Tag Archives: challenger

T-Mobile’s Challenger Strategy Continues With 100% Move To Value Plans In 2013

I’ve been saying this for months, but T-Mobile has made it official as the company will move 100% to Value Plan offerings in 2013. While many of you will be shocked by this move, I’m thrilled to see the company removing the two rate-plan scenario which confused far more customers than necessary. As the company sees 80% of all post-paid activations in stores as Value Plans, it makes sense for this … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices rather than specific rate plans Emphasis on providing a … [read full article]