Did T-Mobile Let The Pitch Go By?


Sat at the keyboard all morning wondering how best to word this article. We’ve been talking about Project Dark for almost a full two weeks, and after all speculation, hype, and confusion and questions still remain. We have concluded however, that we really don’t what kind of  impact these plans will have. We’ve been a little rough on the magenta lately, yet let there be no question we want the Even More and Even More Plus plans to succeed.  Not only because we are fans, but because we are customers as well. Basic economics says competition is a good thing and hopefully will continue to drive down prices. I think we can all agree they are already higher industry-wide than we would like. T-Mobile took a big gamble on the Even More/Even More Plus plans and we won’t know if it paid off for some time. We did learn, however, that first day numbers weren’t shabby as word has it that T-Mobile did 14k activations this past Sunday alone. What remains is if they can keep that number constant, or exceed it.

With my rambling above in mind, MocoNews has an article up this morning discussing how T-Mobile could have started a price war, but didn’t. They quote Verizon as saying they didn’t see a “need to respond to them” in reference to T-Mobile’s new pricing. MocoNews points out that T-Mobile needs to shift focus on keeping its high dollar customers.

I’ve tried to keep up with your comments and I know some of you who originally thought the worst, fared a little better in the end. Some of you saved money, a few of you saved a lot of money and some of you see no reason to change plans at all. So what say you on this MocoNews article?


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  • SKA

    Why the cubs again? Come on now.

    • David

      Cub fan for life!

  • no offense but PROJECT DARK prices suck. I pay cheaper than that right now. I have UNLIMITED internet, texting & calls for about $84.99 per month. I am a tenured customer so I get a good deal, but seriously, $85 per month (92 ish after taxes) is a lot of money. Project Dark is not going to bring T-Mobile out of 4th place. Just aint gonna happen. No one even knows about Project Dark (normal people dont care about this stuff). We do, cuz we are Techies, etc..

  • SKA


    The new plans are good for customers new to TMO but not for us ol timers. If it keeps TMO growing then more power to them.

  • Matt

    When considering the U.S. population alone, 14,000 activations is a drop in the bucket. I am sure T-Mobile would have expected a higher and better turn out. Let’s also not give praise where it is not due. The Even More and Even More Plus plans are not really any better and most commentors have noted that the savings are miniscule at best, at worst they cost even more. With the explosion of the prepaid market, in terms of quality and coverage, those who do not need smart phones have no compelling reasons to go with AT&T, Verizon, Sprint, or T-Mobile. For example, while not having state of the art phones, Straight Talk at 45.00 a month for unlimited voice, text, and data makes a clear and convincing argument. Plus, Straight Talk includes 411 calls for free and has coverage that is more complete, nation-wide than T-Mobile. In a consumer driven market, the way to force prices down is to flock to the competitor if they offer better prices. People wanting fancy phones has kept the prices of service artifically high.

  • 30014

    U have to wonder how many of those 14k were subscribers from other carriers. If vz isn’t taking project dark seriously then u know at&t isn’t. No contract basically makes u a flex pay customer, I don’t see how that looks good to tmo’s bottom line.

  • Craiger

    Project Dark is a great plan to bring customers over from AT&T. Of course, if you’re already with T-Mobile it’s not going to be any better. That’s not the point! The whole story is the Even More Plus plan. Who cares about the Even More line? Just look at the T-Mobile main page to find out where the news is. This is for customers currently with AT&T who may get their phone unlocked and want to try out TMo for a change. They can sign up CHEAPER with NO CONTRACT. Don’t make it more difficult than it is.

  • Matt

    The so-called smart phones are what really has kept the prepaid armies at bay. Once the recession hit, consumer realize that the cost of using these devices is astronomical, hence the damn broke and the flood waters are rushing in. This is the moment the TracFones and fledgeling prepaid operators were waiting for. Consumers, instead of impulsive spending, are looking at cost of service as well as the cost of the phone. Many are realizing that they cannot justify the extra cost just for the features of the smart phone. Maybe, getting back to basics is just what the world really needs. No one, it could be argued, really NEEDS a smart phone – it could be done without. Wireless hotspots are all over. A basic phone for talk and text has become a necessity, more or less, for safety.

  • motoman

    And what about us, existing customers?
    I’m leaning towards VZW now, they do have better coverage, and with the new prices, i would pay (almost) the same. Not to mention, seems like they got a winner in the Android phone market

  • Ritchie

    To me it just means that unhappy TMo customers that dont like the EM and EM+ plans will leave especially if theres no contract.

  • gnd

    Forget about all of the hype about the plans for a moment. What happened to all of the hype about new phones and increased coverage and speeds? Rumors of a T-Mobile I-phone, new Nokia’s, and new Android phones were swirling around. I held off making a move until PD was released just to be sure that I was not going to miss out on anything. The big new phone release we got was a Sony Erickson phone that barely got noticed anywhere. Verizon, AT&T, and even Sprint are looking better.

  • Brian

    you know i wasnt happy at first but after talking to cs for a little bit i think this will work in favor of those that like to swich phones every couple of weeks…but other than that…well…i still wouldnt leave tmo…

  • Tito

    I’m surprised that I didn’t see anyone post this…

    These plans ARE incredible game changers. Not on price, naturally. But there’s something to be said about CHANGING the game at the same pricepoint instead of offering the same game at a lower pricepoint.

    Ok, Even More is the same old game, just simplified. Whatever.

    Even More Plus is where the fun is. Think about it. No contract, no phone discounts. And $10 cheaper. So basically now it’s obvious that the plan is more expensive to pay for the phone subsidy, except it stays the same long after that subsidy is “paid off”. The game is changed now. They continue to change the game further because they understand that a family isn’t going to pay $1000+ for phones for everybody, so they let you break it down over 20 months.

    Let’s look at the individual user. $200 for an average phone, over 20 months is $10/month. They’re effectively paying the same as Even More customers, but when it’s paid off the cost they pay per month drops!

    If you get a $400 smartphone then it’s $20/mo, but still manageable, and still the cost drops when it’s paid back (interest free, BTW).

    In fact, I can’t understand why ANYONE would go for Even More! I can’t think of a single instance where it makes sense over Even More Plus (for new customers, I mean)

    Granted, for most of us existing customers it’s a giant helping of “meh” pie, but it’s a Thanksgiving feast of awesome for newbies. :-)

  • spikes

    T-Mobile: Family plan w/unlimited Text & Data + 750 minutes = $139

    Sprint: Family plan w/unlimited Text & Data + 1500 minutes = $129

    What am I missing?

  • Kendel

    I’m an AT&T customer now. I am out of contract with them and was waiting until the new version (Fender) of the mytouch came out to switch to T-mobile. Before these new plans, my bill was going to go up $25 per month. I pay AT&T $50 for 440 minutes family plan, and one phone has $10 for data and $5 for 200 texts. This plan is fine and I never go over. With tmo I would have paid $60 for 700ish minutes, $25 for data, and $5 for the smallest texting plan. Now with the new plans I would have to pay $60 for 700ish minutes and $40 for data and texting. The data plan costs more now and there is no more $5 texting plan.

    To recap, it would cost me $100 per month to switch instead of the $65 I pay now or the $90 I would have paid before the new plans. Also, I am aware of the no contract plans, but I refuse to pay $500 for a phone. I know it’s supposed to be all the same in the end. But, when doing the math with it doesn’t make sense go with this plan when only one phone uses texting and data. So, I guess I am stuck with AT&T crappy service and poor selection of phones. God forbid they actually come out with a decent phone, don’t want to make Apple mad. :(

  • Mr. Stacy R. Parr

    Personally, I think the situation might be more analogous to boxing. I believe TMO missed a great opportunity at a one-two punch. They gave a decent first punch (not huge though) with the pricing, but didn’t land a second or third punch because they didn’t announce any new phones, didn’t clarify anything on any upcoming phones (like those from Nokia), didn’t announce new 3G cities, and didn’t announce any upcoming 4G plans.

    One thing I notice at night, while watching TV, is that I’m constantly bombarded with Verizon Wireless and ATT Mobility advertising. If TMO really wants to play with the big boys, they’ve gotta get their advertising quantity closer to Verizon’s. And, they’ve gotta stress the positives that TMO brings to the table, while clearly differentiating what they offer Vs Verizon and ATT.

    Those are my thoughts. Thanks for reading and considering.

  • M3M0R13S

    I like the BAD GRAMMAR in this article… I feel I reading little kid article!

  • Ken F

    And to think they charge you 35.00 to migrate to the new plans. Give me a break. Anything to make a buck. To save me money? Not. Sprint charges 69.99 for unlimited mobile to mobile, nights starting at 7pm, unlimited nights and weekends, unlimited data and text and a corporate discount. T Mobile is stopping corporate discounts on this EVEN MORE PLUS. And I get a cool phone. So this Project Dark is gloomy to me

  • kwill1000

    PSeriously relax guys,

    The new rates are much cheaper than any other national carrier. National advertising hasn’t even started. Lets revisit this after the holiday system.

  • 30014

    @M3MORI3S…this is a tmo blog site not a online college course. If the grammar makes your head hurt then stop reading.

  • M3M0R13S


    So you are telling me that T-Mobile customers/fans/blogger’s are retarded and have bad grammar and have not gone to college??? No wonder T-Mobile is for little kids… I guess I’m in the wrong carrier.

  • Jaime

    I will bet you that US Cellular and boost mobile customer were the biggest people to sign up. THE REAL LOW END. They made no attempt to go after AT&T or Verizon. They can’t when 3G isn’t even built out to some pretty medium sized cities…

    I would bet cash that under 100 of the new activations were from AT&T or Verizon. You can’t bring an Iphone to T-mobile and have it work on 3g…so that ain’t gunna happen. And ATT (which is not as good as Verizon in my opinion) picks up more people from EVERYONE with that phone. It’s the freekin’ “Jesus” phone! And AT&T sorta sucks.

    Game changer would have been $10 cheaper across the board with phones and get the Iphone….

  • Marco

    This isn’t really even that good for new customers. It might be good if you could bring phones to any carrier you like (like you can with unlocked phones in Europe) but here you pretty much have to buy the phone from your carrier. So even new customers have to pay $500 for a BB 8900 to T-mobile when they sign up or pay it over 20 months…it might slighly beat AT&T on price but the 8900 has no 3g…but they aren’t really beating Sprint who has a 3g blackberry and it roughly equal in price and they have a much better voice and data network (they really do..they have bad customer service though).

  • Rob

    If you don’t use data then T-Mo is the best for you, but if you do need data and the reliability then T-Mo is not the best for you.
    Verizon customers use all of their services and pay the extra fee to have a reliable experience.
    I’m sure that if T-Mo had a 2000-4000 minute plan it would have attracted a lot more customers.
    The thing is that those 2000-4000 minute people are going to go to sprint.
    Verizon doesn’t need to react to T-Mo. They offer a better service.
    They are after all the benz of cellphones and their price reflect it.
    I bet you the industry would have reacted different if T-Mo had the coverage Verizon has.

  • mistermix

    The rates are a “meh”. The phones are not “cool”. Instead of actually expanding the network, they’ve decided to claim 3G without having it. It’s a real failure all around.

    Verizon has the high-end attention for the Christmas season with its Android launches. They also have a very effective ad campaign touting their network. Sprint’s addition of a couple of decent Android devices also got some attention. Ironic that the network that launched Android is sucking hind tit with the crappy cliq.

    Where’s the DT investment that was supposedly going to lead to a big buildout?

    And even if they can’t get a good Android device, why can’t T-Mobile just launch a couple of decent Nokia phones? The N900, N97, N86 and 5530 are all phones that you can’t get on other networks. Those would be “cool phones” as their marketing claims.

  • Rob

    cellphone companies. I meant

  • NiiDiddy

    OK GUYS…

    VZW not paying attention my a**!!! Its business…they are all paying attention. You don’t and you can get knocked off!! Maybe not so much to the pricing, but to a new way of doing business with the EM+…same as they all [including TMO] paid attention to Sprint with their by far, innovative “Any Mobile, Anytime” plans. Again NEW WAY OF DOING BUSINESS! While its not my cup of tea, I am a one in a million TMO customers [prospective of not] I am not bashing it…but I can guarantee it will be as successful as it it in Europe.

    If VZQ and/or ATT weren’t paying attention to what’s going on, esp ATT wouldnt come up with an A+ whatever plans. All of them are trying to find innovative ways of winning the majority…that’s all. Yes T-Mobile had the chance of driving pricing lower, and create that kind of competition – I still believe they did with the EM+ plans. We will find out soon how the EM+ plan is holding up. I bet VZW/ATT will be scrambling to try something else when the numbers are good!

    ….almost laughable…”Not paying any attention…” my a**!!!

  • mistermix

    Also, on the 14K activations, how many do they do on an average Sunday? 14K is on track to do 1.2 million adds in a quarter, but they report *net* activations, not gross adds. Who knows how many switched from T-Mob on Sunday?

  • Brent


    You aren’t comparing the exactly equivalent plans.

    T-Mobile gives you unlimited minutes + texts + data for $139. This includes calls to mobiles and landlines

    That plan from Sprint is $189 according to their Web site.

    My understanding of Sprint’s $129 plan is that calls to any mobile is free and then 1500 minutes for calls to landlines. Certainly that would more than cover most people, but you do get more from T-Mobile. And when comparing the absolutely unlimited plans, T-Mobile wins by a big margin.

  • mistermix

    @niididdy: Verizon didn’t say they weren’t paying attention, they said they didn’t feel the need to make any changes. And that’s right, because the T-Mob pricing isn’t crazy low enough to attract enough new smartphone users.

    The “missed pitch”, to use David’s metaphor, was the opportunity to open up the smartphone market to the next group of adopters: those who are willing to pay voice prices for data. T-Mobile’s pricing isn’t low enough to attract that next wave of customers. And their network isn’t good enough to get a sufficient number of VZW smartphone customers to switch. So status quo remains.

  • JB6464

    @Tito , wait until you have to shell out $900.00 for the new HTC HD2 phone(Retail price for U.S.). How many on the EM+ plan will chump out that cash up front for that nice new smartphone coming out.
    If not then that will be an extra $45.00/month on top of your EM+ plan for 20 months.

  • hi!


    Missed the pitch? Read that moconews article. Sounds a lot more like the last nail in the coffin.

    I’m so used to reading tmonews and the positive spin it puts on things that when I read that moconews article which spoke the truth it was almost a little shocking.

    Verizon and AT&T are doing NOTHING. Another way of looking at this is their customers will do NOTHING!

    They didn’t start a price war. They didn’t do anything game changing. And things are leaking very very bleak at the moment. Who cares about contract free in the US? TMobile has misfit frequencies and it’s not like in Europe where you could take any phone over to TMo…..that may have made a splash.

    In a nutshell…..beyond fail

  • Jim

    Am I missing something ’cause sprint has the Simply everything plan for $99 with phone subsidy for a Palm Pre.

    Everyone keeps comparing the $80 Tmo plan which doesn’t come with a phone! You would have to buy a $400 android phone over time.

    Sprint has full 3g/4g..

    What big margin are you takin’ about?

  • Simply Texan

    The savings between Even More and Even More Plus is incredibly small.
    Consider the MyTouch:

    Even More:
    $150 – phone
    $99.99 – Unlimited Everything
    $2549.76 – Total 2 year commitment

    Even More Plus:
    $500 – phone
    $79.99 – Unlimited Everything
    $2419.76 – Total 2 year cost

    Savings over 2 years? $130 (That’s $5.42/month)

    So, which plan should you use? If you leave early (Even More Plus), you’re still on the hook for the $500 phone which you can’t fully use (if at all) on any other network.
    I’m getting the Nokia N900 so at this point I don’t have a choice.

  • CellJunkie

    T-Mobile missed the boat on this one. Trying to get customers from VZW & AT&T to switch will be hard. All those subs do not mind signing a 2yr contract. So for those who do, enjoy paying a sub prime price for a phone or smartphone. I would also venture to guess most also upgrade to another device when eligible. I would think people like paying $200 for a device that normally costs $400 or $500. Then getting another newer device that costs $400 or $500 at a deeply discounted price with loyalty rebates 12 to 22 months later.

    So if we look at the numbers, contracts do not seem to bother VZW or AT&T. Time will only tell how many EM+ customers sign up.

  • rinklighter

    @ Stacy R Parr:

    Good points. ATT and Verizon ads are nonstop on pretty much every channel (just check out the annoying and loud ass VZW commercials during a hockey game on Versus). The only time you’ll see a TMobile ad is probably during an NBA game. This was a nice first step and now we’re waiting to see what’s behind it. I’m guessing they’re putting are their hopes on the holiday season.

  • shhon75

    what happen too the PHONES! I thought their was going o be a phone line up of sort with the price plans. “The PHONES you Crave” or “The phones to make your friends Jealous” LMAO. If T-Mobile had release Behold 2, Droid, N900 on the same day with the price plans, then the could have really made a true effort to move up to 3rd place.

  • jmastera

    Ok, so hows about we stop talking about Project Dark. For some it was good, for some it was ok and for some it wasn’t anything to write home about. End of story. Lets get back to the articles everyone really wants to read – all the new hotness in phones that may or may not be coming to our beloved Magenta!

  • Nerdlust

    $80 for unlimited everything! :) the battle is for premium customers! Tmobile is making the the big 3 very nervous. They can’t complete with these prices. Why spend $173 for unlimited blackberry talk,text, web on Vz or $80 for unlimited blackberry on tmob!

  • NiiDiddy

    I stand corrected…thanks for the help.

  • Josh

    In a word: yes. We are now in the process of moving our entire family over to Sprint from T-Mobile. Unlimited Data, Texting, Mobile-To-Mobile Calling (any network), & 1500 anytime minutes for $189 per month = win. T-Mobile’s new plans just can’t compete with this.

  • paul

    I’m sitting in my car tethering off my mytouch3g(what a country) reading all you have to say. I at first was NOT a big fan of even more and even more plus, however after speaking with a wonderful customer care rep. they walked me through all the possible scenarios for me. After many anxious moments it was obvious that I would need a few days to let this all sink in. Being part of the T-Mobile family means that you may not agree with everything someone does but you are there to support them. I believe in T-MO, I believe in there philosophy, and whether I’m on my current plan or one of the even more plans I believe they are trying to do something here, trying to be competitive and also give us some cheaper and flexible rates and options. We all like to complain,but who would you rather have as your carrier, T-Mo or AT&T ? my point exactly..T-Mo has now shown us that we can have it our way, change rates, stay the same, whatever you the customer wants, new and exciting phones on the horizon..a few future crazy phones running Android(HD2 ANDROID) faster 3G , what else could we possibly want?? Oh wait I forgot, we are Americans,,we always want more..and ya know what,,we should,,we should always want more,,that way we keep company’s like T-MO,AT&T and others honest..in summation I feel that we all need to keep the big picture in mind. This wasn’t only about rate plans, it was about new phones and faster speeds..freedom of choice is what their after, no commitment plans,more flexible phone options..just like my mom always told me..you have to walk before you can run,,,and T-Mo is just warming up….. peace…..

  • Broke

    The prices of these new plans suck. Maybe not for everyone, but they could have been so much better. The $35 fee sucks. I’m already with them. I shouldn’t have to pay to switch when I’m already a customer.

    I will not see the benefits of the new pricing unless I plan to keep my phone for about 3 years.

    That said, I think there is some miscommunication going around. I called in to do pricing for a new myTouch on the Even More Plus plan and I was still offered a $100 discount on the phone which would have made it $15.78 a month. Oh, but they did say I had to pay $100.17 on the first bill. All said and done with a 1000 minute plan, I would pay approximately $95 a month. That’s not bad. Its just not Earth shatteringly good either.

    I agree that the others have nothing to fear with the new structure. Its certainly yawn worthy.

  • The boys in Bellvue have no clue. Mothership DT must be pissed.

  • Marco

    Stats show that Tmo is picking up “lower” income subscribers (who were already no contract people with LOWER companies) and losing their higher income subscribers. Is picking up Boost mobile and MetroPCS people worth losing higher end people to AT&T and verizon??

    It’s really a question…is it?

  • James

    I beleive Tmo could have done better. Price wise, $10 less on all the plans would have made a bigger impact. But even at these prices, where is all the advertisement? I see At&t and those great Verizon “there is a map for that” and “droid” commercials all the time. Where is great phone line-up? The increased 3G coverage and rollout of 21mbps? We as bloggers and readers of blogs may not like these prices, but face it, lots of people dont read these blogs either. Lots of times I feel I have “inside” info with my friends & family. Tmo should have waited before a full release with PD..have the plans, phones, coverage ready and just unleash it all. That would have made a impact.

  • Brent


    I was comparing the unlimited plans from each carrier. There is a $50 difference between them with T-Mobile being the cheaper one. Granted is evened out some with the cost of the phone, but on Sprint you will continue paying for the phone after you have paid it off. On T-Mobile, if you aren’t a big phone geek you can pay off the phone and start realizing those savings. My mother for instance, hasn’t gotten a subsidized phone from AT&T in about 4 years. She more than likely paid off the phone she got from them relatively early into her contract because it was an entry level phone. But for this entire time she has been paying the price that includes the subsidy. Were she on the Even More + plan she would have been getting some pretty big savings this whole time. Which I have to think would have by now paid for an unsubsidized iPhone like she has her eye on.

    Comparing the individual plans is the same story. It might not be cheaper for someone who wants or needs a new phone every two years, but it would be cheaper for someone who keeps the phone beyond that time frame. And that is actually a surprising amount of people.

  • NiiDiddy

    I dont think Bellevue does things without “Mothership DT’s” some of of a stamp of approval…

    I think they know EXACTLY what they are doing, what their business plan is at this time of the industry and why they came up with such plans that dont overly shake up things in the industry. They know their bottom line better than we ever will. I am also sure as usual, T-Mobile has already tested this stuff in many different test markets like they did the Talk@Home, myFaves, UMA…etc…before they rolled it out.

    Like it or hate it, something will work for them. I dont know if judging by the rends what the outcome would be, but it’ll eventually catch on. All those plans I mentioned above caught on eventually. I am sure we had people who complained then, like they are now…

    I am sure the future [could be 6mos, could be a yr or more] there’ll be other plans coming [just like they keep coming up with new phones]…this is not the end – so current T-Mobile customers can hold on to their old plans if they didnt benefit with project dark and see what the future holds.

    Other companies may not see the need to respond – which is actually a good business move – as it’s too early to tell what this will do in the industry. It’ll be stupid to respond at this time…as any business person and they’ll tell you the same thing.

    If it eventually has an impact – yes…if not, well it was a good business decision not to respond to TMo’s moves.

    Peace out…

  • Queen

    I agree with Simply Texan.

    I am on ONE year contract and paid $149.00 for my BB.
    I pay $85 a month for Unlimited Everything.

    The EM and EM Plus plans DO NOT benefit me at all.

  • These Prices may not be DRAMATIC SAVINGS!!, its still a Little chump change back in your Pocket. I’ve been with Tmobile for 6yrs. I had the Loyalty plan with data so my Bill was about 85bucks plus taxes. I’ve been out of contract for over a year now. So I switched this morning to the EM+ Which is Cheaper paying only 79.99, plus I ordered the Cliq until the N900 Drops and have The 20 Month Installment Plans which I will surely pay off be4 then.

    It was a Win for me because I don’t want no Contracts. Even though Tmo Lacks in more of the Higher End Smartphones that most of Us DATA Folks Want, I have the best coverage. For my area including 3g but edge is pretty Fast alone where I am in Baltimore, so I have no Plans on Switching 2 Sprint,ATT,or Verizon. Sure they have Great Phones, But S***Y Coverage, and Expensive plans. Plus I have the IPOD Touch, which is my Iphone Fix so I am cool =)

  • xclngtgig

    T-mobile prices were already low enough. Why don’t they focus on better smart phones? Look at how many people switch to a suspect quality network just to get an iPhone. Even when they try they screw it up. When they released the MyTouch (HTC Magic) they gave it less memory than the HTC version. Why??

  • Whocares

    i don’t get it… do u guys even know the pricing at verizon… like i can only speak of what i see… i looked at my friends bill… 1350 minutes, friends and family, everything else unlimited after tax 152 a month (no tethering either)

    Tmobile. 79.99 everything unlimited (hush hush but tether if u want) lets say the 9700 (3g so its a fair comparison) 450 since 8900 is NOW 399.99. 450 over 20 months thats 22.50 extra on the bill… so 102.50 plus insurance is 108.50 plus regulatory fee of 1.21 109.21 plus about 10% in tax is 120 a month… u save 30 bucks a month (u do 2yrs with verizon for the phone right?? so 720 dollar savings over two yrs.. and that includes ur phone that u want…. we r techs here maybe u want the droid or the pre (pre mature in my opinion) but we have android, we have a 3g blackberry in two weeks and will get the n900 and hd2…

    is it for everyone no… but i don’t see how u don’t see the difference in competition… and if u don’t need unlimited then take 1000 minutes 10 less a month another 240 in savings… so almost 1000 over 2yrs…

    simply math…

  • Northernclaw

    Not just the math. Saw an article from the Examiner on dslreports. Said VOIP was coming to the cell industry whether the industry like it or not. Carriers will be pushing more data plans and phones rather than just voice. I wouldn’t mind paying an extra bit for just voice date over wifi.

  • I don’t know why this keeps being discussed over and over and over again. The prices are what they are, the end. Just my opinion.

  • Roger

    Dropping myfaves seems nuts as does UMA (keeping it as a fixed price addition anyway).

    But the biggest disappointment of project dark is that tmobile had the opportunity to make me use my phone more and make it valuable to me. They could have figured out how to get me to text more or to use data. They could have looked at what Google Voice does and automatic sms of transcribed voice mails. They could try to convince me to twitter.

    Instead it was all about price. The text extra is the same whether you send one text a month or millions. The data is the same whether I use one byte on my 2G phone or someone else does 5GB on a 3G phone. In the end there is no way I was going to pay those additional prices.

    The family plan pricing is also a joke.

  • Luis

    everyones mad cuz its not $50 like all the rumors said it was booo hooo.. like erin said the prices are what they are and tmobile is cheaper then at@t and verizon more mins for less hey they just trying to take there customers away….. sux they took favs off but come on unlimited why would u need my favs if u have unlimited??

    i bet that tmobile will have more promotional plans later on for less or somthing like they always have done. the way its being compared to the rest man i would jump over to tmobile even if it is a few bucks saved… adds up after awhile and something is something

    NO CONTRACTS thats always a plus

    if all this doesnt work out for tmobile then i bet there parent company DT in germany will do something about it

    it is what it is cheaper then the others and no contract

  • Brent Johonson

    T-Mo’s new plans are pretty much nothing more than a “shell game”.
    And I think it will hurt them in the long run.
    Let me explain…

    When T-Mo priced everything a la carte, it actually took doing the math to see the savings someone /might/ see by signing up with T-Mobile. You had to add the cost of a phone plan, texting and data (not to mention the phone itself). All was pretty well and good with the old plans, but people didn’t see the savings compared with the /other big 3 carriers/. So T-Mobile wasn’t getting the people they were targeting from those 3 carriers.

    Now, T-Mo was brazen enough to do bundles. Where they missed the boat is they put these bundled prices up against the regional carriers. With T-Mo’s reputation for poor coverage (especially 3G), the price savings isn’t significant enough to convert people from the big 3 carriers, and T-Mobiles prices are much higher when you put them up directly against the regional carriers.

    It’s a lose-lose proposition here. T-Mo needed to drop their prices a little more, wait until 3G was more widespread OR the 21mb speed started rolling out, and/or the influx of great phones hit the shelves to give a compelling reason to switch from VZ/Sprint/AT&T. And if they wanted to compete with the regional carriers, they would seriously have to get down to (or at least very near) the same pricepoint if they want to even dent that market.

    Again, lose-lose. And if you add all the dissatisfaction from existing T-Mobile customers, you get lose-lose-lose.

    They had this chance. They blew it. These type of chances don’t come along very often. I guess they can pull a re-do or tweak the plans, but it just won’t have the same effect. It will look desperate.

  • Patrick

    it’s not a “ground breaker” but it’s better than all the competition. Here’s something else people don’t realize…when you’re on this plan…you can spread the price of ANY phone out over 20 months at ANY time. You’re not stuck to picking the phone you want right then and there. So if you want, you can buy some crap phone until the phone you want comes out, THEN buy that phone. once it’s paid for…buy another phone. It’s actually not bad when you think about it.

  • Bill48105

    Totally agree on the unlimited MyFaves & unlimited hotspot calling (I say it that way because they both still exist but neither is unlimited now unless you are on an unlimited plan in which case adding unlimited versions of either of those would be pointless) because those were 2 of the biggest reasons I switched to TMobile from AT&T and Vonage. @Home being a 3rd to replace my Vonage line, along with a few others. I have never been a fan of unlimited anything from a consumer standpoint because in my opinion those who use a lot get a better deal than those who use very little (or none) and that doesn’t seem too fair considering they pay the same. Granted you could argue you CAN use a lot if you want & your own fault for not utilizing it but again why pay more money for more stuff you don’t really want? It is just asking for abuse & that is why all unlimited plans/services are far from UNLIMITED. They all have terms & conditions that state a specific limit or usage that you can be penalized or even have your account canceled if you go over, usually repeatedly in order to be enforced. But in the end only a small % of people actually benefit from so-called unlimited plans over what they would likely actually use & the real reason most people go for them is for the safety net to avoid overages & have a fixed price each & every month NOT so they can download GB’s of torrents on their cell phone & vote 10,000 times for a favorite on American Idol. If cell companies didn’t have such outrageous overage charges unlimited plans wouldn’t really be needed or would rarely be chosen. Remember there is a finite amount of bandwidth/circuits available for calls/texting/internet and they cannot possibly handle everyone using it all continuously 24×7 let alone hope to make money so in the end you are fooled into thinking you get all you could possibly want for a little more money and most people would be better off with a reasonably priced fixed usage plan.
    But yeah the family plan stuff *can* be a joke depending on your circumstances. If you have 5 lines & go unlimited Even More Plus+TXT+Internet and 1 line is @home (no texting or internet since it’s not a cell line) & 1 is your mom who never txt’s or gets online & another is your grandma who does neither as well, you are essentially paying more for something that won’t used vs a-la-cart per line. On top of that they’ve eliminated everything but unlimited text or internet (unless you go per use $0.20 per message in & out, not sure on per KB/MB pricing for internet, maybe TMobile doesn’t do that like AT&T’s newer $2/MB cost) so unless you use NONE or use A LOT, you’re now paying more. Nothing in between. I still wish the cell co’s would get creative & give you the option to use cell minutes for txt message or better yet give you free txt if you got internet plan. Heck how about value priced family-shared such as $5 for 100 messages between the lines. I’d go for that since we might do 20 per month total between all 5 lines. Well 4 really since 1 is @Home. ;)

  • 2 Cents

    You know why Verizon doesn’t feel the need to respond?

    Because they are Verizon. T-Mobile was taking aim at Sprint, and they still are no where near bringing the ruckus. We get it, the prices are major fail. Everyone who is defending the new prices posts look like a college calc chalkboard. No one cares to do math. Why is Sprint, VZW, and AT&T doing so well?

    T-Mobile’s newest campaign slogans: 100% You. Stick Together. Plans you want, phones you want. Whatever.

    Sprint: The Now Network. First 4G Network. Anymobile Anytime.

    VZW: DroidDoes. There’s a map for that.

    AT&T: More bars, more places. Plus AT&T has the added benefit of iPhone doing a boat load of advertising for them.

    Point being that right now T-Mobile, to the AVERAGE UNINFORMED CONSUMER, has nothing to offer. The ads suck. The prices are not that great. Now phone prices will hurt them too. How many people are going to go into T-Mobile and ask them to explain EIP with EM+ and why that would be better than following what commercials say? “Stop in to any Verizon Wireless store now through December 31st and buy one BlackBerry Storm 2 smart phone and get any second Blackberry device free.” Are you serious? That doesn’t appeal more to people than “Have no contract and break up the full price of any phone over a set time to add more money to your monthly bill but technically you still save more and if you will just listen to the math then you will see and we also have touch screen blah blah blah blah blah BLAH!”

    Christmas will bring even more let downs. Mark my words.

  • Nerdlust

    I think a lot of tmobile customers are acting like spoiled little kids. The new rates are great but if you don’t like them please go to another carrier and try to get unlimited everything and no contract and watch sprint, verizon, and at&t laugh you right out the store!

    The business plan is to get the high dollar customers who have unlimited talk,text and data plans.

  • Vforce

    the ne wpricing might have been more ground breaking if they kept “my faves”.
    So since they were lowering 600 mins to 500 you still had your my faves.

  • Brent Johonson

    Just checked.
    AT&T stock up. Verizon stock up. T-Mobile stock down, again, for a second day. Are there any questions as to whether or not the new plans = fail? NO. Not saying the plans are terrible or anything like that. What I am saying is they are not having the effect that T-Mobile hoped for.

  • 30014

    To everyone talking about the new plans being cheaper than vz and at&t, tmo has always been cheaper. The lack of phones and no announcement of a major expansion of the 3g coverage area are the real reasons project dark is a failure.


    @ who cares yeah t-mobiles new plans arent bad at all but your paying more for verizon becuase you get like 50x’s the 3g coverage and the nations most depedable network(acording to the commercials! haha) even tho i dont like cmda verizon is a powerhouse thus ur paying a premium

  • RolloC84

    T-mobile stomps the plans at Verizon and AT&T, no doubt. Problem is, Sprint has been undercutting the top two for years and they’re still number 3. Didn’t work for them, what makes T-mobile think it’s going to work for us? Not to mention, if internet is your thing, T-mobile has nothing to compete with Sprint’s Everthing Data with Any Mobile Anytime plan. Yes, our unlimited everything plan without a contract is $20 a month cheaper than theirs. However, their Everthing Data plan has Any Mobile Anytime (unlimited calling to any cell phone on any carrier). Lets be honest, how many of us still call landlines? My Grandma still has one. Other than that, that’s basically unlimited minutes. Not to mention their data plan comes with GPS navigation (without charging an extra $10 a month per line), TV on your phone and NFL and NASCAR live. We don’t even offer the last two options. All of that for an individual is only 70 a month and you still get the discounts on your phone. The family plan with the same options for two people is 129.99 with 1500 minutes to burn on landlines only. The best we have to offer to compete with that is either the unlimited everthing (180 w/contract 140 w/out, still without navigation) or the 1500 minute plan on even more plus for 119.99, but now you have to buy smartphones for two people at full price. That’s like $1000.00 for decent phones. To finance that would raise your bill 40 bucks a month for 20 months. Same problem on the individual plan. Not to mention the minute plans no longer offers MyFaves, so every call drains your minutes whether to a cell phone or landline. If you do the math as some people have suggested, Sprints plan is just better for those features.

  • Bill48105

    @Anyone mentioning $35 transition fee: From what I’ve been told it’s not on every line in family plan & can be waived with corporate/association discount (like AAA). And according to the reps I talked to discounts still apply to add-ons for Plus. Granted not as great if it was on monthly fee but anyway still sorta there. And supposedly can still do discounts on the non-Plus plan monthly base charge too.

    Something I thought of and questioned a rep about was what is stopping someone from getting 5 new free phones (like the Shadow 2 2009 model with UMA that is currently free with 2 year agreement vs $399.99 on Plus plan) and then paying the $200/line cancellation fee to move to a Plus plan, essentially getting them for 1/2 price vs doing Plus plan to start and after a long pause she admitted nothing that she knows of. Granted new Shadows can be had for $200 or less every day on ebay but it’s the point. Might be something TMobile is going to have to think about when discounting phones on non-Plus plan. ;)

  • Kurt

    Look has anyone mentioned that most of the people that Tmobile has picked up here are most likely Boost Mobile and MetroPCS customers? NON-contract…”lower-end” retail customers anyway? I don’t think many people will jump ship from ATT or Verizon for T-mobile. Tmo has been cheaper for quite some time but NO ONE leaves ATT or Verizon for Tmo! Verizon is better than AT&T but I have many friends who admit they went to AT&T for the Iphone! They left better phone service for an phone?!

    I agree with the guy above that Sprint has been cheaper than the top two companies for quite awhile but it never dented them or got aboe third. Tmobile has a far weaker network coverage for Voice AND 3G/4G yet it thinks it will directly compete? They should have waited for a completed 3g network and a roll-out of phones with this…

    A price change should not have been given a secret code name. This was a big lead ballon: THUD!

  • Johny

    @RolloC84, I completely agree with you. If Sprint was to carry the BB 9700, I would still be with them. I would be saving more and would probably never run out of minutes. I just don’t like their selection of phones and also prefer GSM. Further, I prefer not getting raped by AT&T’s plans so the next best option is obviously Tmo.

  • cnote

    The plans aren’t bad but with all the hype it lead us all to think a “game changer” was coming and that’s not what happened. We were also all hoping for a phone to get excited about but that didn’t happen either. I think T mobile can still make up ground with a blockbuster phone in the next few weeks. If your listening Tmo come on, step up to the plate and hit a home run!

  • Galen20K

    Although they’re not the plans that were being Rumored, these “Project Dark” Plans are EXTREMELY Competitive and Definately DO beat out ATT and Verizon plans. What we NEED to do as David already pointed out TMob needs to Concentrate on the Higher Dollar Consumer and not just the value consumer. I too believe THAT is really whats killing us! We have SUCH a Great company and I wish they would just put BOTH feet Forward from this point on instead of taking a middle of the Road i.e. Safe route.

    I love you T-Mobile, lets keep it GOING! I also Greatly Anticipate the “Phones we Crave” Very soon! Make them like NOW!

  • rockerolla

    Lack of excitement is due to a lack of great phones. People now get that and the “Phones you crave” just went and ticked a lot of people off due to the irony. We are not craving the phones you have this year, T-Mobile.

  • Rob

    The thing about these plans is if you are on another company and go with unlimited everything plus then you’ll be saving a bundle. That I understand. To current T-mo customers there are not enough savings from their current contract.
    For example, I’m one of those who spend 90% of their calls to other mobile phones.
    I currently have:
    2,000 mins $99
    Unlimited text $10
    Two Data Lines: $50
    2 extra lines on the fam plan $20
    That is a total of $180 excluding taxes.

    1500 mins $130
    Unlimited Txt
    Unlimited Data (5gb cap)
    2 extra lines $40
    That’s a total of $170

    It’s a $10 saving, but every line gets unlimited data. So in the long run I will get more out of what I pay for.
    Also, when I called T-Mo they said my 15% school discount would be void if I switched over to the new pricing plans. Because “the prices are heavily discounted.”

    Also, Sprint has better Data coverage which I need for my job.
    Ultimately, T-Mo will force people in the 1500-2500 min. range to go for Unlimited, when there is no need to pay extra for something you will not need.
    IOWs it’s like going to Costco and buying a box of 10 Kraft’s Mayo for $.90 a bottle at total cost of $9, when one bottle by itself costs $1.20.
    There’s just no need for the other 9 bottles.

  • Titty!

    Omq; here’s what I say. . Get Over it;]
    Wow you arrogant, pointless, & childish.
    Seriously, your gonna base your life on one arguement you can’t win?
    One, you were all enthusiased, now what happened?
    Goshness, it is wat it is.
    Besides, way I see it; t-mobile just laid their footprint of their first step.
    How else do you not know that this is just their beginning?
    I sense, n know more is coming(:
    Peace out. T-Mobile betrayers, haters, & lovers. :)

    Woot! Go T-Mobile :)

  • Bill48105

    I agree on the unlimited stuff, it’s not for everyone (most) but unless I’m adding wrong here’s an example that would save you a crapload:

    EM+ 1500 Family Plan
    $69.99 ($59.99 Base + 2 lines @ $5 each)
    $20.00 (2 unlimited data)
    $20.00 (unlimited texting for all lines)
    $104.79 (13% AAA discount on data/text portion only)

    EM 1500 Family Plan
    $99.99 ($79.99 Base + 2 lines @ $10 each)
    $20.00 (2 unlimited data)
    $20.00 (Unlimited texting all lines)
    $121.79 (13% AAA discount on entire bill)

    Yes Sprint likely has better data coverage in most areas but price-wise TMobile looks like it’s save you almost $800/yr doing it that way..

  • Googly


    Does the Unlimited Data @ $10 per line that you mentioned above work with smartphones such as an unlocked iPhone? Wouldn’t you need the full data plan?

  • Tina

    It’s noy just the prices. It’s that they are ignoring the loyal customers who have been with them for 5 or more years. I called a rep, because I was going to get all three lines on my family plan a smartphone for x-mas. yes we have my-faves now, so i would have to get an unlimited plan. Can’t do the even more plus, because I would pay more to add unlimited text and data (which we alraedy have The rep said in order to switch to even more, I would have to cough up the 105 dollar “migration fee” ( I have been with tmobile too long) and still ride out my contract. Plus she was unclear on how buying three phones would work into the deal. Plus I would have to pay $40 per month for the third line. Summary, they couldn’t answer my questions, and ike people are saying, I want to use my phone more and use the services I previously didn’t.

    T-mobile just wants the “new” business, forget the old ones. So now, I am not even sure if I acn upgrade my phones without going into one of these new plans. I think the migration fe for current customers should be waived for an into period.

  • Bill48105

    I wasn’t sure what kind of phone you have. Since I have a Shadow (which is a WM6.1 smartphone but had special $9.99/m internet pricing before) and is $10/month now. I double-checked the site & it’s $25/m for “T-Mobile Smartphone Unlimited Web” on Plus & $30/m on non-Plus so it’s unfortunate that they did it that way because they are almost forcing you into unlimited plans if you have more than 1 smartphone. So yeah you’d have to re-evaluate the pricing. Btw, I doubt it’s officially supported but I can get internet in any smartphone I try with my $10 plan with a lil tweaking. ;)

    Double check with a rep. I was told the pricing on the web site is deceiving because it’s for flexpay customers. Supposedly it’s only $20 or $25 to add a line to the unlimited plans vs $35 & $40 shown on the site.. I don’t work for T-Mobile & can only go on what I’ve been told but worth checking into if you are seriously considering going unlimited. And based on their new pricing that seems to be the route they’re taking: Suck in all the heavy smartphone users to highest-cost unlimited plans (especially from ATT like iphone users, while quite likely saving them money) or the lower end voice only users on a budget who don’t do the heavy data/texting and in some cases talking.

  • alex

    @ Bill, you are using the dumbphone data price for Tmobile, while the data prices for other carriers are for smartphones.

  • ali

    Did you guys know that pre-paid Flex pay is available with the new Plans. No where on their site is it advertised anymore. WHAT CRACK WERE THEY SMOKING ?? You have a prepaid plan that is exactly the same as the regular post paid plan WITHOUT a Bill at the end of the month ….. AND YOU DON’T ADVERTISE THAT ???? Seriously, what monkeys are running this company. If T-mobile were to advertise that they have a PREPAID unlimited talk for $50 or unlimited talk/text for $60, they may steal a lot more customers from the boost/pageplus/cricket variety that are bored with the backwards cdma phones.

  • I’ve been a T-Mobile customer for 2 and a half years and this “Project black” to me is wack! It’s great for new customers who want the latest mobile device (nothing really to brag about) and can’t afford the full upfront price(s). But what about the existing customers who should really deserve something for making T-Mobile what they are today? The Everything for existing customers is not to be desired. If T-Mobile don’t start to really step-up in the game, I’m just going to go with another company when my contract is up. Bottom line T-Mobile, you don’t give a rats ass for existing customers because we have a contract and it’s a lock-in. My answer, wait until my contract expires and then well see who cries.

  • Bill48105

    Yes I realized that after Googly responded. My pricing was for the Shadow data plan. I thought I had mentioned that but guess I forgot before posting. I had that pricing handy from my spreadsheet I made up to compare stuff for my Shadow so that’s what I posted up as a sample. I was under the impression the Plus unlimited voice/txt/web plans really meant that & there were no hidden fees for certain phones but seems I was wrong. Even on the unlimited plans you have to pay extra for the high-end smartphones for lines 3-5. Even so it seems TMobile pricing is is still a decent amount cheaper than the Sprint pricing @ $136.09/month if I add in the $30/m extra for the 2 smartphone upcharged ($15 each over the $10 already there) and taking 13% off of that so should save Googly like $409 per year over Sprint. Assuming I didn’t make any more mistakes, that sheet is confusing! lol

    According the tmobile rep I talked to flexpay is available but seems you pay more than postpaid for extra lines. (Of course she could have been on crack, I haven’t called back to talk to another one to verify) But supposedly it’s $35 & $40 to add a line for flexpay people (and what is shown on the site when you build a cart) or $25 & $30 for post-paid people. Again I’ve not found it anywhere on the tmobile site so I can only assume the rep knew wth she was talking about. Btw there is that stupid 200 minute $10/$15 add-on line for unlimited plans too but hardly worth counting unless they were really for emergency use only or something. I wish they had more min options for the add-on lines to the unlimited plans or better yet have a secondary pool to share between them. Family plan within a family plan. :D

  • Bill48105

    @Ahh Yo!
    I’m no fanboi of the new pricing in many circumstances but for many they can be a good or even a great deal. The problem is they tried to make it seem simple but in reality it is a major mess. I mean, it seems there are EIGHT different add-a-line charges depending on the plan type (Plus or not), unlimited or not (200 vs unlmited lines) and flexpay/postpay To make matters worse it seems almost every add-on is a different price depending on all of those things too like for family plan if it’s line 1-2 or 3-5… Adding to the confusion was the super secrecy of the new plans (the reps claim they didn’t officially know about them until they were launched Sunday) and every rep I’ve talked to so far has had to refer to their cheat sheets or ask someone else about the things I asked. I’ve spent quite a lot of time on the phone with reps & the are having a hard time with it so imagine how hard it is for customers. I ended up making a spreadsheet to compare plans & options and from what I can tell Tmobile is being quite aggressive. Once the reps are all caught up & better know the tricks to get you the best deal for your circumstances it should become clearer what the plan is. I have a feeling TMobile will be adjusting/tweaking some of this stuff shortly. In fact they already have with the early termination stuff which most people should be happy about.

  • Matt

    Point of fact: CDMA is a newer and better technology than GSM. GSM came out in Europe in the 1980s.

  • eli_the_great89

    the talk here is that T-Mobile is trying to get the top dollar customers. those who are all about Unlimited Everything. Thats fine…but those of us who don’t care for unlimited talk don’t benefit.
    The terrible move to do away with MyFaves…the plans that T-Mobile started in the U.S. and changed the game for customers and offered pepole 5 Faves on EVERY plan they offered as opposed to VZW and AT&T who demand you choose a plan with over 1,000 minutes or so in order to take advantage of the Friends & Fam and A List.
    or what about the VoIP calling through UMA? Yes they still have T-Mobile @ Home but they worked soooo hard in order to brand their UMA calling and MyFaves and all of a sudden they just got rid of it for sucky plans.
    Yes the UNLIMITED minutes part eliminates the purpose for UMA calling…but the larger variety of plans they offered beforehand was much better.

    I think a smart thing to do was to bring Even More Plus as an extra onto their other existing plans…therefore customers are bound to choose between their normal MyFaves & Talk Plans and have Even More Plus as the newer FlexPay plans.

    They also need to stop bringing in Kiddish phones, and if you’re going to get a high-end phone dont change the body and make it disgustingly UGLY like they did with the Touch Pro2.
    Also…since they’re so interested in the youngins what about Student Plans.
    I bet if they had student plans like Telus does in Canada, they’ll bring in even more Younger students around the U.S.A.

    It’s sad because I have a great plan with my folks and I have a blackberry, with my myfaves and unlimited web and text with my family plan I pay $75 on our bill.
    I’m sure that when the 9700 comes out they’ll try and make me switch to one of these stupid plans and cause chaos within our family plan.

    Bringing back the plans that made T-Mobile … T-Mobile USA (i.e. MyFaves, HotSpot Calling)
    bringing less colorful and more highend looking phones
    and trying to at least expand will bring more consumers to T-Mobile.

    I can’t believe DE is allowing this mess to happen.

  • eli_the_great89

    @Matt CDMA might be newer, but its not a better technology.
    its so better that all CDMA carriers have to wait extra time and pay extra for their phones to have an extra chip and 3GPP Sim Cards in order for their customers to travel.
    oh and so much that majority of CDMA carriers are bringing in HSPA+ technology like Telus, Bell, VZW (whose switching to LTE which is GSM based).

  • Torben
  • Rob

    I occasionally go over 1500. That is why I need the 2000. I usually hit between 1200 to 1700.
    1500mins unlimited txt and data $120
    2 xtra line $10
    2 xtra data $50
    Total is $180
    I have AAA so – 13% discount = $157 w/o tax.

    *Lines 3-5 share existing Whenever Minutes and unlimited messages for $5 per month, per line; unlimited Web is available for $25 per month, per line (smartphones) or $10 per month (other phones).

    1500 mins $130
    Unlimited Txt
    Unlimited Data (5gb cap)
    2 extra lines $40
    That’s a total of $170
    20% off cause of work = $136

    BTW. I’m surprised they are giving discount to AAA. I used to get a discount of 15% because of my university. However, they told me they weren’t giving discounts in the Even + because the prices were too low.

  • ali


    I recently ported one of our lines to t-mobile flexpay on the new get more plus accounts and thats why I mentioned it. No activation Fee . The rep at the store tried her best to convince me to go with ‘regular ‘ post paid but I was like why anyone want to go post paid when you can get the same thing prepaid. Depending on how well this works out, we may port both lines over on the flexpay family. And it does sound like the rep you were speaking too was definately smoking something … probably the same thing that the folks running the company are.

  • Rob

    that’s with sprint Anytime any mobile plan

  • Rob

    @Rollo & @ johnny
    The thing about sprint has always been their sh!tty customer service reps. That’s the major complain about sprint. Also, they didn’t uses to offer that many competitive plans. In the last yr they have started to shape things up. Ever since their new CEO things have taken a turn for the better.
    They were the first to establish an all you can eat plan.
    T-Mo’s plan are to compete with AT&T and Verizon in just about every plan. Against Sprint only in the unlimited.

  • Bill48105

    Well said! Couldn’t agree more on about every point you make. Stupid to kill off old plans especially because of myfaves & unlimited wifi addon but if Tmobile really wants to win over as many people as possible add more options don’t take them away! I guess I should clarify I don’t mean make things more complicated but people like choices. I don’t want to pay $0.20 per text but I also don’t want to pay $30 for unlimited texting for entire family when only 2 of 5 ever text and when we do it’s very few. Overage minutes shouldn’t mean giving up a kidney. They all do it, not just TMobile. I mean seriously how can TMobile look a customer in the eye & charge $0.45 per minute when they sell another customer UNLIMITED for $49.99.. That is $0.001157 per minute if the person talked 24×7 for 30 days.. How can that be justified? Aside from terms of use banning use 24×7 & actually using every one of those 43200 minutes it is misleading to sell so-called unlimited & unfair to arse rape customers when they go over on metered plan. Also, it is stupid it costs more for unlimited internet based on type of device. Why should it matter if it’s an iphone or a Shadow or a RAZR or an droid. You can’t make the argument one uses more data than another because it is dependent on USE not the device. Can’t tell me someone who has an iphone & never gets online couldn’t use less data than someone with a regular cell who runs a java-based torrent app. In the end Unlimited should mean unlimited independent of device.. Sorry for the rant, nothing against you. But yeah wow you should be running TMobile! :D

  • Bill48105

    Oh bummer. Well you might play around with the options & see if there a combination that works. I ended up having to do a spreadsheet to see side by side. :D Heck as stupid as it sounds you might consider multiple plans & split up the lines.. I was told by a few reps the AAA discount applied to ADD-ON’s only on the Plus plans but not the base monthly fee. Oh and it got the $35 transition fees waived which in itself is cool especially for such a stupid fee to begin with. “Let’s charge our customers a fee to change plans” I’ll bet they’ll waive it for about anyone who whines enough.

    LOL weird. Well as we’ve all experienced YMMV when talking to reps at any company. Bring in a brand new product & you’re really in for a ride. Especially when they turn everything upside down and have so many variations of prices based on so many variables, it’s a mess. I found it hard to believe & I mentioned in here anyway in case other TMobile reps saw it & could comment or if customers talked to reps who said something similar or different. I might just call a few more times & ask each rep. :D

  • Rob

    @ Bill
    I did switch for one month to the everything + plan cause i had a few months on one line. They told me by switching to the no contract I didn’t have to stay the rest of the months and could cancel a month from now. Which I intend to do. I did the same thing you did.
    However, at $136 a month for 4 lines w/ unlimited data and txt, and anymobile anytime. That hands down beats T-Mo

  • Rob

    I have a question. I’ve been with T-mo for about 3 years. I recently renewed my contract (and got a G1) the end of July. If I switch to the Even More Plus plan right now (I’m assuming I’ll pay the $35 activation fee)…am I still under contract until 2011?? Or by switching to the Even More Plus plan…would that effectively let me get out of my contract early??

    Removing MyFaves killed T-Mo to me.

  • Bill48105

    Well as of Sunday TMo reps were saying $200 per line early termination fees to move to Plus accounts (in essence buying out of contract) but now the reps are saying no early term fees but you have to ride out your contract til it would have ended then you switch to month to month. Not sure if they are still offering the $200/line term thing but not like it matters cuz you could just do that anyway without switching to the Plus if you planned to leave Tmo. Btw agree on the MyFaves thing. I find it funny TMo pushed that for so long & it was such a great feature that pretty much all the carriers followed suit (even ATT with their new arrival A-List copy cat) and NOW TMo drops one of their best features? Almost laughable. Fingers crossed enough customers complain & they either offer it as a small fee addon to new non unlimited plans (makes no sense to have it on unlimited other than fancy speed dial but supposedly they are adding it to unlimited people’s plans) -or- officially or unofficially allow reps to change people to the old MyFaves plans as they see fit, with special permission, etc. Same with unlimited wifi calling. Did I say fingers crossed? :D

  • ya, tmobile needs to focus on BETTER phones, our line up is kinda blah, where is the MUST have Android phones? G1 is old news :(

  • joe

    Reading all these comments and speculation for the past few weeks has been interesting. When Dark finally arrived, it was … not a surprise anymore. But that is what leaks are supposed to do… leak. No contract plans are a welcome change, especially with the lower cost and 20 month new phone thing. But the contract plans? Where’s the loyalty reward? Ugh, I expect a contract to be of benefit to both parties: TMo gets practically guaranteed business from me, and in return I get a slightly lower rate, and possibly a subsidized phone. $30/month data with no tethering officially allowed? Eeeeeegad man! My perfect plan: $10/month voice for like 75 minutes, and then you can charge me $30/month for data, as long as I can get tethering and VOIP. Otherwise, data simply isn’t worth it to me.

    @Rob: After reading your last sentence of your comment at 7:28, I realized what an absolute game changer would be: if TMo were to match other company’s plans and rates. Think about this, what if they didn’t have any plans of their own? Their entire plan line up consists of: everything from the competitors. BAM! Instant win.

    That might tick of the other 3 a little too much eh?

  • Carlos

    My stance on growth in this economy and in the mobile phone industry: Acquisition. That is the only way to grow…period…Verizon picked up Alltel for 5.9 billion and assumed another 22 billion in debt. that was for 13 million customers…AT&T combined ALL of their services….Cingular and ATT wireless finally combined, forming a VERY large wireless company, eliminating a ton of competition.

    Folks, pay attention. This has to be the first step….When the economy was ok, those purchases seem to be feasable.

    Sprint is ‘bleeding his own blood’, ( as white goodman from dodgeball would say ). There is NO growth in the Mobile Phone Market. (I said it…) the big 4 companies are basically robbing each others customers or in Sprints case, opening up another market. (Boost).

    I believe the next step is network changes…step after that is better phones…. or vice versa…
    if there is no significant growth…6 to 8 months…the trigger is pulled for sprint. ( why not now, I don’t know ).

    I firmly believe that…

  • mb00

    I don’t like the prices that Project Dark brought upon us…that being said, they are still lower than Verzion and AT&T. I should know as I was recently looking to switch over for an iPhone, but opted to just hold on a bit and see what my reliable magenta will have for me in the future.
    Project Dark’s plans are higher than what I pay now for 1000 minutes but even if I did chose to take on one of those plans, it would still be lower than the other companies because none of those companies will offer you unlimited anything for that low of a price. Let’s say for good measure that $70 on T-Mo gets you unlimited calling, text and data…over at Verizon or at&t, those same 70 bucks get you about 350 anytime minutes and data, that’s it.
    So in the long haul, yeah, the plans are a little more expensive than we all thought, but they still are well worth the price when you compare them to what you get from THOSE other two companies.

    Now with all that said, the only gripe I have with T-Mo is their lack of outstanding smartphones. The G1 was such a joke I got rid of it and got a BB 8900, which is great, but could be better.

  • maxxcooner

    Ok I was pretty hard on TMO in an earlier post, with good reason. The marketing timing on this change was terrible, because the phones I crave (their words) aren’t here Yet! Now #1 let’s say the N900 was ready in october when nokia said it would be back in august, that would be a phone to “crave”and all the unlimited plans they
    are offering would seem more logical.(Don’t forget highend phones we all want come with high end plans) Now #2 ok they see nokia screwing them on the N900 TMO’s new flagship, what to do WHAT TO DO! Push back the date a couple weeks, why? Because then TMO would have the behold2 and 9700 bb in the lineup, granted they are no N900 but a preorder cliq is not a phone we crave because on launch day its still preorder, let’s be honeSt its not what have you done for me lately it’s what have you done for me NOW NOW NOW! LITTLE BRATS. As for the plans like my faves and uma calling? Great keep it and keep doing business with tmo. I really analyzed my bill and the new plans and here is what I found.I have three phones and My current bill is $110 per month with 700 shared minutes bis for a curve and 300 text for each line. We have all been wanting more text and data but more minutes were a distant 3rd for our needs but ala cart add ons pushed the bill into at&t and vodaph o I mean verizon prices. I fixed our delima of more text and data by doing this. We kept our phones we currently have, they are fine and 2 of 3 are 3g already, and went with 1500 minutes em+ plan with unlim text and data the third line is 5 more and all 3 share the unlim text and data no need to add anthing else. The services I needed and craved are all there and unlimited for 15 dollars more per month. So I went from 700 minutes a month to 1500 and went from 1 phone with web to 3! All unlimited! From 900 text per month to unlimited, yes my teenager is pumped about the unlimited web ( been bugging me for that for a while). To wrap up at&t and voda verizon can’t come close o and sprint fugettaboutit! I mean really, sprint fans, have they fixed the roaming issue as soon as your out of town yet and do they subsidize your upgrades yet? ( And no a 50 credit on my bill is not full subsidy). Yes TMO just changed the game on the upper end, the would have hit a homerun with phones we crave on the high end.N900 htchd2 anyone.

  • Grr

    It amazes me how much people let commercials influence their perceptions.

    Sprint’s 4G? – Pfft. Whatever. Its like what, 2 cities? On top of that, they are having speeds of 3-6 Mb/s on it. T-Mobile is already has trial markets crushing those speeds on 3G HSPA+.

    AT&T’s more bars in more places? – 99% hype. Their coverage is only slightly better than T-Mobile’s in most places. AT&T is no where near as good as Verizon in coverage.

    Verizon – Verizon is really the only carrier I’ve seen that lives up to what they advertise for the most part. The only bad thing about Verizon is you definitely pay for it. The only thing keeping AT&T up with Verizon is the IPhone.

    T-Mobile – They deliver on value for the most part. The hype of the customer service is over-rated.

    I’ve used about every carrier over most of the country. I can tell you one thing about Sprint, having 2-4 bars on your phone doesn’t mean anything. A lot of the time I still couldn’t make a call.

    Anyway, did T-Mobile over hype this? Probably not. Only a handful of employees knew about it and it just happened to get leaked. The people blogging about it overhyped it. The prices aren’t bad at all especially considering how quickly T-Mobile is improving their data network. There are cities still in the works, but I’ve already seen some T-Mobile 3G sites come up where there are no AT&T 3G sites. T-Mobile already has some 21Mb/s coerage areas they are trialing while AT&T promises to deliver 7.2 this year. Sprint’s 4G is does not deserve to be labeled 4G.

    If T-Mobile delivers on the N900 and HD2…and keeps moving in that direction on phones and data, then they are heading in the right direction. Their biggest obstacle right now is that a lot of people are sheep and believe anything they see on TV … and everyone knows that T-Mobile’s advertising is unable to capitalize on that.

  • MaysBerry

    Sales in my neighborhood locations are up a STAGGERING 50-75% daily :D stay near a TV set and watch the beauty unfold.

  • smithticuffs

    so they’re offering the best deal on no contract agreements? if you’re in a contract they suggest you cancel, pay the etf, and enjoy the savings? yeah paying $200 in ETF’s for 2 lines plus the $35 a line migration activation fee even if your already a customer + full frice for a touch 3g ( $399 ).. Sounds like a deal, only around $900 in startup costs LOL the funny thing is that reps are trying to talk people into it like it”s the greatest thing ever! maybe if you are out of contract! way to screw your loyal existing customers T-Mobile

  • bob

    the big suck is that T-Mobile was the leader in Android phones… but Verizon is totally upstaging them now by getting the first Android 2.0 phone. So if Android 2.0 is ready.. when will the REST of us get it?

  • Brian

    Phones you crave?
    Here is CNET’s top tips for phones. Oddly, two are Sprint exclusive. NONE are T-mobile exclusive.

  • Matt

    @MaysBerry – Where is your proof? Sounds like you are trying to do a pump and dump.

  • Bill48105

    Wow some TMo reps are lost, or perhaps it’s just me. Just talked to another person there & they were giving me different pricing than another rep had yesterday so hard to say which are true at this point. One thing I wish is that TMobiles site was better.. Why don’t they have simple charts to see everything in one place or hell a wizard to do what-if scenarios to compare side by side? Might need to hold off making any changes until the dust settles because it’s impossible to make an informed decision when you’re told something different every time you call. ;(

  • casualrepartee


    I’ve been a T-Mo customer since 2000. After doing an exhaustive review of my current loyalty plan on T-Mobile for family, I was told to take a peek at Sprint. What I’m reading in the comments is that everyone is comparing T-Mo’s new rates to ATT and VZW; as such, Verizon still is the highest price point (T-Mo wins for the penny-pincher), and ATT has the iPhone (but exorbitant prices for such a spotty/unreliable network). Here’s how Sprint adds up currently.

    Right now, I’m paying $130 a month for 3 lines, 1000 minutes, unlimited texts, and data for a G1 on T-Mobile. That’s with quite a few rollover perks, like $10 unlimited text messaging for families, etc.

    If you didn’t know, Sprint offers discounts for business and organizations ranging from 15%-25%; all you have to do is go to the business section of their website, enter your email address, and they’ll tell you whether you qualify for the discount.

    Because my law school is part of a university system participating in Sprint’s program, I’m eligible for a 15% discount. I can get the unlimited everything data package (unlimited texts, mobile to any mobile, data, tv, nfl, gps, 450 minutes to land lines) for $59.99. For a family plan for 3 (same as I have now), I can get the same unlimited everything data with 1500 landline minutes for $127…3 dollars less than what I’m paying at T-Mobile as a longstanding loyalty customer, but with unlimited data and minutes for all.

    The argument against Sprint and for T-Mobile due to customer service fails, I think. While good, T-Mobile’s customer service has continued to top the industry because T-Mobile retains low to mid range customers who are satisfied with what they are getting, and don’t leave. For those customers, this is a steal. But to say that Sprint doesn’t or can’t have comparable customer service would be an error.

    Sprint and T-Mobile are at the bottom of the top 4, with sprint sitting in the 3 spot. But Sprint wants to get on top just like T-Mobile, and took steps to do so with the truly competitive new pricing plan for unlimited everything. Further, Sprint’s customer service by phone, from what users of the service tell me, is just as willing to accommodate customers’ needs as T-Mobile’s. If you’re going in-store to get help from T-Mobile, you’re likely to get an idiot who answers your questions just as ineptly as someone from Sprint, Verizon or ATT.

    I haven’t decided to make the switch yet, but there’s a trial period, and if you sign up online, you get $25 off your first two months’ bill.

    For those high-end customers looking to switch, but not wanting to pay out the ass for verizon or suffer the pathetic network woes of ATT, I’m just saying Sprint seems awfully viable.

  • casualrepartee

    Oh, also: Sprint has the Pre and the Hero. Until the Droid announcement, the Hero was considered to be leaps and bounds beyond the T-Mobile Android offerings, especially with HTC’s Sense UI. Both of those phones, in my mind, top the noise streamy Cliq. It does come down to the handset at the end of the day.

  • Being first to market and exclusivity makes a huge difference. T-Mobile USA will never catch up to AT&T or Sprint or Verizon nowm, it’s simply too late and the market is already saturated. They had a chance with exclusive Android phones, but they didn’t want to cough up the cash for it. Look at how the iPhone has sustained AT&T. It’s too bad.

  • Grr

    The problem with basing it on the handset is, there is always a better handset coming to another carrier in the next couple on months. I’ve been with Sprint, and find them to be a poor choice. Here are the problems I see with Sprint:

    1. Too many networks for their own good. You have to worry about the Nextel network, the CDMA network, and now the Wimax network. It has been my experience that they do a poor job of taken care of the networks they already have.

    2. LTE > WiMax. With Wimax you need a separate network for voice. That means Sprint will have that same crappy voice network as they have now as they go “4G”. With Verizon, T-Mobile and AT&T being LTE how many phone manufacturers will be jumping out of their seats to make a special phone for Sprint on a different technology? Beyond that, the data speeds are not even that impressive compared to LTE.

    If I was not with T-Mobile, I would basicly go for anyone besides Sprint. That would be my absolute last choice unless I only wanted a data provider. If you want to choose a provider, I would first base it on who can give you good coverage for you and how much is it going to cost. After that, then the handsets come in to play for me. Carrier quality can be vary greatly depending on your region, but Sprint’s network is pretty pathetic where I’ve used it.

  • CellJunkie

    Do we have to bring LTE vs WiMax in the mix everytime carrier debates happen? I am no tech person or understand it to its full potential but I’m tired of hearing, LTE, NO WiMax. Having 4G technology in general is good for everyone no matter the carrier. Does T-Mobile own 4G spectrums? I read on some financial/news sites that rumors of them buying MetroPCS for their AWS spectrums to start on 4G. So they do not have any to start building out?

    Maybe stop messing with plan changes and start building out 4G. So in 2010, Verizon and Sprint will have plenty of 4G cities running. Not sure about AT&T. T-Mobile needs to be more aggressive in build outs not plan changes.

  • CellJunkie

    I have nothing against any carrier. In Fact, in my life between family and friends they are all on all 4 carriers. I have no bad stories to say for any carrier. All love their carrier and unless a device, like the iPhone comes around, most or all stayed put because it works for them.

    So if for me, choosing based on coverage or data speeds is not an issue from people I know. Yes I do agree there will always be a better handset or newer handset on other carriers.

    Between VZW & AT&T, there are enough new customers for both T-Mo and Sprint.

  • Eric von Michigan

    I got a Sprint employee referral and made the switch from T-Mobile to Sprint this morning. I never thought I’d ever go there thanks to lots of customer service horror stories and generally great service with an unlocked iPhone on T-Mobile, but these new plans just don’t do it for me. After taxes and fees, I’ve been paying about $65/month for 1000 minutes, unlimited text messages and unlimited data on T-Mobile. However, that doesn’t include unlimited nights and weekends, and there’s no way to add it on.

    Data has been solid, but SLOW. In my town, two thirds of my closest tower are EDGE, while the other sector is GPRS only. There were several months this year where they deactivated EDGE on the tower altogether, leaving me with dialup speeds on my phone. Their 3G network in Detroit ends one town over from me, so even if I had a phone that supported their 3G frequencies, I’d still be poking along at around 5-6K per second in many places, or 25-30K in the right spot.

    This is, in a word, pathetic.

    To their credit, it’s been almost impossible to drop a call on T-Mobile. There’s one intersection around here where it will almost always drop, and that’s it. Their voice network has been rock solid for me. Even driving 1300 miles from Santa Clara, California to Boulder, Colorado, there was about one mile where I didn’t have service. THAT was impressive.

    Now, for that same ~$65/month on Sprint, I’ll get 500 weekday minutes to landlines, unlimited airtime to and from any other mobile carrier, unlimited nights and weekends starting at 7pm, unlimited messaging, and unlimited FAST data. I’ll also have GPS for a change. At most, Sprint will probably have slightly higher taxes and fees, but I can deal with a couple more bucks per month. I don’t feel like I’m being whiny or acting like a spoiled brat because Even More Plus wasn’t enough to keep me; this will just be a better price point for how I use my phone. They’re just cell phone companies — I’m not married to them, and T-Mobile isn’t going to care if I leave. Besides, chances are I’ll be back some time in the future. Tmo isn’t going anywhere (I hope — competition is good).

    I know I’ll have to call customer service at some point. But from what other users have told me, they’ll always at least offer something to rectify problems. T-Mobile *never* did that for me. I’ve had issues where charges to 411 showed on my bill (which I’ve never called) and picture messages supposedly sent from my phone which can’t even do MMS, and they either claim they can’t do anything to help, or they tell me the charges will be credited on my next bill, which doesn’t happen.

    The only reason I have to stay with T-Mobile anymore is free text messaging when I’m in Canada, but that won’t stop me from jumping on this pricing while I can. Goodnight, Mrs. Zeta-Jones… wherevah you ah.

  • keekolacita

    Does anybody even know how to read? Or listen? The only way you have to pay that $200 ETF to enjoy the plan is if you reupped your contract with TMobile AFTER the 25th of October. Otherwise, as an existing customer who signed a contract as LATE AS OCTOBER 24th, you can got to the EVen More plans without AN EXTENSION of CONTRACT and if you want the Even More Plus, you just pay the $35 fee and carry out your existing contract. They tried to make it as stupid simple as possible and people who can follow that logic are the ones making out with the savings. I wouldn’t save money on the plans, but that doesn’t mean my parents, and my sister didn’t save a whopping $900 bucks a year between the 3 of them.

  • 30014

    @Grr….what u are not understanding is that while it may be true that a newer, better handset is always coming, tmobile always goes with the middle of the road offering. With the verizon droid being officially announced today, there have been a ton of reviews. Everyone is saying the droid is a beast of a phone and that it’s a legitimate iphone competitor, while the cliq is just called a decent upgrade from the g1. It’s time to do away with “the phones you crave” tagline.

  • TK421

    I am saddened by the Moconews article. Really. I was truly disappointed with the price points because I was expecting it to make the rest of the industry shudder, like what *didn’t* happen in the Moconews art. That’s what I wanted. I wanted T-Mo to make a stand and put their flag out there to differentiate them from the rest of the companies, and hoping this was a prelude to a kiss – High end phones, acquiring Metro so they could fairly easily ‘flip the switch’ on 4g in more places than the rest, as internally the say they’re going to do.

    It’s depressing to think of what could have been, and what’s not. Did T-Mobile miss the pitch? I hate to say it but they did. If it wasn’t for Sprint’s gosh awful multi-network debacle (Who uses CDMA anywhere else in the world anyway) they would be contender for #2 spot. Don’t get me started on how ashamed I feel about the entire Android flop. It sickens me every day to hear about Vzn’s Droid marketing and how close T-Mo had to capitalizing on the droid but let it slip thru. Granted, that has a lot to do with Google not wanting to be a one carrier op sys, which I applaud them for. I’m all for the truly open op mobile phone. But ye gads T-Mo, did you have to *let* Vzn tear down your Android flag, cover it in poop, refuse, burn it, then hang it half mast, because droid is gone from T-Mo. Will the ever have an edge like that again?

    So I’m waiting for the day when the stormtroopers march in and rifle butt us in the heads telling us to start wearing orange or yellow or whatever O2 color is that they’re now changing the name and pumping more money in it than ever before and will dominate the market forever until an updated Sherman Anti-Trust act comes in to stop it. When will the depression end?