Editorial: T-Mobile’s New Plans Are Awesome For Everyone

Screen Shot 2013-03-26 at 1.11.26 PM

Earlier today, T-Mobile held an event to show off the new plans and payment schemes for service and phones. There weren’t many surprises given all the leaks we’ve had in the last few weeks about T-Mobile’s “Uncarrier” offering.

Like John Legere promised back in December, the new plans are very simple and pretty easy to understand once you grasp the basic concepts behind the plans. When looking at them on the website, you can see that the plans are far less complex than the traditional plans that AT&T and Sprint offer (and that Verizon used to offer). It certainly offers more than Verizon’s shared plans to families for much less.

However, I’ve been reading many of the comments that you, the readers, have been leaving. Some of you guys appear to be less than pleased about it. A lot of you are also the same people that want T-Mobile to expand HSPA+ coverage and deploy LTE. At T-Mobile’s current subscriber levels and state of business, it is not feasible to retain the previous offerings and turn a profit.

For example, the fourth quarter of 2012 was one of the more successful quarters, but T-Mobile still lost money. In fact, the total expenditures exceeded total revenues by $700 million. That’s a net loss for the quarter. And T-Mobile’s expenditures are going up for the next year, not down. The new plans nominally raise the base cost of the plans to help pay for these upgrades and expansions, and it simplifies the plan configuration. Most importantly, it separates the phone cost from the plan cost. This makes it easier for those bringing or buying phones separately to save money, and for T-Mobile to save money by not taking on the hit for the device.

We all want T-Mobile to upgrade its vast 2G network to HSPA+ and LTE, but T-Mobile can’t do it with no money. Sure, the contract has been secured for Nokia Siemens Networks and Ericsson to upgrade the entire network, but T-Mobile has to pay for workers, labor, individual parts, and support management resulting from upgrades. All that is very expensive, and T-Mobile needs money to get it done.

That said, I think T-Mobile is being very fair with its plan changes. The vast majority of people signing up for service vastly prefer the peace of mind from having unlimited talk, text, and web plans. There’s a well-known psychological effect caused by the knowledge of the possibility of overages. People will reduce their usage to ensure that overages are never incurred. By offering affordable plans that are unlimited in all the respects that people care about (while adding flexible data options for those who need it), T-Mobile is attempting to reach the widest possible audience to pull in customers to become long-term subscribers.

I’m even preparing to switch to the new plans because it is much better than my current plan configuration. Not only are the plans substantially cheaper and offer more for my money, I no longer have to worry about wasting money on a subsidy that I’m not using. Frankly, I prefer to acquire my phones without a contract, if possible. Being able to SIM-unlock and switch providers in areas where service may not be ideal is something I need to be able to do, as I visit areas where T-Mobile does not yet have HSPA+ service somewhat often.

And it isn’t like T-Mobile has totally given up on its cheaper prepaid offerings. They are still available, just less prominent. The $30/mo prepaid plan options are still available, but T-Mobile is clearly pushing the more expensive plans. Additionally, the Pay-As-You-Go and the Pay-By-The-Day options are still there, though the $1/day option (which lacked data access) is gone. This reflects the reality that data is what people want. More importantly, unlimited web access is an important differentiator for T-Mobile.

In the end, I feel that T-Mobile is making the right choice by launching these new plans and purchasing options. T-Mobile will certainly experience some issues due to initial confusion on how it works, but after that is all dealt with, it will be smooth sailing from then on. These new plans truly exemplify the best value in wireless, and I’m sure that I will not be the only one to see that, going forward.

Tags: , , , , , , , , , ,

  • Will

    Except they are not good for the old Value Plan customers.

    • How’s that?

      • Jason

        50 + 30 + 10 + 10 (4 lines) + 10 (2 GB data) + 20 (unlimited data) = 130

        My current “Value Plan” for that same thing is 100

      • Will

        T-Mobile will let me change to the new plan (with a contract still attached) and pay more money. That’s worse by any account. Or maybe it is “Carrier-ish” of the “un-Carrier”.

        • disgusted

          T-mobile is the same as metro pcs now just a shitty carrier with no reliable data coverage its a shame that there going the welfare prepaid way I feel dirty telling people I have them now ( I need a shower this forum smells)

    • sincarafan247

      How are they not better? The new plan for me is 1 cent more for 2 lines yet I get 500 mb plus 2 gb of data instead of just 2 gb. Sure sounds better to me.

      • whiteiphoneproblems

        For me, the new plan would be $15 more than what we’re currently paying (actually more, once our discounts are factored in). It obviously works out differently for different folks, depending on what you’re paying now.

        • fentonr

          Discounts apply to the new plans, so I don’t see how that makes a difference. The new plans are a better deal for those on unlimited plans, which, I’d say about 60% of the customers I see are on. For those on limited plans, you pay a little bit more but get quite a bit more as far as services go, you don’t have to worry about overage and you don’t have a contract. Seems a fair trade off to me. IF you don’t need the extra services, then stay on your current plan. You can still get phones on eip, you just can’t add a line. Doesn’t seem like a problem to me.

        • whiteiphoneproblems

          It’s not a problem; like I said above, I do plan to stay on our current plan. I’m just pointing out, in response to the other guy, that the new plans do not necessarily represent a savings for every customer (or more data for only 1 cent more, or whatever).

        • @fentonr:disqus @whiteiphoneproblems:disqus thanks for elaborating.

        • Dakota

          How did you come up with that 60% number? Every study Ive seen says the average consumer uses about 1GB of data. Unless theyre all buying unlimited for some fake piece of mind, that seems awfully high. People on blogs like these are heavy users and not the typical customer

        • fentonr

          Perhaps I wasn’t clear. I was saying 60% of the customers I see are on unlimited minute plans. As to where the number came from, it came from my personal experience and may not reflect the overall customer base. As to data use, the last numbers I saw said customers as a whole use about .8gb and 1.7gb on T-Mobile. I believe that came from a consumer group study (can’t remember who) and was published here on tmonews.

        • Do you mind sharing the details for the plan you have now? I’m genuinely curious how it’s more expensive.

        • supamas

          They are charging an extra ~$10 per line to have unlimited minutes.

        • Dion Mac

          They are charging $10 per line to have unlimited minutes, not an extra $10.

      • Dion Mac

        Don’t even worry about him. He’s been ranting over all the place. Just let him be!

        • Will

          Not ranting. Spreading the truth and starting a Free the Value Plan slaves campaign. Listen up T-Mobile. You may have us as slaves, but we will not be quiet about it as you proclaim to be contract-free to the world.

        • just me

          “Value Plan slaves?”
          > bawwww I pay less than the new plans I’m a slave!
          Cool story, bro

      • Will

        I have 2 family lines on the Value plan for $64. The new plan would be $80. The only difference is that I would get unlimited minutes. However, I never use the 1000 minutes I currently have. So how is that better?

        • Dion Mac

          Well keep what you have and SHUT UP!

        • Will

          I would gladly accept the newer price except why would I do that and still have a contract?

        • Dion Mac

          Because you agreed to it

        • Will

          But they are promoting that they are contract free. I could understand it if they subsidized my phone purchase (or even let me pay it over time with the EIP). But I paid full price for my iPhones.

          They should either Free the Value Plan slaves or discontinue the “contract-free” marketing. It’s kind of like tying a man to a pole in the desert with a bucket of water and a “Free” sign for new people passing by. So close but not for you because we own you.

        • Hey Stupid

          Well, there is no keeping what you have. You can keep your current plan, but you will no longer get the subsidized phones. So your current plan is going up by $20 per month per phone (normal subsidy).

        • Dion Mac

          Um there is a keeping what you have. You can upgrade at any third party retailer. Please know your facts before commenting and releasing false information.

        • Again Stupid

          The fact is that the current plan does not exist any longer. Up until today, you could have stayed with the same plan and got a new phone at a discount after 22 months. Today, there is no discount on the new phone. Third party retailers won’t be offering the discount phones either.

        • smylax

          He also already has value. He can purchase new devices with EIP and not change the plan.

        • Guest

          Then keep the plan you have, stay grandfathered and buy the phones flat out at full price. (save up for it if you cant afford it outright) That will avoid paying the new prices.

        • Will

          I already do pay full price for my phones. T-Mobile has never subsidized my phones.

  • whiteiphoneproblems

    I understand they need more $$ (from new subscribers), and are building out their network. That’s cool. But I do want to keep our current Value Plan pricing — which is cheaper than what they’re offering now for the same configuration — once our contract is up.

    • Are you sure about that?

      • supamas

        Yes, it is.

        • Explain…

        • supamas

          For example: 2 lines, 2 GB 1000 min, unl txt = 80 before tax and discounts. Current plan offers 2 lines, 500 MB unl talk unl txt = 80. To get 2 gb = 100. Add a lines are at $5 to share minutes, unl txt. $10 will give 2 gb data. Therefore, better. They’re offering the same deal but charging more for unl talk which most people don’t need.

        • Gotcha. Thanks.

    • fentonr

      Then keep it. Eip should still be available to you. You just can’t add lines.

  • Lindy

    This doesn’t seem like a fair comparison to me! On T-mobile, with 3 Iphones, you will pay $210 per month vs $150 per month ($150 + $20 + $20 + $20). On AT&T, you will pay $210 per month. Yes, they cost up front is different and it equates to a $300 savings, but you are still under some type of contract as long as you have to pay for the phone. Just seems like they purposely skip important details in the marketing….

    • fentonr

      I thought it pretty clearly stated that it was for service only. Also, it still seems there is a difference between having to pay for the remainder of the phone than having to pay a term fee. People wanted no contract, T-Mobile gave them that.

      • Lindy

        But you can’t get it Service only. There is no point in having 3 lines on either carrier if you don’t have 3 phones.

        • supamas

          That’s where preference of the phone comes into play. If you want the latest and greatest, it’ll set you back to be a little cheaper than the other carriers, but only by a while. If you’re ok with getting a phone that’ll do what is available fairly well, you can spend 2-300 on an s2 or an older model htc. The savings are there, if you can rely on yourself rather than the carriers to provide you with equipment. Ebay is amazing. Just saying. Shop smart. I think that’s the point of t-mobile.

        • Dakota

          Also if you have a phone thats paid for already, you will get the cheaper monthly rate without a contract (basically a prepaid type plan) without paying higher and on a contract like ATT or Verizon. They charge you the same rate plan whether you take a subsidy or not. For people who use about 2gb like I have been, ST is still $15 cheaper a month…That paired with a $350 Nexus device is a pretty awesome deal.

      • Dakota

        whats exactly the difference? The contract cancellation fee is to recoup the subsidy right? On Tmobile you are the subsidy as you are paying the ‘fee’ to buy your phone so you can leave. I am assuming if you dont pay for the phone in total, they will not transfer that number to another carrier because your account wont be in good standing until you pay it off

    • customer

      You are incorrect on your math… The first 3 lines are $90, then the $60 for installment plans. Plus unlimited data with TMO, something your AT&T doesn’t offer…

      • Lindy

        I am not incorrect on my math…maybe my eyes are bad! I took the big, PINK, and bold number straight from the Flyer above. I am a current TMO Classic Plan customer. I pay abt $165 a month for 4 lines, 3 of those with 5GB data…..and, I dont pay monthly phone fees

        • Customer

          the fact that you think you don’t pay phone fees is hilarious… Why do you think you have to wait 2 years to get a new phone? Just curious what you think since you are so knowledgeable about what’s part of your payment…

    • xmiro

      You’re not under a contract. You cancel your service and pay the remainder of the phones off.

  • JungleJunkie

    Now that is a good graphic!

  • PhaseBurn

    I’m still waiting and holding my breath for a cheap low minute/text plan with high data volume. If I use 200 minutes a month talking, that’s a lot for me, and I don’t use text messages (Google Voice uses the data plan). But I surf a lot, stream Pandora and YouTube, and would love a 5 GB data plan. Give me 200 minutes, no texts, and 5 GB for $50 and I’ll be REAL happy. Otherwise, I’m paying $50 for unlimited voice and text (which I’ll never use) and have to tack on data rates above it, that I will use (500 megs won’t cut it, obviously). Maybe T-Mo will sell me a tablet data plan for my phone, and let me pay for voice minutes a la carte?

    • You could use the $30/mo plan for 100 min of talk, unlimited text, and 5GB of 4G web (unlimited 2G web). Additional minutes are $0.10 per minute, so 200 minutes of talk works out to be about an additional $10/mo, totaling $40/mo. Wouldn’t that work?

      • PhaseBurn

        Sure, that would work for me, but I don’t see those options on their new plan page, they’re only pushing the single “Unlimited” plan everywhere. I said 200 minutes was a lot for me – my actual usage is closer to 120 or so. I just didn’t see any options on their new site. Where are you seeing that plan, Conan Kudo?

      • UncleFan

        “You could use the $30/mo plan”

        Yeah, but they aren’t going to let you pair that with an EIP are they?

        Is it possible to switch from a post-paid voice plan to either a post-paid mobile data plan or a pre-paid plan AND keep your EIP intact?

    • Michael Sean Christensen

      Dude. If you can cut down to 100 minutes, or use Talkatone via your data plan, $30 gets you 5GB of data (prepaid). Can’t be beat.

    • fentonr

      As the two posters before me said, that WalMart only plan is the way to go then. I wouldn’t hold your breath for anything else to come out.

    • cozzykaw

      They have a 30 dollar prepaid plan. 30 bucks a month gets you 100 minutes 5gb of data and unlimited texts I believe.

  • James

    I totally agree with you David! Everybody want T-Mobile to launch LTE upgrade 2G to 4G and improve coverage, but as you wrote they can’t do that without money and they are losing customers!!! They need the money more than ever!

    • doubleatheman

      Excuse me for being ignorant, but doesn’t tmobile have all the old 3G equipment laying around now from the upgraded 4G cities? like what happened to all the panels that got taken down before the Erison AIR panels went up? (I know a tower consists of more than what I can see.)

      I am thrilled for Tmobile maintaining HSPA+ and LTE capacity at the same time in cities, but eventually the massive rural EDGE coverage is going to catch up to tmobile. I never travel outside of my metro areas, so I dont see edge too often. But I can imagine tmobile is loosing a massive customer base in its EDGE only coverage pockets.

      So in the EDGE only areas is it a matte of labor costs for upgrades, or backhaul?

      • All the old stuff is being thrown out. No one is willing to support them. A lot of the equipment is Lucent and Nortel, both of which don’t exactly exist anymore. The contract with NSN and Ericsson covers all cell sites. Eventually, all 52,000 cell sites will be replaced.

        For now, backhaul and labor are the biggest issues for upgrading. Sometimes legal red tape is, as well.

        • samsavoy

          I see you’re a mod. Do you have a source for that? I thought it was just the 35,000 existing 3G/4G equipment they were upgrading.

        • iTried

          I’m pretty sure he is a network engineer for T-mobile.

        • I’m not a network engineer for T-Mobile (though I certainly would like to be one!). I have done independent surveying and talked to T-Mobile engineers before, though.

        • philyew

          If you go back to the original announcement about the Challenger Strategy, over a year ago now, they talked about spending $1.4B incremental network investment over the first two years on the network upgrade. That’s the timeframe for getting the 37,000 sites that currently support 3G/HSPA+ modernized. However, the total budget assigned to network modernization was said at that time to be $4B, so there is money to be spent in other parts of the overall network, in addition to the 37,000 sites.

          I’ve not seen any kind of published schedule, but it’s inevitable that the remaining sites will have to be replaced sooner or later. The question is: does the backhaul upgrade that would be needed to support higher levels of data traffic get done as the sites are replaced?


        • Typically, the backhaul upgrades do get done at the same time. However, if there are issues getting the appropriate backhaul, then it’ll still get thrown up, but it may only broadcast GSM/EDGE or both GSM and UMTS. HSPA+ may or may not get switched on. I’ve seen markets where DC-HSPA+ is still activated despite the lack of backhaul. I’ve also seen markets where the backhaul problem is so bad that the UMTS radios are turned off. Other markets have UMTS service, but HSPA+ is restricted to HSPA+21.

          Nowadays, HSPA+21 is classed as 3G by the coverage map (for newly launched HSPA+21 markets). HSPA+42 and LTE are considered 4G, though.

          The initial $2.8 billion covering the 37,000 cell sites currently running HSPA+ should be used up by the end of the summer. By that point, all 37,000 sites should be upgraded to the new equipment and capable of PCS+AWS WCDMA+LTE. The remaining 15,000 sites would be covered by the $1.2 billion easily. However, if the MetroPCS deal goes through, then the total budget will be almost tripled for network expansion and upgrades.

      • samsavoy

        Depends on the area. If it’s a suburb, there are cable companies with fiber that would love to have T-Mobile’s business. But between the merger last year and the catching up they have to do, 2G is being ignored for now. It’s an unfortunate situation.

        The CEO criticized AT&T quite a bit today, but maybe on the business-side. On the network side, there’s a reason why AT&T costs more money. People on this website don’t want to hear it but it’s true.

        Whether we like it or not, coverage is the reason T-Mobile hasn’t been successful. Imagine if they went hardcore with that HSPA+ rollout several years ago. They would’ve had the fastest network for years and could have stolen many customers. But they cherrypicked. I think that’s what did them in.

        • matt

          now they want to bring in all the prepaid customers T-mobile is looking less and less attractive Im jumping ship there years away from lte and there hspa is very unreliable

  • Kendra

    As a rep for T-Mobile store, i’m very excited when they announced this new rate plan. Customers is getting a great offer. Until some things that i noticed in the last few days after they introduced this new rate plan. The restriction on credit class ratings vs down payment of the phone. If you don’t have a good credit as a new customer or as an existing customer, get ready to pay over $300 for down payment on phones like the Galaxy S3, no matter how long you have been with T-Mobile. The advertised price of $69.99 down payment for phones like the S3 is only for “Well Qualified Customers” aka Customers with good credit.

    • xmiro

      As it should be.

    • fentonr

      Upgrading customers should be paying the well qualified price. Only new deposit customers pay the higher down payment. They also pay less then per month, in the end, the cost is the same.

      • Get_at_Me

        this is an interesting aspect that should be considered. trustworthy deposit customers who have proven themselves should be able to “upgrade” at well qualified pricing….

        • fentonr

          I believe this is how it works. At least that was the instruction my store was given. I’ve not run into this situation yet to verify, but this is what we were told.

          Edit: I followed up on this, seems we were told incorrectly. I wonder if this will change though, credit never updates as it is right now, I can see this being a bit of a problem for a customer who signed up at 18 and had no credit, thus got a low credit class, and now, 5-10 years later, has great credit but the system doesn’t reflect that.

        • Hogpistol

          I spoke to some ops people during training that said there will be bi annual reviews of behavior/credit scores and reps can request an update at some point, but wasn’t sure when that would happen.

        • Kendra

          I really hope they would allow customer credit to get re-evaluated. Last month i encountered a cutomer who doesn’t have enough EIP for her new add a line because of her credit level. Called RSL and was recommended to be transfered to consumer credit department to re-run her credit and hopefuly she can get a higher EIP limit. Once i got to consumer credit, they said re-run credit is against the company policy.

          So far, the solution that they give to store reps are the brand new trade-in program. Trade-in your old phone(s) at the store to get instant credit that can be used towards purchasing a new handset. As for new customers and existing who doesn’t have enough credit and doesn’t have phone to trade-in, unfortunately they have to pay a lot of money out of pocket just to get a new phone. Hopefully the idea of “No Contract” would off set the cost of getting the new handset.

        • Hogpistol

          It wouldn’t really be a “re-run” it would be an update. Just like we can allow a deposit customer to add a line with no deposit after tenure and good payment history. I’m assuming it would be similar to that model. It’s a new program. I’m willing to give them time to work out the kinks.

        • smylax

          This is not how it works. Doesn’t matter if you are new or upgrading, it is based upon credit class.

      • TMOREP

        All non-WQ customers pay the higher down payment whether upgrading or activating. If a customer has been with the company for a while it may be possible to have a manual review of their credit done by care to see if they could be changed to a higher credit tier but no direction has been given on this. In the past we were able do this for good longtime customers when it came to adding lines without having to pay a high deposit.

    • While this is true keep in mind that everyone pays the same in the end and the more you pay up front – the less you pay monthly.

      • Dion Mac

        Great point

    • mdosu

      makes sense, T-Mobile isn’t going to get screwed with people walking away with a $500 phone and a low down payment. This is no different than buying any asset on credit, be it houses or cars. Unlike houses and cars, phones are impossible to repo. I’m afraid the reality, unfortunately, is that the people who have good credit, generally can afford to buy the phone outright anyways…

    • Dakota

      I have great credit so it doesnt matter; Im also on Straight Talk now and am happy with that…but it would be good for some people if at least a range of credit scores was out there so people dont have to be embarrassed if they go to a store and get rejected.

      • sincarafan247

        Why would you need a range thats any different from any other place that checks your credit? Just go by the fico score ratings.

    • tired of T-mobile

      t-mobiles coverage map is a joke dont believe it, all lies there network is very unreliable and to compare to at&t is an insult

  • xmiro

    People need to shut up. Yes my Value1k plan is “better” because I barely need a phone and it costs less in total than the Simple Choice plans but I can keep it for as long as I want. The cheapskates need to realize they are not entitled to pay $20 a month for everything, and get a $600 phone for free. Someone has to pay for it, and for the network and upgrades and employees. T-Mobile spends $20billion a year as it is

    • thunder

      “cheapskates” huh? yea your pretty much talking about everyone who is a tmobile customer because a cheaper plan was the only thing tmobile ever had going for it.

    • UncleFan

      “People need to shut up.”

      Nice attitude. You must be one of these friendly T-Mo reps like the one in Philly who STABBED a customer who was complaining about his bill.

      Back on topic…

      “T-Mobile’s New Plans Are Awesome For Everyone”

      This statement can not possibly be true while AT&T’s cheapest post-paid, subsidized plan for smartphones ($60/month) is CHEAPER than T-Mobile’s cheapest Value plan + $20 EIP ($70/month). If you want a nice phone like the iPhone or Galaxy Note but only use a modest amount of voice minutes and data, AT&T is actually a BETTER DEAL than T-Mobile.

      • xmiro

        not a T-Mobile rep, but nice try. Also, where exactly did you see me say that “T-Mobile’s New Plans Are Awesome For Everyone”?!

        • UncleFan

          It’s the TITLE OF THE EDITORIAL, in case you hadn’t noticed. I quoted it to get the conversation back on topic after your insulting rant.

        • xmiro

          28 people disagree with you. Since I respect David and what he does with the site I won’t address your accusation otherwise you’d really see what insulting is

        • UncleFan

          Well, now we know there are at least 28 astroturfing shills and/or commission-crazed reps who share your condescending attitude towards T-Mobile’s value-conscious customers. By the way, I notice you don’t have any response to my point about AT&T being cheaper… can’t argue with the truth, can you?

        • JayMo86

          dude, ur being a hypocrite….you didnt even bother to mention what that $60 AT&T plan comes with. Your just quoting numbers without a source. Please elaborate before u start bashing thousands of employees and people on this page

        • UncleFan

          What the… did you not notice the comment at the top of this thread that bashes MILLIONS of T-Mobile’s “cheapskate” customers?

          You want proof AT&T has a cheaper plan? Here it is:


        • JJ

          Your really ignorant it’s sad. So a $10 difference really? You get more for your $$$. And by you stating that no one texts anymore? You must be one lonely creep who obviously does not socialize.

        • UncleFan

          Hahaha, you can’t argue with the truth, so you call me a “creep”? Anybody who pays for texting when you can use Skype or Whatsapp or Google Voice is a fool who likes to waste money.

        • iamnumbersix

          Or a smart person that realizes that most people do not skype or use Google voice. They realize most people have texting and use texting.

        • UncleFan

          Apparently you haven’t read the endless stream of articles in the tech press lately about how freaked out the carriers are that people ditching text messaging in favor of Whatsapp, Skype, iMessage, Gtalk, etc. That’s the REASON why T-Mobile is forcing people onto an unlimted texting plan – because they know lots of people don’t need it!

        • Anton Buynovskiy

          In the real world, people text, A LOT. By the way, with 300MB of data, how are you going to skype and stuff without going over? If you say WiFi, then your argument is invalid.

        • UncleFan

          Skype only uses a lot of data if you do video calls – instant messaging barely uses any data. But that’s not the point of these cheap plans, anyway. These plans are for people who are willing to moderate their usage to fit their budget.

          The only people who still text a lot are shady foreigners and goofy kids. You’re living in the 90’s if you spend all day texting. You’re probably still walking around with a bluetooth headset, too, LOL.

        • You trippin, People do text and a LOT. LIke me i send probably like 3000 text a month in ADDITION to all the messages i send on kik, text plus, Facebook and so on. I just just do whatever i fell like sometime i text people sometimes i Facebook them sometimes i send a message on kik. And who the fuck uses Skype for messaging. Everyone i know uses Skype only vor video calls. Oh and btw your fucken racist.

        • wiiu4life

          LOL your one funny person. To say no one texts anymore is the most absurd thing I have heard in my life. If no one texts then why is texting offered. There are buses and cabs so I guess no one drives anymore right. SMH

        • UncleFan

          Your comment shows that you know nothing about the wireless industry. Texting will always be offered because it costs the carriers almost nothing so the profits are obscene. It’s like the overpriced sodas in a hotel mini-bar… they’re always there, but only a sucker would buy them when there are so many cheap alternatives available.

        • UncleFan

          What the… did you not notice the comment at the top of this thread that bashes MILLIONS of T-Mobile’s “cheapskate” customers?

          You want proof AT&T has a cheaper plan? Here it is:


        • UncleFan

          What the… did you not notice the comment at the top of this thread that bashes MILLIONS of T-Mobile’s “cheapskate” customers?

          You want proof AT&T has a cheaper plan? Here it is:


        • JayMo86

          Okay number one, there are cheapskates in T-Mobile. They exist in every carrier, if ur not one of them you shouldn’t take offense. Number two, that link doesn’t work so I still don’t know wat ur talking about…

        • UncleFan

          You need to replace every “[dot]” with at “.”

        • JayMo86

          Is that even an AT&T web page? Most of us here are comparing apples to apples…unlimited TTW for different carriers. If your $60 doesn’t include all three, then it’s not a good comparison. Sorry

        • UncleFan

          It’s a screenshot from AT&T’s website. Your “apples to apples” argument is WRONG. If the customer only needs 200 minutes per month, a 450 min plan = unlimited for their purposes. T-Mobile is ripping people off with the forced unlimited plan.

        • JayMo86

          Once again, ur giving us bits and pieces of the plan in question…ur the only one that unlimited calling seems to sound like a rip off. How much txt and data comes with that plan since u keep beating around the bush?

        • UncleFan

          lol, I circled it in red! 450 min voice + 300 mb data with no texting. Nobody texts anymore, dude. It’s all about Whatsapp and Google Voice free SMS.

        • JayMo86

          Wow all that for $60??? (Insert sarcasm)Dude, I knew this conversation was pointless…. the $50 T-Mobile plan comes wit unlimited calling and txt and 500mb of data without overages! It’s cheaper and comes with more. I can’t believe u were promoting such a pathetic plan…

        • UncleFan

          Do you even know ANYTHING about the new plans? The cheapest plan is only $50 WITHOUT the EIP. Add the $20 EIP for an iPhone or any other expensive phone and the total is $70!!!

        • JayMo86

          Once again ur attempt to insult my intelligence is a failure. If you personally are using an iPhone on such a pitiful plan u obviously don’t know a good deal when u see it. The so called $10 difference you’re crying about which does include EIP for a premium device is absolutely worth it for those of us who DO txt, and can’t survive with only 300mbs, which for your information is the vast majority. I realized last night that nothin I say will sway ur opinion and that’s fine. But I thinks it’s time I ended this conversation before I waste ur 300mbs for the month…Troll..

        • jian9007

          Nobody texts anymore? According to the latest data texting is down overall, but the average person still sends 678 texts per month. On your AT&T plan, that would amount to an extra $135.60 per month (678 x $0.20 which is AT&T’s rate per each text on that plan). And to your earlier point of T-Mobile ripping people off with “forced unlimited plan,” but it’s not forcing unlimited data. The reason all the new plans have unlimited text and talk is so no one has to worry about how many minutes or messages they need.

          And all plans include mobile hotspot if you choose to use it. AT&T’s plans do not. It’s $20/month extra. And of course people want to see apples to apples comparison, so why complain about it? If you say that 450 voice and 300 mb is unlimited for their purposes then T-mobile offers a $30 month plan that has 100 minutes and unlimited text and talk. Is that a pre-paid plan I just mentioned? Yes, since you don’t want to compare apples to apples.

          If you do want apples to apples, then it is cheaper on T-Mobile for $50/month with 500MB data (with no overages) and unlimited talk and text vs. AT&T’s plan with unlimited talk, text, and 300MB data (with overages that charge you an additional $20 for every 300MB automatically) that costs $109.99. So apples to apples, even with $20/month for a phone and the $50 we’re looking at $70/month versus $109.99 with the similar AT&T plan. $39.99 savings over 24 months= $959.76. And really it’s actually $1059.76 since the same phone is $199 up front on AT&T and only $99 up front on T-Mobile. We won’t even talk about the obscene fees you would pay if you left AT&T while under contract. That’s all I’m going to say on it.

        • UncleFan

          You just don’t get it. Customers who are looking at the cheapest plan don’t care about minutes and megabytes and texts… they care about THE PHONE. All they care about is getting the phone at a subsidized price AND keeping the monthly bill as low as possible. My Mom, for example, barely uses 30 minutes of voice a month. $10 extra a month for unlimited is a RIP OFF to people who don’t call much. The $30 plan you mentioned is great, but it does NOT allow you to buy the phone on an EIP, therefore it is irrelevant to someone who wants a smartphone subsidy.

          Imagine if you went to the grocery store to buy a gallon of milk only to discover they only sell milk in huge 5 gallon jugs! When you complain to the manager, he says “Yeah, but it’s cheaper per gallon…” LOL, that would be ridiculous because milk, like wireless voice minutes, EXPIRES. You never want to pay for more than you need, because it’s a waste of money. T-Mobile used to have the cheapest post-paid smartphone plan out of the major carriers, and now they DON’T – and that is a HUGE problem that is going to bite them on the ass when potential customers are comparison shopping between carriers.

      • John

        That plan being $60 required no text package. Since they only have one text package that kicks it up by another $20 to $80. Then you risk another charge if you go over your minutes with a busy month. Let’s say you catch your overage before your cycle changes you call to change to a more sufficient plan…boom, another contract and your price went up. Another small point, sgs3 through att is $199 out of pocket now vs $70 through tmo. Argue with that truth.

        • UncleFan

          You fail. The AT&T plan I mentioned would save an iPhone 5 buyer $140 over the cheapest T-Mobile plan over the course of the 2 year period: $240 saved on the plan – $100 more upfront for the phone = $140 saved on AT&T. The fact that T-Mobile requires you to pay for voice minutes and texts you may not need is NOT a selling point in T-Mo’s favor!

        • Brandon

          You are an idiot and ignorant. Lets compare plants side by side for new customers.

          Unlimited Minutes – 69.99/mo.
          Unlimited Text – 20.00/mo.
          5GB Data Plan – 50.00/mo.

          =’s 139.99/mo.

          Unlimited Talk/Text/Web + 500MB of Mobile Hotspot – 70.00/mo.
          Cell Phone payment – 20.00/mo for 24 mo.

          =’s 90.00/mo.

          You get WAY more with T-Mobile; Unlimited Data without any overages or throttling, and also 500MB of mobile hotspot.

        • TruthHurts

          lol. stay in your place UncleFan

        • HateStupidity

          @unclefan you really have no idea what your talking about.

  • Michael Sean Christensen

    I still think the $30, 100 minute and 5GB data prepaid plan is the best thing out there. Using Talkatone over WiFi or 3G and above gives me unlimited minutes. I know it is not for everyone, but for a lot of us, it simply can’t be beat.

    • Hector F.

      And if they let us buy the iPhone 5 for $100 down and keep the prepaid 5 gig plan it will be awesome!

    • doubleatheman

      I wish I could do that, but in my area a few coverage pockets would drop my voip call completely. I tied this with both AT&T and Tmobile and several voip apps each time, I just could not keep consistent calls without them dropping or becoming garbled. So I have to pay for minutes….

    • John

      30 dollar plan also includes unlimited text. That plan doesn’t work for me cause I use more than 100 minutes a month. But for some it’s great.

  • Class Plan for Me

    I have been comparing the family plans between my current
    Classic plan and the new Value plan. On
    my current Class plan, I pay $170 before corp discount and taxes. This breaks down to 600 minutes shared across
    4 phones $50 + $20, unlimited text $10, unlimited data on 4 phones $20/each,
    and the home IP phone $10.

    With the new value plan, I lose my home IP phone and have to
    choose one of these options:

    1. $100 with 500mb of
    data each.

    2. $140 with 2GB of data each.

    3. $180 with unlimited data each.

    So, I would be
    getting more talk time (which we don’t need) or would be giving up data (which
    we do need) or paying more than what I am currently paying and I would be
    giving up the subsidized phones. We
    typically get new phones every 2 years, so with their new $20 per month per
    phone plan, I’m effectively paying $90 more per month and losing my home phone

    BUT, they have
    offered a “Bridge to Value” plan, where I can stay on my Classic plan
    without a contact and they will offer me a $15 discount on each data plan and
    $5 on each phone line when my contract comes up. So, this will make my bill go down to $85 per
    month and I can either get phones through t-mobile and bring it back up to $165
    per month ($20 per phone) or find the phone for cheaper elsewhere.

    So, existing customer should call the Loyality department
    before making the switch to the new Value plans. They could save themselves quite a bit of

    • thepanttherlady

      You DO realize that Bridge to Value is where they move you from the Classic plan to the Value plan, right? You won’t be staying on the Classic plan.

      • Correct. There’s no going back off of Bridge To Value once on it…

        • mdosu

          so you’re burning bridges huh? or are you crossing the bridge of no-return?

      • I’m on a classic plan with two lines under contract, where can I find out more about this Bridge to Value Plan? And will it give me any kind of advantage at all?

      • Classic for Me

        told me that 1 phone was converted to “Bridge to Value” yesterday and would see a $20 savings per month on the bill. They said that as each phone came up for renewal, I should call in to do the same. They didn’t say that at the end of the process that my bill would jump from $85 to $180 because I would be moved to Value. And how would they handle the home IP phone if that is not offered on the Value plan? Would I stay in the “Bridge to Value” forever with the home IP phone staying Classic? They did say that there was no longer subsidy on phones on Classic plan either, so what would be the value of staying on Classic? Hoping that “Bridge to Value” will remain at $85, but if not, at least I have received an extra 2 years to move to the higher priced “Value” plan.

        • ladykaya

          do you have a corporate discount on your account. If so does it also discount the new value plan?

        • HRoth_Gar

          Unless you tell them to change you over to the value plan you will stay on the bridge to value pricing indefinitely. You don’t get subsidies but you are allowed the eip credit, that is the whole point of bridge to value. Whenever you need a new phone on any of those lines you will be raising your bill by whatever the monthly installment is. The $20 dollar savings you see are to make up for the up to $20 payments, but unless you are getting the absolute most expensive phones, you will still see savings over what you were initially paying prior to bridge to value.

        • Tmorep

          If you have the home phone you do not lose it. While customers can no longer get that service those who already have it are able to keep it.

  • du22ty

    I’m confused here how this will affect me. Currently we’re on a Classic Unlimited–Talk + Text for families with 3 extra lines. My phone is the only one off contract. How will my upgrade be handled? Will I have to switch to the new format and will everyone on my plan be switched with me or will I still be on the old plan?

    • Bridge to Value will apply to you. You’ll have a mixed Classic/Value plan until everyone is ready to upgrade through.

      • Matthew Mueller

        And isn’t there some sort of migration fee associated with that move?

        • du22ty

          I just got off the phone with a t mobile rep and it was very confusing. She spent more time trying to sell the plan than actually answer the questions I was asking. The only thing I learned from the conversation was that I would have to pay a migration fee of $800. The biggest shocker is that somehow my bill would go from $300+taxes to $110. How is that even possible. I think I’ll have to call back and hope for someone who has a little bit more knowledge.

        • JungleJunkie

          The migration fee is really just paying back the subsidies that you received, otherwise T-Mobile would have lost money on the phones.

        • Jason

          Migration fee would be $800 for me as well but I never got any subsidies. I was charged full price for all 4 phones, I was supposed to get a rebate but they refused the rebate because of an error on their end.

        • du22ty

          Yeah I know what the migration fees are for. I was more shocked that she quoted me a price $190 cheaper than my current bill.

        • smylax

          Don’t know the details of your current plan, but what the care rep told you about was this:
          First 2 lines: $80. 3 additional lines at $10 each
          It is correct. All lines will have unlimited talk, text, and web, with each line getting 500 MBs of 4G before slowing down. If any of the lines need more 4G data that is an additional $10 per 2GBs, or $20 for truly unlimited.
          Depending upon your data needs, looks like it can save you a lot. Even if all the lines got truly unlimited data that would put you at 210 per month. If and when you buy new phones EIP will come into play. If everyone got a high end phone like a GS3/4, One, Iphone, etc. they are $20 per month, so 5 of those would bring you up to $310. But all things considered, Truly unlimited EVERYTHING including high end phones is $310 a month. Ridiculously better than anything from the Big 3.

      • Dion Mac

        He can also go to a third party dealer to upgrade with the classic plan.

    • Dion Mac

      If you want to stay on the classic plan you can go to s thrid party retailer and upgrade your phone.

  • Michael Sean Christensen


    At the very bottom (the one they totally don’t highlight) is the $30 plan.

  • MonkeyK

    How much does the $99 phone add to the monthly cost of the service?

    • JungleJunkie

      Not more than $20 per month. The monthly cost varies by phone. For phones like the GS4, HTC One, IP5, you are looking at $99 down and $20 per month for 24 months.

      • superg05

        unless you choose to down pay more

    • xmiro

      $99 down for well qualified customers, $20 per month for 24 months. $579 full price from T-Mobile. If your credit isn’t as good, I’ll guess it might be $199.99 down and $16 a month for 24 months or some such variation

  • Get_at_Me

    Well written Conan. Ppl will always find a reason to complain. i read a comment on the Verge where the person said T-Mobile still has you locked into a contract with the phone payments. If TMO provides you with a new device, they have to protect themselves from fraud and churn somehow…..Other carriers lock you into a service contract. TMO just wants you to pay for your device in full. As a consumer, if you don’t see the value (no pun intended) in these new offerings, i don’t know what else to tell you.

    • Enzowned

      I know seriously lol. It’s like taking out a loan, you still have to pay it out, what do they expect. I assume they can take out more “loans” so it’s not really “locked”.

    • Dakota

      You pay for the phone either way. No ones say its good or bad, it just is. You can pay an ETF fee with another carrier and leave just like you will be able to pay for the phone on Tmobile and leave. Not sure I see the big difference…No one is saying you should pay a $99 downpayment and get to keep a $600 phone.

      • superg05

        will they unlock that phone if you pay an etf?

  • Dion Mac

    Well Said!

  • doubleatheman

    I find it sneeky that the multi line pricing in that info graphic does not include $60 per month in device payments.

    Still for the single line info-graphic its impressive how much more you get for less cost on tmobile.

    • JungleJunkie

      I does state that it is a service only comparison, but I thought the same thing when I saw it.

    • superg05

      depends on device or downyment could be 10 dollars a month?

  • LC

    Well said, well said indeed.

  • bear

    these new plans are one the biggest tricks I’ve seen: I curently have 5 lines, including one home line, with 1000 min a month (do not need more). The cost is 60+30 for 3 extra lines, including home+10 unlimited texts for the family+20 unlimited data on one line. This is 120 plus taxes.
    Now I’ll have to pay 80+30 for 3 extra lines+10 for data for one line. This is the same 120 for the value I do not need, but no discounted phones. For the family of 4 this is a significant spending. So tell me where are the benefits of switching rather than making T-Nob richer on my cost?

    • Miker

      Can’t you keep the plan and just add the iPhone for 99 plus 20 bucks a month?

    • wanting at&t now

      I agree this new plan structure will just turn T-mobile into the next track phone or virgin mobile, T-mobile just became a 10 year olds phone..

  • therealmikebrown

    I’ll keep my old classic plan and upgrade 3rd party.
    Thanks anyway.

  • RonJeezy

    My mother just went and got the Blackberry Z10 (she’s a blackberry lover) and we changed our family plan on the spot. Saving 120 dollars a month even after the new phone monthly installments. They are only 13.78 may I add. The individual plans will help people without a bunch of money and people with a large family plan. It will kill, with two to three people it may not beat Sprint’s pricing but will still beat At&t and Verizon. They just have to do a good job selling this to the customer. I knew just as much as the retail person at T-Mobile, they need to train better though. BTW doesn’t appear that grandfather plans are sticking unless you never get a new phone, and the transformation price isn’t too steep.

    • 21stNow

      They most definitely need to train more. I was just told that I could finance my phone as a Monthly 4G customer. I should have tried to take her up on it.

      • Dakota

        Tmobile employees have needed more training for a long time. Not all but at least 90% of the ones I deal with usually provide incorrect information or hav eno clue what theyre talkinga bout

        • 21stNow

          I agree. I feel bad only going to a select few people in T-Mobile to buy my phones, but they are the only ones that know what they are talking about. Since they have spread out to other stores, I made the mistake of trying someone new. Now, I have to drive to find one of these knowledgeable reps.

        • leavin soon

          there total idiots they added on insurance without even telling my gf. Its over for t-mobile there data is really bad and signal is very weak Im leaving in two months thank god

  • 21stNow

    I’m sorry, but using some customers’ fears as a reason to justify only offering unlimited minutes and text messaging is sad, at best. It’s a money grab at the expense of customers who know how to monitor and moderate their usage.

    If this were truly about allaying customers’ fears, data would only be offered in the unlimited package, as that is the least tangible thing for customers to measure the usage of on their own.

    By the way, expenditures is a term used in government accounting. The term expenses is used in private industry.

    • Dakota

      Well they are trying to make money…so no matter what changes theymake, its to make them profit

    • xmiro

      you want expensive smartphones and good coverage, those things cost money

  • I dont like the fact that in a way T-mobile is lying to us well not lying but they arent telling you the whole story up there i mean they are cheaper then all of the other plans but when you have to add the 20 dollars a month extra you pay for having that phone its not as cheap as the other guys and for a multiple line plan is at least 40 more a month.

    • TechHog

      You might want to read the fine print in that image…

      Actually, I’ll just say it. They did include the price of the payments on the individual line one. As for the multi-line, it ends up being equal to AT&T in the worst case. Realistically, it’ll still be $20-45 less for 3 lines in most cases, and even if we assume that worst case there’s a savings of $300 upfront.

    • xmiro

      my spreadsheet always shows the Simple Choice plans cheaper than the other carriers with phone installment included

  • Dakota

    Interesting as I just went to VZ’s site just to see and their pricing does not match the chart above. I dont know if they recently changed pricing but I know its not the same as when I had looked a couple months ago

  • milo

    Are you sure there’s still a prepaid option? Don’t see it on their website, couldn’t find any options that are cheaper with fewer minutes, without texting, and not even any options without data included for people with basic phones.

  • bonk

    That chart is wayyyyy off, look at the size of the $80 block for t-moble vs the $80 block for verison. Whoever drew that has no spacial awareness at all 0_o.

  • Mike

    Wow, family plan of sprint is a total rip-off. I have 5 lines with TMO and I pay half of Sprint plan…

  • Ronnie Miller

    I can’t believe how confused I am. I have 5 lines on my account and added a data plan for one of the lines. One of the lines has no data plan. Now, when I called they made some changes to the account, saying that I can get more data (incl. HotSpot) for the same price. I was paying $179.99 for 5 lines (Even More for Families Plan – 3000 mins., Unlt Texts, Unlt Data w/ 4G up to 5GB – data only covers 3 lines). Now after the changes, the rep changed the 3 original plans with data to 6.5GB, instead of 5GB; and added the 4th line with 4GB. All for a total of $189.99. She also said since she added the “Bridge-to-Value Plan”, I get a $5 discount on all phones with data, so it’s supposed to be $169.99. But it’s still showing $189.99 online. I called and they said it will take about 48 hours to show. Is that good?

    • xmiro

      when I switched to Value from Classic last month it took 13 days until my billing cycle kicked in to see the changes

  • archerian

    In the family plans’ graph, it does not include the additional cost of the device via EIP. If that was added, the monthly commitment would equal $150 + 3 X $20 = $210 which is the same as the monthly commitment with AT&T. Is that correct? I haven’t checked AT&T’s website for their plan data, I’m replying on the graph above, and assuming the EIP is $20 a month (high end smartphone).

    • JungleJunkie

      It does say service only comparison.

    • dasha

      @6f70479988121476f7e46b56fe4574aa:disqus even so… AT&T does not have unlimited data, so even though the price is the same, T-Mobile’s value is still greater. Also keep in mind that it is difficult to include EIP on the graph bc usually not all members in a family are smart phone users or do not use the same caliber of smart phone… $20 is currently the highest EIP, if you get a cheaper phone, your EIP is lower as well.

    • superg05

      or you could put more down lower or less payments a month or not buy 3 new smart phone all at once do it when you can afford to choices choices

  • Kevin

    I want to switch to these plans but i have a $500 migration fee :( will it go away after my contract ends or something?

    • thepanttherlady


  • bwahahaha

    I’m on a value plan now, and will save money by going with this (go down to the 2GB data plan). BUT, I’m on month 6 of a 2 year contract. Anybody know if switching the plan would reset that 2 year contract?

    • thunder

      so your willing to pay the migration fee? wouldnt it be cheaper/same to cancel contract and jump on tmo prepaid?

    • Genecio

      I was on the legacy Value plan. I changed to the new NAC plans and just opted to fulfill my value contract. No extension was done.

  • thunder

    i think these plans are great for certain people… i see
    tmobile saving money but not attracting any new money. the only thing
    announced today that will bring in new customers was the iphone.

    think it is unfair to compare tmobile to verizon or at&t because
    they are not the same. tmobile lags behind in coverage, data speeds and
    phone selection, so of course they offered a cheaper plan, they
    definitely could not charge the same.

    i have been with
    tmo for years so my plan beats all these plans by a mile but like i said
    this plan is going to be good for certain people……

    -have the money to pay for the phone in full

    -are coming over from verizon or at&t on a comparable plan

    thats it. i dont see this being a win win at all. i think the iphone
    will bring in more people than this new plan but even that is not going
    to be that much. I also think that existing customers who arent able to
    get their grandfathered plan are going to end up paying more and
    depending on how much more they have to pay why not add another 10 bucks
    and go somewhere that isnt littered with EDGE, spotty call quality and
    has the 199 subsidy for getting a new phone??

    it will be interesting to see what happens.

    • V_i_m

      Yep, my current plan is cheaper than the new value plan, plus it has (had?) a subsidy. Then again, my current plan was never published or publicized. So there may be superior versions of the new plans available as well to long-time customers that T-Mobile will similarly keep unpublished and unpublicized. I’ve always been pleased with what T-Mobile’s loyalty department has been able to do for me in the past, so if my subsidy is no more, I still will give them a shot at getting me something comparable in the new system once my contract expires later this year.

      BTW, regarding phone selection, T-Mobile has improved vastly over the past six months, with the Nexus 4, Galaxy Note 2, and now the Galaxy S 4, the HTC One, Blackberry Z10 and the iPhone 5.

      • Tmoforyears

        I agree tmobile has improvedin the handset selection but my concern is that this will cause fewer new subscribers and more defections. Especially from those of us who were on a grandfathered plan that won’t get renewed when our contract is up

  • Trevnerdio

    Sprint is definitely not ever the most expensive.

  • Clarkkent113

    The new plans aren’t perfect (what is?) but they are certainly better than the other carriers. I’ve been with T-Mobile for 12 years, a lot of which was pretty tough as my service is spotty in my house. But I feel like for suffering through the worst, we’re finally going to get the best with expanded HSPA+ and LTE deployment.

    • xmiro

      Yeah things are looking up. They had the worst phone selection when we signed up 7 years ago.

    • back again

      t-mobiles network is total trash there data is not worth it, lets see unlimited data on a network that barely works what a savings!! I love reading about people who have convinced themsleves “they dont need LTE’ stop kidding yourselves Ive had T-mobile and there data will always be inferior to the big boys. I left and am paying five more bucks a month with AT&T and get 50mbps download at my house I used to get a whopping three with T-mobile when it actually worked…

      • Too bad about those data caps. Keep an eye on your usage.

  • Clark Kent

    Alright so I already own a couple phones myself, can just upgrade to the new plan without getting a new phone?

    • JungleJunkie

      As long as they have T-Mobile bands then it’s no problem.

  • Raiden8816

    So I am on the Classic 1000 minutes with 2GB data on my second line and unlimited 4G on my primary line. My bill is estimated at $129.xx before taxes and after tax I am at $147.xx. I would have to pay a migration fee of $100 per line. Could I possibly get into the simple choice unlimited?

    • xmiro

      Use bridge-to-value program (google and see the details David posted) or pay the migration fee, or wait your contract out.

  • I’m currently under contract. I called to make a change to my plan today from classic unlimited to classic 1000. They informed me that no changes can be made to existing plans, as all other plans have been discontinued. I can’t increase minutes. I can’t decrease minutes. I can’t increase data. Decrease data. Messaging, etc.

    The only way to change your plan is to “migrate” to the new unlimited plan for $200 (!!), and if you do so, you’ll still be locked into your current contract as well.

    I was absolutely stunned. I fully understand why they’re starting these new plans, but I didn’t expect them to flip the switch and completely lock out all of those still under contract.

    • xmiro

      Wait. You waited until after, two days after, the new plans go live to call and ask to be moved to a cheaper non-existing plan?
      You are under contract for the plan you signed up for, nothing more nothing less. Other carriers won’t even entertain the thought of allowing you to go on a cheaper plan than what you signed a contract for.

      • Had to wait. Wirefly screwed up my activation and I had to wait 6 months to modify my plan. T-Mobile knew it and it’s all over my account notes. They told me to call back and have it changed when the 6 months expired, and that it wouldn’t be a problem. That’s what I was doing.

        I’ve been with T-Mo since it was Voice Stream. Never had an issue before. Didn’t think I’d have one now.

        And other companies will change your plan all the time. We just did it for my mother (she’s on ATT since T-Mobile had no service in her apartment).

    • hatestmoblilenow

      they dont care about us contract people no more now they only want to service there prepaid scumbags its over for T-mobile this is just the beginning….

  • Vladmir4

    I plan to leave tmo when my contract ends. I do travel a lot and tmo coverage is really awful. No cheap price can fix it.

    • white power

      t-mobile is awful everywhere my friend unless you live on Main street

  • A Shark

    Employees are the ones losing. Thats where the money is coming from. So far no employee raises, the employee phone discount has been absolved (as far as discounts on phones), part time employees are not offered benefits, and the commission structure has been drastically reduced. Its quite clear that top sales associates who earn $2-$3k per month in commission are being weeded out so that once the Metro PCS merger is complete, hourly employees can be brought in. Plans are made simple not just for customers but for personel.

    • UncleFan

      Sorry, but ditching the commissions would be a great thing for T-Mobile. From the consumer’s point of view, commissioned salespeople are just a pain in the ass unless you’re buying a product that requires guidance like a yacht or a piece of modern art.

      • Pikachu

        Dude, the fact that I get commission above my hourly wage makes me want to be “your tmobile guy”. That alone makes it worth it for me. I’m commissioned to sell, and any GOOD salesman in my opinion takes ownership of his customers for a lifetime. You act like we get paid to activate a customer who only wants to buy, that SAME customer will come in two weeks later with questions or needs tips, I will treat them the same way I treat them when I was paid to activate them. Why? Because our commissions in tmobile eyes is for lifetime ownership of your sale, if some reps complain it’s because that measly 30 bucks or whatever sometimes isn’t enough to spend three hours with someone. So apparently it’s very similar to yacht buying.

        • UncleFan

          The solution to your issue is for T-Mobile to raise your hourly wage to a suitable level. Commissions and similar incentives can create a toxic environment in the workplace, and they definitely have created a salesforce in the wireless industry that seethes with contempt for their own customers – just go check out the carrier employee sub-forums at Howard Forums, and you’ll see what I’m talking about.

    • xmiro

      I have a couple of people on Facebook who work at T-Mobile they seem stocked about the new plans, have yet to see anyone complain, quite the opposite.

  • Sr. No vaselina

    99×3 that’s 300 for 3 lines. I pay 300 for 5 lines now wtf…..

  • Travlin Man73

    I agree with you David. I think that the new plans are much better especially when you realize that bringing your own device will save you money. I am looking to save at least $50 a month by switching a family plan and going from 2 lines of unlimited data and 2 with the 2 GB plan to 3 with unlimited Data and one 2 GB plan. Nowhere else can I get all that for what T-Mobile wants. I just wish they could get that age old message; If you build it (the real LTE/HSPA+ network) They (the customers with all types of devices) will come! Here’s to a new day and a new attitude at T-Mobile. I am happy to see my Magenta leading the way once more!

  • I-Troll-U

    While these are great.. I still plan on keeping my $30 plan for as long as they let me :)

  • indobatakmafia

    Tmo requires new nocontract plans with purchase of phone,, retail price.. while plans might be cheaper your total cost are not much less if u add retail price for the phone.. so tmo will get their profit anyways… operating similar as other no contract carriers eg boost, simple etc.. but will profit with sale of retail price of phones…and I dont think is a good idea if tmo has to check credit of people buying phones… so no contract doesnot mean no contract.. they check your credit for phones monthly payments….you will be paying for 24 months a la contract…all this will confuse the customers…ive been with tmo for 8 years.. ive stayed because my signal is good,, discounts on plans, good price on phones every 12-16 months or so through loyalty dept.. so i will have to see this new way tmobile doing business will do >>>

  • Mike

    If I can keep my value plan and add the iPhone for 20 bucks a month, color me happy. I have 5 lines for 145 a month.

  • Matt

    Verizon is a lot better they still offer 450 mins with unlimited text for $59.99 plus $30 for 2GB of data for $89.99 and the phone is for $199.99 now a days everyone just text and are in a wifi area at work

    • No they don’t. It’s share everything plans now. Minimum price is $90 for only 1GB of data.

  • savanasue

    Hi..Question.. T mobile says you can buy the phone On approved credit..what if you dont have stellar credit, ??

    • thepanttherlady

      Larger down payment with smaller monthly payments.

  • matt

    Ive been a t mobile customer for seven years but Ive come to realize that there data network is unreliable crap, AT&T just put there lte network up around here and now I realize what a joke T-mobile is. Now there gonna become a prepaid company no thanks T-mobile and goodbye

  • matt

    oh and anyone who says T-mobile has good data prices I say whats the point if it hardly works anywhere

  • andrew#tmobile#since#2005

    Wasnt it just four months ago I was cancelling my TMobile service to go to Sprint because You could only get 10GB of DATA and after slowed down Speeds to edge & was paying over $100 for the 10GB. This new image for TMobile is kind of nice

  • Tmoforyears

    For those of us who signed up within 6 months ago I would rather pay the etf and move to prepaid than pay a migration fee and get moved into this new “unofficial” prepaid

  • Eddie

    Just switched to this plan. I’ve got a business account and 5 lines. Was paying over $250 a month with 2000 minutes, text, and some data. Now am paying under $150 for all 5 lines. My only complaint is they are charging “migration” fees for people coming over with classic plan contracts. But since I’m saving over $100 a month I will make those fees up in 5 months.

  • Aaron Peromsik

    The saving grace is that people who want to pay less for less service have a nice variety of T-Mobile-based MVNOs to choose from.

  • wheelman13

    You left out the phone payments. For 3 lines that is $60/month bringing the total to $210 just like Verizon and AT&T. Maybe I’m too addicted to tech, but I can’t imagine someone being ok using a 3 year old phone to avoid the monthly payments.

  • wheelman13

    I’d pay $120 for a value plan or $110 for my current family plan with 700min/400txts/5gb each. I don’t need unlimited anything and would miss out on ~$900 in subsidies on two Galaxy S4s. I don’t see the value.

  • rip ham

    Not really so great, I actually expect it to go a little
    lower since they are actually making more profit on this than the
    previous promo.

    Since the old Value Plan was $100 for 5 lines 2 unlimited talk/text/data 2GB at 4G, 3 lines 500 minutes each.

    The minutes and texts costs them next to nothing, what you are really paying for is the data.

    So in effect on this plan you are paying $10 more for 1.5GB less data.

    You should expect them to provide a better deal providing an additional
    10-15% of value, unless somehow they have amazing success.

    The best thing for the consumer would be for them to bump the data up to
    750MB on the base plan (coincidentally that’s exactly what I need). I
    expect a small savings on the device side instead.

  • Ransh

    It’s actually 110 with the device cost, so same as Sprint on monthly payments, you save 100$ on the upfront device cost and you can switch plans at any time if you want to go to some other GSM carrier.

    but why wouldn’t you just start with those MVNO packages (or even T-Mobile’s own prepaid plans)?

    • Joseph M.

      The $90 monthly figure includes a $20 device payment. The plan is only $70 ($50 base charge + $20 for unlimited data). You can shave $10 off that if you limit yourself to 2 GB of data. Not too bad, is it?

  • Spokker

    My T-Mobile bill is $58 per month for 500 minutes, texting blocked and 5GB of data. Why would I pay for something I do not need? What I want is data. You can bump me down to 250 minutes if you want.

  • yoshi

    I love the new plans… Before I was paying on tmobile 165.00 after taxes for 2 phones unlimited talk, text and throttled unlimited data after 2gigs.. Now my bill will be $118 pre phone purchase after taxes for 2 phones unlimited talk,text, 2.5gigs of data with mobile hotspot . I bought the galaxy s3 so add $20 to make it $128 and im still almost $40 cheaper. I checked all the big carriers and and tmobile is cheapest.. The 2nd cheapest I could get was thru verizon with a similar plan it came to about $165 after taxes with a corp. discount, but the phones for verizon where free with 2 years. So tmobile still came out about $20 cheaper

    • yoshi

      I forgot to add im also loyal to tmobile. My wife lost her phone last year with a year left on her contract. I contacted tmobile and they replaced the phone with a full discount without a hassle.I dont know how the other big carriers work but, being treated very well by tmobile adds to the value of staying there costumer.

  • Spokker

    The plans are not awesome for people who do not need more than 500 minutes and block texting. If someone blocks texting, why would they then pay for something they block?