Tag Archives: uncarrier

He’s At It Again: T-Mobile CEO John Legere Tweets Simple Choice Is Bringing Over AT&T Customers

  At this point, if you’re on Twitter, a fan of T-Mobile and by extension TmoNews and not following T-Mobile’s CEO then stop whatever you are doing and go find @john_legere. The man just loves stirring up trouble as a new tweet hints that AT&T switchers are up “3-fold” since the launch of the company’s Simple Choice and Uncarrier … [read full article]

Xzibit Is Back And He Wants To JUMP! Your Phone

Oh yes, Xzibit is back and while I resist ALL my desires to insert a “Pimp your Ride” joke, he’s one of a half-dozen or so new videos T-Mobile has released promoting JUMP! and #hate2wait. Other videos include Olympia Sanya Richards Ross, Sean Rash, Joe Johnson, Rich Malambri, Ike Taylor and Julissa Bermudez. In all honesty, I’d love to see T-Mobile bring a stronger name to bear with this campaign, or at least one that won’t … [read full article]

Public Service Announcement: T-Mobile’s JUMP! Upgrade Program Launches Today

We’ve already covered T-Mobile’s JUMP! upgrade program in in great detail and there’s already some existing stories on the blog for your reading pleasure including a basic background of JUMP! and whether or not the right program for you. You can find JUMP! fully detailed in the launch post from July 10th or watch T-Mobile CEO John Legere explain the meaning behind the program in the video clip below. So, is … [read full article]

Triple Video Fun: T-Mobile Announces New LTE Markets, Uncarrier 2.0, JUMP!

In the off-chance you missed T-Mobile’s live-stream of their July 10th “Boldest Moves Ever” event, the carrier has posted a number of videos from the event that highlight the major announcements. We’ve already seen T-Mobile’s CMO unveil Simple Choice with no credit check, but this time around we’re looking at the carrier announcing major LTE market launches, JUMP! and “boldest moves ever.” CTO Neville Ray announces that … [read full article]

Will Wednesday’s Big Event See The Unveiling Of T-Mobile’s Upgrade Club, Major LTE Rollouts?

With yesterday’s image of a newspaper ad that ran over the weekend taking pot shots at AT&T’s lengthy upgrade period, a thought occurred to me. If we can take ourselves back in time to March 26th, T-Mobile hinted to CNET that they were considering a “club” that would allow for “anytime upgrades.” The club, which would require a “very small” … [read full article]

T-Mobile’s Big Wednesday Event Gets Teased, Highlights Lengthy AT&T Upgrade Period

T-Mobile’s Wednesday event continues to be shrouded in secrecy and has the privilege of being considered a “Project Dark” event. For those of you who can remember back to the launch of T-Mobile’s Even More, and Even More Plus plans that’s one of the last times I’ve seen that codename attached to something. There’s little question on … [read full article]

T-Mobile Changes Deposit Amounts For Upcoming ‘Simple Choice With No Credit Check’ Plan

With T-Mobile’s “Simple Choice with No Credit Check” rate plan still unannounced, changes behind the scenes aren’t entirely unexpected or surprising. Given that, it came as little surprise when this new tidbit was dropped in my inbox indicating T-Mobile had lowered the deposit cost by $10 per line. According to the image: “Deposits will [now] match rate plan monthly recurring charges which will make it simpler to explain and easier for customers to … [read full article]

Detailing T-Mobile’s ‘Simple Choice With No Credit Check’ Upcoming Rate Plan

With the knowledge that training began yesterday, it’s clear that T-Mobile’s Simple Choice with no credit check rate plan is on the cusp of being announced as part of T-Mobile’s Phase 2 Uncarrier strategy. The plan itself is almost reminiscent of FlexPay, where it provides T-Mobile customers with the full T-Mobile rate plan experience without the burden of a credit check or high deposit. “Simple Choice with no credit check (SCNC) … [read full article]