T-Mobile’s Android Marketshare At 16% Says Survey

T-Mobile maintains its claim to fame as being the first to introduce an Android device with the announcement of the T-Mobile G1 on October 22, 2008. Back then Android was an untested, unproven operating system that more of a Google pet project than a viable contender against the likes of the iPhone, Blackberry and Windows Phone. Fast forward a year and the introduction of the Motorola DROID on Verizon and the rest is as they say…history. Android is now a dominant global player on the smartphone scenes and continues to chip away at the competition as it works toward world domination.

T-Mobile has turned up the heat on its Android game especially within the last six months with the introduction of the first dual-core smartphone in the T-Mobile G2x, G-Slate, Sidekick 4G and HTC Sensation. With the likes of the HTC Ruby, Samsung Hercules and other Android devices on the horizon T-Mobile hopes to make further headway in the Android market. The current leader? Verizon and it’s DROID platform lead the way with a 41.05% Android marketshare. T-Mobile frenemy Sprint is the second highest Android performer with 25.75% marketshare with T-Mobile following behind at 16%. Bringing up the rear is AT&T with a total of 8.72% allowing 8.47% for a smorgasbord of regional carriers. A combined AT&T/T-Mobile would total 24.74% still placing them in the third place spot behind Sprint and Verizon.

T-Mobile’s marketshare has remained stable thanks to a constant flow of Android releases and we hope that the end of the year which will see a number of high profile launches providing T-Mobile with an opportunity to take some marketshare from the competition.

Chitika

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  • http://twitter.com/ajgago AJ Gago

    If they would market their better phones (Sensation, G2x, G2, etc.) instead of marketing solely the myTouch, maybe they would have a much larger Android market share.

    • J-Hop2o6

      +1

    • J-Hop2o6

      +1

    • scuzzbag87

      sidekick commercial about the rapping white guy = terrible marketing + stupid

      • GT

        *1

      • GT

        *1

      • GT

        *1

    • scuzzbag87

      sidekick commercial about the rapping white guy = terrible marketing + stupid

    • Auser72

      Couldn’t agree more, the should have focussed on their G Series (G1,G2,G-Slate) as their signature line. Mytouch line received way too much marketing to be a mid grade device.

      • http://twitter.com/ajgago AJ Gago

        Exactly. I feel that if that had focused on the G-Series, there would have been more people (not tech geeks) calling these phones G-phones or Google Phones. Maybe there could have been two leading Android phone series, like a Droid vs. G-Phone war or something. Maybe I’m thinking this out too much. lol

    • Gm Aharrington1

      The only reason why they do not have a larger market share is lack of customers. Vzw has three times the customers of T-mobile.

      • Anonymous

        Their Droid commercials are also times cooler at least…

        • Ggvilleman

          How many times cooler?

      • Anonymous

        Their Droid commercials are also times cooler at least…

      • Anonymous

        maybe that’s why they need more advertising, instead of leaving it up to HTC and Samsung to make the commercials and insert a little T-Mobile logo at the end.

      • The ATL Guy

        That is FAR from the only reason! 

    • Tech.Enthusiast_85

      i totally agree with you. as an employee of the company i would love for customers to have at least some idea of what we have to offer other than our “flagship” phones. with the extra power and capabilities that some of our unmarketed phones have, they would be much easier to sell if the customer wasnt under the impression that a myTouch is the best. i would also like to state that even though i have seen some phones marketed by htc and the like doesnt actually count. i am specifically referring to marketing done by t-mobile. and i also know that the newest mytouch is basically a copy of the sensation without the same screen or camera just a different form factor.

      • http://twitter.com/ajgago AJ Gago

        Not only that, but I feel as though T-Mobile is targeting the phone to the wrong demographic. They say it’s more of a family-oriented phone, which is cool and all, but I don’t think they’re going to attract a whole family to buy the same phone and pay the same data plans and all. That’s a lot of money spent on keeping the family “connected.”

        • http://www.facebook.com/profile.php?id=684265587 Invadr Phlegm

          Normally I’d agree with you, but my whole family just re-upped to the new, lower priced, unlimited family plans, and all got some posh, dual-core Android phones to go with. 

          I’m personally holding onto my subsidy to see what Microsoft is bringing with Windows Phone Mango (hoping the Nokia Sea Ray is dual-core, if not will settle for an HTC or something).  Until then I will stick with my old and trusty MyTouch4G to tide me over for the next couple of months.

          But I digress.  My point is, we’re a family, and just got four lines all with unlimited data and brand new with Android phones on them.  And I probably have those family-friendly commercials to thank for that, as the Missus wanted to take our business to Sprint . . . I think what is really wrong with the marketplace, is not that Tmo is targeting the wrong demographic, but that the mobile OEMs are.  

          Think about it, despite growth in the high end, smartphone demographic, the bulk of actual mobile users here in the States as well as worldwide, are feature phone users who either cannot afford smart phones (even under contract), or do not see a justification of paying that much on a phone.  I read somewhere that something like 75% to 80% of all mobile users are feature phone users.  That’s a tremendous demographic that no one in the business, or even in the press (at sites like Phonedog, or BGR), are paying any attention to.  

          And it is not that these feature phone users do not want advanced features like web surfing, or apps, or rich media experiences.  It’s just a reality of the lives of most people, that they simply cannot afford it at the current prices.  Here is a market that could be easily tapped into for market share expansion, that no one is tapping into.  And it’s not like you can’t get devices that meet the criteria of this demographic.  My sister and her husband recently jumped to SIMple, and picked up unlocked Nokia’s C6-01 for around $200 (no contract).  For such an inexpensive device, I was extremely impressed with everything it could do.  There is not much my Android phone can do, that the Nokia’s could not, and the Nokia’s cost less than half the price for an out of contract buy in.  The build quality, which is all stainless steel, and Gorilla Glass, was extremely nice.  And with the Nokia’s offering hardware acceleration for the UI, the overall experience was about as smooth as the iPhone (much smoother than even the dual-core Android devices I have used).  All this on a phone with a sub-1GHz CPU under the hood. 

          As an old school geek, to say that I was impressed, is an understatement.  Here was exactly what I am talking about.  A highly functional, modestly priced feature phone, that under contract would likely be a sub-$50, or even a free device . . . yet miraculously, no American carrier, to the best of my knowledge carries.  Instead everyone is trying to shove $550 (off contract) phones down everyone’s throats.  And in this recession, hell, even if there were no recession, not everyone can fork over the kind of cash for that.  And this is what gets me.  In the beginning, before Google bought them, and even after Google bought them, wasn’t that what Android was supposed to be all about in the first place?  The ability to bring high end smartphone features like those found in the iPhone, to the medium to low end market of the feature phone?  So where the hell did it all go wrong?  It’s been three years already, so why isn’t the market flooded with just as many Android feature phones as Android smart phones?  Why is the market, the Android market especially, just completely ignoring the bulk of mobile users?  

          See here is the deal.  When you can successfully pitch Android phones at the whole family, because the price of the phones are actually affordable enough for the entire family (any family) to actually afford, then you have truly found the sweet spot.  You see, T-Mobile has got the right idea (two to five activations at a time).  The problem is, the Android market has yet to live up to it’s initial promise and keep up.  So Tmo is stuck pitching $550 phones at whole families. 

          This is also what I do not understand about Nokia’s move to back Windows Phone.  Don’t get me wrong, I am extremely happy to see Nokia adopt Windows Phone.  Nokia makes great hardware, and Windows Phone is awesome . . . the marriage of the two should make from good times.  What I do not get, is that if Nokia using Symbian 3 can make a feature rich feature phone for $200 (off contract), why are they not continuing to push that market at the same time as pushing their $550 smart phones featuring Windows Phone?  Nokia already has the perfect solution for the medium to low end feature phone market.  So why abandon it, when they can have their cake (high end Windows Phone smart phones), and their ice cream (medium to low end Symbian 3 feature phones)?  When you consider that more people on the planet Earth are using Nokia phones than just about all other phone brands combined, and the vast majority of those Nokia users are using Nokia feature phones, it would seem to me that being able to transition those hundreds of millions of users into the next generation of Nokia feature phone, would take priority of attempting to reclaim the less lucrative smart phone crown.

    • Anonymous

      Couldnt agree more, the G2 was and still is better than the MT4G but they released it to no fanfare no marketing and instead put their full push behind the lameduck MT4G. The whole Nexus thing was a mess too. T-Mobile was the first carrier to offer both Nexus phones but you couldn’t buy it in their stores, however Sprint sells and advertises the Nexus S 4G in their locations. Boneheaded executive leadership out of touch with American Wireless.

      • Anonymous

        Agreed, the next Nexus BETTER be offered in-store

  • http://twitter.com/KARMA773 Karma

    the problem with tmobile is introducing old  phones. GALAXYS2 is superb phone but tis 4 monhts old already and still not  on tmobile until OCTOBER

    • Auser72

      Perception; “the problem with tmobile is introducing old phones. GALAXYS2 is superb phone but tis 4 monhts old already and still not on tmobile until OCTOBER”. Reality; none of the other U.S. carriers have released the Galaxy S2 and Tmobile is expected to release around same time frame as other carriers. Also Tmobile has been very progressive this year in the release cutting edge dual core android devices .

      • Gm Aharrington1

        Karma- another person that thinks they know the facts. First of all the galaxy s2 was released in korea, where it is manufactured, on April 28th. Just under four months. Next, is the fact there is no galaxy s2 in the US at this time. Auser72 pointed this out. So, you have no clue on technology and then make foolish posts about T-mobile introducing old phones. If you do not have a clue then do not post.

        • Tech.Enthusiast_85

          ok, gm aharrington1, if that is your real name. just because the damn thing was released in korea 4 months ago doesnt mean that its that old in the USA. the day that the first variant of a phone becomes available to a usa carrier is the date of original release. the reason why that logic stands is due to the fact that the average person, hell even most tech geeks, arent interested when a phone first gets its release abroad due to the fact that they cant purchase the phone and use it with any of the big 4 carriers 3g or “4g” bands. so in conclusion i must state that in my opinion you sir are an idiot.

        • Anonymous

          You my friend are the real idiot, you just repeated his point and called him an idiot. He pointed out that it was released in Samsungs home country to drill home the same point; There are no US variants making Karma’s comment seem foolish. Learn to read before you call people idiots.

        • Anonymous

          You my friend are the real idiot, you just repeated his point and called him an idiot. He pointed out that it was released in Samsungs home country to drill home the same point; There are no US variants making Karma’s comment seem foolish. Learn to read before you call people idiots.

        • Anonymous

          Lol!

        • Anonymous

          You my friend are the real idiot, you just repeated his point and called him an idiot. He pointed out that it was released in Samsungs home country to drill home the same point; There are no US variants making Karma’s comment seem foolish. Learn to read before you call people idiots.

        • Anonymous

          You my friend are the real idiot, you just repeated his point and called him an idiot. He pointed out that it was released in Samsungs home country to drill home the same point; There are no US variants making Karma’s comment seem foolish. Learn to read before you call people idiots.

        • Anonymous

          Ha, lrn2read. And obviously, Gm Aharrington is not his real name. Good job on making a fool of yourself though.

        • Gm Aharrington1

          No kidding jackwagon! Another idiot that reads part of a post and then comments. Karma said tmobile introduces old phones. I said how can it be old if the first was introduced LESS than four months ago in it’s home country. I also pointed out that it’s NOT even released yet ANY carrier in the US. So Mr techidiot I mean enthusiast,if that is YOUR REAL NAME, and the 13 year old. Billibolas the only one that commented that actually read my post.

        • Gm Aharrington1

          Oops meant to say you remind me of a 13 year old.

        • Ggvilleman

          Wow! YOU are the Idiot for repeating his post and then calling him an idiot

    • Auser72

      Perception; “the problem with tmobile is introducing old phones. GALAXYS2 is superb phone but tis 4 monhts old already and still not on tmobile until OCTOBER”. Reality; none of the other U.S. carriers have released the Galaxy S2 and Tmobile is expected to release around same time frame as other carriers. Also Tmobile has been very progressive this year in the release cutting edge dual core android devices .

    • Anonymous

      After three decades of buying one electronic gizmo after the next, I’ve come to the conclusion that it’s usually better to wait until things have been out for six months, that they can work the bugs out of the first few batches. 

      And anyways, who cares if it’s a few months old by the time it hits shelves in the US? It’s be brand new to the customers who want the latest and greatest gadget, and that’s really all that matters as far as sales are concerned. 

      I like to have my technology up to date just as much as the next guy, but there’s a difference between cutting edge and bleeding edge, and sometimes it’s not so great to be ahead of the curve.

    • Canyon Man

      Just curious, what US carrier is selling a Galaxy S2 ?

  • enveed05

    Pretty unlikely that T-Mobile will steal much market share with the specter of AT&T floating over their head.  Hopefully they can at least stop the hemorrhaging of customers until then.  If the deal falls through and they keep their low service price/near premium quality phone operating model, they may have a decent shot at some conquest sales.  Just my $0.02

  • enveed05

    Pretty unlikely that T-Mobile will steal much market share with the specter of AT&T floating over their head.  Hopefully they can at least stop the hemorrhaging of customers until then.  If the deal falls through and they keep their low service price/near premium quality phone operating model, they may have a decent shot at some conquest sales.  Just my $0.02

  • enveed05

    Pretty unlikely that T-Mobile will steal much market share with the specter of AT&T floating over their head.  Hopefully they can at least stop the hemorrhaging of customers until then.  If the deal falls through and they keep their low service price/near premium quality phone operating model, they may have a decent shot at some conquest sales.  Just my $0.02

  • J. Williams

    It’s kind of sad.  T-Mobile released the first android phone, people laughed.  It took off; then verizon gets ‘droid’ and everyone else jumps on board, passes TMo, and look at us now.  WOW.

    • Yabuddy

      terrible marketing on T-Mobile’s part. I remember various customers coming in and asking for the droid. One of T-Mobiles main problems have always been advertising. (IE: Advertising the hell out of the HD2)

  • J. Williams

    It’s kind of sad.  T-Mobile released the first android phone, people laughed.  It took off; then verizon gets ‘droid’ and everyone else jumps on board, passes TMo, and look at us now.  WOW.

  • J. Williams

    It’s kind of sad.  T-Mobile released the first android phone, people laughed.  It took off; then verizon gets ‘droid’ and everyone else jumps on board, passes TMo, and look at us now.  WOW.

  • Anonymous

    My math might not be the best but when did 41% become 1 in every 4.

  • Anonymous

    My math might not be the best but when did 41% become 1 in every 4.

    • http://tmonews.com David

      Apparently netiher is mine…removed the comment. Not sure where I got that from, but I thought I read it on the full report.

  • The ATL Guy

    LOL just illustrates the fantastic job tmobile did with Android!!!! !

  • Kim Jong-il

    For the “innovator” of android, one would think that their “market share” would be higher. While T mo can (and rightfully so) claim they introduced the android platform to the cell phone world, this show’s me that they have not taken this opportunity to exploit an amazing opportunity and become the number 3 OR 2 carrier in the U.S. I’ve heard tell that T mo even at one time was offered the iPhone, and refused. If that is the case then this makes sense. Tmobile has many lost chances to boost their bottom line, which is in the end what *I* think DT wanted from them. 

    • http://www.facebook.com/profile.php?id=710725095 Jason Crumbley

      Verizon was offerend the iPhone before it was released and also refused. 

  • Kim Jong-il

    For the “innovator” of android, one would think that their “market share” would be higher. While T mo can (and rightfully so) claim they introduced the android platform to the cell phone world, this show’s me that they have not taken this opportunity to exploit an amazing opportunity and become the number 3 OR 2 carrier in the U.S. I’ve heard tell that T mo even at one time was offered the iPhone, and refused. If that is the case then this makes sense. Tmobile has many lost chances to boost their bottom line, which is in the end what *I* think DT wanted from them. 

  • Younghoova

    it crazy how tmobile cliams to be the first but yet tmobile cant produce on paper

    • Daniel7992

      It’s not a claim moron, but the truth. Who do you think was first to introduce android? No, it was not Verizon, contrary to popular belief. Also, please learn how to spell and write, before attempting to make an intelligent comment.

    • Gabe41521

      Tmobile is the first also first BlackBerry only thing Verizon did was rename it and say thew where first that would be like tmo coming out with a phone with the orange platform make it identical to Apple and say they were first

    • Gabe41521

      Tmobile is the first also first BlackBerry only thing Verizon did was rename it and say thew where first that would be like tmo coming out with a phone with the orange platform make it identical to Apple and say they were first

  • Younghoova

    it crazy how tmobile cliams to be the first but yet tmobile cant produce on paper

  • Anonymous

    I’m thinking… Not Bad Tmo!!  Ok, you may not have the biggest percentage, but gotta remember that Verizon is 3 times the size of Tmo, so it falls pretty much in line exactly with the amount of consumers each carrier has. Well done and thanks for bringing Android to us all.  Now… one last thing… ditch the ATT crud and let us build this carrier the way it should be built!!!

  • Anonymous

    I’m thinking… Not Bad Tmo!!  Ok, you may not have the biggest percentage, but gotta remember that Verizon is 3 times the size of Tmo, so it falls pretty much in line exactly with the amount of consumers each carrier has. Well done and thanks for bringing Android to us all.  Now… one last thing… ditch the ATT crud and let us build this carrier the way it should be built!!!

  • Anonymous

    Oh and BTW    look to the right ——————————————————————————————————>>>>>>

    Carly’s new red dress is hot !!

  • Anonymous

    Oh and BTW    look to the right ——————————————————————————————————>>>>>>

    Carly’s new red dress is hot !!

  • DetroitTechnoFan

    The one thing I can draw from the graph (and common knowledge) is that AT&T’s customer base is the least likely to use Android. They easily hold about a third of the US cell phone market but yet, they only comprise 8.72% of Android users??? The others seem pretty well spot on when it comes to Android market share versus overall market share.

    Of course, with the way AT&T has a tendency to cripple their phones capabilities, it doesn’t surprise me Android enthusiasts use AT&T less.

  • DetroitTechnoFan

    The one thing I can draw from the graph (and common knowledge) is that AT&T’s customer base is the least likely to use Android. They easily hold about a third of the US cell phone market but yet, they only comprise 8.72% of Android users??? The others seem pretty well spot on when it comes to Android market share versus overall market share.

    Of course, with the way AT&T has a tendency to cripple their phones capabilities, it doesn’t surprise me Android enthusiasts use AT&T less.

    • IT Guy

      I’d reckon the android numbers on AT&T are low because they’ve got so many iPhone users.

  • Anonymous

    Not too bad for a company with a 12% overall market share. :)

  • Donkeykong

    Thought the Atrix from AT&T was the first dual-core smartphone in the US?

    • Webs50

      Whats that got to do with the tmobile claim to have the 1st android phone?

    • http://www.facebook.com/profile.php?id=710725095 Jason Crumbley

      It was the first released, not the first announced. 

  • http://pulse.yahoo.com/_3CXRWNOBV3WK7R2GZRZX3OH5KA Greg Louis

    Yeah sure… Androind has more market share than iPhone. OK, but it took 5 companies combined to outsell sell 1.

    • Gadgetguru

      Guess what, those 5 companies are going to bury Apple in its own fruit. The difference between Android and Apple is very plain and simple. Android plays nice with all the plug-ins, platforms and guess what, at least I can tell what the hell I am backing up. With Apple..hahah only Steve Jobs can decode the backup which has blown up in my face twice. With Microsoft’s Mango rising fast..I see Android as No. 1 spot..Ouch..it think it already is..Microsoft as NO. 2 and Apple dwindling down to No.3. Apple is over hyped and over priced and over marketed and it is too good to be true. The customization and platform adaptability is so wide spread that it will the NO. 1 Mobile Os for years to come. Similarly what Microsoft did to Apple; it took a big bite out of Apple. Now with its Windows 8 launching it will be swallow the whole Apple. Poor apple, it does not get a break…:-))
      BTW: I am gadget guru and have used all Mobile OS plaforms…Currently I am on my 2nd unlocked iPhone - Slow, predictable and haven’t noticed any changes in last 3 generations. Same operating systems touting more apps, Please

      • Dpro

        Your an economic idiot Gadgetguru. Apple has more market cap than Microsoft. In fact it has the largest market cap at this point of any company in the world. They are not going anywhere anytime soon. LOL
        They sell more Ipads than any other tablet producer could dream of. You are using a unlocked Iphone on T Mobile and you are complaining about it being slow. LOL
        Of course its on Edge. Not even 3G. Tons of people will buy the next Iphone when it hits.
        The Macbook Air is a runaway success.  No matter what you personally think Apple is doing fine and will continue to do so.
        I wish you people would get off this whole world dominance kick. There is enough room in the marketplace for Android, Apple, and Windows Phone7. Who will lead does not matter.  Competition is good it breeds better products. Dominance strictly by one does not. Therefore your whole statement of Android dominance takes away from competition. Apple has a large market share but does not dominate. Android has a large market share but does not dominate. Excellent situation.
        Android does certain things well Apple does certain things well. End of story.
        Buy what you prefer and stop breast beating about Android vs Apple.
        You look real ignorant when you do that.

        Oh and as long as Apple can sell more handsets than those 5 you say will bury them combined? Well that makes it a physical impossibility for them to bury Apple.

        P.S. I own and use Android as well as Apple.

    • Gadgetguru

      Guess what, those 5 companies are going to bury Apple in its own fruit. The difference between Android and Apple is very plain and simple. Android plays nice with all the plug-ins, platforms and guess what, at least I can tell what the hell I am backing up. With Apple..hahah only Steve Jobs can decode the backup which has blown up in my face twice. With Microsoft’s Mango rising fast..I see Android as No. 1 spot..Ouch..it think it already is..Microsoft as NO. 2 and Apple dwindling down to No.3. Apple is over hyped and over priced and over marketed and it is too good to be true. The customization and platform adaptability is so wide spread that it will the NO. 1 Mobile Os for years to come. Similarly what Microsoft did to Apple; it took a big bite out of Apple. Now with its Windows 8 launching it will be swallow the whole Apple. Poor apple, it does not get a break…:-))
      BTW: I am gadget guru and have used all Mobile OS plaforms…Currently I am on my 2nd unlocked iPhone - Slow, predictable and haven’t noticed any changes in last 3 generations. Same operating systems touting more apps, Please

  • http://pulse.yahoo.com/_3CXRWNOBV3WK7R2GZRZX3OH5KA Greg Louis

    Yeah sure… Androind has more market share than iPhone. OK, but it took 5 companies combined to outsell sell 1.

  • http://www.peakfitnessny.com WD

    just end the pain and become AT&T already.  This is like ripping  bandaid.  if I could talk and surf at the same time on sprint, I would have switched already

  • Learn2write

    Geeze, you need to hire either a writer or an editor.