Tag Archives: t-mobile retailers

T-Mobile’s Retailer Strategy Focus Shifts To Monthly4G, Indicating Company Strategy If AT&T Deal Fails?

As T-Mobile watches the uncertainty surrounding their AT&T takeover deal, the company is pushing hard to win no-contract customers, perhaps indicating what the company strategy could look like if the AT&T bid fails. While the company line is to focus all its energy on ensuring the AT&T deal comes to pass, Deutsche Telekom is working with independent T-Mobile retailers to provide extra incentives to sell the newer, cheaper prepaid services. T-Mobile is fighting … [read full article]