Tag Archives: SFX

T-Mobile and SFX Entertainment extend relationship

T-Mobile and SFX Entertainment, today, announced an 18-month extension to their relationship with the aim of “building a deep cultural connection with the millennial audience”. The two will partner to bring festivals and media events to the masses. The deal comes on the back of an announcement that Magenta is partnering with SFX and SYCO to launch a brand-[read full article]

Simon Cowell’s SYCO , SFX and T-Mobile partner to launch new ‘Ultimate DJ’ TV show

T-Mobile, this morning, announced that it has partnered with Simon Cowell’s SYCO Entertainment and SFX to produce a brand new music TV show. Dubbed ‘Ultimate DJ’, it seeks to bring together some of the top EMC DJ and producer talent from across the U.S. Launching initially online, the music event competition will feature producer-challenges where DJs will be invited to submit recordings for fan voting via social media.  From there, the competition will … [read full article]