Remember last month when T-Mobile took to the skies above the headquarters of the other major US carriers to urge them to abolish overages? Well Sprint just pulled a similar stunt.
Sprint today used an airplane to fly a banner over T-Mobile’s headquarters in Bellevue, Wash., and presumably it was promoting its new half-off promotion. I say presumably because the people on the ground had a difficult time reading the banner, too. You can see a couple of Twitter users telling Sprint that their banner was illegible.
.@sprint—this would be much more effective if it were legible. @JohnLegere—these guys need some marketing lessons! pic.twitter.com/ziY0Fl97Zh
— Ben Greif (@bgreif6) November 20, 2015
Er @sprint if ur going 2 fly a plane around the TMUS campus get a bigger banner so we can read it? #beentheredonethat @JohnLegere
— Serena (@SGlossey) November 20, 2015
.@sprint Cute plane! Let us know if you want to borrow the rest of our marketing guidebook to copy. pic.twitter.com/o4OqYSo9IC — T-Mobile (@TMobile) November 20, 2015
The people at T-Mobile’s headquarters aren’t the only ones that Sprint is marketing its promo to. There are also trucks driving around, including one truck that was parked in front of a T-Mobile store in Chicago.
.@TMobile Thanks for the offer, but we like our offer better…and so will your customers! https://t.co/TDOZQWzwjX pic.twitter.com/k0sp9i5aFM
— Sprint (@sprint) November 20, 2015