T-Mobile Debuts Second iPhone 5 Commercial, “Mousetraps”

T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a huge chunk of cheese.

While other wireless carriers restrict iPhone 5 with annual contracts, data limits and congested networks, T-Mobile doesn’t. Now your iPhone 5 can be as great as an iPhone 5. Learn more at T-Mobile.com/iPhone5

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  • http://dualshockers.com Joel Taveras

    wut?

  • g2a5b0e

    Yeah…that was odd & that rat was gross. Not sure what they were going for there. The simplicity of the symbolism of the glass in the first commercial was definitely better.

    • Chris

      No idea why they’d pick the albino one – those are the mice/rats that people are REALLY scared of…

      • kev2684

        actually the white ones are kept as pets.

        • Chris

          Yeah I know, but when people are scared of mice, they seem to be even MORE scared of the albino mice.

  • steveb944

    I liked it. But then again I don’t mind mice, I have to deal with animals at work. Haha.

  • xmiro

    Cool :)

  • Realest Ever

    I thought it was a well thought out commercial, A little abstract, but you get the point.

    • JB

      Right! I liked it… and while we’re on the subject of abstract, at least it wasn’t that hot mess of a commercial like the Virgin one David subjected us to the other day. HAHAHA!

      • thepanttherlady

        I keep seeing that Virgin one on t.v. now too. :/ I’ve only seen the 1st iPhone commercial once.

        • JB

          I’ve seen the Virgin commercials on TV as well! Uggh. A little more than I care to see. Thank God for DVRs and the mute button! Lol

      • 21stNow

        Since we went down this road, I’ll say it. I thought that the Boost commercial where people picked a phone then were locked in jail cells was better.

        • JB

          I gotta agree with you. I did enjoy that Boost commercial.

    • http://www.facebook.com/people/Jamille-Browne/1184321457 Jamille Browne

      It is abstract its calling out sprint if you think about it.

    • Dion Mac

      LOL, I had to plan it over to get it, but then when I got it I was like WOW!!! They did that!

  • harry

    Every one keeps saying there is no contract on T-Mobile excuse me there is you have a one on the phone your buying and even if you buy the phone for full price its more then every other carrier early termination fee just don’t get it smh

    • bleeew

      Or you can buy a phone from ebay and put it on T-Mobile without paying it off in your monthly bill…

    • John

      OMG……. you mean they would have the audacity to make you pay for something you buy. Get the torches.

      • harry

        I’m just saying the way T-Mobile is making it sound is you don’t have a contract all they did is make you have a contract on the phone your buying and its more then the original contract if you don’t fulfill the obligation

        • John

          Okay, what about those whom bring their own device? There is no commitment. Purchasing your device is a fully discretionary purchase separate from your service. Previously, unless you were prepaid there was a contract, no discretionary portion to it.

        • harry

          OK you are right on that point

        • guidomus_maximus

          You are setting a bad precedent on this board, by being reasonable, and understanding

        • John

          nuh uhhh, argue argue troll, fanboy….LOL

        • GuyBorg

          You obviously are uninformed… You have an obligation to pay for the phone you purchase, yes, but it is not a contract. If you pay your phone off in two months(or however long you decide, which you have the option to do), you no longer have any obligations other than your month bill, which you can end at any time, since there are no contracts. There is nothing cheaper out there in terms of post paid services that aren’t piggybacking off someone elses nework(second rate date).

        • harry

          OK this is true

        • http://about.me/daylondeon Deacon

          couldn’t have said it better.

        • rn

          Do the math what it would cost to be a T-Mobile customer for the down payment +12 months + what it would cost to the cancel after a year. Then do the math with the total ownership cost over 12 months, device cost + termination fees with the competition. You’ll get it then

        • Denaaaa

          No what Tmobile did was give you more OPTIONS and choices!!! You can choose to buy your phone outright and hey if that doesn’t work for you go through a 3rd party like BestBuy and get discounted phone!!!

    • UMA_Fan

      The installment plan is just there to help you out. You don’t have to use it. And full retail price for phone with T-Mobile is almost $100 cheaper than anywhere else. STILL no termination fee for cancelling service.

    • Verizonthunder

      Stop acting like everything is Free you and the other’s who complain about spending money on a good device then maybe you should never ever have a phone period! If you put $30 buck’s a month away for two year’s that would equal to $720 dollar’s enough to buy a nice high end smartphone.

  • JB

    Not as good as their first iPhone 5 commercial, but T-Mobile’s definitely on the right track with their marketing. I love how aggressive they’re being. I’ve seen their first spot a few times in primetime on a few of the major networks… which is more than I had seen them in recent years.

  • Will

    Which U.S. senator was that staring in the ad?

    • John

      I almost didn’t catch that. Lol, thanks.

    • Confused

      .. what do you mean?

      • thepanttherlady

        U.S. Senator = rat

        • the2000guy

          Really? So the senators in US are considered rats just like in PR, LOL. I thought that in USA they were descent. What a shame then :(

        • Magentafl

          Nah, senators in PR are worst… It’s a huge circus … Politics yuck

      • http://tmonews.com David

        That all US Senators are rats…scum, dirty dealing people.

        • ConfusedNoMore

          ohh ok when Will said “which” I thought he meant a specific U.S senator haha but yes this is very true.

  • De’Marcus Kourage Winbush

    Boring!!!! Let me know when you get better coverage and no 2G service. What’s the point of an iPhone 5 if you got on 5 cities with LTE.

    • http://profiles.google.com/mrice.hill Mr. Hill

      I would ask what’s the point of an iPhone 5 with capped data? Might as well get an iPod touch and use wifi.

    • John

      Because hspa42 is so much slower… Now, I do agree that I’d like to see less 2G service, but if you go by other networks, there are still areas that vzw is on 1xrtt so no carrier is fully 3g yet either.

  • sidekicker89

    have any of the T-Mo reps seen the new coverage map yet? It’s still not available to the public..

    • rog27

      yes, what would you like to know?

      • sidekicker89

        what does it look like? :) does it show where the towers are? does it show where upcoming LTE coverage will be? how does it show where 1900 MHz HSPA+ is? I wish it was available to the public..

      • jarrod

        Can you get pictures of markets currently launched? Houston Vegas etc.

  • GwapoAko

    I like this!!!

  • http://www.facebook.com/justin.hanson.503 Justin Hanson

    Those are giant mousetraps.

  • lee

    lol T-mobile think customers r rats!

  • Tango

    The commercial itself was okay, but the last line really threw me off. iPhone 5, iPhone 5… eh? Same thing? I think YEAH.

  • Winski

    OR, it’s all about T-Mumble that said the original UN-LOCKED iPhone 5 from Apple WOULD BE COMPATIBLE WITH ALL OF THEIR NETWORK – THEY LIED!!!

    • bob90210

      When did T-Mobile say that?

    • http://profiles.google.com/mrice.hill Mr. Hill

      They never said that. They just said that the refarming would create a better experience for those with unlocked devices than the previous Edge only data they were restricted to.

    • TechHog

      Yeah I’m sure T-Mobile promised something that’s technically impossible.

      Next you’ll claim that they promised that all of their phones will get LTE

      • Winski

        ‘Technically impossible’… You REALLY need to explore getting into some other field. The FCC approved the FIRMWARE upgrade with NO HARDWARE MODIFICATIONS and T-Mobile chose to IGNORE IT. THAT’S A FLAT-OUT LIE.

        • TechHog

          The FCC can’t retroactively approve something like that for already sold devices. There was nothing that T-Mobile or Apple (and, really, Apple would logically be the main one at fault if there actually were foul-play here since they distribute the firmware upgrades) could do, which is why they never said that they could do it. Literally the only thing they could legally do would have been to exchange the old ones for free, and that would have cost way too much money for it to be worth it to either of them.

          Also, keep up the caps, yo. Really proving your point with them.

        • Winski

          Since I have written documentation from the Apple folks that indicates what you have just articulated is absolutely false, then your words are meaningless.

        • TechHog

          Okay. Just go switch to AT&T then.

    • Fraydog

      The problem is that updating the firmware would have to be done at such a level that it would brick all the existing devices. That’s not Apple’s problem, that’s Qualcomm’s.

      If it bothers you that much, just say your phone isn’t working properly, have an exchange done at an Apple store, and make your your exchange model is AWS compatible. Problem solved.

  • Paul Sanchez

    Its just TMO saying they are the big cheese with no traps

  • ChitChatCat

    A new snazzy t-jingle at the end.

  • Guest

    No more stick together tone?

  • NinoBr0wn

    I have to say, the Jimi Hendrix rendition of the anthem and now mousetraps, are brilliantly designed ads in context.

  • keasycase

    I just want to see the new coverage map :):):)… But I think they r going to realease it after they add more lte cities

  • Foxeh

    I have to say every T-Mobile store I’ve stopped by and/or walked past has been PACKED since they released this thing. Tons of people buying iPhones. I overheard many were new customers coming in because there’s no contract.

    I think this is working.

  • thetown

    iphone in t-mobile no work any iPhone i am truck driver 48 state only work in big city o inside any downtown

  • Chris K.

    The T-Mobile pasture is now open, the sheep will flock! Baaaaa!