T-Mobile is turning up the heat on Friday nights with a new campaign that brings high school football and 5G together like never before. Starting this fall, the Un-carrier will launch a national “Friday Night 5G Lights” tour that showcases how its network powers the next generation of high school sports; on and off the field.
The campaign, which will visit more than 25 schools across the U.S., is T-Mobile’s biggest 5G showcase yet for local communities. Each stop on the tour will include a full Friday night experience: a nationally televised game, enhanced fan events, and new tech that makes use of T-Mobile’s powerful 5G coverage. As announced by T-Mobile, the program aims to highlight how high-speed connectivity can fuel everything from livestreaming to athlete analytics.
But this isn’t just about the network. It’s also a nod to community pride and student-athlete recognition. T-Mobile is teaming up with ESPN to air select games live on ESPNU. They’re also working with Hudl, a platform many high school teams already use for film review, to offer advanced game footage breakdowns that leverage 5G speeds. Players will even get the chance to earn national exposure through weekly highlights and awards.
One of the biggest draws? T-Mobile is offering fans an interactive experience they can enjoy from their phones. Whether it’s real-time game stats, instant replays, or exclusive behind-the-scenes content, the goal is to give fans more ways to engage with the action.
As football season gets underway, T-Mobile’s making it clear that their 5G network isn’t just about faster speeds; it’s about connecting people to the things they love most. And for many communities, that starts on the high school field under the Friday night lights.