Tag Archives: telefonica

Handset Manufacturers Discuss T-Mobile’s “Killing” Of The Subsidy

T-Mobile’s dynamic shift away from the subsidy model of the US wireless industry is definitely raising eyebrows. We’ve already heard from the heads of AT&T and Verizon, both of whom have stated they are closely watching the reaction to T-Mobile’s efforts. AT&T’s CEO feelings have been shared by the likes of Telefonica and Vodafone in Spain lending more credit to the idea that T-Mobile’s move may offer more risk than reward. Still, … [read full article]

Telefonica Exec Warns T-Mobile Over Dropping Subsidies

There’s been no shortage of detractors over T-Mobile’s risky decision to move to a Value Plan only world in 2013. Now, Tracy Isacke, director of Telefonica Digital, a large Spanish multinational telecommunications company with more than 313 million customers worldwide is advising T-Mobile not to go down this path. Isacke suggests taking it from experience as Telefonica decided to undertake … [read full article]