Tag Archives: yougov

Survey: T-Mobile, Verizon offer most “bang for buck”

Things have improved drastically for T-Mobile since the Uncarrier movement began last year. In that time, it’s shaken up the industry by ditching contracts, offering unlimited data for a great price and rolling out LTE at lightning pace to over 200 million PoPs. But all this is just a great collection of milestones and stats if it doesn’t impact the way consumers think. Thankfully, they’re in agreement. Not only have subscribers been joining … [read full article]

T-Mobile Challenging Verizon In Brand Perception According To Research Firm

  According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice in the last four months. Ultimately, part of T-Mobile’s success … [read full article]