During last night’s press event, T-Mobile played a selection of promotional videos. Each designed to highlight a key element of the Uncarrier movement.
The video that announces the exciting new move by Tmo. The one everyone is talking about. It uses dramatic music, bold fonts and real-person tweets all complaining about their carriers and being unable to escape.
Another of T-Mobile’s promotional videos showcases the Wideband LTE network speeds in action. This 20+20 network is going live now, first kicking off in Dallas, and making its way across other key metro areas over the next few months.
2013 was T-Mobile’s big turnaround year. They became the fastest growing network in the US. Not just its subscriber base grew, but so did its LTE coverage. Going from 0-273 markets in less than a calendar year is phenomenal.
What’s a T-Mobile press event without a dig at AT&T? “Big Blue” made bold claims about its network being the fastest in the States. Those claims – apparently – doesn’t hold true anymore.