Tag Archives: NARB

NAD: T-Mobile can’t use “most reliable” slogan on ads

T-Mobile is on the hot seat right now over its advertising claims of having the “most reliable” 5G network. This claim, of course, comes from umlaut’s latest survey. But apparently, the National Advertising Division (NAD) has ruled that T-Mo cannot advertise based on this claim. T-Mobile plans to appeal the decision.  This issue first arose after AT&T challenged the claims that the Un-carrier made on TV and online ads. It caught the attention of the NAD, which … [read full article]

T-Mobile recommended to stop claiming it has a more reliable 5G network

t-mobile-recommended-to-stop-5g-reliability-claims

Once again, the National Advertising Review Board (NARB) has asked T-Mobile to stop making claims on the reliability of their 5G network. The decision of the board comes after Verizon made complaints on the claims made by T-Mobile on an ad launched this year.  The ad, featuring Bill Nye, received flak after T-Mobile claimed that their 5G network was more reliable than their competitors. In the video, the celebrity scientist says this line before making a demonstration … [read full article]

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has recommended to T-Mobile that they better explain to consumers the terms of their “Ditch and Switch” campaign. First, the … [read full article]