Tag Archives: subsidy model

Sprint Adopting “Wait And See” Approach To T-Mobile’s Efforts To End Phone Subsidies

Sprint is the newest T-Mobile competitor to sound off on the Magenta approach to ending the subsidy model in the wireless industry once and for all. According to senior execs at Sprint, Sprint will take a cautious approach and look at the economics of the move before determining their own path. “We have thought about it and we are going to take a kind of a wait-and-see approach,” Sprint CEO Dan Hesse said … [read full article]