T-Mobile outspent its competition on TV ads in July 2016

Last month, T-Mobile launched a new promotion to give free Samsung Galaxy smartphones to customers. T-Mo has touted the offer as its “Most Epic Deal Ever,” and to get the word out about it, T-Mobile spent more on TV advertising than all of its competitors. According to TV ad measurement firm iSpot.tv, T-Mobile spent $41.6 million on TV ads during the month of July 2016. That’s more than Sprint’s $36 million, AT&T’s $33.8 million, and … [read full article]