Editorial: A Quick Note From Your Editor (That’s Me) Regarding Coverage


There is a devil and an angel on my shoulders right now, one of which is saying post this and try to explain your position. The other is saying post it, rant your little heart out and close off the comment section. Let’s see which voice I should have listened to:

In recent days, there have been some “complaints” on the rise in iPhone coverage, specifically after the official iPhone announcement. I just want to clarify something right from the get go, this is a T-Mobile site, not an Android blog, or a BlackBerry blog or a Windows Phone blog, but T-Mobile. I, and I’m using the first-person because you’ll recognize I write 99.9999999% of the articles here (and yes, I know I need some help) hope we recognize that means coverage will extend to every operating system T-Mobile has on their shelves.

In other words, my coverage is determined by what’s news, not by my personal feelings or opinions. For five years since the site came into existence I’ve run it the best way I see, to cover T-Mobile news. Are there times I want to branch out my Android coverage? Sure, but there’s a fine line and I don’t want to turn TmoNews into an Android site. The same goes with the iPhone, Windows Phone and BlackBerry. I don’t want any device to completely dominate news, but there are exceptions to that unwritten rule I have.

Point in case: last week there was an uptick in iPhone coverage and I saw some complaints and I scratched my head. The iPhone was just announced, T-Mobile is the last national carrier to carry the device and it’s been the one glaring omission in T-Mobile’s smartphone lineup. Did anyone honestly think I wouldn’t give it a lot of coverage? I didn’t stretch for coverage or write more iPhone articles just because I felt like it. I covered what was necessary and what I felt was worth bringing to your attention. In fact, that’s how all my coverage is determined, by what I think you all are most interested in.

As a one-man show, I do my best to pick what I think will interest the majority of readers. I know not every article excites you and I know you will skip over those that don’t and I expect that. I do the very same thing at any number of other news sites online, tech blog or otherwise. There’s no sounding board for me, but doing this for a long time has helped me gauge what’s interesting and what’s not. Some of my post choices are wins, some are losses.

The bottom line is that I don’t ask, or want anyone to read something that doesn’t interest them, but just skip over the article instead of complaining about it. I get that some of you don’t understand the interest behind iOS, or Android or Windows Phone and that’s fine, have passion for your choice, I respect that. What I do ask is that you respect the idea that someone else has a different choice and remember that just because another platform doesn’t interest you, doesn’t mean it won’t interest someone else. We could sit here all day and argue about iOS looking long in the tooth or that only 20% of the hardware can use the most advanced features etc , etc.

Moving forward there will be more iPhone coverage on the blog as the lead-up to every smartphone launch in the history of the site has overwhelmed coverage. In the next 10 days, the iPhone news will increase, then the HTC One news leading up to its launch and then the Galaxy S 4 and so on. That’s how I’ve always done it and I do it because there is a finite number of flagship launches on T-Mobile and I up my coverage for each one. But let me be clear, I won’t write Android, iPhone, BlackBerry or iPhone news just for the sake of writing news. Anyone who has been around this site long enough knows there are days I don’t post anything at all because there isn’t 365 days of T-Mobile news.

Today I could have written about iPhone 5S rumors, iOS 7 and Tim Cook apologizing to China but I didn’t, because if I covered every Android or iOS rumor I’d never stop writing. Expect to see big rumors about Android 5.0/Key Lime Pie or whatever dessert is next because it’s relevant to Android users who comprise a large part of the T-Mobile smartphone customer base. That being said, major news about the next iOS software will likely be covered moving forward. In that I mean that if someone manages to get a picture of a new iPhone homescreen, I’m going to post it. Why? Because iPhone 5 users will undoubtedly be able to update to it, which is the hopeful reason I would write about Android 5.0 rumors. That is T-Mobile related because it affects T-Mobile devices. Is that a stretch? Maybe, but it’s true.

I apologize for the rant and what I can only imagine is a dizzy read. I’ve been up for far too long and changed far too many diapers today. All I ask of you, the TmoNews reader is that you respect the idea behind my coverage and if something doesn’t interest you, don’t read it. Just don’t walk away from the site because of it. I value each and every reader TmoNews has and I take these matters personally because I’m so deeply entrenched in the site. I’ve worked very, very hard to create a relationship with my readers and that is something I value very much, so let’s all play nice mmmmkay?

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  • GwapoAko

    Good job David!!!

  • Wilma Flintstone

    I was a Meego fan (ask basically anyone here), and when the N9 was confirmed to work with Tmo, it got an article which was more than I expected actually so I was fine with it.

    David likes the iPhone, ok, the iPhone is coming to Tmo, ok, iphone articles are on “Tmo”News, ok, iPhone will generate revenue for Tmo, ok. I don’t see a problem here.

    I’m now an Ubuntu for Mobiles fan and this October, I’ll be amazed if I see an article here about it but if not then that’s cool too. It doesn’t affect my choice nor chance to buy the device at all so complaining on a site about it’s creator and what they decide to post is pointless but you know, fanboys will be fanboys, no matter the OS.

  • Dion Mac


  • Sam Huffman

    No complaints here. Keep the coverage and articles coming!

  • conservative_motorcyclist

    Now the big question for you, David…will you be switching back to the iPhone because it is coming out on T-Mobile?!

  • NateinDenver

    I have started following this site to keep up to date on news about … THE ONE… I promise I am joking. I am going to get it when it comes out. I am not a huge fan of the ihone although i work at an apple used reseller and repair shop and have a Macbook and an iPad. That being aid. Thank you. This is the first article I have responded to. I am signing up for allerts, etc. This was a gtreat editorial page reminder of what the editor of the site is supposed to do. Keep up the great work.

  • http://www.facebook.com/George.conde George Conde

    keep doing what your doing brother. no complaints here!!

  • angelo

    At the end of the day David this is your website. You have had great success thus far so keep doing what u believe is right. I am a huge android fan (nexus 4 and nexus 7) and have no intention of buying and iOS device, but the iPhone coming to T-Mobile is a huge game changer for T-Mobile and as a T-Mobile news site I would expect you to cover that information. This website has been part of my daily routine for the last 5 years so from a loyal fan I think you are doing an outstanding job.

  • Clarkkent113

    I check out TmoNews everyday. Sometimes I see things that interest me, sometimes I don’t. I’m not going to cry about it.

  • http://twitter.com/Machete_Man_Nik Machete Man Nik

    I’ve never posted on TmoNews, but now I feel the need to after using TmoNews for as long as I can remember. David, you have been nothing less than excellent. I come here to read news about T-Mobile and you have successfully provided that for me I really appreciate all of your articles and I hope you never change the coverage of your articles. You have every right to rant because some people just haven’t been appreciative enough. Thank you for providing me with such great news I throughly enjoy your articles your intuition and you style of writing.

  • OcalaFlGuy

    If you as a reader can find time to bitch and moan, Take the time to be constructive and offer helpful suggestions instead of ill will.

  • http://littlebigideas.tumblr.com/ JakeMG

    You really don’t need to explain yourself to us, or apologize for your rant when you do. Remember, haters gonna hate. There’s nothing that’s going to change that. The idiots who gave you guff for posting more iPhone news are still going to find a reason to criticize it, so just ignore them.

  • WW

    Apple has left a rather foul taste in my mouth with their closed system (that goes for WP [there’s at least open hardware] and BB as well) and litigiousness (patents on rectangular devices and such) so I’m no fan but I fully expect to see increased iPhone coverage here as T-Mobile moves towards carrying it.

    David, you mention that you write stories that you think people would be interested in, but based on the complaints you reference above, it appears that the iPhone stories are of lower interest than perhaps a story on the HTC One or GS4 (unless you also get similar complaints when you write about those). I submit that you continue writing stories that are of interest to you and relevant to T-Mobile regardless of weather they are interesting to segments or individuals of your audience. I generally skip the articles related to iOS but I don’t go complaining about the story and they don’t stop me from coming here looking for TMo related news.

    If you switched carriers and started ranting hostile about T-Mobile, that would drive away your audience but not legitimate TMo/iOS articles.

  • Oscar Alvarado

    This is the first website I go to whenever I’m looking into some T-Mobile related news and if I wanted other news that isn’t on here because it’s not relevant to T-mobile I’ll look for it. You do a great job and you’re underappreciated. Looking forward to the upcoming weeks for T-mobile.

  • Daniel

    Thank you David for all your efforts. This sure is definitely my go to sure to learning anything new about T-Mobile, not to mention, it’s the first and last suite I visit each day.
    Thank you again for all your efforts and keep doing what you do.

  • Marcelo_L

    David, ( and the rest of you listen up, this pertains to you too )

    I’ve been around this site for longer than most everyone. Well, maybe except PantherLady, Wilma Flintstone, and a few others. Are you sure it’s only been 5 years ? Geeze, feels longer.

    But I digress. Let me just come right out and say it.

    I couldn’t agree with you more.

    There, I said it. That being said, anyone who’d look at a history of my posts. I’ve had just as many disagreements with editorials, comments from the editor, or “news-worthiness” of certain stories, as I have agreed with you on. The ONE thing that sets this one apart from any….other…one is exactly what you’re saying in this post. Anyone with a pulse, that’s been on TMo for as long as I have, immediately asked themselves the day that Steve Jobs announced the iPhone. “When’s it coming to TMobile ?”. Of COURSE, it coming to TMobile is news on a TMobile front. If “other” news sites reported it, and with some gusto I might add, why wouldn’t you ?

    For the record, I currently use a Samsung Galaxy Note II which succeeded my Nexus 1 on the throne, which inherited it’s place from a Samsung Behold II (anyone here who’s seen my posts knows all too well my position on Samsung after the debacle of dropping support for Android 2.1 on that handset) who took over when an unlocked HTC 8525 abdicated the thrown over a broken camera button, who succeeded an unlocked XDA IIs I imported from the UK, which took the place an HTC Windows Mobile Smartphone, who supplanted a Nokia 3650 (Symbian, anyone?), who snatched the throne away from a Nokia 6910, that been preceded by a Nokia 3210. ALL. I might add. While I’ve been with Omnipoint nee VoiceStream nee T-Mobile. Heck, I even beta tested the Windows Mobile HTC Shadow ( Oh, those crazy HTC kids with their EDGE data speeds!) during and right after Hurricane Wilma. Or the first UMA phone, the Samsung [I can’t remember the model number it was so long ago]. This month marks 14 years (put that in your pipe and smoke it) with this company. Ok, so officially it’ll be 14 years in 6 days, but who cares.

    The point of THIS rant is, “Give David a break will ya???” If I can b###h and kvetch about TMobile, and still appreciate the fact that this man culls this information in on place (Even if I couldn’t care less that Blackberry was coming out with a Flip Blackberry months before the G1 was going to be announced), then anyone else should be able to.

    You keep working on what you’re working on David. More exciting things to come, I’m sure, especially if this buy-out of MetroPCS goes through.

    And you kids in the back settle down. You’ll get your iPhone 5 LTE on TMo soon enough.

  • Rick Rudge

    I hear you, David. I’m an iPhone user on T-Mobile and naturally, have been loving the latest news. I hope that those complainers will remember this the next time there’s a bunch of news about their particular platform. I won’t be reading those articles, but I won’t be complaining about the coverage either. You’re doing a great job, David. Please keep up the good work and don’t let these Bozos get you down.

  • Gabriel

    I have been reading your blog for about 6 months I have been with tmobile. even though the iPhone, and blackberrys don’t interest me it cool to see and read about other phones and features and what tmobile is up too. congrats on the site I have you bookmarked and in flipboard. don’t worry about complainers, keep on doing what you do

  • Lynette LeFleur

    I’ve only followed you about 2 years. I have come to rely on you as a great source for T-Mobile information. Sometimes I get better info from you than my own company (I rep for T-Mobile). Like you suggest, I skip articles I don’t care about. I also rarely read comments on articles, because apparently people find it too easy to say stuff in comments that they would never say face to face. This is one of my biggest pet peeves with online media. Kudos to you for standing up for yourself!

  • ceegii63

    Some people are just hard to please or are simply just pricks

  • maanshu

    I started coming to this blog since past 2 years. I check it most often, probably twice a day. I love the articles that interest me and skip the one’s that are just seen on other blogs or sites. I recommend you to bring more exclusives to build onto the site. I am saying this, because im a regular reader at engadget and they take my attention by bringing some hot and spicy news, which is mostly exclusive. Although im not gonna waste much of your time, but just going to say keep it hot and interesting. I will be loyal visitor. Thanks

  • http://twitter.com/sikkmyduck David Johnson

    David, the force is with you brother.

  • Gunnar

    David you are spot on, I love Android, and would never get an iPhone (i have an iPad, it is OK), i like my Nokia N8 better, in terms of OS. But i am interested in iPhone news so keep it coming. BTW I am very happy TMobile is refarming it’s network cause of the iPhone. this is a great blog. but some people always complain.

  • Seattleite

    Great post! I have waited since spring of 2010 for the iPhone to come to Tmobile. Frankly I think there could have been a lot more coverage here.

  • DK

    Don’t change a thing! I enjoy readying your articles, and send many people to this sight daily because it is my most trustworthy resource on T-Mobile information.

  • unbearablepleasures

    You’re awesome Dave!

  • TMO News and David Fan

    David – keep doing what you do. Great site, lots of great coverage from a TMO observer (not insider). Big bro-hug for you. Actually, the fact that you have heard complaints means you are doing a great job and creating a great site. Because, it could be the opposite – you could write something and nobody notices.

  • JJ Clark

    I’m not an iPhone fan, but I’m also not an a**h*** and realize your job is to cover ALL things T-Mobile. You’re doing a great job and thanks for ALL the information you provide. Lord knows TMO doesn’t provide any to us customers.

  • mannup

    Thank you for your work. I enjoy reading this site on a daily basis. I usually skip the iOS new because it does not pertain to me.

  • normn3116

    David, very well-written. I didn’t even understand this was an issue. The iPhone being released for T-Mobile is a big deal, whether people care for the device or not (for the record, proud GS3 owner here). Arguably, this was among the biggest ways T-Mobile lagged behind other companies, since the iPhone is considered the “idiot-proof” smartphone. No reason not to cover it.

  • jnkmail239

    This site is grate I check it every day you do a grate job. And it’s ok if u talk about apple just make sure u put a disclaimer n say android is better I mean. Lol… Keep up the good. Job

  • OnlineRefugee

    Sheesh… this article could have been 99.9999999% shorter. Here is what I mean:

    “To those readers who are nuttier than squirrel sheet, if you don’t like what I write, make like a tree and leave. In the alternative, please post your complaints, so I know who to ban.”

    • http://tmonews.com David

      Haha no doubt about that! I just ranted and went on and on and on.

      • http://www.facebook.com/profile.php?id=502539242 Mike Shaw

        and on and on and on……


  • charlieboy808


  • Ihearttech

    Well expressed David… but I think “I will run my site the way I damn well please!!” would have been equally effective! lol

  • TMO SR

    I’ve been visiting this website for two years. You’ve done a great job with it. Sometimes I read through the comments just to entertain myself with the ignorance of some idiots. Ignore those idiots complaining.

  • Mobilewolf789

    I will say this. When your headlines had started to get inundated with iPhone news I did start to get a little annoyed because I felt like I knew everything I needed to know about the I phone’s release and will have to take a backseat, as an android user, waiting until something exciting related to android was announced. However I always did remind myself it’s related to tmobile therefore you have a right to post it (besides I’m looking to migrate my parent’s iPhones over to the network – note not change their phones). The other thing I will say, as others may have mentioned, that it’s actually amazing you are able to maintain all these news and read /respond to all these comments. This is a massive amount of work for one man to do on a website that can be accessed to and read by millions of readers. I’m impressed and kudos to both you and moderator pantherlady for keeping things running smoothly. But you know what, what’s life without a troll to bash over the head, they are so much apart of the blogging universe I might miss not having someone to get annoyed at (the balance between good and evil must be maintained)

  • MikeAndersonWA

    This article is brilliant, and it relates to far more than just this website, it relates to how people should act on all websites, and how people should act in person. Nobody is forcing you to do/read any of this stuff, so if you aren’t interested in article then move along…

  • BobsYourUncleBob

    Now, I haven’t gone back through this post to conduct a formal or accurate tally, but David, I have to say that in reading this post I came away with the distinct impression that in your ranting about all the ranting, you certainly seemed to reference iPhone ranting & Android ranting significantly more than WP ranting. I’d like to go on record in an effort to ensure that rants about WP are afforded every BIT as much respect & curmudgeonly ill temper as are rants about any other OS out there.

    In fact, as a loyal T-Mo subscriber for probably 8 or 10 years now, and as someone waiting very impatiently for the WP OS to develop the functionality set I need (… and it’s SO damn close … argh!!) well I think that maybe us WP wannabe’s deserve an extra ration of rant.

    So There! AND the horse you rode in on!

    • http://tmonews.com David

      Yes sir, more Windows Phone ranting in the future, sir!

  • mastersyrron

    Keep up the great work. End of story.

  • Gary Martin

    Take the complaints with a grain of salt, you are doing an excellent job!