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T-Mobile targets Verizon customers with “Never Settle Trial” – Offers 14 days of free use

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Verizon’s made a big push and spent a ton of cash on its Never Settle marketing campaign. T-Mobile, in the early hours of this morning, has responded with its very own campaign inviting Verizon customers to switch. As it turns out, T-Mo agrees that you shouldn’t settle… for Verizon.

The Never Settle Trial offers the chance for Verizon customers to try the T-Mobile network out for themselves and – if they don’t like it – they can return their phone within 14 days. Unlike Carrier Freedom, customers trying out T-Mo for the first time – from Verizon – won’t have to hand in their old Verizon phone when they sign up. Instead, VZW customers can trial the network and keep hold of their existing phone. If they like the experience they can then hand in their old phone, port their number across and have T-Mo pay their early termination fee to cancel their Verizon contract. Up until that point, there’s no obligation to switch permanently.

If the experience isn’t good, the customer can hand back their T-Mobile phone within 14 days and the carrier will refund any trial costs as well as any service costs for starting back up with Verizon “or any other related fees Verizon regularly charges.”

“Last week, I said we would hit right back at Verizon — I meant it,” said John Legere, president and CEO of T-Mobile. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”

This new promotion is set to launch on May 13 and customers can sign up through May 31. Alongside it, T-Mobile is launching a new ad campaign with the #NeverSettleforVerizon hashtag. This, as you’d expect, lists all the pain points related to being a Verizon customer:

You can see one of the Never Settle for Verizon ad spots below. This is just one of 8 short video spots which you can see for yourself on T-Mobile’s YouTube channel:

Source: T-Mobile

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