Business Insider Would Have You Believe Android Is Dying

Hold onto your Androids folks as Business Insider’s newest report would have you believe — “The End of Android Approaches.” I wish I was kidding. To be truthful, their story is more based on a quote from Raymond James analyst Travis McCourt speaking to Forbes than their own actual reporting.  

So, here’s a thought. Could it be the case that Google’s share of the smartphone market has peaked? That the phone-buying public simply is more inclined to choose Apple’s vertically integrated approach over the cacophony of the Android market? Could it, in fact, be the case that, while Google and Microsoft can innovate and find niche markets for their mobile OS offerings, that Apple has basically won the game, at least for the U.S. market? There’s no question that Android-based devices are crushing the likes of Nokia and Research in Motion at the low-end of the market, rapidly killing off the feature phone market. But at the top of the heap, Apple is crushing it. And iPhone 5 is just months away.

I’m not really sure what’s the cause for a “red flag” in the Android camp? Yes, Apple put out fantastic earnings yesterday and sold a ton of iPhone’s, but did I miss something — is Android not selling all of a sudden? Last I checked, Android and iOS are dominating the market with almost 80% market-share.

Still, Business Insider tries to stick the knife in a little deeper by saying that the “fundamental problem for Google” is that “people prefer the iPhone to Android. No matter how you try to slice it, when you give a consumer the choice between an iOS device and an Android device, they are picking the iOS device.”

I mean come on, really…I know you are going to disagree in the comments and you’re well within your rights to laugh at this claim. Google and Apple aren’t going anywhere, the same can’t be said for Nokia and RIM however. The mobile industry is clearly a two-horse race now and I think Business Insider may be the only publication who thinks Android is truly at its end.

Business Insider

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  • Michael Brooks

    While I am not a fan of Apple, their OS environment, nor their “holier than thou” approach to all other competition and lets not forget their whole “boxed in” way of life, I do understand the contributions that they have made as a company to the way we look at smartphones today. 

    But, just like every good thing that comes along, something always comes along that is better, more innovative, more “open” and just all around the way things should be.  Android, for me is the evolution of the Iphone.  Yes, Apple brought the touchsreen simplicity to the market and have perfected it well.  But, to me, Android took what Apple brought to the game, improved, made it more accessible and has created the first real “juggernaut” that, regardless of what Apple says, is capable, well, I should say, IS putting Apple in 2nd place. 

    Apple will most definitely have their loyal people that will buy their phones in the millions.  But Android is going no where anytime soon and for a “legitimate” business article to state such nonsense just goes to show you how much the writer of the article truly knows about Android. 

    The Iphone is a great phone and truly an innovator FOR ITS TIME.  Android, in my opinion, just does what the Iphone started a whole lot better and without what I refer to as the “dictator approach”.

    • Xavier

       iphone up’d the palm/treo’s…android up’d apple lol

  • Spanky

    Is this guy even looking at the same numbers? Based on 3rd quarter 2011 data, Android’s market share is 48%, compared to iOS’ 43%. Someone needs to lay off the pipe.

    Of course, the iPhone sells more than any specific Android phone. However, this article deals with OS market share, and iOS is not crushing the competition.

  • Someone else

    People who post on a T-Mobile fan site are not representative of the general phone-buying public. Take a couple of steps back, if you can, and look at the smartphone market the way your aunt and brother-in-law do. You’ll see the appeal of the iPhone. “Walled garden” or not, the whole Apple ecosystem (iPhone, iOS, iTunes, the App and Music Stores, all of it) just plain *works*.

    Compare this to the Android marketplace where, as one poster already stated, “You do know android is on a hundred other phones right?” That is *exactly* Android’s problem and, IMHO, it’s biggest threat. There’s almost too *much* choice. People like your aunt and your brother-in-law don’t want to debate the merits of five LG models versus eight HTC models versus three Motorolas, or whether a phone comes with Froyo and it can be upgraded to Gingerbread but, can’t be upgraded to Ice Cream Sandwich or whether the manufacturer has papered Sense or some other UI over stock Android so that it doesn’t look like that other Android phone on the display. Your relatives just think they need a smartphone. As a plus, the iPhone comes with a helpful bunch of people at the Apple Store who are happy to help your relatives over the rough spots. Where’s the Android store? Oh, yeah. It’s on Google’s Web site. Oops.

    It’s easy to pontificate about how Android, as an open system, is superior to iOS when you know the ins and outs of either or both. It’s quite another to be “smartphone-challenged” and to look at a display containing a dozen Android phones, all screaming that they’re “better” than each other and “better” than the iPhone at the end of the display. I’m not saying Android is dead — or even dying. I’m just saying that people who don’t care that much about smartphones find the Android marketplace unnecessarily confusing and even intimidating, and that’s not how you grow a platform. Really, if Android phones were more expensive than iPhones, Android would be dead in the water.

    And FWIW, I don’t own either an Android or an iOS phone.

    • Gouv

      Well said! You nailed it!

    • WW

      Agreed: “if Android phones were more expensive than iPhones….”

      It’s the choice that’s available with Android that makes it the eventual dominant platform.  This is the same reason MS Windows PC’s so dominates MacOS.

    • Xavier

      i wouldn’t consider “choice” to be so much a problem within itself.  the same can be said justifiably about being only “uniform” with apple.

      if anything, at least, android allows you to use other software.  apple demands and restricts you to using only their software.  that is annoying….and taking about keeping it simple.  those “people”, the aunts and b.i.l’s, more than likely have “windows” at home and not apple.  they pick up an iphone…they are forced to get compatible software at home.


        “Apple demands and restricts you to using only their software”? Since when? I use apps on my iPad by companies like Korg and Moog to bust out beats that I couldn’t make on an Android. My iMac runs Windows, Office and StarCraft 2 run beautifully on OS X. Those are just some examples…

        And since when did iPhone’s not work with Windows? That’s never been the case. My first iPod was for a Windows PC. 

        • Conrad Cody Cline

          I think you are missing the point. Apple is very restricting of what goes on with “their” software. With windows, I can run software from many other vendors. With MAC you have to install windows to be compatible with most other softwares. 

          …and i am glad you can run starcraft and office. How about anything else? My laptop from 7 years ago runs those games, so all you are saying is that your imac is as good as a 7 year old system. 

          BTW, I have owned a macbook pro. Stupidest machine ever. More problems trying to do things on it than anything. Also worked on ipad. Compared to my android tablet, the iPad was like beating my head against a brick wall. Not to mention how many times I show up my cousin with his iPhone. Ive actually been showing someone a website on my phone and he will ask what site I am looking at and he will go there and the iPhone can’t load it and errors out. lol. 

          So if you want to try and keep thinking your iPhone is as good as an android is compatibility….well then tell me how many third party app stores there are for apple. Try downloading an app that hasnt gone through ridiculous testing and qualifications (most qualifications dont have anything to do with quality of the app build, but with whether it confines to apples own style).
          Go to addicting games website and let me know which games run (one reason apple doesnt like flash is because they claim flash based games make for an inconsistent product). 
          and so on. 

        • Someone else

          I could go on and on about the piece of crap Windows laptop I was issued at work, with its three levels of screen brightness (two if you don’t count “off”), the flexy plastic case, the lid latch that’s already broken, and Windows 7 that doesn’t seem to make it an entire week without needing a reboot. My own MacBook Pro goes *weeks* without a reboot — and usually gets one only to install updated software. Whatevs — we all have anecdotal evidence.

          Staying on topic, even the most rabid Android fanbois have to admit there are crap Android phones out there and there is software iPhone users get because iOS pwns the tablet market and owns a huge share of the smartphone market. Just because you don’t want to see it doesn’t mean it doesn’t exist.

          There’s a difference between a Honda Civic tarted up with a fart pipe & stickers and a BMW 3 series. Who cares how fast you can move in a straight line if you can’t make the curve? There’s a difference between Old Mil and Anchor. Both will get you whacked, but one of them will be a more pleasant ride. There’s a difference between Android and iOS. People know it.

          p.s. I performance test software for a living. Flash is a joke. Apple was smart to ditch it.

    • Ben McRill

      The problem with this “logic” is that android out sells iphone by a large margin. Google it. Android DOMINATES the smartphone world. It doesn’t matter that they do it with 50 devices. the fact is they outperform iOS with this model every year.

  • tommy

    Apple used to be an almost-dead company and they came back.  Android is not yet almost dead.


      I think the big diff is that Apple was ahead of its time, so the public didn’t receive it well. In this case, Android is sort of a copy of iOS, a copy of the past, not a representation of the future. On the other hand, those Google goggles, that’s the future.

  • BlackGod

    BI is BS, that’s all I’m going to say.

  • mingkee

    I don’t think Android is going anywhere at least 5 years.
    Just look at xda and you will understand what I’m saying.
    Frankly, I am in favor more of Android than any other mobile platform.


      Android will probably be around for a loooooong time (at least 10-20 years). I don’t think anyone denies that, but when businessmen and business-focused writers talk about Android, they think about it as a platform for making money. They don’t care about how many hacker, devs and power users use it. In that sense, it’s not as promising as iOS.

      • mingkee

        Actually, many people overlook the strength of Android:
        1. More local and streaming audio and video file format support, on some “branded” interface, you even can find wma, wmv, and flv support.
        2. Easy to access memory: take the memory card out or simply plug the cable in and put your files in. No specific software required (you probably need file manager)
        3. More flavor to choose: from basic (320×480 screen) to HUGE 720p screen as well as many configuration.
        4. Standardized connectors: other than some tablet models, most of Android phones deploy mini or micro USB jacks, and most of the Android phones utilize SD or microSD cards.
        5. Back button: not all iOS apps have soft back buttons and it’s a hassle if you want to go back to previous page; moreover, press and hold home button can access the list of most recent applications.
        6. Widgets: you can do simple control of app at the home screen without accessing the app.
        7. The best of all: you have FREEDOM to operate!

      • Peter Andrew Rardin

         Your right it’s much more promising simply because it has the power to cater to the masses and the few whereas apple only caters to themselves. the conformity with the iphone could be an advantage when teaching for troubleshooting but there is no individuality in it. A sterile overly maintained OS that doesn’t appeal to those who love to express themselves. IOS doesn’t promise anything you get it as is if you don’t like it to bad. It’s like trying to explain to someone blind their whole life what the color red looks like.

  • WW

    This sounds a lot like the Windows vs. MacOS battle.

    I think most people would say that MacOS is easier to use than Windows and yet, most still own Windows computers.

    Why does Windows dominate the PC market with about a 90% market share?  I’m not an analyst and don’t really know the “business” answer, but for me, it’s the open-architecture of the hardware options and (as a hard core gamer) the availability of software.

    You can’t go to the store and buy cases, and other components and build yourself a Mac box (hackintosh excepted).  Just try and find a Mac driver for your Nvidia GTX 570.

    Yes, iOS has a wider selection (and on average, superior quality due to management of the ecosystem) of software but that will change as the smartphone market matures.  I don’t think iOS will ever get as small as MacOS but as market share shifts toward Android, more apps will be made for it or both OS’s.

    I believe that eventually, the open system will win.

    The Android world is a more dangerous and uncertain place to live but that’s the price of freedom.


      I like open source software, but open source never “wins” the market. It’s always an option though.

      • WW

        Let me clarify: when I said “open system”, I meant the open ecosystem, not “open source”.

        Anyone with the (even marginal) skills can go out and create and market an Android app (thus the lower average quality of Android apps; you don’t have to go through vetting by Apple to sell/distribute your app)… programmers can distribute at the traditional places like Google Play or Amazon, one of many obscure stores (getjar, handango etc.), or just post on their own website…That’s what I meant by “open system”.

        Sincere apologies for my prior ambiguity.

        • WW

          OMG…when I was researching this response, I read an Apple fan blog about Apple’s attempts to stop jailbreaking of iPhones and the die hard iPhone fans (when I say “fans”, I don’t mean it in a derogatory way; I consider myself a “fanboy” & “geek” in terms of SF, gaming, anime and such things) were bitching at Apple in the most vile of terms about “freedom” and the “choice” to do what they want with “their” devices.

    • Peter Andrew Rardin

       Exactly Right as I’m a hard core gamer myself Mac would never work for me simply because I would have to skip about 50% of all games and even if they all worked on Mac I like the option to manage my own system(tweaks) to get the game to perform to my standards not someone Else’s not to mention the left handed mouse thing which you can’t buy one for Mac last I checked.

  • Xavier

    um…was isn’t here that lately the preferred choice is actually android…dare I say even the site provided a chart too, for end of last year into this year of course…(roughly around the beginning of dual core)

  • WW

    lol…from Business Insider (Jul 2011)

    Android Is Blowing Everyone Away

    Sorry for the huge text…that’s how it saved when I copied it from their website.

    • WW

      no “huge text”…wish tmonews had a “preview” button for posts.

  • Randyohsofly

    Android is just to can add all the high end specs you want ie a better processor and add a million cores and even a huge screen but at the end of the day it won’t help with the random freezes the lag and a myriad of issues.yeah everybody is talking about specs but honestly at the end of the day a lot of other phones outperform android in simple tasks.all android has is huge screens and customization but why need that when it doesn’t work?thats why I’m a 4s user and 9900 now.and no more lags!

    • theking_13

      Then again, when the iPhone really only does one or two things at a time, it’d be sad if it did lag. Whats that? Android multitasks like a normal computer? Oh…

      • Randyohsofly

        A smartphone is just that and a computer is just that.two devices of it lags I don’t want it and I can multitask but I don’t need the need to.i use it for games and light web usage that’s it

        • Therealmikebrown

          Than your phone probably sucks, but it’s ok for your uses you don’t need a high end phone. An iphone would work just fine for you.

        • Randyohsofly

          Lag means low end

    • Mattcat03

      The reason why there are crappy android phones as well as tablets is because of the low end hardware.  It seems like there is a market for that. You have a choice to buy from low end to high end Android phones. By the way there is no issues with the high end android phones.  Choice my Padawan is the underlying reason why there is Android. Without choice you take away freedom and when you take away freedom you become a fanboy.

      • TopTechRep


  • perfectalpha

    I’ll take it a step further…who the heck has their iPad in the closet? If you ride the NJ transit home from NYC during rush hour, if they’re using a tablet, 9/10 times it’s an iPad. Same thing in Dallas at the airport, or any other city like Nashville, Philly, etc that I’ve been too. iPad success isn’t smoke and mirrors. If you think tablets are worthless, then the iPad is still the best of the worst. Either way, based on what I expect on a product like a tab, the iPad nails it. Accessories, apps, and overall support. You’re barely paying a cheaper price either. Like I said, phones are competitive…tabs aren’t close.


      Apple owns the tablet market hands down.

  • Ridingonfumes04

    Yeah they gotta say something after Google’s stock split : ). That means doubled for those who don’t know about stocks.
    And then Apple only saw a 9 percent increase in sales last quarter, sounds good untill you realize that was the quarter when the new iPad was released., in witch case 9 percent is pretty sad

  • Kid.Drunkadelic

    hmmmm but why do I choose android, journalists need to stop these fanboy flaming articles, its almost like the west side rappers verse the east coast rappers from back in the day, all in in all most fueled by bad journalism 

  • TopTechRep

    The IPhone will eventually die if Apple doesn’t lower it’s subsidy on the devices. The carrier cost of the device is killing the carrier’s out there.  Verizon and Sprint are struggling lately and its due to this highly over priced device.  Something has got to give…..

    • Vic

      Verizon…struggling? I guess if we live in some bizarro world where you call improving year-over-year revenue and income struggling.

    • Arnie McKinnis

      Not that anyone wants to know, but it would be cheaper to purchase an unlocked iPhone from Apple and purchase a full blown plan from TMobile (of course, data speed is an issue right now, but not forever) and over years, save about $200 bucks. And having an open OS and a closed OS really the question. Which will eventually wins is irrelevant, because with regardless of winner, Apple retains every dollar from the sale of their platform + OS – not the case for Android.

    • samagon

      The iPhone will die if the screen size stays at a paltry 3.5″

  • Annie O

    good ol’ english 101 know your audience. Posting a article about how android is dying on a tmobile forum. Love or hate android, if you are on t-mobile, and you chose t-mobile, you literally have no other choice then Android, zippo, nada, zlicho. Walk into a tmobile store what are you going to walk out with. I’ll give you a my salary for the rest of the year if you can walk out with a Authorized 4g capable t-mobile iPhone. Oh wait, you can’t. I’m not batting for either side here, problem is numbers are so meanginless in these endless flame wars. We are literally talking apples and oranges, Protoss and Zerg. Android Zerg rushed the market. There is no such thing as an android phone anymore, it is rather cell phones other then iPhone run a OS called android.

    (as if numbers mean anything anyway) I would love to see the real numbers, though, not comparing a 200 dollar top shelf iPhone sold with contract to 40 dollar disposable prepaid android phones sold at the supermarket next to the beef jerky. Comparing same class phones in terms of sales adjusted for carrier avaliability and other factors.

    Android is now a commodity OS default on every phone. Apple isn’t playing the numbers game, Android is, not exactly fair to compare. Eventually even your 10 dollar throw away phone sold at the gas station will run Android, that’s not exactly something to be proud of. Considering i bought a 40 dollar throw away phone a few months ago that ran Android, we are almost there.

    • kalel

       There’s no such thing as a $40 prepaid Android phone, but good try.  Also, you can go into a T-mobile store and pick up a 4G smartphone that isn’t Android.  Both the Blackberry and Windows phones are 4G. 

      Funny thing is, you can’t pick up an Iphone 4G from any carrier.

      • Annie O

        that’s funny i bought one a few months ago (from Kroger right on the end cap of the chip aisle (mmm sour cream lays), no contract, runs like crap but it’s Android, you get about 4 apps on it before it runs out of memory and yes it was 40 dollars. Hey aint going to catch me complaining  about cheap. Android is the Walmart of cellphones. it’s this endless numbers comparison and flame-baiting towards the iPhone that makes the math part of my brain squeal in pain. Lets compare one device class, on one service class on limited carriers that is only released once a year, to I don’t know…EVERY CELL PHONE IN THE WORLD on every carrier, every device class, every service type from prepaid to postpaid, oh gee, wonder why android has bigger numbers when, as I mentioned I can go into Kroger and pick up a half ass android phone on prepaid for 40 dollars!, (plus tax) There is no barrier to entry to android, there is no quality control. You decide if that’s good or bad, but for god sakes people, trying to compare Android vs iPhone sales numbers is math fail.

        • Conrad Cody Cline

          You cant try and add all these qualifiers to make the iphone look better. Truth is that android is on everything, iOS was stupid and thought that having a limited system that they had more control of would be better. Apple didnt keep it to one phone and one OS because they thought it would be a good business strategy to get more people buying the phone. They did it because they thought it would be a good business strategy to maintain control so that they could then milk every last penny out of customers. Have to use apple accessories, itunes, and authorized dealers, and one of the only phones in the country not to have a subsidy unlock option for so long. This is because they werent trying to create a consistent experience for the user, but for the business. 

          It was all about them trying to get control and keep it. No microsd card means no third party hardware. No access to file system means no revealing secrets and tampering. Proprietary cabling means no third party hardware and more money from accessories. 

          Apple even updated its OS in order to prevent certain third party accessories from working. For example: some A/V cables wont work on iOS 5 or later (i think it was iOS 5, may have been started at 4) because after many companies were making a buck selling good quality but cheaper than apple a/v cables, apple microchipped their cables and updated the software to only allow cables with approved microchips be used. This didnt change the end user experience, it just make people have to spend 50 bucks on apple cables, instead of 5 bucks for same quality from a different company. 

          My point is this: Apple chose their business strategy. They decided how they wanted to play the game. They chose well for a while, but then android comes along with a better option. Customization. Let people have the option to go top shelf, or let them have the option to go bargain bin. Just because you can buy cheap android phones doesnt make android cheap. It just adds to the versatility and options for consumers. Don’t want to spend 200 bucks for the cheapest iphone? well then spend 100 and get a decent android device that will do everything the iphone can and more. 

          Its really just about the fact that android is pumping out more product cause customers are buying more. Not everyone wants to throw down 200 bucks on a phone and then using flashless and slow safari and be locked into contract with apple, but someone may want a 40 dollar cheap phone capable of at least having a full web browser built in. and having no contract and being able to use wifi or have a cheap data plan. On the other side of the fence, someone may not want to spend 200 bucks on a iphone and be locked to apple when they can spend less and get an android or windows mobile phone and be able to do everything iphone can and more, and have a 4G phone instead of 3G apple, and be able to unlock their phone for travel overseas, or load third party apps, or buy cheap accessories, or custom cases and skins that they dont have to pay google an arm and a leg for. 

        • Diana


          You’re saying that buying an Android phone at the *grocery store* is the *exact same thing* as buying one from a carrier?

          Wow.  Hyperbole much?

        • samagon

          Don’t hate on Android because Google and Apple have different sales models.

          Here’s something to wrap your head around… If Apple chose to sell their hardware with the Android operating system, Apple would still command a huge share of the smartphone market.

    • Lani

      You can also put Android on a iPhone. Where does that leave you?

  • WirelessRefugee

    HA HA HA HA HA…. I have always said that Samsung’s goal was to become the largest handset maker in the world and that designation was driving all its actions.

    Today the headlines in business/tech media was “Samsung had dethroned Nokia’s 14-year run as the world’s largest handset maker.”

    As all of you know, Samsung achieved that by making only Android-based smartphones.

    Android is not going anywhere but UP.

    • David

      Actually, they achieved with Bada, feature phones, Windows Phone and Android. Android may be more than the Lions share, but let’s not ignore what else Samsung runs on their phones.

      • samagon

        feature phones make up the lions share of their total cell phone business.

        Android phones make up the lions share of their smart phone business.

  • Jordan Pereira

    More mainstream BS.

  • Diana



    seriously?  Do these people READ tech news???