Tag Archives: guerilla marketing

HTC One Takes To The Streets Right Next To Samsung’s Times Square Takeover

HTC’s clearly not wasting any opportunity to undermine Samsung, especially during their Times Square takeover with some guerrilla marketing tactics. While I stood in line and watched hired persons sporting HTC One gear pass out bottled water and hot chocolate, HTC had the One floating around Times Square just a few feet from Samsung’s Galaxy S 4 setup. Is this trolling or guerrilla marketing genius? You decide. YouTube