Deutsche Telekom To Present T-Mobile USA Strategy Next Week?

You’ll have to “Bear” (Bears win!!) with us on this one as I’m not sure what exactly the Reuters article is referring to. That being said, Reuters is reporting that Rene Obermann, CEO of T-Mobile USA parent company Deutsche Telekom, and Philip Humm, T-Mobile USA CEO “…are due on Thursday to present a strategy for the struggling US unit T-Mobile USA, which is the market’s No. 4 operator but has seen profits fall.”

I’m not sure what is being presented and where, but I can speculate perhaps a shareholder meeting overseas or some other form of meeting with Deutsche Telekom board members.

However, Obermann did present this statement as to what he believes is the larger picture for his US branch:

“In the US, we need an aggressive marketing policy and customer-friendly pricing,” Obermann told Bild am Sonntag. “We have to improve our arguments as to why customers should come to us or stay with us.”

So we’ll keep a sharp eye out for any news dropping on Thursday that might give us a hint as to what kind of plan the Magenta parent company has for its second largest branch.

What do you want to see/hear be offered?

Reuters

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  • Mr Tibbs

    It should be about more towers better coverage, but it will probably be about more crappy phones..

  • Really, no 4g

    “In the US, we need an aggressive marketing policy and customer-friendly pricing,” Obermann told Bild am Sonntag. “We have to improve our arguments as to why customers should come to us or stay with us.”

    Yeah, like maybe T-Mobile should offer legacy customers the same deal they can get from Target! G2 is 99 there but 199 for returning customers with 22+ months! And quit calling it 4G until it is really 4G! If we lie to you will you still respect us in the morning?

    • Anonymous

      The definition was downgraded. T-Mobile has 4G, and so does everyone else. Before the definition of 4G was downgraded, no one had it. Carriers needed hypothetical speeds of 100 Mbps.

      I agree with the legacy customers part…

  • Anonymous

    They care more about the stupid mytouch lineup. Promote the G2 as well. Also, with the money they shelling out attacking Att and verizon, they could be putting that at apple to get the iphone in June.

  • http://twitter.com/whfsdude Will

    They really need to expand their 3G coverage. For example, in Bangor Maine they are the only carrier without 3G.

  • http://twitter.com/whfsdude Will

    They really need to expand their 3G coverage. For example, in Bangor Maine they are the only carrier without 3G.

  • http://profiles.yahoo.com/u/35HLVJSI34LMH5M274SCGWDZBY mike

    A lot of postulating here. MBB does not seem big enough. “Strategy” is quite vague, of course! iPhone would be big, pricing, upgrades?? But how do any relate to strategy? I’ll wait ’till Thursday!

  • http://profiles.yahoo.com/u/35HLVJSI34LMH5M274SCGWDZBY mike

    and right now, I log on to my tmobile:

    Sorry–we’re experiencing high demand and are unable to process phone upgrades. Please try back later.

  • Maarnold1775

    Expand 3G! As Will said their are a lot of places that rate 3G (because all the other carriers have it there) and were still floating in EDGE. Greenville, NC was on the list in ’09 to receive it and their still waiting as an example. I’m at a major military base with barely nothing. We pay our bills too!!!

    • Wireless_oneder

      Thank you for your service to the country. I agree that military bases need the best coverage. They should be a targeted customer base. Many have to deploy overseas, and choose a gsm phone for ease of use in other countries. Providing strong 4G coverage at home for the men and women who serve should be a no brainer.

  • hi!

    marketing? marketing what? The Cliq2….maybe a Cliq 3?! hahaha. At this point it’s iPhone or bust

  • Anonymous

    Its the NETWORK stupid! It doesn’t matter how many whiz bang phones you have if there is no data connection or frequent dropped calls. Phones are the pretty sexy girls and the network is the reliable, dependable, faithful wife. Guess which one is around for the duration! A phone will get you on a network but the network keeps you there.

    Great customer service is the ONLY reason I have stayed with T-Mobile since I left Sprint (5 years ago). Their customer service at the time was horrible (network was pretty good though). There are still way too many places even in the city where I have NO signal. No data or Edge about 70% of the time. Sporting event or concert = No service due to overloaded networks. I want to stick with T-Mobile but don’t tell me about 4G when I’m still not getting 3g consistently even in populated urban areas.

    More towers and better network stupid!

  • Anonymous

    I hate to be on the ” keep it simple stupid ” tip I think More reliable coverage (not that I have an issue with it) overall, less edge more 3G better and maybe do a higher percentage of high end devices may 55% entry level 45% high end or something like that. Even though I think some ppl over reacted a little bit the event earlier this month didn’t help start the year off on the right foot. They need less polarized customers. Pay attention to both ends of the spectrum, me personally I think that would solve a lot of their problems. And not that I want one but the phone and the way it presents itself is “the right way” an iphone would help.

  • Tyrone M Jackson

    Good. Ask them why they aren’t supporting teir phones in the US.

  • Snoopy07

    We need better coverage and an iphone to keep customers and bring new ones. Just my opinion

  • M.

    update your devices.. if my Vibrant does not receive an OS update, I am going to Sprint and HTC..

  • Rfgenerator

    I home that I am wrong, but I suspect the new strategy will be a lot of marketing smoke and mirrors, but the bottom line will be try to get more money out of existing customers via tightening up upgrade requirements, increased pressure to get customers out of cheaper grandfathered plans. ON the other hand a better push to get new customers onboard through subsidized phones. The marketing side of things will be increase drum beating of the fastest network (but only in large cities). I suspect they will decide they can’t afford the cost of increasing coverage outside of cities so the footprint of T-Mobile’s network is unlikely to change.

  • MIKEEEEE

    merging with sprint.

    they merged with orange in the uk.

    • http://twitter.com/mlococo Michael Lococo

      Merge with Sprint??? how would that work?? They’re two different type of network. If you said Merge with AT&T that would be plausible as they have similar networks – you can unlock an AT&T phone and use it on T-Mobile etc… All this merger speculation and saying that 4 networks are too many is just nonsense. There used to be twice as many networks.

    • http://twitter.com/mlococo Michael Lococo

      Merge with Sprint??? how would that work?? They’re two different type of network. If you said Merge with AT&T that would be plausible as they have similar networks – you can unlock an AT&T phone and use it on T-Mobile etc… All this merger speculation and saying that 4 networks are too many is just nonsense. There used to be twice as many networks.

  • http://www.facebook.com/matt.mingkee Matt Tsui

    Coverage first!
    Decent coverage + reliable network + decent unlocked phones + Even More Plus plan = WIN!

  • Jake

    Brand = perception, and T-Mobile underestimates the power of pink to dissuade puny men from joining T-Mobile. Only confident men wear pink, or bear phones with pink logos. T-Mobile need to reach out to the under-served puny men portion of the market so they can expand their market share.

  • iFloss™

    Honestly I want, HIGH END OFFERINGS!!!!

    I’m talking Moto Atrix 4G competition. The LG Optimus 2X is just that, but when you really get down to it it loses cuz it only has 512mb RAM instead of 1GB RAM. T-Mo arguably has the low-end and mid-range smartphone business under wraps when plenty lustworthy and reliable handsets. But what the real consumers who want speed and care about all this 4G mumbo jumbo are waiting for is a phone to knock our socks off, and not just one phone but 3 at a time. If you release 3 phones every 4 months you’ll have 12 high-end smartphones in the year and it’ll be a lot easier on consumers since they get a variety of 3 phones in one month instead of 3 phones spread out amongst 3 months; they’ll never find out about the phone, want to jump to another carrier or otherwise.

    I consider it and its a bit outrageous to think of but we really need more high end phones, the MyTouch 4G is really good, the Vibrant is really good but they’re not the phones of tomorrow and weren’t the phones of tomorrow when they released; not even the Nexus S (specs wise) that screen is the screen of tomorrow though which is what they wanted to present.

  • TMO

    “Customer-friendly pricing” huh? Increasing data plan add ons from $5 a month to $30 a month does sound customer-friendly.

  • Anonymous

    1) A data plan for family plans
    2) A data plan that is shared among all the devices on the plan. If I pay for 10GB a month I should be able to decide how I want to consume that 10GB.
    3) More tiers in the data plans

    • http://pulse.yahoo.com/_6BZWRJOKVCUIZWHMEWABAUBLHQ gfam

      The first wireless carrier to implement this will have great success in attracting customers. As it is, if you have a family plan with five (5) unlimited data plans you should be entitled to use 5 GB X5 times anyway you want. Hey, Tmo, just like AT&T has rollover minutes, you need to start “rollover data!”

  • T-Mobile USA user

    T-Mobile raised the price for basic phone service from $30 to $40 per month for new 500 min individual plans. So they lost that end of the market to StraightTalk, Consumer Cellular, TracFone, etc.

    T-Mobile generally has poor indoor coverage due to higher frequency spectrum than Verizon or AT&T. So tablets sold as indoors data devices over marginal 3G signals will not fly for long with new consumers, i.e, expect many returned devices.

    That leaves T-Mobile competing on pocket sized devices (phones) with the big 3. Many of us are because prices are $10-$20 month cheaper than AT&T or Verizon for similar service. We all put up with the weaker indoor network, and many of us use UMA/Wi-Fi calling as a workaround indoors.

    Eventually it will be all data and all calls will be IP based, but the laws of physics are tough to overcome and this will always work against T-Mobile.

  • Anonymous

    It’s been nice hearing about the upgrades to the network in terms of speed, however I would want them to expand their 3g/4g coverage. It’s not very large. Their 4g is only the largest because unlike LTE and WiMax it isn’t just localized to cities, it uses the current 3g infrastructure. Since they are saving money by going this route, they should invest in more towers to compete with AT&T and VZW’s 3g footprint.

  • Anonymous

    Finally. Marketing….they are doing better with the 4g ads, but you know, it may be too little too late. They haven’t got the iPhone, and the iphone has won even though other phones are better it’s all about marketing. Yes, you tech savvy people out there may buy the better phone but the majority of the masses will buy what is percieved to be a better phone. And Apple did that for the iphone in which ATT was the benefactor. Now it’s on to Verizon. Anywhoo, if he can turn it around then good for him. My gut seems to say the Germans are getting tired of bailing out it’s problem child here in America. It’s time to put up or shut down.

  • Anonymous

    Finally. Marketing….they are doing better with the 4g ads, but you know, it may be too little too late. They haven’t got the iPhone, and the iphone has won even though other phones are better it’s all about marketing. Yes, you tech savvy people out there may buy the better phone but the majority of the masses will buy what is percieved to be a better phone. And Apple did that for the iphone in which ATT was the benefactor. Now it’s on to Verizon. Anywhoo, if he can turn it around then good for him. My gut seems to say the Germans are getting tired of bailing out it’s problem child here in America. It’s time to put up or shut down.

  • Anonymous

    Finally. Marketing….they are doing better with the 4g ads, but you know, it may be too little too late. They haven’t got the iPhone, and the iphone has won even though other phones are better it’s all about marketing. Yes, you tech savvy people out there may buy the better phone but the majority of the masses will buy what is percieved to be a better phone. And Apple did that for the iphone in which ATT was the benefactor. Now it’s on to Verizon. Anywhoo, if he can turn it around then good for him. My gut seems to say the Germans are getting tired of bailing out it’s problem child here in America. It’s time to put up or shut down.

  • Anonymous

    Here is the future of T-mobile. There is nothing T-mobile can do at this point to grow. The same thing happened in Europe to wireless companies. Too much discount wireless companies around. 4 wireless companies are too much. Little guys like cricket and metro pcs is putting too much pressure. As economy is bad people move to smaller companies. The only chance T-mobile in US had was to get iphone but not that is too late too. The onyle way Tmobile will survive if they buy an other wireless company when everyone get to lte. Sprint will do let eventually they cant do wimax forever then t-mobile can buy them and be largest. att will be screwedthis year anyways due to lack of iphone loss. So that is the strategy of tmobile

    • Petey

      the lack of the iPhone will hurt T-Mobile, and Humm does realized that too. The regular consumer doesn’t really care much about any other phones besides iPhone.

      T-Mobile… Bring iPhone and cheap plans or no mandatory data plan, then it’s all good.

  • JustMike

    I sincerely hope the new strategy is not built around mobile broadband devices as a few people have suggested. I don’t see a future in this market.. why would I want to buy an extra device for my laptop when I can just wifi tether to the phone that’s already in my pocket?

    Now if you could share a single data plan between devices on the account.. that would be compelling. If we can do it with voice minutes and text messages, why not data?

  • Shannon

    I think T needs to start advertising the reason why the majority of us are with them… the lower prices. That and that we don’t need to have coverage in every corner of the country (and I’m sure the majority of cell phone users don’t either, even if they think they do ’cause Verizon tells them they need it).

    And if they wanna go after the iPhone crowd, they need to push Android, not the myTouch. WTH is a myTouch? It’s a phone that lets you video chat on 4G. Wow. I need a phone that has navigation, Facebook, Twitter, apps that let me manage my money, apps to help me find cheap hotels and flights, apps that I can use on the golf couse, apps that let me watch CSI or Campus PD. I like reading and I’m about to buy a Kindle. Too bad I can’t read books on my phone. Wait… I just saw a T-mobile commercial that says I CAN read books on my phone. I thought that the iPhone and those Droids on Verizon could only do that.

    Look, Carly’s hot and all but I don’t care about video chatting on the myTouch and I dont have 4G where I live and prolly won’t for another year or two and I’m about sick of hearing about it.

    Just my .02…

    • Mallorian

      the mytouch is an android phone. you can do al of those things u mentioned with it and more.

    • Mallorian

      the mytouch is an android phone. you can do al of those things u mentioned with it and more.

  • NYState0fMind

    T-Mobile needs to first work on making the network stronger and better than ever. Expand out as much as possible. Verizon loves to claim they have the largest coverage in the US. T-Mobile can change that by expanding. Once the US has the great coverage they need for 3G and 4G, they can focus on the quality of phones they offer. They need to jump on everything from: iOS, Android, Windows Phone 7, webOS, Symbian, etc. Then aggressive marketing. Aggressive marketing is fine and all.. but without a strong network to back up those claims, they are just blowing hot air.

  • Orderreceipt

    Get the iPhone and tmo will make $$. That’s what Americans want. iPhones.

    • Minioninnc

      American here and this American doesn’t want the iphone. Had it, sold it, moved on.

    • Minioninnc

      American here and this American doesn’t want the iphone. Had it, sold it, moved on.

  • Anonymous

    Bravo @TmoAndroidExpert! This is the same thing that said last week. If Tmo is going to be a contender, it needs to bring in the big guns on high-end phones. If customers are leaving because you don’t have the desirable phones, what difference does it make if your network is the fastest??? No one is there! And to say that you are going after the low-end market because of upper-tier saturation…Did you not get the memo that MetroPCS is moving over to LTE? And then there’s Virgin, Boost and Cricket to bring up the rear. Increasing marketing does little to boost revenue if when the customers come to take a look, Tmo is not competitive with the big 3 and their top-of-the-lineup phones… Potential customers lost.

    This upcoming announcement may more than likely announce a spinoff. Must be the spinoff season. Didn’t moto spin off its mobile unit? (Pregnant Pause)

    Android is all about cutting edge – in OS, apps, and powerful equipment to house it all. So why…WHY would any company who wants to attract more customers have a plan to flood the market with things that people DON’T clamor for? Blackberry is still a viable business platform but the masses have moved on. And as to all the other phones? You don’t hear any buzz of people dying to get the latest run-of-the-mill bottom tier phone. No. You hear: 2X, Black, iPhone, Atrix. And I daresay that there will be long lines when these phones drop.
    That being said, the ONLY announcement that I want to hear from Tmo or its parent is that Tmo will be the exclusive NA carrier of the LG Optimus 2X and the Optimus Black. All other announcements are irrelevant. (Does anybody else wonder why the official carrier info on these phones has been so clandestine???)

  • Anonymous

    Bravo @TmoAndroidExpert! This is the same thing that said last week. If Tmo is going to be a contender, it needs to bring in the big guns on high-end phones. If customers are leaving because you don’t have the desirable phones, what difference does it make if your network is the fastest??? No one is there! And to say that you are going after the low-end market because of upper-tier saturation…Did you not get the memo that MetroPCS is moving over to LTE? And then there’s Virgin, Boost and Cricket to bring up the rear. Increasing marketing does little to boost revenue if when the customers come to take a look, Tmo is not competitive with the big 3 and their top-of-the-lineup phones… Potential customers lost.

    This upcoming announcement may more than likely announce a spinoff. Must be the spinoff season. Didn’t moto spin off its mobile unit? (Pregnant Pause)

    Android is all about cutting edge – in OS, apps, and powerful equipment to house it all. So why…WHY would any company who wants to attract more customers have a plan to flood the market with things that people DON’T clamor for? Blackberry is still a viable business platform but the masses have moved on. And as to all the other phones? You don’t hear any buzz of people dying to get the latest run-of-the-mill bottom tier phone. No. You hear: 2X, Black, iPhone, Atrix. And I daresay that there will be long lines when these phones drop.
    That being said, the ONLY announcement that I want to hear from Tmo or its parent is that Tmo will be the exclusive NA carrier of the LG Optimus 2X and the Optimus Black. All other announcements are irrelevant. (Does anybody else wonder why the official carrier info on these phones has been so clandestine???)

  • Anonymous

    Umm, we desperately need to see 3/4G and voice coverage comparable to Verizon. Network expansion is crucial.

    Also, get rid of the $18 upgrade fee, that irriatates so many customers to the point of leaving T-Mobile to go to ANY other company, since NOBODY else charges this!

    • Moneyman

      I know sprint has the same fee, so I’m guessing Verizon and At&t may be doing it as well.

    • Moneyman

      I know sprint has the same fee, so I’m guessing Verizon and At&t may be doing it as well.

  • datnigemo

    1. Better coverage meaning get more of the Edge to 3G and get edge to places like Big Bear and the 138 from palmdale. Those arent rural areas they are places people live and travel often and i would hate to have to ask someone to use their sprint or Verizon phone to call AAA.

    2. Higher end phones, i now realize that tmo does have phones that compare to the droids just that we dont have enough.

    3. As for pricing i would like to see the even more plus prices be everyones price with a 2 year contract. I like not having a contract because my plan is cheaper but paying $450 for a phone at once is tough or over time isnt great cuz then my bill ends up $20-$30 more regardless.

    y is tmobile competing with Metro PCS or cricket when they should be competing with verizon sprint and at&t and Tmo can beat At&t and sprint with lil to no effort in the right areas.

  • Mcdaygo

    It really all boils down to coverage first and foremost. Having a hot phone(s) is second. Nothing too shocking.

  • http://twitter.com/mlococo Michael Lococo

    Well let me think… Could it be that T-Mobile used to all the best Windows Mobile phones… Now in the process of expanding their phone models they have angered a their large base of Windows Mobile Users? Wouldn’t it have been better to Produce a High-End Windows Phone with 4G for all the Windows Mobile users (like me) out there? I’m not saying don’t sell Android phones, by all means do – there are plenty of people who find Android good enough to do what they do. I’m saying just don’t mistreat your base of WinMo users.

  • http://twitter.com/mlococo Michael Lococo

    Well let me think… Could it be that T-Mobile used to all the best Windows Mobile phones… Now in the process of expanding their phone models they have angered a their large base of Windows Mobile Users? Wouldn’t it have been better to Produce a High-End Windows Phone with 4G for all the Windows Mobile users (like me) out there? I’m not saying don’t sell Android phones, by all means do – there are plenty of people who find Android good enough to do what they do. I’m saying just don’t mistreat your base of WinMo users.

  • http://twitter.com/mlococo Michael Lococo

    Well let me think… Could it be that T-Mobile used to all the best Windows Mobile phones… Now in the process of expanding their phone models they have angered a their large base of Windows Mobile Users? Wouldn’t it have been better to Produce a High-End Windows Phone with 4G for all the Windows Mobile users (like me) out there? I’m not saying don’t sell Android phones, by all means do – there are plenty of people who find Android good enough to do what they do. I’m saying just don’t mistreat your base of WinMo users.

  • Anonymous

    .eciffo evitucexe s’eliboM-T ot rettel nepo na siht redisnoc ,stnemmoc eseht pu kcip senigne hcraes ecniS

    IMHO carriers have depleted the market for selling current wireless technologies (handsets, phone service and data) since there’s only so many customers to go around. It’s like running against the wind, as carriers compete against each other chasing the same customers, with the same bag of wares (technologies). T-Mobile can’t break free of that vicious cycle unless it comes out with something new, stuff that the other carriers don’t have.

    T-Mobile would be wise to announce getting into new technologies for wireless customers (software, hardware and infrastructure, crowned with revolutionary pricing).

    These moves would not only set T-Mobile apart from the competition, but TMOUS would become “the carrier” to sign up and stay with to enjoy such things. (Much like the public perceives Apple is the company who produces innovative products even though Apple rarely has: e.g., in 2007 the iPhone was not new, as early as 2002 touchscreen only PDA phones were on the market; the iPad is not revolutionary, more powerful tablets were on the market in 2004).

    Becoming a revolutionary wireless company would require T-Mobile to form partnerships with established hardware and software companies, and maybe even acquiring emerging and innovative technologies.

    Yeah, that would cost some coin and for sure investors would chop off executive heads if the investment did not pay off with increased profits in two to three years.

    So where to go and what technologies and am I talking about?

    - Become the “broadband only” network, known as the only carrier providing exclusively 4G services. Do something similar to what Nissan did with its luxury “Infinity” brand, or Toyota with “Lexus.”

    T-Mobile would be the premium brand, with only high-end service and high-end handsets.

    The spin off company would be the carrier for budget smartphones, feature phones and slow service.
    Spin off 3G and Edge to a different entity, to differentiate those 20th century speeds from 21st century broadband.

    - Develop a full line of tablets. By that I mean echoing what’s been done with handsets.

    For the budget minded T-Mobile has free feature phones, for the geeks, T-Mobile has $500 premium handsets.

    Do the same with tablets, have a $100 model that’s simply an e-reader, $250 unit with average features, $500 tablets that are powerful computers without the keyboard.

    Allow all tablets to access the Net and interact online. The $100 model has a smaller display, WiFi, but connects at 3G max. The $500 model is 4G.

    The key is to become THE CARRIER to go to shop for the full range of tablets, maybe seven to ten models filling the spectrum. (This is far better than each carrier having one to three tablets.)

    - Partner with software companies (Microsoft, Adobe) to offer popular office app on T-Mobile handsets, via cloud computing. E.g., make MS Office available across platforms, “in the clouds,” that would not be dependent on the handset or tablet OS. That may not be doable if, for example, Microsoft has its own plans.

    - Have a full range of “professional handsets” meaning that a salesman, for example, or a lawyer, can use T-Mobile handsets or tablets to perform any and all office tasks that are currently done on netbooks, notebooks and desktops. Cloud computing makes that possible.

    - In line with the above develop full cloud computing capability on handsets and tablets. “Cloud computing” for those who don’t know, is simply doing on the Internet anything you would do on your computer.

    For example, you would no longer install MS Word on your computer. You would pay MS a license fee for access to MS Word online. Online you would create, edit and even save documents.

    In a sense, a “cloud computing” handset will have morphed into a “dumb” terminal, similar to what many office networks use.

    - The iPhone: IMHO a really bad thing that happened to T-Mobile was it not getting the iPhone, and it instead going to Verizon. Of course, maybe T-Mobile tried to get it for the U.S. market, but Apple instead wanted it to go to Verizon because of its huge customer base.

    However, if it was a matter of money, T-Mobile should have paid whatever it would take to get the iPhone. That move would have paid off handsomely simply in the free media coverage that T-Mobile would have received on the event (attention that instead Verizon got).

    - Things that show T-Mobile is on the right track:

    4G, not HSPA+ – One of the smartest moves T-Mobile made was “abandoning” the HSPA+ label and instead boldly calling it “4G.” That took guts and brains to pull off.

    And you know T-Mobile’s 4G ad campaign was a slick move because the other carriers: A) complained and whined about T-Mobile doing that . LOL; and B) Came out with their own campaigns responding to T-Mobile. But that was too late, people remembered what T-Mobile said. (T-Mobile needs to keep that kind of momentum going.)

    “Attack ads” – Taking off the gloves is a good thing for T-Mobile. T-Mobile needs to become aggressive instead of what could be characterized as standing around with its feet flat on the ground.

    For example, people can relate to Carly Foulkes bad mouthing the iPhone’s WiFi-only video phone call feature and saying how T-Mobile’s video chat is better.

    Carly Foulkes – Ask anyone to name all the people who appeared in those pathetic pantywaist commercials for the MyTouch.

    Now show a pic of Carly Foulkes and ask “Who is that?” Every phone buying guy will tell you “Oh, that’s the T-Mobile girl.”

    .slles xes ,si tcaF .gniklat eht od ebab toh a evah nac uoy ro stcudorp ruoy esrodne nac deveihca eht dna seitilanosreP

    You who have a problem with that, close your eyes when her commercials come on. Bonus Tip: When your manly football buddies ask why you closed your eyes during the T-Mobile commercial, to save face tell em Dr. Oz said you should on occasion check for cracks in your eyelids.

    OK, I did not want to make this too long, so I’ll stop typing.

  • Anonymous

    .eciffo evitucexe s’eliboM-T ot rettel nepo na siht redisnoc ,stnemmoc eseht pu kcip senigne hcraes ecniS

    IMHO carriers have depleted the market for selling current wireless technologies (handsets, phone service and data) since there’s only so many customers to go around. It’s like running against the wind, as carriers compete against each other chasing the same customers, with the same bag of wares (technologies). T-Mobile can’t break free of that vicious cycle unless it comes out with something new, stuff that the other carriers don’t have.

    T-Mobile would be wise to announce getting into new technologies for wireless customers (software, hardware and infrastructure, crowned with revolutionary pricing).

    These moves would not only set T-Mobile apart from the competition, but TMOUS would become “the carrier” to sign up and stay with to enjoy such things. (Much like the public perceives Apple is the company who produces innovative products even though Apple rarely has: e.g., in 2007 the iPhone was not new, as early as 2002 touchscreen only PDA phones were on the market; the iPad is not revolutionary, more powerful tablets were on the market in 2004).

    Becoming a revolutionary wireless company would require T-Mobile to form partnerships with established hardware and software companies, and maybe even acquiring emerging and innovative technologies.

    Yeah, that would cost some coin and for sure investors would chop off executive heads if the investment did not pay off with increased profits in two to three years.

    So where to go and what technologies and am I talking about?

    - Become the “broadband only” network, known as the only carrier providing exclusively 4G services. Do something similar to what Nissan did with its luxury “Infinity” brand, or Toyota with “Lexus.”

    T-Mobile would be the premium brand, with only high-end service and high-end handsets.

    The spin off company would be the carrier for budget smartphones, feature phones and slow service.
    Spin off 3G and Edge to a different entity, to differentiate those 20th century speeds from 21st century broadband.

    - Develop a full line of tablets. By that I mean echoing what’s been done with handsets.

    For the budget minded T-Mobile has free feature phones, for the geeks, T-Mobile has $500 premium handsets.

    Do the same with tablets, have a $100 model that’s simply an e-reader, $250 unit with average features, $500 tablets that are powerful computers without the keyboard.

    Allow all tablets to access the Net and interact online. The $100 model has a smaller display, WiFi, but connects at 3G max. The $500 model is 4G.

    The key is to become THE CARRIER to go to shop for the full range of tablets, maybe seven to ten models filling the spectrum. (This is far better than each carrier having one to three tablets.)

    - Partner with software companies (Microsoft, Adobe) to offer popular office app on T-Mobile handsets, via cloud computing. E.g., make MS Office available across platforms, “in the clouds,” that would not be dependent on the handset or tablet OS. That may not be doable if, for example, Microsoft has its own plans.

    - Have a full range of “professional handsets” meaning that a salesman, for example, or a lawyer, can use T-Mobile handsets or tablets to perform any and all office tasks that are currently done on netbooks, notebooks and desktops. Cloud computing makes that possible.

    - In line with the above develop full cloud computing capability on handsets and tablets. “Cloud computing” for those who don’t know, is simply doing on the Internet anything you would do on your computer.

    For example, you would no longer install MS Word on your computer. You would pay MS a license fee for access to MS Word online. Online you would create, edit and even save documents.

    In a sense, a “cloud computing” handset will have morphed into a “dumb” terminal, similar to what many office networks use.

    - The iPhone: IMHO a really bad thing that happened to T-Mobile was it not getting the iPhone, and it instead going to Verizon. Of course, maybe T-Mobile tried to get it for the U.S. market, but Apple instead wanted it to go to Verizon because of its huge customer base.

    However, if it was a matter of money, T-Mobile should have paid whatever it would take to get the iPhone. That move would have paid off handsomely simply in the free media coverage that T-Mobile would have received on the event (attention that instead Verizon got).

    - Things that show T-Mobile is on the right track:

    4G, not HSPA+ – One of the smartest moves T-Mobile made was “abandoning” the HSPA+ label and instead boldly calling it “4G.” That took guts and brains to pull off.

    And you know T-Mobile’s 4G ad campaign was a slick move because the other carriers: A) complained and whined about T-Mobile doing that . LOL; and B) Came out with their own campaigns responding to T-Mobile. But that was too late, people remembered what T-Mobile said. (T-Mobile needs to keep that kind of momentum going.)

    “Attack ads” – Taking off the gloves is a good thing for T-Mobile. T-Mobile needs to become aggressive instead of what could be characterized as standing around with its feet flat on the ground.

    For example, people can relate to Carly Foulkes bad mouthing the iPhone’s WiFi-only video phone call feature and saying how T-Mobile’s video chat is better.

    Carly Foulkes – Ask anyone to name all the people who appeared in those pathetic pantywaist commercials for the MyTouch.

    Now show a pic of Carly Foulkes and ask “Who is that?” Every phone buying guy will tell you “Oh, that’s the T-Mobile girl.”

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    You who have a problem with that, close your eyes when her commercials come on. Bonus Tip: When your manly football buddies ask why you closed your eyes during the T-Mobile commercial, to save face tell em Dr. Oz said you should on occasion check for cracks in your eyelids.

    OK, I did not want to make this too long, so I’ll stop typing.

  • Swoosh

    Like others have stated T-Moble needs to expand their 3g coverage. I am tired of hearing this wonderful 4g when I am stuck on edge. You are loosing customers on the gulf coast becuase of you lack of 3g.

  • Swoosh

    Like others have stated T-Moble needs to expand their 3g coverage. I am tired of hearing this wonderful 4g when I am stuck on edge. You are loosing customers on the gulf coast becuase of you lack of 3g.

  • Swoosh

    Like others have stated T-Moble needs to expand their 3g coverage. I am tired of hearing this wonderful 4g when I am stuck on edge. You are loosing customers on the gulf coast becuase of you lack of 3g.

  • Ermacdoctrine

    Ill Say better HIGH end phones, better support for phones (what happened to no phone left behind????), and coverage in low-known areas. They need to push the bar on marketing a little harder, “yeah, this phone is sweet and imma tell u why” kinda marketing. Do cross-carrier comparison, reduce pricing. Be the tech birthplace we used to be! T-Mo used to be the first at everything, what happened? First 8MP cameraphone in the us Tmobile. First In Megapixels everytime a updated one came out! First with the bigger screen phones, first with Android, first to offer mp3 ringtones, MMS, CallerTunes, And now the others are taking what they started over! The iPhone? Yeah, I guess we need it, but as a option. TMo needs to “own” what THEY brought to the table, ANDROID! How they let big red take over what they brought to the table?????

  • Ermacdoctrine

    Ill Say better HIGH end phones, better support for phones (what happened to no phone left behind????), and coverage in low-known areas. They need to push the bar on marketing a little harder, “yeah, this phone is sweet and imma tell u why” kinda marketing. Do cross-carrier comparison, reduce pricing. Be the tech birthplace we used to be! T-Mo used to be the first at everything, what happened? First 8MP cameraphone in the us Tmobile. First In Megapixels everytime a updated one came out! First with the bigger screen phones, first with Android, first to offer mp3 ringtones, MMS, CallerTunes, And now the others are taking what they started over! The iPhone? Yeah, I guess we need it, but as a option. TMo needs to “own” what THEY brought to the table, ANDROID! How they let big red take over what they brought to the table?????

  • EnviroG

    Work diligently to bring all of the the Apple ios devices (iphone & ipad) to T-Mobile USA and I’ll be even more happy to stay!

  • EnviroG

    Work diligently to bring all of the the Apple ios devices (iphone & ipad) to T-Mobile USA and I’ll be even more happy to stay!

  • android fan

    Until Apple releases a iPhone that is capable of 4G speeds, I think we will have to buy a non contract iPhone4 from AT&T.
    I can’t see Tmobile bragging about their 4G, and then offering an iPhone4+ that can only reach 3G speeds.

  • http://twitter.com/BiGMERF Marvin Feliciano

    Better high end phones (recommit yourself to android), remove 5gb cap and make it ten, stay below competitions prices and for gods sake stop bragging about 4g when your 3g coverage needs a hell of a lot of expanding. Finally WORK WITH THE MANUFACTURERS TO PROVIDE QUICKER UPDATES !