It’s a Bird, It’s a Plane, It’s T-Mobile?


It’s no secret that T-Mobile has been stepping up their advertising campaign lately.  It has been a natural progression of course; starting with commercials, then moving to an extremely personalized press event and now their latest propaganda, people jumping out of perfectly good planes and plummeting to the Earth (with some fancy flips, synchronization and safe landings thrown in there somewhere).  It appears that T-Mobile is going all out for the launch of the MyTouch 3G tomorrow by coordinating a massive aerial spectacle above the San Francisco skies.  There will be fly by jets, skywriting and 100 skydivers dressed up as different personalities (and at least one Elvis), landing in four different locations around the city (if you are interested: Justin Herman Plaza, Marina Green Park, Pier 39, and Moscone Recreation Center).  The real party looks to be at Justin Herman Plaza, where MyTouch fanatics (and onlookers) will have the chance to interact with the skydivers and product ambassadors, sample the MyTouch as well as having the chance to win exciting prizes, all building up to a human chain that will lead to a nearby T-Mobile retail store for a variety of giveaways (including devices, SWAG bags and more!).  In case you wanted a simple breakdown of what to expect, here it is:

  • Synchronized stunt-dressed skydivers with unique personalities and special effects
  • Jet fly-bys/air show stunt
  • Colorful, synchronized skydiver landings, and skywriting
  • Large on-site screen with live broadcasting (skycams) from the sky and ground
  • Large groups of excited consumers
  • Giveaways, live music, device demos and sampling
  • “Human chain”/street team

Is anyone else excited for the launch of this phone? If so, make your voice heard in the comments!

SF Examiner

Tags: ,