Tag Archives: unlimited

T-Mobile Execs Explain Why AT&T Is Target Of Company Marketing, Possible Sprint Merger

T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why  at an Investor conference earlier this morning. Sievert explained that T-Mobile focuses its attention on AT&T because it has the largest group of dissatisfied customers: “They combine two things: being big and being bad.” While Sprint may … [read full article]

Verizon CFO Says Unlimited Data Is Just A Word, As T-Mobile Brings It Back

If you’re a person who believes that an unlimited data plan is a beautiful thing, Verizon’s Chief Financial Officer Fran Shammo thinks you should know better. Speaking at an investor conference yesterday, Shammo claimed that “unlimited” is just a word causing a brief uproar around the internet. In fact, Shammo says: So what customers are understanding and through our good sales routine is once you explain to a customer their usage on a monthly … [read full article]

Poll: Will You Jump On T-Mobile’s Unlimited Data Plan?

With the resurrection of a truly unlimited plan by T-Mobile, we’re already eager to see how the company markets the plan as it approaches the September 5th launch. Before we concern ourselves with that, here’s my question for you — will you jump on this plan? Will you jump on it right away? Will you ignore it and continue with your current rate plan? With T-Mobile’s unlimited data option, T-Mobile plans to … [read full article]

T-Mobile Confirms Upcoming Change To 200MB Plan Overages

T-Mobile has confirmed in a short statement to the Wall Street Journal their intent to change the low-end data plan to incur overage charges rather than throttling customers who hit the limit. “Customers will incur overages of $0.10 per MB when they exceed 200MB of data ($10 for 10MB) up to a maximum monthly payment of $40 with Value plans or $45 with Classic plans for data including the 200 MB add-on … [read full article]

Things To Look Forward To…AT&T To Implement Data Throttling

In what can only be described as a taste of things to come provided the AT&T/T-Mobile takeover deal goes through AT&T is rumored to begin throttling data plans come October. AT&T will work to curb data congestion on their network and begin to recoup some of their reputation. The throttling plan will be pretty standard with data heavy users being curbed to a specific speed once they hit a predetermined threshold … [read full article]

Sprint Picks On The Competition For Shaky Definitions Of “Unlimited”

As it turns out I’m not the only one who thinks the use of the word “unlimited” is getting out of hand in the marketing game these days. Sprint is ready to pick a fight with the competition by calling out their misuse of the word through at least one marketing effort as shown by this commercial. I’ll let you watch it for yourself and decide if Sprint is making a valid point or if this … [read full article]