Tag Archives: Lucy McLellan

Meet the Creative Teams Behind T-Mobile’s Next Era of Ads

The Un-carrier has always been known for loud, bold marketing, and now T-Mobile is reshuffling the team behind it. The company has named new agency partners and is adding AI to its in-house creative studio as it gets ready for life beyond wireless. T-Mobile announced the changes on November 2. Agency Anomaly is coming on as T-Mobile’s strategic brand transformation partner, tasked with shaping the brand’s next chapter as the company explores new industries. Highdive is … [read full article]

Why T-Mobile’s New Super Bowl Commercial Brings the ’90s Nostalgia

T-Mobile is bringing back one of the biggest boy bands of all time for this year’s Super Bowl, and they’re using an iconic ’90s anthem to show why the carrier deserves your business.  According to T-Mobile’s official announcement, the wireless company is featuring the Backstreet Boys in a reimagined version of “I Want It That Way” for its Big Game commercial airing Sunday, February 8th. The 60-second spot was filmed inside T-Mobile’s famous Times Square store … [read full article]