T-Mobile Wants To Keep Smartphones Cheap

T-Mobile CEO Philipp Humm told the Wall Street Journal that T-Mobile plans to sell a number of Android devices for $100 or less. Explaining that not all customers want expensive, high end devices T-Mobile is looking to capture that demographic.

“We are working with our vendors on this one to drive the price of smartphones down,”

T-Mobile won’t be the only carrier hoping to attract new customers with cheaper handset offerings but T-Mobile hopes the combination of inexpensive handsets and cheaper data offerings are a win, win in the market. Those of you looking to see T-Mobile go after high-end devices as well should not fret, there is plenty in the mill to attract both types of customers.

As T-Mobile looks to improve on last years numbers, a push into both demographic markets combined with the no premium on 4G pledge is just what the doctor ordered.

Wall Street Journal via Fierce Wireless

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  • http://www.facebook.com/matt.mingkee Matt Tsui

    Words to Humm:
    It’s better to have “balanced” lineup of smartphones (Android, BB, WP7).
    2 $500+ models
    4 $400-500 models
    3 $300-400 models
    3 $300 or lower basic models
    In addition, T-Mobile should ask manufacturers to add AWS on unlocked 3G phones for EM+ customers.

  • Ws6driver Js

    Ok makes phones cheaper= check. Provide double speeds to already enfused 4g areas = check. Forget about other areas that don’t even have 3g = check. Wth……….

    G2 in greeneville tn.

  • http://www.facebook.com/people/Stephanie-Haney/1798054434 Stephanie Haney

    The bulk of people using cell phones right now are NOT in the market for a high priced phone, or a high priced cell plan. Most people are looking for a quality phone, that can do alot of the work that they can do on their pc’s and to show off a little for their friends. I own a mtslide currently and owned a cliq before this. I was very happy with both phones and can work them well. Sure, there are some issues and this is the case with any phone you get. Talk to any cell user and they will tell you all of the things they hate about their phones, no matter how great everyone else says they are. Tmo is not necessarily trying to compete, but to corner that market that everyone else is ignoring. As far as the pricing going up, the company is a for profit company, and is jumping on board with what the other carriers have been doing for years. The name of the company is not free-mobile people.

  • http://www.facebook.com/people/Stephanie-Haney/1798054434 Stephanie Haney

    The bulk of people using cell phones right now are NOT in the market for a high priced phone, or a high priced cell plan. Most people are looking for a quality phone, that can do alot of the work that they can do on their pc’s and to show off a little for their friends. I own a mtslide currently and owned a cliq before this. I was very happy with both phones and can work them well. Sure, there are some issues and this is the case with any phone you get. Talk to any cell user and they will tell you all of the things they hate about their phones, no matter how great everyone else says they are. Tmo is not necessarily trying to compete, but to corner that market that everyone else is ignoring. As far as the pricing going up, the company is a for profit company, and is jumping on board with what the other carriers have been doing for years. The name of the company is not free-mobile people.

  • http://twitter.com/Jakestavo Gus G

    People are lining up outside for the release of the Cliq 2, uh never mind it’s The Verizon store they are lining up for!!! Go to any cricket or metro pcs store and you’ll see people wanting a low end android phone or Lg phone. Tmobile is trying to become like them, it’s a shame, because 1 in every 100 people at these store’s shower, that’s the future that Tmobile is setting up for us!!

    • http://www.facebook.com/people/Stephanie-Haney/1798054434 Stephanie Haney

      I think everyone should keep in mind, most of the people with cell phones cannot afford to get one of these expensive, high end phones. Great for you if you can, but the the option should be there for the majority.

    • http://www.facebook.com/people/Stephanie-Haney/1798054434 Stephanie Haney

      I think everyone should keep in mind, most of the people with cell phones cannot afford to get one of these expensive, high end phones. Great for you if you can, but the the option should be there for the majority.

  • http://twitter.com/Jakestavo Gus G

    A very stinky Future