T-Mobile, Pro-Surfer, Bikini, Under Cover Mission, Sony Xperia Z And Well…Just Watch

I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile exec personally signed off on this ad and shake their hand for trying something totally out of the box. Like way, way out of the box for T-Mobile.

Will a hot surfer-type sell the Xperia Z? I seriously doubt it, but I’d choose to watch this commercial every day of the week and twice on Sundays than have to deal with another Kardashian sibling.

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  • Mr Tibs

    The commercial sucks, but I’m glad it wasn’t “Carly” a two piece…

  • Guest 2013

    I will watch this commercial for my country.

  • Lori Hoffman Behr

    Stupid commercial!!!

  • CPPCrispy

    Bring back Carly!

    Edit: And stop making stupid, horrible, sucky commercials that suck.

    • Paddy_Tanninger_Caddy_Manager

      carly in bikinis

  • zx6guy

    The content on this page has been slipping as of late.

  • http://twitter.com/tobiasly Toby J

    Well, that was… terrible

    • Paddy_Tanninger_Caddy_Manager

      you don’t like bikinis?

  • Paddy_Tanninger_Caddy_Manager

    i approve all individual aspects of this commercial.

    • Brandon

      Big whoop. Wanna fight about it? ;-)

      • Paddy_Tanninger_Caddy_Manager

        hey! that’s my line!

  • Charles

    Like all the other T-Mo commercials to date, this was just terrible. I mean really?

  • MacRat

    OK, someone thought this was cute. But it doesn’t connect with the customer.

    If you are advertising a phone that is water resistant, shouldn’t your commercial reflect the real water issues your customers deal with?

    • JB

      Okay, so the whole CIA thing was kind of out there, but I could see where a real world application where a surfer on a beach could relfect “real water issues”

      • MacRat

        You really think you can go swimming with this phone?

        • JB

          I don’t think, I know. Went swimming with my friend the last week and she used it in the water and it came out just fine. Granted, she only had it in the water for 15 minutes, so who knows what the long term effects would be if you consistently used it in the water, but I would imagine if a phone is advertising you can take photos underwater, then one would gather you can go swimming with it, or at the very least Go to the pool or beach without worrying about damage.

  • Deadeye37

    It seems to be like this commercial was trying too hard to be like an Old Spice commercial (or similar type). On the other hand, I like all the eye candy. The hot chicks were good too :).

    They needed to put a few explosions in there for good measure.

    • Binny Gupta

      Calm down Michael Bay.

    • JB

      Needs more cowbell. :-)

  • D Velasquez

    where do i sign to become a CIA agent? , nobody points out that after you pull the phone from underwater you have to wait for the speaker to properly work…..The Xperia Acro doesn’t do that neither any Xperia line up Sony released in Japan so why the Xperia Z works in the same way as the Galaxy S 4 Active

  • Brandon

    It would have been better if they had Carly in a bikini!

    • Trevnerdio

      There are already half-naked pictures of Carly online because she’s a model.

  • ccnet005

    and this is going to increase my slower and slower data speeds how??

    • MacRat

      You’re not getting 20-30Gbs LTE speeds like the rest of us?

      • ccnet005

        Nope! My data speeds have steadily been decreasing since april.
        Bimbos and celebrities only serve to alienate me.

        I’ve been looking at other providers but can’t stand them.
        ting is looking really attractive right now.

        • JMobileRep

          sound like your huawei prism is almost dead.

        • ccnet005

          Nope, my Note 2 is hungry for bandwidth

  • Elier Ruiz

    Bring back Carly please.

  • Garo.j

    Nice bikini

  • Paul

    SHUT-UP AND TAKE MY MONEY!!

    Not as good as the JUMP commercials, but it will appeal to a certain group. Surfers will recognize her and that’s a group that would buy this phone.
    Honestly, I missed everything once I saw it was all women. All I saw was a bikini.

    I miss Carly, she could have been the team leader.

    • MacRat

      Surfers will recognize who?

      They weren’t all generic actresses?

      • Paul

        Alana Blanchard…she’s a professional surfer.

        • Mark

          Was the one who did most of the talking Alyssa Milano?

          (Really, hot chicks in wet suits and bikinis isn’t that far from the “return of Catherine Zeta-Jones” series of ads that was based on guys slobbering over her.)

      • Kyle Johnson

        lol

  • Ben

    I freaking love it

  • Scooter Gee

    Great ad.

  • 21stNow

    Well, at least the guys should be happy with this ad. Maybe it will take longer than five minutes for someone to say that he misses Carly.

    Edit: Of course, I was wrong.

  • http://about.me/daylondeon Deacon

    it’s honestly the first commercial with an effective and clear message i’ve seen lately.

  • ceegii63

    what was the commercial about again? i got distracted >.<

  • frigadroid

    I like the one where the dude has his fingers in Band Aids from swiping the brittle Samsung cracked phone screen. :-D I can relate to the irony there, for sure some good laughs with the latest marketing and positive results.

  • Steve Novak

    When did all you guys become marketing experts? I think the commercial did it’s job of capturing the attention of the audience. That’s all that matters.

  • GinaDee

    QFT. As terrible as the woman who lived in a shoe ad was it had more meaning than this one. But I assume if enough pre-pubecent males sign up for some prepaid line on T-Mobile because of this ad it will have of served its purpose.

  • Brandon

    Sex sells!

  • HoneyTree EvilEye

    Actually it’s been proven sex doesn’t sell.