Tag Archives: NARB

T-Mobile recommended to stop claiming it has a more reliable 5G network

t-mobile-recommended-to-stop-5g-reliability-claims

Once again, the National Advertising Review Board (NARB) has asked T-Mobile to stop making claims on the reliability of their 5G network. The decision of the board comes after Verizon made complaints on the claims made by T-Mobile on an ad launched this year.  The ad, featuring Bill Nye, received flak after T-Mobile claimed that their 5G network was more reliable than their competitors. In the video, the celebrity scientist says this line before making a demonstration … [read full article]

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has recommended to T-Mobile that they better explain to consumers the terms of their “Ditch and Switch” campaign. First, the … [read full article]