T-Mobile Celebrates 10 Years As A Wireless Brand In The US

Today marks a big day for T-Mobile, not only because it’s launch day for their newly introduced “Unlimited Nationwide 4G Data” plan, but also because the company celebrates 10 years today. That’s right, today marks the 10th anniversary of the T-Mobile brand in the US and I’m quite happy they are celebrating with the launch of unlimited data.

“Since our inception, we’ve always strived to shake up the industry with plans, network capabilities, and innovative products and services for our customers,” said Brad Duea, senior vice president, product management, T-Mobile USA. “Today’s release of our Unlimited Nationwide 4G Data plan continues our tradition of bold moves that enhance the customer experience and change the way wireless is done.”

Unlimited nationwide 4G data is hardly T-Mobile’s first claim to fame, so what are some other claims to fame over the past 10 years?

  • First Personal Coverage Check (2005) – Provided consumers with transparent view of network coverage where they live and work
  • First Wi-Fi Calling Service in U.S. (2007) – Allowed voice calling over Wi-Fi
  • First Android phone – T-Mobile G1 with Google (2008) – Kicked off wave of subsequent Android offerings
  • First U.S. carrier to launch an HSPA+ network (2009) – Today, T-Mobile’s fast and dependable nationwide 4G network is available in 229 markets, reaching well over 220 million people
  • First to break from Subsidy Model (2009) – T-Mobile’s Even More plans and later Value Plans allow customers to pay for their devices over time or to bring their own devices to T-Mobile
  • T-Mobile USA established its nationwide brand in September 2002 and has been quietly innovating ever since, beginning with Sidekick®, the first all-in-one wireless device with an unlimited data plan for consumers.

Happy 10 years T-Mobile, see you in another 10.

Check out the graphic below showing off some notable moments in T-Mobile’s 10 year history and the press release below with the rest of the story.

T-Mobile Celebrates 10 Years of Innovation With Launch of Unlimited Nationwide 4G Data Plans
 
From the iconic Sidekick to industry’s only national Unlimited Nationwide 4G Data plan,
T-Mobile continues to reinvent the mobile experience
 
BELLEVUE, Wash. — Sept. 5, 2012 — T-Mobile USA, Inc. marked the 10th anniversary of its T-Mobile brand in the United States by making its new Unlimited Nationwide 4G Data plan available in stores today. The plan underscores T-Mobile’s longstanding focus on delivering customer value and service excellence through constant innovation.
 
“Since our inception, we’ve always strived to shake up the industry with plans, network capabilities, and innovative products and services for our customers,” said Brad Duea, senior vice president, product management, T-Mobile USA. “Today’s release of our Unlimited Nationwide 4G Data plan continues our tradition of bold moves that enhance the customer experience and change the way wireless is done.”
 
T-Mobile USA established its nationwide brand in September 2002 and has been quietly innovating ever since, beginning with Sidekick®, the first all-in-one wireless device with an unlimited data plan for consumers. The company is now one of the largest employers and best-kept secrets in the Seattle area, built on a legacy of wireless industry firsts, including these:
  • First Personal Coverage Check (2005) – Provided consumers with transparent view of network coverage where they live and work
  • First Wi-Fi Calling Service in U.S. (2007) – Allowed voice calling over Wi-Fi
  • First Android phone – T-Mobile G1 with Google (2008) – Kicked off wave of subsequent Android offerings
  • First U.S. carrier to launch an HSPA+ network (2009) – Today, T-Mobile’s fast and dependable nationwide 4G network is available in 229 markets, reaching well over 220 million people
  • First to break from Subsidy Model (2009) – T-Mobile’s Even More plans and later Value Plans allow customers to pay for their devices over time or to bring their own devices to T-Mobile
Today marks another first: T-Mobile becomes the only carrier with a nationwide 4G network to offer unlimited nationwide 4G dataFeaturing no data caps, no speed limits and no overages, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience for data-hungry smartphone customers. The Unlimited Nationwide 4G Data plan is available at T-Mobile retail stores, on http://www.T-Mobile.com/unlimited-data-plan, and through select dealers and national retail stores.
 
To help customers quickly take full advantage of all the cool things smartphones can do — without limits or overages — T-Mobile customers who activate a new two-year contract on an Unlimited Nationwide 4G Data plan will be able to benefit from a sale on select 4G smartphones, including the HTC One S with $0.00 down payment, after $50 mail-in rebate card.1
 
For more information on the Unlimited Nationwide 4G Data plan and accompanying device sale, visit www.t-mobile.com/unlimited-data-plan. For more information about T-Mobile’s decade of innovation, see the timeline and supporting fact sheet.

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  • dkbnyc

    Congrats Big Pinky!  I’ve been with you every day since your birth from VoiceStream and it’s birth from Omnipoint. We almost lost you to the evil dark lord AT&T but goodness has prevailed and the Big T shall carry on!

  • Magicianq007

    Happy birthday to T-Mobile

  • Paul

    I look forward to remaining a customer as the magenta grows to surpass the other carriers. I will be signing up for this as soon as I know when the Note 2 will be released. 

  • Hudi G.

    happy b-day Magenta!!!!!!!!!!!!

  • http://www.youtube.com/#/mrjlwilliams J. Williams

    WOOHOO! ! ! 10 years as TMOUSA

    • Joseph

      12 for me.  10 as a postpaid and two years as prepaid.

  • Chatter

    Been with them for all of those 10 years (going on 12) and they have treated me fantastic! Congrats Tmo.

  • Rick Johnson

    Actually, they soft launched in Southern California before September 2002 (July 2002 I think), because I have a post-paid August, 2002 billing from “VoiceStream” (T-Mo predecessor) right as they were making their brand transition (I joined in “the beginning” – July 2002 – due to my passionate hatred for Cingular). At the time, they were still leveraging roaming agreements with then Cingular Wireless. 

    Been w/ T-Mo for the entire ride and, thus far, it’s still been a good one!

    • Bajamin

      Ohh man cingular was horrible IMO. My dad had them and I went to voicestream. Never carried anyone else except T-mobile.  

  • Eanfoso

    Uh mazing! :) I wish I could’ve been with t-mobile as long as most of you, but since ive got 6 lines I guess it counts just as long lol congrats t-mobile saw this on facebook too lol

  • http://profile.yahoo.com/P5JN6SO7KOSC3NONDFWJCSK6GA Mike

    Been with T-Mobile the whole way – and a little bit of Voicestream thrown in!

  • Mirad77

    HBD T-Mobile US. Wish ypu many more years and that you are here to stay. Been with you for 8years  and have a family plan for 6years.  Keep up the good work and you will prevail. 

    P/S No iphone please.

  • http://twitter.com/gallifrey Craig Campbell

    Happy birthday T-Mobile!  I still remember the VoiceStream Jamie Lee Curtis and T-Mobile Catherine Zeta-Jones ads fondly though!

  • BKPhil

    Happy Anniversary, Sweetheart!
    Been with you since 1999 (VoiceStream).    
    You didn’t forget to get me a present, did you?

    • elijah

      It’s truly unlimited data :P

  • Schippma

    Keep up the good work T-Mobile! I have been a customer since 2004 and I’ve enjoyed the ride thus far. I plan to stay with you for as long as I own a cell phone. I like to root for the underdog.

  • holly

    I thought they have been out longer than that too. I got my cell phone the end of 2001/beginning of 2002 .. I had it for a few months before I went in the Navy. Maybe in larger cities it became T-Mobile sooner. 

  • Jackswiffy

    Congrats! Been with them since 1997, Ariel Communications. How many remember that?

  • Auser72

    Happy Anniversary T-Mobile!!!!!! Loyal member since ’99(Powertel<VoiceStream<T-Mobile).

  • Auser72

    Happy Anniversary T-Mobile!!!!!!! Loyal Customer since ’99(Powertel<VoiceStream<T-Mobile).

  • Dakota

    wow I didn’t know they were only in existence for 10 years. That makes me feel even worse about how they treat me as a customer for 6 years. Their customer service has gotten so bad it’s just a joke. Each conversation I have with a rep is more incompetent than the rest.

    • David

      You are pretty damn stupid if in fact that is the case? Why would you stay in such a relationship for so long? Are you a moron?

    • Joseph

       As T-Mobile they were only in existence for 10 years but they existed as VoiceStream since 1996 though they weren’t a full-fledged big network then and there were other parts of VoiceStream which were combined by VoiceStream buying Omnipoint, Aerial and other smaller GSM PCS companies.  At one point the network had 10 or so different MCC/MNC’s for th e different companies that they merged with.

  • JBLmobileG1

    Congratulations Tmobile and thank you for serving me and letting me be your customer since 2004! Funny, today is my 12th anniversary where I work… talk about being loyal huh? I am not going anywhere and I plan to keep on using your service for as long as possible.

  • Mad00dog

    I have been in a love/hate relationship with with T Mobile Germany since 1992 and currently USA.    

  • Joseph Singer

    Even though officially T-Mobile has been officially T-Mobile USA for 10 years it existed even before that as VoiceStream “powered by T-Mobile” for a year before that and T-Mobile (for the most part) is just a re-branding of VoiceStream.  When T-Mobile acquired VoiceStream they also acquired Powertel and DigiPH to become T-Mobile USA.  VoiceStream goes back to 1996 and was among the first GSM PCS operations in the US. 

  • Eddie

    Happy birthday t moblie

  • charlieboy808

    Who else has been a customer since VoiceStream? I’m curious to see who is. I still have the original SIM card (not in service of course) and I feel so attached to it still LOL.

  • http://www.facebook.com/angarmat Andres Garcia Matienzo

    The wireless carrier that almost wasn’t…

  • Helena

    10 years and it’s already going downhill….so sad.

  • http://twitter.com/Pezric Jamie Waterman

    Been with T-Mobile since 2000. Debating whether to stay with them or not as I feel like they’ve done nothing to reward my loyalty. Seriously, how many people can actually state they’ve been with them that long? What has that gotten me? Bupkus!

  • Ken C

    I remember getting to beta test “wifi” calling. Got sent a special “feature phone” that was never released. It was pretty good.

  • statsrn

    9 Years with TMO plus a month or two. This is turning point that i have been waiting for. I hope i can hold on few more months.befor e i jump ship. The 1900 band.roll out i hope is here within the month. Ive been on edge 3 years now with my 3gs and can’t wait for the options to open up for me . Even spending the money to jailbreak an I 5. I’ll admit im at my wits end and may go with something different don’t even care any more . So TMO please change your towers in Tampa Bay next!!!!!!!!!!!!!!!!!

  • Joe_PDA

    Happy Birthday T-Mobile. I didn’t realize so many of us have been with you since Omnipoint days. I just reached 15 years in this year. I think I even still have my Ericsson World phone and Omnipoint sim card in a box somewhere. Is there a museum for this stuff. Keep finding a way to make your service stand apart from the other carriers.