Metro by T-Mobile has announced the launch of CALLoGNE, a new luxury fragrance designed to capture the distinctive scent experience of unboxing a brand-new smartphone. The product marks an unconventional expansion into the fragrance market for the mobile carrier. According to Metro by T-Mobile’s announcement, CALLoGNE was developed to evoke the sensory experience associated with receiving a new device. The fragrance incorporates scent notes intended to reflect the fresh-out-of-the-box phone feeling that consumers experience when purchasing new … [read full article]