T-Mobile announces new limited-time family plans: 4 people get 10GB LTE for $100, from July 30


T-Mobile has just announced a new, competitive family plan which it’s going to launch on July 30th. A family of four will be able to get 10GB of LTE data (2.5GB each) until 2016 for $100 per month. The plan includes all the usual Un-carrier benefits, including unlimited talk, text, free international data and unlimited music streaming.

John Legere announced the new offer in a blog post this morning and – in his usual style – calls AT&T out on its so-called “BS”. Big Blue announced “best ever” family plan pricing this morning, and T-Mo’s energetic CEO couldn’t help but make a point about it.

When I pulled up to that ad, I also knew we were about to blow AT&T’s “Best-Ever” completely out of the water.  Because starting July 30 through September, a family of four can get up to10 GB of LTE data – 2.5 GB each – until 2016 on America’s fastest nationwide LTE network with all the Un-carrier benefits for just $100 a month on T-Mobile.

So, here’s the math:  AT&T’s “Best-Ever Pricing” four lines for $160 vs four lines for $100 with T-Mobile—with unlimited talk, text, and data plus up to 10 GB of LTE data on our data-strong network. Plus, their “Best-Ever” deal comes with a boatload of crap – domestic overages, international roaming fees, hidden device subsidy costs, and on and on. “

And just in case you weren’t sure on how pricing compared between the big four, for a family of four, he published a simple comparison table:


$100 for four people certainly seems like an incredible deal. Saving $60 vs. the rivals is a huge difference. Are you planning on taking T-Mo up on its offer?

Worth noting, before we get carried away, this is a limited time offer. You’ll only get the plan at this price until 2016.

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  • Raiterio Patterson

    T-Mobile is going after the jugular! If this isn’t a reason to switch I don’t what is!

  • steveb944

    So essentially I’ll be getting an increase from our 1GB up to 2.5GB for the same price. Sweet.

    • chris

      I think you have to upgrade to the plan, not automatically just so you know.

  • JBrowne1012

    Great for them that is really good pricing

  • Stefan Naumowicz

    And ARPU goes even lower

  • Mike

    It sounds like a great deal, however, look again. 1) TMO has crappy LTE in the Philadelphia suburbs. Most of the time I’m on the edge system. 2). Since most of us live and work in WI FI just how much of that data will you really be using. 3). Do we need all of this unlimited mins? I live and work in wifi zones and TMO is pushing GMA calling as a benefit. heck it doesn’t cost them a penny. Look at just how many minutes you’re actually using in call time vs calls over wifi. You might be surprised. Now that music is free do we really need all that data? Legere is smart like a fox pushing unlimited, all you can eat services knowing that most people are in wifi most of the time. Wifi costs TMO nothing. So if I’m out and about and can’t get Data on the LTE network will I get a credit of data use that does across as EDGE or will the data not on the LTE network not counts against the 10 GB limit? Remember the offer is for 10GB on the LTE network- not 10 GB on EDGE!

    Legere should announce that data not on LTE network is free. That would be remarkable since LTE in so inconsistent in so many areas.

    • JTrip

      I do work all around Philly get fast LTE speeds and haven’t dropped coverage.

      • Mike

        I live in Exton and work in Devon and have really crappy service. I’m told by TMO has excellent LTE coverage in my area but when looking on detailed coverage map and view the data speed test results it’s clear theses areas totally lack LTE coverage. Good on EDGE but super slow…I was in Hunting Park area of Philadelphia today and did have good voice and GREALY data service. The City may have great coverage but suburbs of Philadelphia have inconsistent cover that seems to have gotten worse since late April/late May. Phone says LTE but download speed would suggest Its more like EDGE speeds or slower. Related to the deployment of LTE ??? Is it Iphone related??? NEtwork issue???

        • Daniel Marchand

          Is it a T-Mobile branded device? It may lack the AWS bands if not which would take a chunk out of 3g/4g coverage and explain why your on EDGE in excellent 4G coverage areas. If it is branded check settings or have T-Mobile look at it, something isn’t right.

    • mazdajdavis

      It is absolutely false that WiFi calling cost Tmobile nothing. You obviously have very little knowledge or just common sense. Over the air or through a WiFi data network the call still goes through Tmobiles network. Dont pass false information, how do you think your Tmobile phone connects and makes a call, magic? No Tmobile has systems in place that route calls through the WiFi data network to their call network that uses bandwidth and very much does cost them money. Just think for a second about what your saying. Im sure if your honest you’ll realize your very incorrect.

  • noc007

    As part of my commute I drive by a T-Mo owned store. They already had the sign out for this today. I didn’t bother going in to see if they could change my account. I’ll probably wait till Wed for the site to be updated.

  • bucdenny

    Sprint has a new Family plan shared 20GB of data for $160 for 4 lines. The 4GB Framily for 4 lines is not a good comparison.

    • maximus1901

      Has sprint made available that plan?

      • bucdenny

        Screenshot from Sprint website. They have 1GB to 60GB shared plans. Mobile Hot spot included with share.

    • Mike Palomba

      Yea but Sprint sucks. I just switched from them to T-Mobile this month and I now have LTE that works as well as great call quality and amazing customer service. I would not go back to Sprint even if their service was free.

  • Laststop311

    family plans are boring news for anti social people like me that live by themselves and will never have a family tho.

  • vcdlmp

    Are families of 5 eligible? serious question

    • LakeFish

      Yes. 5th line is still $10 and gets the 2.5 GB.Call 611 tomorrow.

  • Randall Lind

    10gb seems low but since music streaming is free now then it should be great if you are into that. I use 10gb a month my self doing other things.

  • SeungMin Cho

    Is there a away to have 1 of the 4 lines unlimited for like 20-30 bucks more?
    I really need unlimited, because it seems like I go through about 20 gb of data per month.

    • The Man

      I’m pretty sure you can. From what I’ve heard.

    • http://twitter.com/ZamoraO OZ

      On the call with CSR now. 2.5 GB for each line on this plan. No option for unlimited. If you want unlimited on any of the lines, you need to stick with the Simple Choice Plan.

    • mazdajdavis

      I just made the switch, i got to keep my unlimited LTE on my 2 main lines for my grandfathered $20. So my other 2 lines gain 2.5GB and my bill went down $20. If they tell you you cant have unlimited get a manager because you absolutely can. $30 if your not grandfathered into the old price, $20 if you are. i had no issue with my rep and it shows it as available online. Any rep that says no is not knowledgeable get a manager, Also you can bump any line from 2.5gb to 4.5gb for $10. Hope that clears it up.
      I just got off the phone 10mins ago and then checked the pending changes through MYtmobile. Always check online after a rep makes changes to make sure they did it right and watch your account closely for a few months. Reps mess it up sometimes if you don’t catch the mistake quickly you may have trouble getting reimbursed if you’ve been paying it for 6 months, so catch it quickly don’t just assume its right.

  • peralta61

    Guys one question I have a galaxy note 3 and and unlimited data for 20 a month and also have and iPhone 5s with unlimited data for 30 and a iPad no data my bill comes out at 246 is that correct I thinks that’s a lot of money please let me know

  • Jamie Yoak

    What is the experience of anyone who has this plan with T Mobile?

  • Julian Chan

    this is good news. I’m a TMO biz customer, I get unlimited voice/text, up to 5GB of data for $50 a month which is super great(this is a plan from 2 years ago)
    but I gotta say their coverage is nowhere near AT&T, whenever I’m in a big building like a car dealership, restaurant, my data is completely gone while my wife’s Straight talk(AT&T signal) is running strong.
    So I’m planing on switching to AT&T’s $160 for 4 lines since it came out. After seeing the $100 for 4 lines is tempting, but honestly I rather go with AT&T. I hope the new TMO $100/4 line will make AT&T lower their price even further.

  • Jasmin

    I wish it is 10GB shared data…It will give us more flexibility….

  • http://twitter.com/ZamoraO OZ

    Changed my plan. 5 lines, $110. 2.5 GB each line. CSR is expressing that I cannot add unlimited data to any of the lines on the “Simple Choice Family Unlimited”. However, I see the option online.

    Anyways, 2.5 GB should suffice as most of my streaming is with Spotify. For this plan you need at least 4 active lines.

  • kekel1123

    What happens after Jan 2016? Will it go back to the same plan like first 2 lines for $80 then additional line for $10 each? Will it also go back to 1 GB data of 4G/LTE speed then will be throttled to 2G speed afterwards per billing period?

    • http://www.kdmstance.com BiGMERF

      yup thats what i was told.. same price but 1gb.. hopefully by then there will be something else to change too

  • Mike Palomba

    Was just about to switch to this plan and I thought to myself, Why would the end it in 2016? Then I thought about it and realized that if tmobile coverage gets better in the next few years what says their prices wont go up? And in 2016 when the plan ends and they bring me down to 1GB of data what if their prices are now similar to what ATT and Verizon charge? My current plan would no be available then so I would either have to pay the higher prices or switch. Ill stick with my current plan 1GB x2 and 3GB x2. And if Im wrong and their prices are still low in 2016 whats $900 bucks over 16 months? No that big of a deal and its not worth the risk of loosing my plan in 2016. I still pay less then I did with Sprint so Im happy

  • starkiteckt

    Bait and fucking switch. WHY ARE LOYAL CUSTOMERS PUNISHED??? Why can’t we get a bit more data as a reward for staying? It makes me furious to see companies doing this kind of meaningless plan shuffling. Disgusting.

    • mohammad

      Sprint rewards it’s loyal customers

  • ChicagoBummed

    Just called and was told that this is for new customers only.

  • AJP

    Considering some carriers charge $15.00=$20.00 per line in additional fees and some carriers charge 0…. this information really isn’t useful unless you disclose all of it.