(Updated) T-Mobile To Introduce New Loyalty Program Dubbed “VIP Zone?”

Updated: Thanks to an eagle-eyed reader (thanks Oregon user themykel!) who found a job description courtesy of career builder for this new loyalty program. 

T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, and play. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc. have the idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing; help you stick together with the people who make your life come alive. That’s why we’re here. 

Sr Segment Marketing Manager – Loyalty Management 

This position will drive strategic marketing programs and initiatives from strategy development, execution and value creation. T-Mobile is launching a new loyalty program called VIP Zone and this role will manage this program and continue developing/refining the program. The role requires strong cross functional partnership to align on value propositions and overall marketing calendar elements, with marketing planning and analysis on potential promotion/pricing strategies, business tracking and analysis, with Consumer Insights on consumer understanding, and with the new products team on product roadmap. 

Duties and Responsibilities 

    • Owns the development and implementation of the VIP Zone, a new and exciting rewards and loyalty program
    • Works with creative merchandising and advertising along with the CRM agency on creation of best value propositions and overall marketing calendar for VIP Zone.
    • Partner with various business owners to promote relevant products and services in the VIP Zone
    • Partner with consumer insights and marketing planning and analysis to understand customer needs, wants and behaviors to create effective marketing programs/campaigns that drive customer growth, revenue, customer experience, and loyalty.
    • Support group level marketing plan development and execution efforts.
    • Also responsible for other duties as assigned by business management as needed.
    • Prepares presentations for various audiences ranging from peers to executive level.

T-Mobile is introducing a brand new loyalty program for T-Mobile customers appropriately dubbed “VIP Zone” with “exclusive offers and discounts, sweepstakes and other handy resources.” VIP Zone is a program whose goal is to enhance the customer relationship while increasing T-Mobile’s brand appeal combined with a look at T-Mobile products and services. The program is set to be introduced today with continued development throughout the rest of 2011.

While we don’t know much about the program we read tho as being limited to specific account types, such as old versus new or based on tenure. It looks as though the customer will complete registration to the VIP Zone website and then retain access with weekly sweepstakes. VIP Zone will be available to individual account holders, family plan users as well as Monthly4G customers.

That’s about all we have to go on right now but as today is August 1st we’ll just sit back and hope that T-Mobile makes an announcement introducing the new program very soon.

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  • http://twitter.com/NuoTang Nuo Tang

    I wonder if it’ll be like something Sprint has.  I think Sprint offers VIPs early sign ups for new phones or whatever.

  • http://twitter.com/NuoTang Nuo Tang

    I wonder if it’ll be like something Sprint has.  I think Sprint offers VIPs early sign ups for new phones or whatever.

  • http://pulse.yahoo.com/_EF545LL7BGCJSGHMM5GZRMBQFE Anonymous

    Here’s a better idea T Mobile……Resolve the battery massive drain issue we have been experiencing since last week. 

    • http://profiles.google.com/rkwhyte2 Kirby Whyte

      I have heard the drain is caused by the last update to Google Maps. Of course I could be wrong.

    • http://profiles.google.com/rkwhyte2 Kirby Whyte

      I have heard the drain is caused by the last update to Google Maps. Of course I could be wrong.

    • http://profiles.google.com/rkwhyte2 Kirby Whyte

      I have heard the drain is caused by the last update to Google Maps. Of course I could be wrong.

    • http://profiles.google.com/rkwhyte2 Kirby Whyte

      I have heard the drain is caused by the last update to Google Maps. Of course I could be wrong.

      • http://pulse.yahoo.com/_EF545LL7BGCJSGHMM5GZRMBQFE Anonymous

        You’re wrong. Several have removed maps and still experience the problem. Switching to the 2G network stops the battery drain, but the trade of is slow data access. 

        There is a rumor on the T Mobile forums that engineers at T Mobile are aware of the problem. 

    • http://profiles.google.com/rkwhyte2 Kirby Whyte

      I have heard the drain is caused by the last update to Google Maps. Of course I could be wrong.

  • http://pulse.yahoo.com/_EF545LL7BGCJSGHMM5GZRMBQFE Anonymous

    Here’s a better idea T Mobile……Resolve the battery massive drain issue we have been experiencing since last week. 

  • http://pulse.yahoo.com/_EF545LL7BGCJSGHMM5GZRMBQFE Anonymous

    Here’s a better idea T Mobile……Resolve the battery massive drain issue we have been experiencing since last week. 

  • http://twitter.com/PaulHarrisonPro Paul Harrison

    Maybe we could prevent the takeover if we customers offered T-Mobile a “loyalty” plan? Well, it’s worth a shot…

    • MORCILIO

      Today I Have Change To Sprint And They Are Giving Me 175 Bucks For Joining, And Im Sure When The Merger Happens People will start doing the samething and they have no cap on the date its really unlimited 

    • MORCILIO

      Today I Have Change To Sprint And They Are Giving Me 175 Bucks For Joining, And Im Sure When The Merger Happens People will start doing the samething and they have no cap on the date its really unlimited 

      • Mopar6464

        Until they change their data plans .
        If they get flooded with a lot of customers they will cap it like everyone else or it will end up like AT&T’s data , clogged up on their limited coverage.

      • Mopar6464

        Until they change their data plans .
        If they get flooded with a lot of customers they will cap it like everyone else or it will end up like AT&T’s data , clogged up on their limited coverage.

      • Anonymous

        What good is unlimited when sprint has the slowest data in the game. Thir 4g is slow af and their 3g is laughable

      • Anonymous

        What good is unlimited when sprint has the slowest data in the game. Thir 4g is slow af and their 3g is laughable

      • Anonymous

        What good is unlimited when sprint has the slowest data in the game. Thir 4g is slow af and their 3g is laughable

      • Anonymous

        What good is unlimited when sprint has the slowest data in the game. Thir 4g is slow af and their 3g is laughable

  • http://twitter.com/PaulHarrisonPro Paul Harrison

    Maybe we could prevent the takeover if we customers offered T-Mobile a “loyalty” plan? Well, it’s worth a shot…

  • http://twitter.com/PaulHarrisonPro Paul Harrison

    Maybe we could prevent the takeover if we customers offered T-Mobile a “loyalty” plan? Well, it’s worth a shot…

  • http://cosmicbreeze.tumblr.com/ DtheArtist

    They’re trying to prevent us from jumping ship.

  • http://www.facebook.com/Blestsol Michael Williams

    Well why not? 

  • http://www.facebook.com/Blestsol Michael Williams

    Well why not? 

  • MIKEEEEE

    if they keep hemorrhaging subs, maybe att will back out of the deal. 

    • Ryan

      Well, if what AT&T says is true, they want T-Mobile for the spectrum, not the subs, so they shouldn’t care how many subs there are remaining.

      • MIKEEEEE

        @8f448520d744fd4d9e2e6184c5a51158:disqus , att has the all the spectrum they need.
        they don’t want to build out in low population density areas.

        they want urban tower arrays because their urban signals suck.

        att is no better than t-mo for me.

        when t-mo goes i’m going to verizon, 3 bars of 3g in my living room instead of 2 bars of att edge.

        the nearest att 3g is 35 miles away and they have no intention of building it out.

        all i want is for my smart phone to work, att can’t/won’t do this for me.

        at least t-mo has hotspot@home:disqus , att’s network extender only works with att dsl.

        did i tell you that att refuses to build out dsl in my hood too.

        thank goodness i got a lousy 3megs from a mom and pop cable company.

        • H8stylist

          while there are conflicting reports on spectrum depending on who you talk to.  the fact is that att argues that in order to remain competitive they need tmobile’s spectrum.  whether it’s true or not doesn’t matter, what matters is what they are arguing, and whether the government believes them.

    • Ryan

      Well, if what AT&T says is true, they want T-Mobile for the spectrum, not the subs, so they shouldn’t care how many subs there are remaining.

  • Hershell

    Loyalty,  huh? It will be 11 years for me next month.  Will be a sad day, if they announce the takeover as official.

    • Anonymous

      :(

    • Anonymous

      :(

    • Anonymous

      :(

    • Anonymous

      :(

    • http://profiles.google.com/brooklynboiz Jamille Browne

      How many days are left to come to a conclusion?

  • Vvilliamm

    maybe their trying to get rid of some cust reps

  • Vvilliamm

    maybe their trying to get rid of some cust reps

  • Tlvsnjunkie

    I received a text invite this morning.

  • http://twitter.com/iDiotGear Rob Daman

    they’re going to have to work harder to gain my loyalty after the pain they caused me.

    • jarjon76

      Oh, stop being dramatic Pain they’ve caused you? Really now.

      • Anonymous

        I’m over feeling the pain from being betrayed as a customer, but it’ll start all over again with my wallet when this ‘merger’ is completed. AT&T will NOT let us keep our plans come time for upgrade and we’ll probably have to change plans just to get an AT&T sim.

        • Cellullarcrazy09

          Actually they will. I work for radioshack and I have seen some customers who have old bellsouth plans! I have seen some unlimited incoming old at&t plans.  With the new revenue streams coming in from T-Mobile customers, At&t may actually have a chance to build out a LTE network comparable to Verizon’s.  Why would they want you to go anywhere? You just want to bitch and complain like everyone else here.  It’s business. Not personal.

        • Anonymous

          If SOMEBODY will do it, that’d be great because I don’t want to see my plan raise in price. I worked selling cell phones back during the AT&T/Cingular merger and it wasn’t allowed. I can’t remember if it was the system or not, but it’s very possible we just couldn’t. We tended to bend the rules when we could for the customer…

  • http://pulse.yahoo.com/_YZ32VTTM27DZ536QVW54DYFABY Timothy B

    Why implement a loyalty plan months before your intended dissolution the company?

    • http://profiles.google.com/brooklynboiz Jamille Browne

      Probably because they are betting against the merger being approved.

    • CodeName Infamous

      Simply because of the merger. T mobile wants to ensure that its long standing clients stay and bring in new business with the value plans. At&t will be happy because of the gain t mobile makes and help them secure a choke hold on the market. Envision post merger politics, economics, and capitalism. Apple Google and Microsoft along with every phone manufacturer will line up to have there products with the new at&t. simply because they will have the most clients and to maximize profits lets push our product to the carrier with the majority of the market share. 

    • CodeName Infamous

      Simply because of the merger. T mobile wants to ensure that its long standing clients stay and bring in new business with the value plans. At&t will be happy because of the gain t mobile makes and help them secure a choke hold on the market. Envision post merger politics, economics, and capitalism. Apple Google and Microsoft along with every phone manufacturer will line up to have there products with the new at&t. simply because they will have the most clients and to maximize profits lets push our product to the carrier with the majority of the market share. 

  • Wilma Flintstone

    I must be a VIP because TODAY IS ME BIRTHDAY!!!!!!  Like if you wanna come to the PAARRRTTTTYYYY!!!!!! Or if you just like my rants

    • Chatter

      Throw in something about MeeGo and you can rant on your birthday.

    • Chatter

      Throw in something about MeeGo and you can rant on your birthday.

    • Chatter

      Throw in something about MeeGo and you can rant on your birthday.

    • Chatter

      Throw in something about MeeGo and you can rant on your birthday.

      • Wilma Flintstone

        Well some more Meego news was actually released today. Apparently according to gsmarena, The N9 is to go on sale on Orange Network starting Sept. 15th. Excited, I am but I’ll have to still import because mr. Pole (Elop backwards LOL) doesnt want Meego competing against his lovepuppet OS WP7. But Either way, MEEGO IS HERE AND IT AIN’T GOIN NOWHERE!!! All it takes is for Meego to spread to XDA (which is already happening), it’s gonna be huge!!! :D

    • Chatter

      Throw in something about MeeGo and you can rant on your birthday.

  • Wilma Flintstone

    I must be a VIP because TODAY IS ME BIRTHDAY!!!!!!  Like if you wanna come to the PAARRRTTTTYYYY!!!!!! Or if you just like my rants

  • Wilma Flintstone

    I must be a VIP because TODAY IS ME BIRTHDAY!!!!!!  Like if you wanna come to the PAARRRTTTTYYYY!!!!!! Or if you just like my rants

  • MN_Bug

    Sorry to say, they’ve already lost my loyalty and I used to be a big supporter.

  • tmo4life

    finally tmo is doing something for us customers that have been around through thick and thin…. was about 2 seconds away from jumping ships!

  • Auser72

    Good, now I don’t have to go through retention department.

    • 4gWorker

      Just pay your bil and you won’t have to go through retention at all!

      • Auser72

        Retention Department is to keep(retain) customers from canceling their service. Been with tmobile since 2000(powertel<voicestream<tmobile), and never had problem paying my bill.

        • jarjon76

          Actually, you can also call retention to get a loyalty plan and get a discounted price on a new phone (if you qualify). If you’ve been with T-Mobile since 2000, you should know that.

        • Auser72

          “Good, now I don’t have to go through retention department.” Was my initial comment on a thread discussing new loyalty program. If you take the time to read and use just a bit of discernment, you would have understood comment. You are a prime example of a DumbAss with a SmartMouth.

      • Auser72

        @4gworker, you really shouldn’t assume when you have no idea what you are talking about

      • Auser72

        @4gworker, you really shouldn’t assume when you have no idea what you are talking about

  • Anonymous

    no company is going to have perfect coverage everywhere. if you dont have coverage with tmobile, dont complain about them and switch to someone else.

  • Anonymous

    no company is going to have perfect coverage everywhere. if you dont have coverage with tmobile, dont complain about them and switch to someone else.

  • Anonymous

    no company is going to have perfect coverage everywhere. if you dont have coverage with tmobile, dont complain about them and switch to someone else.

  • Steve Park

    How can this be a Loyalty program to keep/for long term customer’s if you can sign up as soon as you get a T-Mobile number to enter into the form?  The only way to get to the retention/loyality department now is threaten to leave when your contract is up.  How about an invitation to customers with a preset list of qualifications, like two years minimum with T-mobile, no late payments, etc.  The longer your service with T-mobile, the greater your rewards, since they already have made a ton of money off of you already.

  • Steve Park

    How can this be a Loyalty program to keep/for long term customer’s if you can sign up as soon as you get a T-Mobile number to enter into the form?  The only way to get to the retention/loyality department now is threaten to leave when your contract is up.  How about an invitation to customers with a preset list of qualifications, like two years minimum with T-mobile, no late payments, etc.  The longer your service with T-mobile, the greater your rewards, since they already have made a ton of money off of you already.

  • Steve Park

    How can this be a Loyalty program to keep/for long term customer’s if you can sign up as soon as you get a T-Mobile number to enter into the form?  The only way to get to the retention/loyality department now is threaten to leave when your contract is up.  How about an invitation to customers with a preset list of qualifications, like two years minimum with T-mobile, no late payments, etc.  The longer your service with T-mobile, the greater your rewards, since they already have made a ton of money off of you already.

    • jarjon76

      I’m guessing they are verifying how long you’ve been a customer since I got a message stating they are verifying my account when I signed up via the site. I hope that’s the case.

  • Steve Park

    How can this be a Loyalty program to keep/for long term customer’s if you can sign up as soon as you get a T-Mobile number to enter into the form?  The only way to get to the retention/loyality department now is threaten to leave when your contract is up.  How about an invitation to customers with a preset list of qualifications, like two years minimum with T-mobile, no late payments, etc.  The longer your service with T-mobile, the greater your rewards, since they already have made a ton of money off of you already.

  • Kenrhim

    I don’t even like switching to sprint.
    they charge 10 more bucks on 4G devices.
    that’s worse than other companies.

  • Kenrhim

    I don’t even like switching to sprint.
    they charge 10 more bucks on 4G devices.
    that’s worse than other companies.

    • http://twitter.com/WillieFDiazSF William Diaz ?

      Sprint doesnt charge $10 for 4G, they charge $10 for all smartphones regardless if it connects to 3G, 4G, or both.

  • Kenrhim

    I don’t even like switching to sprint.
    they charge 10 more bucks on 4G devices.
    that’s worse than other companies.

  • Smith

    Why do I need this VIP Zone thing as royal customer when T-Mobile is dead in few month!?

    What relationship improvment we are talking about here when they are getting worse and worse everyday (Since they decide to merge with AT&T) from plan, price, service, and all the way to customer service.

    I am just waiting for next few month till they merge and get Windows Phone with AT&T bandwidth. I know AT&T is more expensive and I never liked AT&T but tta this point with the way T-Mobile is going and actiing and soon they will not be exist and their bandwidth will go away at some point I don’t see any reason for these kind of Loyalty Program.

    Loyalty Program is for a compnay that is going to do business and for many years to come and give a good service to its customers (Like Old T-Mobile) not for a company that will be dead soon (New Current T-Mobile).

  • Smith

    Why do I need this VIP Zone thing as royal customer when T-Mobile is dead in few month!?

    What relationship improvment we are talking about here when they are getting worse and worse everyday (Since they decide to merge with AT&T) from plan, price, service, and all the way to customer service.

    I am just waiting for next few month till they merge and get Windows Phone with AT&T bandwidth. I know AT&T is more expensive and I never liked AT&T but tta this point with the way T-Mobile is going and actiing and soon they will not be exist and their bandwidth will go away at some point I don’t see any reason for these kind of Loyalty Program.

    Loyalty Program is for a compnay that is going to do business and for many years to come and give a good service to its customers (Like Old T-Mobile) not for a company that will be dead soon (New Current T-Mobile).

    • CodeName Infamous

      Smith its to satisfy the customers with t-mobile post at&t merger. That way after we are absorbed we have peace of mind that we were able to take advantage of certain offers will be protected by our contracts. At&t will have to uphold these contracts or buy us out, which would cost them more money than it would to provide us with service. 

  • Smith

    Why do I need this VIP Zone thing as royal customer when T-Mobile is dead in few month!?

    What relationship improvment we are talking about here when they are getting worse and worse everyday (Since they decide to merge with AT&T) from plan, price, service, and all the way to customer service.

    I am just waiting for next few month till they merge and get Windows Phone with AT&T bandwidth. I know AT&T is more expensive and I never liked AT&T but tta this point with the way T-Mobile is going and actiing and soon they will not be exist and their bandwidth will go away at some point I don’t see any reason for these kind of Loyalty Program.

    Loyalty Program is for a compnay that is going to do business and for many years to come and give a good service to its customers (Like Old T-Mobile) not for a company that will be dead soon (New Current T-Mobile).

  • Smith

    Why do I need this VIP Zone thing as royal customer when T-Mobile is dead in few month!?

    What relationship improvment we are talking about here when they are getting worse and worse everyday (Since they decide to merge with AT&T) from plan, price, service, and all the way to customer service.

    I am just waiting for next few month till they merge and get Windows Phone with AT&T bandwidth. I know AT&T is more expensive and I never liked AT&T but tta this point with the way T-Mobile is going and actiing and soon they will not be exist and their bandwidth will go away at some point I don’t see any reason for these kind of Loyalty Program.

    Loyalty Program is for a compnay that is going to do business and for many years to come and give a good service to its customers (Like Old T-Mobile) not for a company that will be dead soon (New Current T-Mobile).

  • Bob

    They are only doing it so that when the switch happens, they think we will stay with att with this program.

  • Bob

    They are only doing it so that when the switch happens, they think we will stay with att with this program.

  • Blahbot90

    So do we know exactly what it takes to be in here? I’ve been customers for 8+ years, so does that mean I will be in this program?

    • CodeName Infamous

      I have been a t mobile customer since 2003, and for 8 years of service we better be eligible 

  • Josh Hinnenkamp

    Did VIP zone go away?  Bummer.  I won $25 starbucks cards on all of my lines.  Didn’t win any $50 target gift cards though (despite the fact they told me I did.  It was a system error, apparently.)