing it. VZ’s done it. They’re making money. I got burned by Cingular once which is when I switched to TMo, and Verizon’s landlines side burned my whole state, so I don’t want to deal with either of them. If TMo needed to charge closer to what the other two charge but they built a comparable network with the money, I’d pay it. #4GForAll

      • samsavoy

        The problem is many of these places are not unpopular. There are still towns (many with colleges) still stuck on 2G. Populations? 20k, 40k, 60k people. I don’t care if T-Mobile doesn’t cover a random town in the middle of nowhere, but some places I just sit there in disbelief they haven’t upgraded anything.

        • frigadroid

          It’s embarrassing when I can’t get out a text or any data connection at a Louisville cards ball game, but my friend on his at&fee ibone is talking texting & pulling up stats off the internet. Come on there’s many big metropolitan areas out there in the so called dust bowl. I’m not asking for high speed some of us would just like to have voice coverage when we venture 30 miles outside the 1 million populated metro area to the parks & lakes.

    • TBN27

      When you leave, the ship will still be floating. And while you are on another ship, this one will cover those edge markets with 3G/4G over time. Until then is understandable that you get on a speed boat and leave your row boat in that river.

  • pinoyz

    If they didn’t make you sign up for a 2yr contract with the value plans, then it will be totally worth getting a value plan..

    • Guest

      why shouldn’t you sign one for a value plan, you’re getting a cheaper plan instead of a subsidy. If you don’t want to sign a contract, opt for PrePaid… done!

      • Spanky

        Why should you sign one? After all, you’re not receiving a subsidy in exchange.

        • Spanky

          Almost forgot…the reason why you’re getting a cheaper plan is because there’s no subsidy cost built into the plan. Again, why sign a contract?

        • davedsone

          You are getting a cheaper plan than the subsidized plan THAT YOU HAVE TO SIGN A CONTRACT FOR. The 2 year agreement lets them give you the value rates. AFTER the first two years, you can be non contract, just like with the subsidized plan.

        • http://twitter.com/SParKlngCyaNide SparklingCyanide

          Exactly! finally somebody gets it. People want the cheaper plans that T-Mobile will take a loss on without giving them some sort of assurance that they wont get dicked over on said cheaper plans. Some people are so unreasonable.

        • mmunson

          You should be stuck on a contract until the phone is paid off.

        • Spanky

          If you choose to leave before the phone is paid off, you get billed for the full amount of the outstanding balance. On top of that, you’ll also get billed for the ETF. This is complete BS, but I’ll play the devil’s advocate and agree with you for the sake of this argument. Having said that, if a person buys the phone outright, why should they be on contract at all?

        • mmunson

          My comment was logical and did not deserve a nay. I think the contract should only be required if you are doing the financing for the phone. If the phone is paid for outright no contract at all is agreed.

        • Spanky

          I didn’t vote you down, as I’m not a Disqus member. You have to log in to vote down a comment.

      • psaux

        T-Mobile’s old Even More Plus plans were unsubsidized, post-paid (as in not pre-paid) and no contract.

        • MaseW

          Those plans are now equivalent to the Monthly 4G plans. The only difference is when you pay your bill. You paid after the month of use on the EMP plans, you pay before the month of use on the M4G plans.

          I really don’t see what the big deal is about this. If you sign up for a Value Plan and sign a 2 year contract, after those two years are up your plan basically becomes a cheaper version of the Even More Plus plan.

          There’s a very simple distinction that T-Mobile is making with its’ current offerings.. They’re dropping subsidies, so you’re getting a discount over the previous Classic Plans immediately. Then they are basically saying that if you agree to sign a contract and stay with them for at least 2 years, they will give you an even larger discount than the people that don’t want to sign a contract (monthly 4G).

          What’s the big deal?

        • oryan_dunn

          The Montly4G doesn’t allow roaming. Huge if you’re not in a large city for most of your life.

        • MaseW

          What do you mean by “roaming”?

          It will roam onto any of the AT&T towers that are part of the agreement between the two carriers. It won’t allow you to roam internationally, no.

          How would you know if you’re not getting a signal because there is no tower to roam to, and when you’re not getting a signal because there is a tower, but you can’t get on it due to being prepaid?

        • oryan_dunn

          That’s one of the reasons all the Prepaid and MVNO plans are cheaper than post-paid, you cannot roam onto other networks (AT&T). You’d be stuck only on T-Mobile.

          I know because my phone will say no signal, a friend right next to my with AT&T has full signal, I manually scan networks, my phone finds AT&T, but when I try to connect, I get a SIM registration error.

        • TBN27

          Actually, value plans will allow you to roam outside the country, and add services that is not availablon monthly 4G.

        • 21stNow

          Most of us have stated what the big deal is and that is that we want postpaid service without a contract, especially if we are willing to pay for the phone upfront. If you disagree, that is your right. We can disagree by voting with our wallets. I will stick with T-Mobile as long as I don’t have to change from my Even More Plus plan on the postpaid line (unless I want to).

          The minute that I have to change is the minute that I have to reconsider my carrier relationship with T-Mobile. The no-contract and no-subsidy plan is the sole reason that I came to T-Mobile in 2010.

        • UMA_Fan

          But the family plans were much more expensive than the current value family plans

    • MaseW

      They’re giving you a choice as to what’s more important to you…not having a contract, or getting the absolute lowest rates they offer.

      The advantage of signing a contract is that the Value Plan is even cheaper than M4G for comparable levels of service. It’s like an agreement between you and T-Mobile…they’ll give you their absolute lowest monthly rate, if you’ll agree to stay with them for at least 2 years at that rate.

      If your priority is not being locked into a contract, you choose a monthly 4G plan. If however, you place a higher priority on the lowest price, you choose a value plan, and sign a contract.

      Sounds to me like you want them to offer the, “have your cake and eat it too” plan, which gives you their best rates AND no contract…not going to happen. To make money, they either need a long term commitment from you at low rate, or they need to pay a higher rate for the flexibility of you being able to leave at any time.

      I see nothing wrong with this model. It’s a helluva lot more flexibility than any other carrier in the US offers.

      • JEM

        Also keep in mind, with the contract you have the ability to finance your device (interest free) for 20 months. If you can afford to pay $600 upfront for a device, choose Monthly 4G if you want no contract. Simple. Remember, this is a company. And in order for any company to remain a company, they need to be profitable…and that comes from your commitment to use their service for at least two years. FYI–if T-Mobile sells you a device on a subsidy, they don’t make much profit from you until about 16 months into your contract. #fact

        • 21stNow

          Looking at the price of the Galaxy Note II for example, the “interest” is built into the price of the phone since the price that Value plan customers pay is $50 higher than what Monthly 4G customers pay.

      • Spanky

        “Sounds to me like you want them to offer the, “have your cake and eat it too” plan, which gives you their best rates AND no contract”
        With a 2 year contract on a plan without a subsidy, it certainly sounds to me like T-Mobile are the ones who want to have their cake and eat it, too.

    • PiCASSiMO

      At the moment you have 3-choices with T-Mobile:

      1. Subsidized Classic Plan (2-year contract) – Pay Most per Month
      2. Month-to-Month (no-contract) – Pay Midway per Month
      3. Unsubsidized Value Plan (2-year contract) – Pay Least per Month

      But what is the big deal, where are you going to go? Which carrier will you go to? If you are jumping the band-wagons each quarter of the year, than MTM4G is for you. Pay a little more per month, but have the security leaving anytime.

      It’s all about money… I chose the value plan, because my Nexus 4 will work pretty sh*tty on AT&T network, and it will also cost me more in the first place. And don’t get me started on the virtual carriers that are piggy-backing off T-Mobile’s and AT&T networks.

  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    this guy is on FIRE!! I really like him a lot. – )

  • Spanky

    Legere should check the quality of T-Mobile’s network in the Bensonhurst area of Brooklyn before making such strong comments about AT&T.

    • mingkee

      It works for me.

    • TBN27

      I found it decent down there.no drops and i got decent data speeds.

      • Spanky

        0.5 Mbps downstream around the 18th Avenue area (particularly around Cropsey Ave.). About a half-mile away, on 18th Ave. and 79th St., the speed drops to less than 0.1 Mbps downstream. I’ve tested this with multiple phones. It’s the only reason why I left T-Mobile after having been with them for over 7 years. The customer service has always been stellar (I never had any of the frequently-reported issues), and the reps always allowed me to upgrade early at full upgrade pricing. However, the data speeds are attrocious, at least in my area. Even before the speeds in my area degraded (which T-Mobile initially admitted, then denied and blamed the problem on my phones), the best I could get was about 2.5 Mbps – and that was on good days.
        I really hope that T-Mobile improves service in my area with the LTE rollout. Like everyone else, I don’t mind saving a few bucks, so I’d definitely consider coming back. However, Legere really needs to check his facts. Based on personal experience, AT&T’s network in NYC is most certainly superior to T-Mobile’s.

        • TBN27

          Okay. I never went down by Cropsey. I was further in in the 60′s near Gravesend, if that is not still Bensonhurst. I had a different result. I agree somewhat about at&t because a friend of mine switched to them because he was only getting edge in his basement apartment. I stayed because the coverage for me is pretty good. Up to 7mps downlink ind doors and 13mps outdoors.We live in Astoria.

  • http://twitter.com/YepiimGS_Blanco Jay J. Blanco

    I want to see more cities and towns covered with 3G. Dont forget the Suburbs!!!!

  • LTEstyles

    John Legere is the best thing to ever happen to T-Mobile!

  • Emmanuel McDonald

    Why does nobody ever seem to ask Mr. John Legere or Neville Ray if they are ever going to upgrade the 2G only areas to at least HSPA+? When people are in management’s presence, they ask questions unrelated to the network, when it’s the 2G network that’s T-Mobile’s problem.

    • setzer715

      Upgrading to HSPA+ in rural address is not as easy as installing the equipment. If there is no backhaul then faster equipment won’t do anything. Most of these rural 2G areas do not have the backhaul required for those days rates.

      • Mem79

        BS, its called microwave, and tmo doesn’t have the spectrum, tge money, or the willingness to go all out. AT&T is doing a complete 1 to 1 coverage of 3g 2g this year nationally by the first half of the year. I know the big two cost more, but you get a better product, in more places, and most customers don’t use 5 gigs a month.

      • samsavoy

        When your competition colocates on the same towers, already hauled in fiber, and added their LTE equipment, there’s no longer an excuse to still have 2G. So I disagree – many of these 2G areas have lots of backhaul available.

      • M42

        Then why have the other big three carriers done this?

      • lynyrd65

        Sprint is getting it. AT&T and Verizon already have it and where it’s really hard to get they use microwave. It’s definitely available.

  • psaux

    David, you have a wicked typo above where you transposed the number of devices vs. the number of gigabytes from the quote when you broke out the comment about Shared Data Plans.

  • LOV3BAS3DCUBANO

    T-mobile or Hipster Wireless? Lol

  • tmobile

    Tmobile coverage is non existent compared to att or verizon

  • Emmanuel McDonald

    If T-Mobile would just announce that they are upgrading the entire network in 2014/2015, then loyal customers are willing to wait and potential customers are willing to follow progress being made. People actually want T-Mobile to succeed as the “Uncarrier.” T-Mobile is ignoring the fact that there is a problem with having 2G only coverage. They believe as if only a fraction of America actually exists, and then within that area only certain neighborhoods exist. It is incredible that they believe LTE will be their only saving grace. Verizon, AT&T and Sprint didn’t always have LTE, yet they had more customers. It’s technology upgrades to native, nationwide coverage that attracts customers to a carrier, then followed by prices. And when T-Mobile’s management is interviewed, interviewers act scared to asked the tough questions about these upgrades. When every website a person visits, says the same thing…”It’s the Network, Stupid!”

  • Emmanuel McDonald

    If T-Mobile would just announce that they are upgrading the entire network in 2014/2015, then loyal customers are willing to wait and potential customers are willing to follow progress being made. People actually want T-Mobile to succeed as the “Uncarrier.” T-Mobile is ignoring the fact that there is a problem with having 2G only coverage. They believe as if only a fraction of America actually exists, and then within that area only certain neighborhoods exist. It is incredible that they believe LTE will be their only saving grace. Verizon, AT&T and Sprint didn’t always have LTE, yet they had more customers. It’s technology upgrades to native, nationwide coverage that attracts customers to a carrier, then followed by prices. And when T-Mobile’s management is interviewed, interviewers act scared to asked the tough questions about these upgrades. When every website a person visits, says the same thing…”It’s the Network, Stupid!”

    • PiCASSiMO

      You bring up a good point. But at the end of the day, if 98% of the people stick 98% of the time in their own covered area, they are willing to save $20/30 a month for less coverage in case the visit aunt in a non-covered area.

      We live in Chicago and have a cottage near Coloma, Michigan where we are lucky to get an Edge signal. We can barely make calls, but then we have internet installed, so WiFi-Calling takes care of that. So when we are on the beach, we may not be able to surf the internet but it can all wait till we get back to the cottage. Sure a 3G signal would be nice, but $20/30 a month in savings per line is significant for us and we are willing to pay the price.

      • emcdonald75

        Many people don’t even expect T-Mobile to expand coverage, except in the roaming areas and that’s to save them costs. Most people want them to upgrade the EDGE areas to at least HSPA+. They have a pretty extensive network, it’s just based on an old technology, like GPRS/EDGE. There is a difference between having holes in coverage and keeping certain areas in outdated technology because they don’t return a quick profit. People want to be able to visit grandma in rural America, and still have excellent 4G coverage. The rise in customers for Verizon and AT&T are proof of that.

  • GwapoAko

    Mr. Legre just be consistent with your pricing of phones!!! Sometimes the price of SG2 is $549 and sometimes its $499.. Cmon men make up your mind!!!

  • charlieboy808

    Wow… I like this guy! HAHAHA

  • pockme006

    At least with T-mobile, porn will work!

  • Willie D

    What T Mobile really needs to focus on instead of just having a value plan that you can pay overtime to get a new device, is that an order for you to get that pay over time device on the value plan you have to have stellar credit. If you’re going to have to be required to have stellar credit for a phone why would you be with T Mobile anyway? Why wouldn’t you be with AT&T or Verizon or hell even Sprint? None of these companies lock you in long term for changing plans, none of them change their terms and conditions unilaterally and say they wont let you out of a contract even though legally they must, and none of them are going to deny you service completely without paying a deposit..unfortunately TMobile is the ONLY company that leaves potential customers with limited options by denying ones choice based on credit, or denying them a deposit for service, or allowing them to change plans with their family or individual needs and carry out remainder term. Tmobile has become extremely anti consumer and there is a reason more people use the Big 3 over TMobile and its not because of rate plans coverage or the iPhone. Customers are less concerned about price and sspeed when you cant provide flexibility and customer service and try to gain the customer base you want yet deny. Think about that.

  • Durandal_1707

    “Are you kidding me? That’s how much they cost! That’s why you’re in prison for multiple years!”

    Is it just me, or does this imply that contract-free Value Plans might be coming back soon?

    • 21stNow

      We can hope!

  • Trevnerdio

    I like this guy…really good change for this company.

  • AndroidProfit

    This guy looks like a slimey used car salesman.

  • AndroidProfit

    ““You are paying every penny for their phones. You are not getting a $99 phone. Anyone who thinks they are, come with me into the back. While you’re handcuffed, they go into your pockets and they take your money.”” YA T Mobile just wants to make sure THEY keep phones ARTIFICUALLY high and we as consumers fall for it.

  • frigadroid

    Polar opposite of Mr Phil the carpetbager Humm. Reason being he’s a man on a mission who’s strivin for success, rather than a man looking to sell something he couldn’t care less about just to get his commission.

  • AndroidProfit

    WOW I would be seriously EMBARRASSED if the CEO of the company i worked for made references about porn and called a competitor’s network, “crap”. You just don’t do that and expect to be taken seriously. Humor is great and he could have taken a dig at ATT without being so blatant about it especially given the amount of cash they received from ATT as a result of the deal falling through. The more I think about it the more of a complete douchenozzle this guy seems.

    • TayshaunBoba

      T-Mobile’s out to shake things up, and Legere tells it like it is. Yes, his comments are nontraditional compared to other CEO’s, but T-Mobile calls themselves the uncarrier now, and to me, this is just them living up to the name. Not to mention, journalists and the press are loving this guy. He’s without a doubt the most charismatic, comical CEO of the big four, and TMO needs this kind of good press right now. CNET’s article on Verizon’s keynote was literally titled “Verizon’s snoozer keynote short on news.” TMO at least got people talking, and that was their goal.

      • http://twitter.com/SParKlngCyaNide SparklingCyanide

        I agree, everybody who has seen him speak(including me) have absolutely loved what he had to say and the charisma and spirit he’s used to say it. He knows how to catch People’s attention but at the same time he knows what he’s doing and is very intelligent. He’s been known to turn many companies around in his day. I think that’s just what he’s doing right now in the correct way if you ask me.

  • GWhit3

    So if T-Mobile is planning to rid of all subsidies, will they still offer there discounted device upgrade policy?

  • http://www.antmontana.com/ ant

    lmao pornhub should run tmo ads on their site or tmo should get pornhub to run some ads saying watch unlimited porn using tmobile unlimted 4g

    • Whiskers

      Rolmao at this , good one.

  • tomnewtn

    How old is this guy? I just want good value for my dollar, not a cult.

    • tomnewtn

      We can see the legacy of TEEN Mobile live on I guess.

  • ASmith

    I like this guys outlook, but I’d like it more if he understood that most of T-Mo’s network was EDGE and that it really doesn’t have to be. I keep hearing about how 4G and LTE but I’d have to drive almost a hour from my house to see it.